Track another competitor
Ahrefs
ahrefs.com ↗Make your business discoverable—in search, AI, and beyond
The latest change we spotted
Call to action changed to "Data Studio Connectors" from "Looker Studio Connectors"
Call to action removed: "Learn more →"
Large visual change
Their history of homepage changes
New call to action: "Learn more →"
Small content change — ~8% of the page copy
Large visual change
− 21,213 users joined Ahrefs in the last 7 days
+ 17,778 users joined Ahrefs in the last 7 days
− Put a top 1% marketer on your team
+ Add a top 1% marketer to your team
− 21,213 users joined Ahrefs in the last 7 days
+ 17,778 users joined Ahrefs in the last 7 days
− - Best AI model for the job
+ Best AI model
New call to action: "Learn more →"
New call to action: "Terms of Service"
Moderate content change — ~14% of the page copy
− Site Audit →Web Analytics →AI Tech SEO →
+ Site Audit →Web Analytics →Bot Analytics →AI Tech SEO →
− Site Explorer Study your competitors' websites.Keywords Explorer Learn what your customers are searching for.Rank Tracker Monitor your rankings in search engines.GSC Insights Monitor your rankings in Google Search Console.Brand Radar Track yo...
+ Site Explorer Study your competitors' websites.Keywords Explorer Learn what your customers are searching for.Rank Tracker Monitor your rankings in search engines.GSC Insights Monitor your rankings in Google Search Console.Brand Radar Track yo...
− Deploy technical SEO fixes directly to your website–no devs needed.
+ Deploy technical SEO fixes to your website — no devs needed.
− Track brand visibility across AI search and LLMs
+ Track brand visibility across AI search and custom prompts.
New call to action: "Learn more →"
Moderate content change — ~15% of the page copy
− 18,780 users joined Ahrefs in the last 7 days
+ 19,789 users joined Ahrefs in the last 7 days
− 18,780 users joined Ahrefs in the last 7 days
+ 19,789 users joined Ahrefs in the last 7 days
− Meet the team.
− See what’s next.The conference for marketers ready to win in 2026Search, AI, strategy—live on stage this October in San Diego Meet the team.
+ Brand Radar
+ Rank Tracker
Call to action changed to "Social Media Manager →" from "Social Media Monitor →"
New call to action: "Use cases →"
New call to action: "Ahrefs vs Semrush"
New headline: "Make your business discoverable—in search, AI, and beyond"
Previous headline: "Finally, a platform built for the future of marketing"
New call to action: "Learn more →"
Page title changed from "Ahrefs—Marketing Intelligence Tools Powered by Big Data." to "Ahrefs—AI Marketing Platform Powered by Big Data"
Small content change — ~8% of the page copy
Small visual change
− 21,630 users joined Ahrefs in the last 7 days
+ 19,305 users joined Ahrefs in the last 7 days
− 21,630 users joined Ahrefs in the last 7 days
+ 19,305 users joined Ahrefs in the last 7 days
− Your marketing platform for the AI era
+ Your marketing platform—built for search and AI
− Content Explorer Track your web mentions & find link prospects.AI Content Helper Improve your content with AI.
+ Content Explorer Track your web mentions & find link prospects.AI Content Helper Improve your content with AI.Social Media Manager Schedule, edit, and manage social media from one place.
New headline: "Finally, a platform built for the future of marketing"
Previous headline: "Your digital marketing strategy backed by real, actionable data"
Call to action changed to "Learn more →" from "AI Content Helper →"
Call to action changed to "More reviews →" from "Learn more →"
New call to action: "GBP Monitor New Manage Google Business Profiles at scale."
New call to action: "Discover all tools →"
New call to action: "Learn more →"
Call to action removed: "Sign up for Ahrefs"
Call to action removed: "Compare plans →"
Call to action removed: "Learn more about Yep"
Large content change — ~76% of the page copy
Small visual change
− Website performance
+ Website Performance
− Dashboard Track performance and progress across projects.Portfolios Monitor the performance of multiple URLs.Report Builder New Measure your work’s impact, and showcase its value.
