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MailerLite
mailerlite.com ↗Create email marketing automations landing pages signup forms websites your audience will love
The latest change we spotted
New call to action: "Get in touch"
Moderate content change — ~13% of the page copy
− | 400 days | HTTP Cookie | | visitor_id [x2] | Mailer Lite Zapier | Preserves the visitor's session state across page requests.
+ | 400 days | HTTP Cookie | | visitor_id | Mailer Lite | Preserves the visitor's session state across page requests.
− Cookie declaration last updated on 5/8/26 by
+ Cookie declaration last updated on 6/8/26 by
− | 1 day | HTTP Cookie | | XSRF-TOKEN [x3] | Mailer Lite | Ensures visitor browsing-security by preventing cross-site request forgery.
+ | 7 days | HTTP Cookie | | XSRF-TOKEN [x3] | Mailer Lite | Ensures visitor browsing-security by preventing cross-site request forgery.
− | 1 day | HTTP Cookie | | PHPSESSID | Mailer Lite | Preserves user session state across page requests.
+ | 7 days | HTTP Cookie | | PHPSESSID | Mailer Lite | Preserves user session state across page requests.
Their history of homepage changes
Call to action removed: "Hire an Expert"
Small content change — ~7% of the page copy
− | Session | HTML Local Storage | | _ga [x2] | Google Mailer Lite | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | Session | HTML Local Storage | | _ga | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | 3 months | HTTP Cookie | | _gcl_au | Google | Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services.
+ | 2 years | HTTP Cookie | | _gcl_au | Google | Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services.
− | Persistent | HTML Local Storage | | _cfuvid | Vimeo | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators.
+ | Session | HTTP Cookie | | _cfuvid | Vimeo | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators.
− Cookie declaration last updated on 4/7/26 by
+ Cookie declaration last updated on 5/8/26 by
Moderate content change — ~10% of the page copy
− | 400 days | HTTP Cookie | | _ga_# [x2] | Mailer Lite Google | Used to send data to Google Analytics about the visitor's device and behavior.
+ | 400 days | HTTP Cookie | | _ga_# [x2] | Google | Used to send data to Google Analytics about the visitor's device and behavior.
− mailerlite_forms_shown_81286350741964370 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286495340594253 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286647102047519 | Mailer Lite | P...
+ mailerlite_forms_shown_81286350741964370 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286495340594253 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286571129571288 | Mailer Lite | P...
− mailerlite_forms_shown_81287178774120296 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81287298778399797 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81287483749303782 | Mailer Lite | P...
+ mailerlite_forms_shown_81286647102047519 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81287178774120296 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81287298778399797 | Mailer Lite | P...
− mailerlite_forms_shown_82644067026994511 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_85176877905347971 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_87264270066124331 | Mailer Lite | P...
+ mailerlite_forms_shown_85176877905347971 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_87264270066124331 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_87867192329110988 | Mailer Lite | P...
Small content change — ~8% of the page copy
− | Session | HTML Local Storage | | _ga [x2] | Google Mailer Lite | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | Session | HTML Local Storage | | _ga [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | 10 years | HTTP Cookie | | mailerlite_forms_shown_110541771342088029 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_110543809549436494 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown...
+ | 10 years | HTTP Cookie | | mailerlite_forms_shown_110543809549436494 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_110544050711430182 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown...
− mailerlite_forms_shown_148245412925408666 | Mailer Lite | Pending | 30 days | HTTP Cookie | | mailerlite_forms_shown_38312045129500146 | Mailer Lite | Pending | 21 days | HTTP Cookie | | mailerlite_forms_shown_38498049026164280 | Mailer Lit...
+ mailerlite_forms_shown_38312045129500146 | Mailer Lite | Pending | 21 days | HTTP Cookie | | mailerlite_forms_shown_38498049026164280 | Mailer Lite | Pending | 21 days | HTTP Cookie | | mailerlite_forms_shown_38765150908450684 | Mailer Lite...
− mailerlite_forms_shown_81286262005172119 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286350741964370 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286495340594253 | Mailer Lite | P...
