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May 2024 Positioning Content

New headline: "The home for greatculture"

Previous headline: "The home for greatwriters and readers"

Notable content change — ~40% of the page copy

Passages before

107

Passages after

108

Removed

43

Added

44

The captures, side by side

Before · April 2024

substack.com homepage in April 2024
Archived screenshot

Extracted page copy (markdown)

[/](/)Resources

- [How to start a Substack](/get-started?utm_source=menu-dropdown)
- [Going paid guide](/going-paid-guide?utm_source=menu-dropdown)
- [Resource center](/resources?utm_source=menu-dropdown)
- [Community & programs](/community-and-programs?utm_source=menu-dropdown)
- [Help center](https://support.substack.com/hc/en-us/?utm_source=menu-dropdown)
- [Brand assets](https://substack.com/brand?utm_source=menu-dropdown)

Writers

- [Switch to Substack](/switch?utm_source=menu-dropdown)
- [Go paid](/going-paid?utm_source=menu-dropdown)
- [Grow your audience](/growthfeatures?utm_source=menu-dropdown)
- [For video](/video?utm_source=menu-dropdown)
- [For podcasts](/podcasts?utm_source=menu-dropdown)
- [For bloggers](/for-bloggers?utm_source=menu-dropdown)
- [For finance writers](/investing-and-business?utm_source=menu-dropdown)
- [For authors](/book?utm_source=menu-dropdown)
- [For comic creators](/comic-book-creators?utm_source=menu-dropdown)
- [For food writers](/food-writers?utm_source=menu-dropdown)
- [For local news](/local-news?utm_source=menu-dropdown)

Readers

- [Substack App](https://substack.com/app?utm_source=menu-dropdown)
- [Discover](/discover?utm_source=menu-dropdown)
- [Featured](https://on.substack.com/s/stories)
- [Substacks around the world](https://www.substack.com/globe)

[Start writing](https://substack.com/signup?utm_source=substack)Sign in

Readers

[Substack
App](https://substack.com/app?utm_source=menu-dropdown)[Discover](/discover?utm_source=menu-dropdown)[Featured](https://on.substack.com/s/stories)

Writers

[Switch to Substack](/switch?utm_source=menu-dropdown)[Go
paid](/going-paid?utm_source=menu-dropdown)[Grow your
audience](/growthfeatures?utm_source=menu-dropdown)[For
video](/video?utm_source=menu-dropdown)[For
podcasts](/podcasts?utm_source=menu-dropdown)[For
bloggers](/for-bloggers?utm_source=menu-dropdown)[For finance
writers](/investing-and-business?utm_source=menu-dropdown)[For
authors](/book?utm_source=menu-dropdown)[For comic
creators](/comic-book-creators?utm_source=menu-dropdown)[For food
writers](/food-writers?utm_source=menu-dropdown)[For local
news](/local-news?utm_source=menu-dropdown)

Resources

[How to start a Substack](/get-started?utm_source=menu-dropdown)[Going paid
guide](/going-paid-guide?utm_source=menu-dropdown)[Resource
center](/resources?utm_source=menu-dropdown)[Community &
programs](/community-and-programs?utm_source=menu-dropdown)[Help
center](https://support.substack.com/hc/en-us/?utm_source=menu-dropdown)[Brand
assets](https://substack.com/brand?utm_source=menu-dropdown)

# The home for great  writers *and* readers

[Start
reading](https://substack.com/reader-onboarding?utm_source=home-page)Create your
Substack

## The subscription network for independent writers and creators

[Featured](javascript:void(0))

[Culture](javascript:void(0))

[Technology](javascript:void(0))

[Business](javascript:void(0))

[U.S. Politics](javascript:void(0))

[Finance](javascript:void(0))

[Food & Drink](javascript:void(0))

[Podcasts](javascript:void(0))

[Sports](javascript:void(0))

[Art & Illustration](javascript:void(0))

[World Politics](javascript:void(0))

[Health Politics](javascript:void(0))

[News](javascript:void(0))

[Fashion & Beauty](javascript:void(0))

[Music](javascript:void(0))

[Faith & Spirituality](javascript:void(0))

[Climate & Environment](javascript:void(0))

[Science](javascript:void(0))

[Literature](javascript:void(0))

[Fiction](javascript:void(0))

[Health & Wellness](javascript:void(0))

[Design](javascript:void(0))

[Travel](javascript:void(0))

[Parenting](javascript:void(0))

[Philosophy](javascript:void(0))

[Comics](javascript:void(0))

[International](javascript:void(0))

[Crypto](javascript:void(0))

[History](javascript:void(0))

[Humor](javascript:void(0))

[Education](javascript:void(0))

1

![In Moda
Veritas](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F512bf873-7d8e-45f8-8341-dfc278246776_720x720.png)

[In Moda VeritasIrene Kim
(김애린)](https://irenekim.substack.com/?utm_source=leaderboard)

Stylist and founder Irene Kim writes In Moda Veritas—a deep dive into fashion
psyche and the craft of styling. Subscribe for style advice, shopping guides,
outfit inspiration and more!