+ Dashboard Track performance and progress across projects.Portfolios Monitor the performance of multiple URLs.Report Builder Measure your work’s impact, and showcase its value.
− Site Audit Audit & optimize your website.Web Analytics New Get insights about your website's traffic.
+ Site Audit Audit & optimize your website.Web Analytics Get insights about your website's traffic.
− 15,450 users joined Ahrefs in the last 7 days
+ 21,949 users joined Ahrefs in the last 7 days
New call to action: "Learn more →"
Small visual change
Title changed to "Ahrefs—Marketing Intelligence Tools Powered by Big Data." from "AIhrefs: the industry’s first Vibe Marketing Platform™"
Small content change — ~8% of the page copy
Large visual change
− 16,542 users joined Ahrefs in the last 7 days
+ 15,080 users joined Ahrefs in the last 7 days
− 16,554 users joined Ahrefs in the last 7 days
+ 15,267 users joined Ahrefs in the last 7 days
− Introducing AIhrefs: the industry’s first Vibe Marketing Platform™
− First we added AI to our products.
+ We value your privacy
+ This website or its third-party tools process personal data.
Title changed to "AIhrefs: the industry’s first Vibe Marketing Platform™" from "Ahrefs—Marketing Intelligence Tools Powered by Big Data."
Moderate content change — ~10% of the page copy
Large visual change
− Content Explorer Track your web mentions & find link prospects.AI Content Helper Beta Improve your content with AI.
+ Content Explorer Track your web mentions & find link prospects.AI Content Helper Improve your content with AI.
− Site Explorer Study your competitors' websites.Keywords Explorer Learn what your customers are searching for.Rank Tracker Monitor your rankings in search engines.Web Explorer Search across all pages and links indexed by Yep.
+ Site Explorer Study your competitors' websites.Keywords Explorer Learn what your customers are searching for.Rank Tracker Monitor your rankings in search engines.Web Explorer Search across all pages and links indexed by Yep.Brand Radar Track ...
− 19,306 users joined Ahrefs in the last 7 days
+ 16,554 users joined Ahrefs in the last 7 days
− Agency Directory Find a perfect match for your project.Top Websites See top ranking websites by Ahrefs traffic estimates.
+ Agency Directory Find a perfect match for your project.Top Websites See top ranking websites by Ahrefs traffic estimates.Events Explore Ahrefs events happening near you.
Moderate content change — ~10% of the page copy
Small visual change
− Limited access to Site Explorer, Keywords Explorer, and Site Audit for those who are just starting out.
+ Access to Site Explorer, Keywords Explorer, and Site Audit for those who are just starting out.
− - Starter New Starts at Lite Starts at Standard Starts at Advanced Starts at Enterprise Starts at - $29 /mo $129 /mo $249 /mo $449 /mo $1,499 /mo - Get started Limited access to Site Explorer, Keywords Explorer, and Site Audit for those who are...
+ - Starter New Starts at Lite Starts at Standard Starts at Advanced Starts at Enterprise Starts at - $29 /mo $129 /mo $249 /mo $449 /mo $1,499 /mo - Get started Access to Site Explorer, Keywords Explorer, and Site Audit for those who are just st...
− 15,211 users joined Ahrefs in the last 7 days
+ 18,006 users joined Ahrefs in the last 7 days
− 15,034 users joined Ahrefs in the last 7 days
+ 17,951 users joined Ahrefs in the last 7 days
Page copy expanded by ~10%
Small visual change
− Ahrefs Bot is #12 most active web crawler in the world.
+ Ahrefs Bot is #2 most active web crawler in the world.
− - Starter New Starts at Lite Starts at Standard Starts at Advanced Starts at Enterprise Annually, starts at - $29 /mo $129 /mo $249 /mo $449 /mo $14,990 /yr - Get started Limited access to Site Explorer, Keywords Explorer, and Site Audit for th...