+ mailerlite_forms_shown_81286350741964370 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286495340594253 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81286647102047519 | Mailer Lite | P...
Small content change — ~7% of the page copy
− HTTP Cookie | | mailerlite_forms_shown_114441468159985415 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_117498885673322179 | Mailer Lite | Pending | 7 days | HTTP Cookie | | mailerlite_forms_shown_1189580579421...
+ Cookie | | mailerlite_forms_shown_114441468159985415 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_117498885673322179 | Mailer Lite | Pending | 7 days | HTTP Cookie | | mailerlite_forms_shown_118958057942156450...
− | Session | HTML Local Storage | | _ga [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | Session | HTML Local Storage | | _ga [x2] | Google Mailer Lite | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | 400 days | HTTP Cookie | | _ga_# [x2] | Google | Used to send data to Google Analytics about the visitor's device and behavior.
+ | 400 days | HTTP Cookie | | _ga_# [x2] | Mailer Lite Google | Used to send data to Google Analytics about the visitor's device and behavior.
− | 400 days | HTTP Cookie | | sso_session | Mailer Lite | This cookie maintains login state for the user and is used to recognize the user when he moves from page to page within a website and to remember any information the user has entered.
+ | Session | HTTP Cookie | | sso_session | Mailer Lite | This cookie maintains login state for the user and is used to recognize the user when he moves from page to page within a website and to remember any information the user has entered.
New headline: "Create email marketing automations landing pages signup forms websites your audience will love"
Previous headline: "Create newsletters automations landing pages signup forms websites your audience will love"
Call to action removed: "Black Friday deal Hot"
Small content change — ~6% of the page copy
Small visual change
− | Session | HTML Local Storage | | _ga [x2] | Google Mailer Lite | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | Session | HTML Local Storage | | _ga [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | 400 days | HTTP Cookie | | _ga_# [x2] | Mailer Lite Google | Used to send data to Google Analytics about the visitor's device and behavior.
+ | 400 days | HTTP Cookie | | _ga_# [x2] | Google | Used to send data to Google Analytics about the visitor's device and behavior.
− | Session | HTTP Cookie | | yt.innertube::next Id | You Tube | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
+ | 1 day | HTTP Cookie | | yt.innertube::next Id | You Tube | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
− | Persistent | HTML Local Storage | | fbssls_# | Meta Platforms, Inc.
+ | Persistent | HTML Local Storage | | log/error | Meta Platforms, Inc.
New headline: "Create newsletters automations landing pages signup forms websites your audience will love"
Previous headline: "Create email marketing automations landing pages signup forms websites your audience will love"
New call to action: "Black Friday deal Hot"
Moderate content change — ~17% of the page copy
Small visual change
− | Session | HTTP Cookie | | _cfuvid | Vimeo | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators.
+ | Session | HTTP Cookie | | _cfuvid [x2] | Cloudflare Vimeo | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators.
− | Persistent | HTML Local Storage | | zapier.visitor_id | Zapier | This cookie file enables the sending of forms and files upon the user’s request.
+ | Session | HTML Local Storage | | zapier.visitor_id | Zapier | This cookie file enables the sending of forms and files upon the user’s request.
− mailerlite_forms_shown_38966739601458900 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_38968860523628281 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_52082293319140792 | Mailer Lite...
+ mailerlite_forms_shown_38968860523628281 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_52082293319140792 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81285868513396109 | Mailer Lite |...
− mailerlite_forms_shown_87264270066124331 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_87867192329110988 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_96660545776649694 | Mailer Lite | P...
+ mailerlite_forms_shown_87867192329110988 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_96660545776649694 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_96661727055185533 | Mailer Lite |...
Moderate content change — ~12% of the page copy
− | 400 days | HTTP Cookie | | #-# | You Tube | Used to track user’s interaction with embedded content.
+ | 400 days | HTTP Cookie | | LAST_RESULT_ENTRY_KEY | You Tube | Used to track user’s interaction with embedded content.
