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HubSpot
hubspot.com ↗Where go-to-market teams go to grow scale close retain grow
The latest change we spotted
Small content change — ~5% of the page copy
− AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results
+ 210646671655 AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results
− Small Business Bundle The Starter edition of each product, built for startups and small businesses
+ 195140649746 Small Business Bundle The Starter edition of each product, built for startups and small businesses
− Breeze AI agents and features that power the entire platform
+ 178398221210 Breeze AI agents and features that power the entire platform
− Hub Spot Marketplace Connect your favorite apps to Hub Spot
+ 195140649747 Hub Spot Marketplace Connect your favorite apps to Hub Spot
Their history of homepage changes
Call to action changed to "Skip to content" from "See all AI features"
New call to action: "Learn more about Hub Spot’s Starter Customer Platform"
New call to action: "Learn more about Hub Spot’s Enterprise Customer Platform"
Call to action removed: "Meet your AI growth team"
Call to action removed: "Learn Moreabout prospecting agent"
Small content change — ~6% of the page copy
− Unite marketing, sales, and customer service on one AI-powered customer platform that delivers results fast.
+ Unite marketing, sales, and customer service on one agentic customer platform that delivers results fast.
− All of Hub Spot's marketing, sales, and customer service software on one AI-powered platform.
+ All of Hub Spot's marketing, sales, and customer service software on one agentic platform.
− All of Hub Spot's marketing, sales, and customer service software on one AI-powered platform.
+ All of Hub Spot's marketing, sales, and customer service software on one agentic platform.
− Learn more about Sales Hubs software
+ Learn more about Sales Hub software
Call to action removed: "Skip to content"
New headline: "Where go-to-market teams go to grow scale close retain grow"
Previous headline: "Where go-to-market teams go to grow"
Call to action changed to "Learn Moreabout prospecting agent" from "Free and premium plans"
New call to action: "Get a demo of Hub Spot's premium software"
New call to action: "Get a demo of Hub Spot's software"
Call to action removed: "See all integrations"
Call to action removed: "See all case studies"
Notable content change — ~34% of the page copy
Large visual change
− Instantly research, personalize, and execute sales outreach at scale.
+ Research, personalize, and execute sales outreach at scale — instantly.
− HUBSPOT CUSTOMER PLATFORM
+ Hub Spot Customer Platform
− 189465677950 Breeze Agents AI-powered specialists that extend your team's marketing, sales, and service capabilities
+ Breeze-Symbol_RGB-Gradient Breeze Agents AI-powered specialists that extend your team's marketing, sales, and service capabilities
− 258,000+ customers in over 135 countries grow their businesses with Hub Spot
+ 268,000 customers in over 135 countries grow their businesses with Hub Spot.
New call to action: "Free and premium plans"
New call to action: "See all integrations"
New call to action: "See all case studies"
Page copy expanded by ~14%
Large visual change
− Hub Spot customer’s results after 1 year:
+ Hub Spot customers' results after 1 year:
− hubspot-sprocket Small Business Bundle The Starter edition of each product, built for startups and small businesses
+ small-business Small Business Bundle The Starter edition of each product, built for startups and small businesses
− Breeze Agents AI-powered specialists that extend your team's marketing, sales, and service capabilities
+ 189465677950 Breeze Agents AI-powered specialists that extend your team's marketing, sales, and service capabilities
− Breeze Hub Spot's AI that powers the entire customer platform
+ 178398221210 Breeze Hub Spot's AI that powers the entire customer platform
New headline: "Where go-to-market teams go to grow"
Previous headline: "With HubSpot, you can have it all"
Large visual change
New call to action: "Meet your AI growth team"
Call to action changed to "Learn more about customer agent" from "Learn more about getting high-quality leads"
New call to action: "Learn more about prospecting agent"
New call to action: "Learn more about content agent"
Call to action removed: "Learn more about closing deals"
Call to action removed: "Learn more about creating content"
Small content change — ~7% of the page copy
Small visual change
− Hub Spot’s AI that powers the entire customer platform
− Breeze-Symbol_RGB-Gradient Breeze Hub Spot’s AI that powers the entire customer platform
− Learn more about Breeze, Hub Spot's new AI tools
− Solutions for every business
+ AI tools powering Hub Spot’s platform, featuring a collection of AI agents and much more
+ Artificial Intelligence
+ Scale customer service with an AI customer agent.
+ Identify and engage high-value leads with an AI prospecting agent.
New call to action: "Learn more about getting high-quality leads"
New call to action: "Learn more about closing deals"
New call to action: "Learn more about creating content"
New headline: "With HubSpot, you can have it all"
Previous headline: "You can have it all together"
New headline: "You can have it all together"
Previous headline: "Grow better with HubSpot"
Call to action changed to "Your Privacy Choices" from ".st0{fill-rule:evenodd;clip-rule:evenodd;fill:#FFFFFF;} .st1{fill-rule:evenodd;clip-rule:evenodd;fill:#0066FF;} .st2{fill:#FFFFFF;} .st3{fill:#0066FF;} Your Privacy Choices"
Page copy expanded by ~15%
− BACK
+ Back
− 228,000+ customers in over 135 countries grow their businesses with Hub Spot
+ 238,000+ customers in over 135 countries grow their businesses with Hub Spot
− 1,600+ ways to connect your tools
+ 1,700+ ways to connect your tools
+ Close
Small content change — ~8% of the page copy
− Drive Results With Hub Spot for Marketers
+ Learn more about Hub Spot for Marketers
− Get a demo of Marketing Hub and Content Hub software
+ Get a demo of Hub Spot's customer platform
− Hub Spot AI
− Powerful AI tools throughout the platform
+ Why Choose Hub Spot?