Hundreds of paid subscribers · $8/month

2

![the eat goood
newsletter](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91ff3fd9-99d8-4198-a193-83766519412d_913x1044.png)

[the eat goood newsletterJenn
Lueke](https://jenneatsgoood.substack.com/?utm_source=leaderboard)

Recipe creator Jenn Lueke shares weekly simple, nourishing recipes, meal prep
inspiration, and grocery shopping lists and tips to decrease the mental load of
food prep and meal planning.

Thousands of paid subscribers · $8/month

3

![Dirty
Sports](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff4d89c3b-e2c5-4622-a5b3-bd4f775d40ee_640x640.png)

[Dirty SportsDirty Sports](https://www.dirtysports.com/?utm_source=leaderboard)

Subscribe to the Dirty Sports—a weekly podcast hosted by comedians Andy Ruther
and Joe Praino. Every episode includes in-depth sports discussions, comedy,
personal stories, impersonations, and everything in between.

Hundreds of paid subscribers · $7/month

4

![Fancy Meeting You
Here](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F732e525c-5767-4aee-9dca-db7286e0aca3_1280x1280.png)

[Fancy Meeting You HereKelly
Rafferty](https://kellyrafferty.substack.com/?utm_source=leaderboard)

Fancy Meeting You Here? is a weekly newsletter of personal essays about
embodiment from queer feminist writer and documentary producer Kelly Rafferty.

Launched 5 months ago · $5/month

5

![New Rules
Media](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b0890ab-c67c-426b-bc80-0f4033655a7d_1080x1080.png)

[New Rules MediaBradley
Schurman](https://newrulesmedia.substack.com/?utm_source=leaderboard)

New Rules Media is a newsletter and forthcoming podcast centered around
resilience, innovation, and new ways to navigate the complexities of our
turbulent and sharply divided times, by demographic strategist Bradley Schurman
and award-winning journalist Marcia Stepanek.

Launched 3 months ago

See who else is on Substack

## Building a new economic engine for culture

![](https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-1.png)

## You wrote it, you own it.

You always own your intellectual property, mailing list, and subscriber
payments. With full editorial control and no gatekeepers, you can do the work
you most believe in.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

![](https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-2.png)

## Grow your audience.

Marketing isn’t all on your shoulders. More than 40% of all new free
subscriptions and around 20% of paid subscriptions to Substacks come from within
our network.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

![](https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-3.png)

## Let us handle everything else.

A Substack combines a blog, newsletter, payment system, and customer support
team — all integrated seamlessly with a simple interface. We handle the admin,
billing, and tech so you can focus on your best work.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

## A world-class reading and listening experience

![](https://substackcdn.com/image/fetch/w_880,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fphone-v4.png)[Start
reading](https://substack.com/reader-onboarding?utm_source=home-page)

return ;

## Posts

Substack’s simple system lets you publish to the web, email, and our app
simultaneously so you can find new readers and always reach your existing
audience.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

return ;

## Podcasts

We make it easy to start a subscription podcast. Share episodes to Substack
subscribers and to all the major podcast players with one click.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

return ;

## Video

Upload or record videos directly into a Substack post. Make videos available to
everyone or only paid subscribers.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

return ;

## Community

On Substack, you’re not publishing into a void. Comments and community threads
connect you and your subscribers directly.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

#### “I can still remember standing in the kitchen in March 2020 and watching the first $1.00 I made come through, from sharing my own research. A year later and it’s now my full-time ‘job’.“

– Conor Mac, Investment Talk

Create your Substack

## Substack basics

### What is a Substack?

Substack helps anyone set up a blog and email newsletter. No tech knowledge is
required. Without ads and algorithms to get in the way, you can sustain a direct
relationship with your readers and retain full control over your creative work.

### Do I need to pay for Substack?

It’s free to get started on Substack. If you turn on paid subscriptions,
Substack will keep a 10% cut of revenues for operating costs like development
and customer support. There are no hidden fees and we only make money when
writers do.