− | Session | HTML Local Storage | | _ga | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | Session | HTML Local Storage | | _ga [x2] | Google Mailer Lite | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | 400 days | HTTP Cookie | | ml-traffic-source-# | Mailer Lite | This cookie stores the traffic source or campaign that explains how the user reached our site.
+ | 2 years | HTTP Cookie | | ml-traffic-source-# | Mailer Lite | This cookie stores the traffic source or campaign that explains how the user reached our site.
− | 2 years | HTTP Cookie | | _gcl_au | Google | Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services.
+ | 3 months | HTTP Cookie | | _gcl_au | Google | Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services.
Moderate content change — ~11% of the page copy
Small visual change
− | 180 days | HTTP Cookie | | __Secure-YEC | You Tube | Stores the user's video player preferences using embedded You Tube video | Session | HTTP Cookie | | VISITOR_INFO1_LIVE | You Tube | Tries to estimate the users' bandwidth on pages with...
+ | 180 days | HTTP Cookie | | __Secure-YEC | You Tube | Stores the user's video player preferences using embedded You Tube video | Session | HTTP Cookie | | __Secure-YNID | You Tube | Pending | 180 days | HTTP Cookie | | VISITOR_INFO1_LIVE |...
− mailerlite_forms_shown_144805026799290125 | Mailer Lite | Pending | 30 days | HTTP Cookie | | mailerlite_forms_shown_148245412925408666 | Mailer Lite | Pending | 30 days | HTTP Cookie | | mailerlite_forms_shown_161258226270078730 | Mailer L...
+ mailerlite_forms_shown_137434144647939451 | Mailer Lite | Pending | 30 days | HTTP Cookie | | mailerlite_forms_shown_144805026799290125 | Mailer Lite | Pending | 30 days | HTTP Cookie | | mailerlite_forms_shown_148245412925408666 | Mailer L...
− | Name | Provider | Purpose | Maximum Storage Duration | Type | | --- | --- | --- | --- | --- | | ES\|#\|EVENT\|# | embed-cdn.spotifycdn.com | Pending | Persistent | HTML Local Storage | | ES\|#\|GLOBAL_SEQ_NUM | embed-cdn.spotifycdn.com...
+ | Name | Provider | Purpose | Maximum Storage Duration | Type | | --- | --- | --- | --- | --- | | cf.turnstile.u | Cloudflare | Pending | Persistent | HTML Local Storage | | ES\|#\|EVENT\|# | embed-cdn.spotifycdn.com | Pending | Persiste...
− Cookie declaration last updated on 8/28/25 by
+ Cookie declaration last updated on 9/28/25 by
Small content change — ~9% of the page copy
Small visual change
− | 1 month | HTTP Cookie | | PHPSESSID | Mailer Lite | Preserves user session state across page requests.
+ | 1 day | HTTP Cookie | | PHPSESSID | Mailer Lite | Preserves user session state across page requests.
− | 1 day | HTTP Cookie | | _gtmeec | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | This cookie allows to count visits and traffic sources so we can measure and improve the performance of our site.
+ | Session | HTTP Cookie | | _gtmeec | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | This cookie allows to count visits and traffic sources so we can measure and improve the performance of our site.
− mailerlite_forms_shown_38968860523628281 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_52082293319140792 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_81285868513396109 | Mailer Lite |...
+ mailerlite_forms_shown_38966739601458900 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_38968860523628281 | Mailer Lite | Pending | 14 days | HTTP Cookie | | mailerlite_forms_shown_52082293319140792 | Mailer Lite...
− mailerlite_forms_shown_82644067026994511 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_85176877905347971 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_87264270066124331 | Mailer Lite | P...
+ mailerlite_forms_shown_81287483749303782 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_82644067026994511 | Mailer Lite | Pending | 1 day | HTTP Cookie | | mailerlite_forms_shown_85176877905347971 | Mailer Lite | P...
Small content change — ~8% of the page copy
− | 1 day | HTTP Cookie | | PHPSESSID | Mailer Lite | Preserves user session state across page requests.