+ What is Hub Spot?
New call to action: "See all AI features"
New call to action: "See ROI report of results from Hub Spot customers"
New call to action: ".st0{fill-rule:evenodd;clip-rule:evenodd;fill:#FFFFFF;} .st1{fill-rule:evenodd;clip-rule:evenodd;fill:#0066FF;} .st2{fill:#FFFFFF;} .st3{fill:#0066FF;} Your Privacy Choices"
Moderate content change — ~13% of the page copy
− Small Business Bundle The Starter edition of each product, built for startups and small businesses
+ hubspot-sprocket Small Business Bundle The Starter edition of each product, built for startups and small businesses
− Marketing Hub Marketing automation software
+ marketing-hub-icon Marketing Hub Marketing automation software
− Service Hub Customer service software
+ service-hub-icon Service Hub Customer service software
− Content Hub Content marketing software
+ content-hub-icon Content Hub Content marketing software
Title changed to "HubSpot | Software & Tools for your Business - Homepage" from "HubSpot | Software, Tools, Resources for Your Business"
Page copy cut by ~7%
− 216,000+ customers in over 135 countries grow their businesses with Hub Spot
+ 228,000+ customers in over 135 countries grow their businesses with Hub Spot
− 1,500+ ways to connect your tools
+ 1,600+ ways to connect your tools
− Voted #1 in 318 Categories
+ Voted #1 in 571 Reports
− .svg)
+ 8/28/24
Call to action changed to "Free and premium plans" from "Operations Hub Operations software. Free and premium plans"
New call to action: "Free and premium plans"
New call to action: "See all integrations"
New call to action: "See all case studies"
Call to action removed: "Overview of all products"
Call to action removed: "Hire a Service Provider"
Call to action removed: "Learn more about Clearbit software"
Page copy expanded by ~51%
− All of Hub Spot’s marketing, sales, and customer service software on one platform.
+ All of Hub Spot's marketing, sales, and customer service software on one AI-powered platform.
− Create campaigns efficiently with automation and AI
+ Create campaigns with automation and AI.
− English: Select a language
+ Select a language
− English: Select a language
+ Select a language
New call to action: "Learn more about Clearbit software"
New call to action: "Learn more about Clearbit"
New call to action: "Get a demo of the customer platform"
New call to action: "Learn more about the customer platform"
Moderate content change — ~16% of the page copy
Large visual change
− 205,000+ customers in over 135 countries grow their businesses with Hub Spot
+ 216,000+ customers in over 135 countries grow their businesses with Hub Spot
− Learn more about CMS Hub
+ Learn more about Service Hub
− Learn more about the latest product updates
+ Learn more about Content Hub
− Feature spotlight: Clearbit by Hub Spot
+ Hub Spot welcomes Clearbit
Call to action removed: "Learn more about Sales Hub"
Call to action removed: "Learn more about Clearbit"
Call to action removed: "All Products and Features"
Notable content change — ~35% of the page copy
Large visual change
− Subscriptions & invoices
+ Invoices & subscriptions
− Seamlessly connect your data, teams, and customers on one customer platform that grows with your business.
+ Seamlessly connect your data, teams, and customers on one AI-powered customer platform that grows with your business.
− Hub Spot is a customer platform with all the software, integrations, and resources you need to connect your marketing, sales, content management, and customer service.
+ Hub Spot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service.
− 194,000+ customers in over 120 countries grow their businesses with Hub Spot
+ 205,000+ customers in over 135 countries grow their businesses with Hub Spot
Call to action changed to "All Products and Features" from "Learn more about Clearbit"
Page copy expanded by ~6%
− Feature spotlight: Clearbit by Hub Spot
− Enrich your contact and company records with reliable data to target your marketing and automate outreach effectively.
− 2/9/24
+ 3/5/24
+ Is this page relevant to you?
+ 3
+ AI-generated recommendations
New call to action: "Learn more about Clearbit"
New call to action: "Learn more about Sales Hub"
Page copy expanded by ~12%
− Feature spotlight: Hub Spot AI
+ Feature spotlight: Clearbit by Hub Spot
− Embrace the future of productivity with easy-to-use AI tools that spark creativity, automate tasks, and unlock insights across the Hub Spot customer platform.
− Learn more about Hub Spot AI tools
− Learn more about Sales Hub
+ Enrich your contact and company records with reliable data to target your marketing and automate outreach effectively.
+ Hub Spot welcomes Clearbit
+ There’s a new member of the Hub Spot family — say hello to Clearbit.
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hubspot.com
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