### Do I own what I publish on Substack?

You will always own your content and your relationships with your subscribers.
We make it easy to import and export your archive, email list, and payments
information to and from other platforms.

### Will Substack help me grow my audience?

Yes. More than [40% of all new free subscriptions](/growthfeatures) and around
20% of paid subscriptions to Substacks come from within our network.

### How do I move my past work to Substack?

If you already have an audience on Wordpress, Mailchimp, Ghost, Medium, Tumblr,
or another platform, you can easily [import your posts and your email
list](https://substack.com/signup/import) in the Substack setup process.

## Get started in minutes

Create your Substack

### Read

[Discover](/discover?utm_source=substack&utm_medium=web&utm_content=footer)[Get
the
app](/app?utm_source=substack&utm_medium=web&utm_content=footer)[Featured](https://on.substack.com/s/stories?utm_source=substack&utm_medium=web&utm_content=footer)[Substack
Reader](https://reader.substack.com?utm_source=substack&utm_medium=web&utm_content=footer)[Top
podcasts](/discover/category/podcast/paid?utm_source=substack&utm_medium=web&utm_content=footer)[Top
in culture](https://substack.com/top/culture)[Top in Food &
Drink](https://substack.com/top/food)[Top in
finance](https://substack.com/top/finance)[Top in
sports](https://substack.com/top/sports)[Top in
technology](https://substack.com/top/technology)[Top in Faith &
Spirituality](https://substack.com/top/faith)[Top in
Business](https://substack.com/top/business)[Top in U.S.
Politics](https://substack.com/top/us-politics)[Top in Art &
Illustration](https://substack.com/top/art)[Top in World
Politics](https://substack.com/top/world-politics)[Top in Health
Politics](https://substack.com/top/health-politics)[Top in
news](https://substack.com/top/news)[Top in fashion &
beauty](https://substack.com/top/fashionandbeauty)[Top in
music](https://substack.com/top/music)[Top in
Climate](https://substack.com/top/climate)[Top in
science](https://substack.com/top/science)[Top in
literature](https://substack.com/top/literature)[Top in
fiction](https://substack.com/top/fiction)[Top in Health &
Wellness](https://substack.com/top/health)[Top in
design](https://substack.com/top/design)[Top in
travel](https://substack.com/top/travel)[Top in
parenting](https://substack.com/top/parenting)[Top in
philosophy](https://substack.com/top/philosophy)[Top in
comics](https://substack.com/top/comics)[Top in
International](https://substack.com/top/international)[Top in
crypto](https://substack.com/top/crypto)[Top in
history](https://substack.com/top/history)[Top in
humor](https://substack.com/top/humor)[Top in
education](https://substack.com/top/education)See more
categories[Topics](/topics?utm_source=substack&utm_medium=web&utm_content=footer)

### Writers

[Switch to
Substack](/switch?utm_source=substack&utm_medium=web&utm_content=footer)[Switch
from Ghost](/ghost?utm_source=substack&utm_medium=web&utm_content=footer)[Get
started](https://on.substack.com/p/start-a-substack-newsletter?utm_source=substack&utm_medium=web&utm_content=footer)[Go
paid](/going-paid?utm_source=substack&utm_medium=web&utm_content=footer)[For
podcasts](/podcasts?utm_source=substack&utm_medium=web&utm_content=footer)[For
bloggers](/for-bloggers?utm_source=substack&utm_medium=web&utm_content=footer)[For
finance
writers](/investing-and-business?utm_source=substack&utm_medium=web&utm_content=footer)[For
authors](/book?utm_source=substack&utm_medium=web&utm_content=footer)[For comic
creators](/comic-book-creators?utm_source=substack&utm_medium=web&utm_content=footer)[For
food
writers](/food-writers?utm_source=substack&utm_medium=web&utm_content=footer)[For
local news](/local-news?utm_source=substack&utm_medium=web&utm_content=footer)

### Company

[About](/about?utm_source=substack&utm_medium=web&utm_content=footer)[Help](https://support.substack.com/hc/en-us?s=support%40substack.com)[Jobs](/jobs?utm_source=substack&utm_medium=web&utm_content=footer)[Blog](https://on.substack.com?utm_source=substack&utm_medium=web&utm_content=footer)[Vulnerability
Policy](/vulnerability-disclosure?utm_source=substack&utm_medium=web&utm_content=footer)[Contact](/contact?utm_source=substack&utm_medium=web&utm_content=footer)[Sitemap](/sitemap)