+ | 1 month | HTTP Cookie | | PHPSESSID | Mailer Lite | Preserves user session state across page requests.
− | Session | HTTP Cookie | | _gtmeec | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | This cookie allows to count visits and traffic sources so we can measure and improve the performance of our site.
+ | 1 day | HTTP Cookie | | _gtmeec | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | This cookie allows to count visits and traffic sources so we can measure and improve the performance of our site.
− Get a free 30-day trial of premium features | No credit card required
+ Get a free 14-day trial of premium features | No credit card required
− | 30 days | HTTP Cookie | | selected Language | Mailer Lite | Stores the language selected by the user and ensures that the website is displayed in the preferred language.
+ | 10 years | HTTP Cookie | | selected Language | Mailer Lite | Stores the language selected by the user and ensures that the website is displayed in the preferred language.
Call to action changed to "Easiest to Use 2025" from "Leader Fall 2024"
Call to action removed: "Easiest to Use Fall 2024"
Notable content change — ~32% of the page copy
− | Persistent | HTML Local Storage | | disqus_unique | c.disquscdn.com | Collects statistics related to the user's visits to the website, such as number of visits, average time spent on the website and loaded pages.
+ | Session | HTML Local Storage | | disqus_unique | c.disquscdn.com | Collects statistics related to the user's visits to the website, such as number of visits, average time spent on the website and loaded pages.
− | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
+ server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
− | 400 days | HTTP Cookie | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP Cookie | | dmn_chk_# | eu.posthog.com | This cookie is set to track user activity across the website.
+ | 1 year | HTTP Cookie | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP Cookie | | dmn_chk_# | eu.posthog.com | This cookie is set to track user activity across the website.
− | 10 years | HTTP Cookie | | selected Language | Mailer Lite | Stores the language selected by the user and ensures that the website is displayed in the preferred language.
+ | 30 days | HTTP Cookie | | selected Language | Mailer Lite | Stores the language selected by the user and ensures that the website is displayed in the preferred language.
Notable content change — ~29% of the page copy
− server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
+ | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
− | Session | Pixel Tracker | | ph_#_primary_window_exists [x2] | Mailer Lite eu.posthog.com | Used to track anonymized user website activity for analytic purposes.
+ | Session | HTTP Cookie | | ph_#_primary_window_exists [x2] | Mailer Lite eu.posthog.com | Used to track anonymized user website activity for analytic purposes.
− Cookie declaration last updated on 3/23/25 by
+ Cookie declaration last updated on 4/23/25 by
− | 13 months | HTTP Cookie | | rp.gif | Reddit | Necessary for the implementation of the Reddit.com's share-button function.
+ | 1 year | HTTP Cookie | | rp.gif | Reddit | Necessary for the implementation of the Reddit.com's share-button function.
Call to action removed: "View all Academy courses"
Moderate content change — ~18% of the page copy
Small visual change
− | Name | Provider | Purpose | Maximum Storage Duration | Type | | --- | --- | --- | --- | --- | | __mp_opt_in_out_# [x2] | cdn.mxpnl.com Thinkific | Tracks user preferences regarding opting in or out of tracking by Matomo analytics, whil...
+ | Name | Provider | Purpose | Maximum Storage Duration | Type | | --- | --- | --- | --- | --- | | __mp_opt_in_out_# [x2] | cdn.mxpnl.com Mailer Lite | Tracks user preferences regarding opting in or out of tracking by Matomo analytics, whi...
− | 2 years | HTTP Cookie | | _gat [x2] | Google | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie | | _gid [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the...
+ | 2 years | HTTP Cookie | | _gat | Google | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie | | _gid | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− By clicking “Accept all cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
+ By clicking “Accept all cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, personalize advertising, and assist in our marketing efforts.
− | Name | Provider | Purpose | Maximum Storage Duration | Type | | --- | --- | --- | --- | --- | | __cf_bm [x5] | Mailer Lite Cloudflare Twitter Inc.
+ | Name | Provider | Purpose | Maximum Storage Duration | Type | | --- | --- | --- | --- | --- | | __cf_bm [x6] | Mailer Lite Cloudflare Twitter Inc.