+ - Starter New Starts at Lite Starts at Standard Starts at Advanced Starts at Enterprise Starts at - $29 /mo $129 /mo $249 /mo $449 /mo $1,499 /mo - Get started Limited access to Site Explorer, Keywords Explorer, and Site Audit for those who are...
− 16,057 users joined Ahrefs in the last 7 days
+ 15,211 users joined Ahrefs in the last 7 days
− 16,057 users joined Ahrefs in the last 7 days
+ 15,034 users joined Ahrefs in the last 7 days
New headline: "Your digital marketing strategy backed by real, actionable data"
Previous headline: "Everything you need to rank higher & get more traffic"
Call to action removed: "1 Watch demo 2 3 4 5 6"
Page title changed from "Ahrefs - SEO Tools & Resources To Grow Your Search Traffic" to "Ahrefs—Marketing Intelligence Tools Powered by Big Data."
Notable content change — ~36% of the page copy
− & much-much more.
+ ...& much-much more.
− Co-founder,
+ Co-Founder,
− I have been using Ahrefs since 2012 and have never second guessed my decision.
+ I have been using Ahrefs since 2012 and have never second guessed my decision
− Get the best data in the industry
+ The best data in the industry
Call to action changed to "1 Watch demo 2 3 4 5 6" from "1 Watch demo 2 3 4 5"
Moderate content change — ~10% of the page copy
− 13,899 users joined Ahrefs in the last 7 days
+ 14,719 users joined Ahrefs in the last 7 days
− 13,899 users joined Ahrefs in the last 7 days
+ 14,719 users joined Ahrefs in the last 7 days
− Find keywords your customers are searching for.
+ Learn what your customers are searching for.
− Find keywords your customers are searching for.
+ Learn what your customers are searching for.
Small content change — ~5% of the page copy
− 13,608 users joined Ahrefs in the last 7 days
+ 13,899 users joined Ahrefs in the last 7 days
− 13,608 users joined Ahrefs in the last 7 days
+ 13,899 users joined Ahrefs in the last 7 days
− - AWTWebmaster Tools Lite Starts at Standard Starts at Advanced Starts at Enterprise Starts at - Free $129 /mo $249 /mo $449 /mo $14,990Annual contract only - Continue Free limited access to Site Explorer and Site Audit.
+ - Starter New Starts at Lite Starts at Standard Starts at Advanced Starts at Enterprise Annually, starts at - $29 /mo $129 /mo $249 /mo $449 /mo $14,990 /yr - Get started Limited access to Site Explorer, Keywords Explorer, and Site Audit.
− Or get a free Ahrefs Webmaster Tools account →
+ Join us at Ahrefs Evolve conference in Singapore, 24–25 Oct.
Call to action changed to "1 Watch demo 2 3 4 5" from "1 Watch demo"
Small content change — ~5% of the page copy
− - AWTWebmaster Tools Lite Starts at Standard Starts at Advanced Starts at Enterprise Starts at - Free $99 /mo $199 /mo $399 /mo $999 /mo - Continue Free limited access to Site Explorer and Site Audit.
+ - AWTWebmaster Tools Lite Starts at Standard Starts at Advanced Starts at Enterprise Starts at - Free $99 /mo $199 /mo $399 /mo Custom Annual contract only - Continue Free limited access to Site Explorer and Site Audit.
− 16,178 users joined Ahrefs in the last 7 days
+ 13,900 users joined Ahrefs in the last 7 days
− 16,178 users joined Ahrefs in the last 7 days
+ 13,900 users joined Ahrefs in the last 7 days
− Subscribe More tools and data for lean in-house marketing teams.
+ Get started More tools and data for lean in-house marketing teams.
Track this competitor
Confirm your email and we'll watch their homepage and pricing for you — changes land in your inbox.
ahrefs.com
Free · No credit card