Small content change — ~6% of the page copy
− | Session | HTTP Cookie | | Cookie Consent [x6] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP Cookie | | sso_session | Mailer Lite | Pending | 1 day | HTTP Cookie | | XSRF-TOKEN [x3]...
+ | Session | HTTP Cookie | | Cookie Consent [x7] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP Cookie | | sso_session | Mailer Lite | Pending | 1 day | HTTP Cookie | | XSRF-TOKEN [x3]...
− | Session | HTTP Cookie | | yt.innertube::next Id | You Tube | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
+ | 1 day | HTTP Cookie | | yt.innertube::next Id | You Tube | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
− | 1 year | HTTP Cookie | | _te_ [x5] | Adroll Group | Registers a unique ID that identifies a returning user's device.
+ | Session | HTTP Cookie | | _te_ [x5] | Adroll Group | Registers a unique ID that identifies a returning user's device.
− Cookie declaration last updated on 1/24/25 by
+ Cookie declaration last updated on 2/23/25 by
Small content change — ~7% of the page copy
Small visual change
− | Session | Pixel Tracker | | csrftoken | Instagram | Helps prevent Cross-Site Request Forgery (CSRF) attacks.
+ | Session | Pixel Tracker | | csrftoken | static.cdninstagram.com | Helps prevent Cross-Site Request Forgery (CSRF) attacks.
− Pending | Persistent | HTML Local Storage | | lp_custom | Mailer Lite | Pending | 2 years | HTTP Cookie | | partnero_session_uuid | app.partnero.com | Pending | 10 years | HTTP Cookie | | adroll_dqs | Adroll Group | Pending | Session | HT...
+ Session | HTML Local Storage | | disqus.thread | c.disquscdn.com | Pending | Persistent | HTML Local Storage | | lp_custom | Mailer Lite | Pending | 2 years | HTTP Cookie | | partnero_session_uuid | app.partnero.com | Pending | 10 years |...
− Cookie declaration last updated on 12/24/24 by
+ Cookie declaration last updated on 1/24/25 by
− | 6 months | HTTP Cookie | | pagead/1p-conversion/#/ | Google | Pending | Session | Pixel Tracker | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and dete...
+ | 6 months | HTTP Cookie | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites.
New call to action: "Learn more about going Lite"
New call to action: "View all Case studies"
Moderate content change — ~10% of the page copy
Moderate visual change
− | Session | HTTP Cookie | | _hj Session_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
+ | Session | HTML Local Storage | | _hj Session_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
− Cookie declaration last updated on 11/24/24 by
+ Cookie declaration last updated on 12/24/24 by
− | 6 months | HTTP Cookie | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites.
+ | 6 months | HTTP Cookie | | pagead/1p-conversion/#/ | Google | Pending | Session | Pixel Tracker | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and dete...
− | 1 year | HTTP Cookie | | __Secure-ROLLOUT_TOKEN | You Tube | Pending | 180 days | HTTP Cookie | | VISITOR_INFO1_LIVE | You Tube | Tries to estimate the users' bandwidth on pages with integrated You Tube videos.
+ | Session | HTML Local Storage | | __Secure-ROLLOUT_TOKEN | You Tube | Pending | 180 days | HTTP Cookie | | VISITOR_INFO1_LIVE | You Tube | Tries to estimate the users' bandwidth on pages with integrated You Tube videos.
Call to action changed to "Leader Fall 2024" from "Leader Summer 2024"
Call to action changed to "Easiest to Use Fall 2024" from "Easiest to Use Summer 2024"
Call to action changed to "Leader Small Business Fall 2024" from "Leader Small Business Summer 2024"
New call to action: "Migrate to Mailer Lite"
Small content change — ~7% of the page copy
Moderate visual change
− Session | HTML Local Storage | | disqus.thread | c.disquscdn.com | Pending | Persistent | HTML Local Storage | | lp_custom | Mailer Lite | Pending | 2 years | HTTP Cookie | | partnero_session_uuid | app.partnero.com | Pending | 10 years |...
+ Pending | Persistent | HTML Local Storage | | lp_custom | Mailer Lite | Pending | 2 years | HTTP Cookie | | partnero_session_uuid | app.partnero.com | Pending | 10 years | HTTP Cookie | | adroll_dqs | Adroll Group | Pending | Session | HT...
− | Session | HTML Local Storage | | _hj Session_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
+ | Session | HTTP Cookie | | _hj Session_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
− Cookie declaration last updated on 10/23/24 by
+ Cookie declaration last updated on 11/24/24 by
− | 6 months | HTTP Cookie | | pagead/1p-conversion/#/ | Google | Pending | Session | Pixel Tracker | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and dete...
+ | 6 months | HTTP Cookie | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites.
Small content change — ~6% of the page copy
− | Session | Pixel Tracker | | __mpq_#_# | Thinkific | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
+ | Session | Pixel Tracker | | __mpq_#_# | cdn.mxpnl.com | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
− | Session | HTML Local Storage | | rc::d-15# | Google | This cookie is used to distinguish between humans and bots.
+ | Session | HTML Local Storage | | rc::f | Google | This cookie is used to distinguish between humans and bots.
− | Session | HTTP Cookie | | hex (32) | cdn.remotecompany.com | Used to manage server calls to the website's backend systems.
+ | Session | HTTP Cookie | | hex (32) | Mailer Lite | Used to manage server calls to the website's backend systems.
− | 180 days | HTTP Cookie | | _grecaptcha | Google | This cookie is used to distinguish between humans and bots.
+ | 3 months | HTTP Cookie | | _grecaptcha | Google | This cookie is used to distinguish between humans and bots.
Small content change — ~7% of the page copy
− | Session | HTML Local Storage | | rc::f | Google | This cookie is used to distinguish between humans and bots.
+ | Session | HTML Local Storage | | rc::d-15# | Google | This cookie is used to distinguish between humans and bots.
− | HTML Local Storage | | _gtmeec | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | Pending | Session | HTTP Cookie | | mailerlite:forms:shown:# | Mailer Lite | Pending | 30 days | HTTP Cookie |
+ | HTML Local Storage | | _gtmeec | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | Pending | Session | HTTP Cookie | | _test | server-side-tagging-europe-west4-dbmaajtc3q-ez.a.run.app | Pending | Session | HTTP Cookie | | mail...
− Cookie declaration last updated on 8/24/24 by
+ Cookie declaration last updated on 9/22/24 by
− | 6 months | HTTP Cookie | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites.
+ | 6 months | HTTP Cookie | | pagead/1p-conversion/#/ | Google | Pending | Session | Pixel Tracker | | pagead/1p-user-list/# | Google | Tracks if the user has shown interest in specific products or events across multiple websites and dete...
Call to action changed to "Leader Summer 2024" from "Leader Spring 2024"
Call to action changed to "Easiest to Use Summer 2024" from "Best Usability Spring 2024"
Call to action changed to "Leader Small Business Summer 2024" from "Best Results Spring 2024"
Moderate content change — ~15% of the page copy
− Local Storage | | disqus.thread | c.disquscdn.com | Pending | Persistent | HTML Local Storage | | lp_custom | Mailer Lite | Pending | 2 years | HTTP Cookie | | partnero_session_uuid | app.partnero.com | Pending | 10 years | HTTP Cookie | ...
+ Session | HTML Local Storage | | disqus.thread | c.disquscdn.com | Pending | Persistent | HTML Local Storage | | lp_custom | Mailer Lite | Pending | 2 years | HTTP Cookie | | partnero_session_uuid | app.partnero.com | Pending | 10 years |...
− | 400 days | HTTP Cookie | | pagead/landing | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are s...
+ | 400 days | HTTP Cookie | | pagead/landing [x2] | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they ...
− | Session | Pixel Tracker | | __mpq_#_# | cdn.mxpnl.com | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
+ | Session | Pixel Tracker | | __mpq_#_# | Thinkific | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
− | 1 year | HTTP Cookie | | __ar_v4 [x5] | Adroll Group | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
+ | Session | HTTP Cookie | | __ar_v4 [x5] | Adroll Group | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
Notable content change — ~45% of the page copy
− | 3 months | HTTP | | XANDR_PANID | Appnexus | This cookie registers data on the visitor.
+ | 3 months | HTTP Cookie | | XANDR_PANID | Appnexus | This cookie registers data on the visitor.
− | 1 day | HTTP | | __stripe_mid | Stripe | This cookie is necessary for making credit card transactions on the website.
+ | 1 day | HTTP Cookie | | __stripe_mid | Stripe | This cookie is necessary for making credit card transactions on the website.
− | 1 year | HTTP | | __stripe_sid | Stripe | This cookie is necessary for making credit card transactions on the website.
+ | 1 year | HTTP Cookie | | __stripe_sid | Stripe | This cookie is necessary for making credit card transactions on the website.
− | 1 year | HTTP | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP | | m | Stripe | Determines the device used to access the website.
+ | 1 year | HTTP Cookie | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP Cookie | | m | Stripe | Determines the device used to access the website.
Call to action changed to "Leader Spring 2024" from "Leader Winter 2024"
Call to action changed to "Best Usability Spring 2024" from "Best Usability Winter 2024"
Call to action changed to "Best Results Spring 2024" from "Best Results Winter 2024"
Moderate content change — ~20% of the page copy
− | 399 days | HTTP | | pagead/landing | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown th...
+ | 400 days | HTTP | | pagead/landing | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown th...
− | 2 years | HTTP | | _gat [x2] | Google | Used by Google Analytics to throttle request rate | 0 day | HTTP | | _gid [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | 2 years | HTTP | | _gat [x2] | Google | Used by Google Analytics to throttle request rate | 1 day | HTTP | | _gid [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | Session | HTTP | | Cookie Consent [x6] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP | | sso_session | Mailer Lite | Pending | 0 day | HTTP | | XSRF-TOKEN [x3] | Mailer Lite | Ensur...
+ | Session | HTTP | | Cookie Consent [x6] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP | | sso_session | Mailer Lite | Pending | 1 day | HTTP | | XSRF-TOKEN [x3] | Mailer Lite | Ensur...
− | 0 day | HTTP | | _hj Session User_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
+ | 1 day | HTTP | | _hj Session User_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
Notable content change — ~28% of the page copy
− | 2 years | HTTP | | _gat [x2] | Google | Used by Google Analytics to throttle request rate | 1 day | HTTP | | _gid [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
+ | 2 years | HTTP | | _gat [x2] | Google | Used by Google Analytics to throttle request rate | 0 day | HTTP | | _gid [x2] | Google | Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
− | Session | HTTP | | Cookie Consent [x6] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP | | sso_session | Mailer Lite | Pending | 1 day | HTTP | | XSRF-TOKEN [x3] | Mailer Lite | Ensur...
+ | Session | HTTP | | Cookie Consent [x6] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP | | sso_session | Mailer Lite | Pending | 0 day | HTTP | | XSRF-TOKEN [x3] | Mailer Lite | Ensur...
− | 1 day | HTTP | | _hj Session User_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
+ | 0 day | HTTP | | _hj Session User_# | Hotjar | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
− | 1 year | HTTP | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP | | m | Stripe | Determines the device used to access the website.
+ | 1 year | HTTP | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 179 days | HTTP | | m | Stripe | Determines the device used to access the website.
Moderate content change — ~13% of the page copy
− | 1 year | HTTP | | pagead/landing | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the ...
+ | 1 year | HTTP | | pagead/landing [x2] | Google | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown...
− | Session | HTML | | 1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.
+ | Persistent | HTML | | 1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.
− | Session | Pixel | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP | | m | Stripe | Determines the device used to access the website.
+ | 1 year | HTTP | | li_gc | Linked In | Stores the user's cookie consent state for the current domain | 180 days | HTTP | | m | Stripe | Determines the device used to access the website.
− | Session | HTTP | | Analytics Sync History | Linked In | Used in connection with data-synchronization with third-party analysis service.
+ | Session | HTML | | Analytics Sync History | Linked In | Used in connection with data-synchronization with third-party analysis service.
New call to action: "Best of 5 Email Deliverability 2024"
Notable content change — ~26% of the page copy
− | 1 year | HTTP | | __ar_v4 [x4] | Adroll Group | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
+ | 1 year | HTTP | | __ar_v4 [x5] | Adroll Group | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
− | 1 year | HTTP | | _te_ [x4] | Adroll Group | Registers a unique ID that identifies a returning user's device.
+ | 1 year | HTTP | | _te_ [x5] | Adroll Group | Registers a unique ID that identifies a returning user's device.
− | 180 days | HTTP | | rc::a | Google | This cookie is used to distinguish between humans and bots.
+ | 180 days | HTTP | | _grecaptcha | Google | This cookie is used to distinguish between humans and bots.
− | Session | HTTP | | Cookie Consent [x5] | Cookiebot | Stores the user's cookie consent state for the current domain | 1 year | HTTP | | sso_session | Mailer Lite | Pending | 1 day | HTTP | | XSRF-TOKEN [x3] | Mailer Lite | Ensures visitor ...
+ | Session | HTTP | | Cookie Consent [x6] | Cookiebot Mailer Lite | Stores the user's cookie consent state for the current domain | 1 year | HTTP | | sso_session | Mailer Lite | Pending | 1 day | HTTP | | XSRF-TOKEN [x3] | Mailer Lite | Ensur...
Notable content change — ~28% of the page copy
− | 1 year | HTTP | | __ar_v4 [x5] | Adroll Group | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
+ | 1 year | HTTP | | __ar_v4 [x4] | Adroll Group | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.
− | Persistent | HTML | | 1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.
+ | Session | HTML | | 1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery.
− | 180 days | HTTP | | _grecaptcha | Google | This cookie is used to distinguish between humans and bots.
+ | 180 days | HTTP | | rc::a | Google | This cookie is used to distinguish between humans and bots.
− | 1 year | HTTP | | _te_ [x5] | Adroll Group | Registers a unique ID that identifies a returning user's device.
+ | 1 year | HTTP | | _te_ [x4] | Adroll Group | Registers a unique ID that identifies a returning user's device.
Call to action changed to "Leader Winter 2024" from "Leader Spring 2023"
Call to action changed to "Best Usability Winter 2024" from "Best Usability Spring 2023"
Call to action changed to "Best Results Winter 2024" from "Most Recommended Spring 2023"
New call to action: "Migrating from Classic to the new Mailer Lite"
New call to action: "Authenticating your domain to maintain deliverability"
Moderate content change — ~11% of the page copy
− | Persistent | HTML | | rc::b | Thinkific | This cookie is used to distinguish between humans and bots.
+ | Persistent | HTML | | rc::b | Google | This cookie is used to distinguish between humans and bots.
− | Session | Pixel | | rc::f | Thinkific | This cookie is used to distinguish between humans and bots.
+ | Session | Pixel | | rc::f | Google | This cookie is used to distinguish between humans and bots.
− | Session | HTTP | | Analytics Sync History | Linked In | Used in connection with data-synchronization with third-party analysis service.
+ | Session | HTML | | Analytics Sync History | Linked In | Used in connection with data-synchronization with third-party analysis service.
− Mailer Lite | Pending | 30 days | HTTP | | mailerlite:forms:shown:87264270066124331 | Mailer Lite | Pending | 1 day | HTTP | | mailerlite:forms:shown:87265061001757841 | Mailer Lite | Pending | 21 days | HTTP | | mailerlite:forms:shown:8786...
+ mailerlite:forms:shown:87264270066124331 | Mailer Lite | Pending | 1 day | HTTP | | mailerlite:forms:shown:87265061001757841 | Mailer Lite | Pending | 21 days | HTTP | | mailerlite:forms:shown:87867192329110988 | Mailer Lite | Pending | 1 d...
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