### Resources

[Resource
center](/resources?utm_source=substack&utm_medium=web&utm_content=footer)[Guide
to going
paid](/going-paid-guide?utm_source=substack&utm_medium=web&utm_content=footer)[Help
center](https://support.substack.com/hc/en-us?s=support%40substack.com)[Community
and
programs](/community-and-programs?utm_source=substack&utm_medium=web&utm_content=footer)[Brand
assets](/brand?utm_source=substack&utm_medium=web&utm_content=footer)

Substack is the home for great writing

[![](https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fapp-store-white.png%3Fv%3D1)](https://substack.com/app/get-ios?utm_campaign=app-marketing&utm_content=www-footer)[![](https://substackcdn.com/image/fetch/w_238,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fapp_page%2Fgoogle-play-white.png)](https://substack.com/app/get-android?utm_campaign=app-marketing&utm_content=www-footer)

© Substack
Inc.[Privacy](https://substack.com/privacy)[Terms](https://substack.com/tos)[Collection
notice](https://substack.com/ccpa#personal-data-collected)

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After · May 2024

substack.com homepage in May 2024
Archived screenshot

Extracted page copy (markdown)

[/](/)Resources

- [How to start a Substack](/get-started?utm_source=menu-dropdown)
- [Going paid guide](/going-paid-guide?utm_source=menu-dropdown)
- [Resource center](/resources?utm_source=menu-dropdown)
- [Community & programs](/community-and-programs?utm_source=menu-dropdown)
- [Help center](https://support.substack.com/hc/en-us/?utm_source=menu-dropdown)
- [Brand assets](https://substack.com/brand?utm_source=menu-dropdown)

Writers

- [Switch to Substack](/switch?utm_source=menu-dropdown)
- [Go paid](/going-paid?utm_source=menu-dropdown)
- [Grow your audience](/growthfeatures?utm_source=menu-dropdown)
- [For video](/video?utm_source=menu-dropdown)
- [For podcasts](/podcasts?utm_source=menu-dropdown)
- [For bloggers](/for-bloggers?utm_source=menu-dropdown)
- [For finance writers](/investing-and-business?utm_source=menu-dropdown)
- [For authors](/book?utm_source=menu-dropdown)
- [For comic creators](/comic-book-creators?utm_source=menu-dropdown)
- [For food writers](/food-writers?utm_source=menu-dropdown)
- [For local news](/local-news?utm_source=menu-dropdown)

Readers

- [Substack App](https://substack.com/app?utm_source=menu-dropdown)
- [Discover](/discover?utm_source=menu-dropdown)
- [Featured](https://on.substack.com/s/stories)
- [Substacks around the world](https://www.substack.com/globe)

Start publishing

Sign in

Readers

[Substack
App](https://substack.com/app?utm_source=menu-dropdown)[Discover](/discover?utm_source=menu-dropdown)[Featured](https://on.substack.com/s/stories)[Substacks
around the world](https://www.substack.com/globe)

Writers

[Switch to Substack](/switch?utm_source=menu-dropdown)[Go
paid](/going-paid?utm_source=menu-dropdown)[Grow your
audience](/growthfeatures?utm_source=menu-dropdown)[For
video](/video?utm_source=menu-dropdown)[For
podcasts](/podcasts?utm_source=menu-dropdown)[For
bloggers](/for-bloggers?utm_source=menu-dropdown)[For finance
writers](/investing-and-business?utm_source=menu-dropdown)[For
authors](/book?utm_source=menu-dropdown)[For comic
creators](/comic-book-creators?utm_source=menu-dropdown)[For food
writers](/food-writers?utm_source=menu-dropdown)[For local
news](/local-news?utm_source=menu-dropdown)

Resources

[How to start a Substack](/get-started?utm_source=menu-dropdown)[Going paid
guide](/going-paid-guide?utm_source=menu-dropdown)[Resource
center](/resources?utm_source=menu-dropdown)[Community &
programs](/community-and-programs?utm_source=menu-dropdown)[Help
center](https://support.substack.com/hc/en-us/?utm_source=menu-dropdown)[Brand
assets](https://substack.com/brand?utm_source=menu-dropdown)

# The home for great  culture

[Start
reading](https://substack.com/reader-onboarding?utm_source=home-page)Create your
Substack

## Publish on Substack and own your work

[Featured](javascript:void(0))

[Culture](javascript:void(0))

[Technology](javascript:void(0))

[Business](javascript:void(0))

[U.S. Politics](javascript:void(0))

[Finance](javascript:void(0))

[Food & Drink](javascript:void(0))

[Podcasts](javascript:void(0))

[Sports](javascript:void(0))

[Art & Illustration](javascript:void(0))

[World Politics](javascript:void(0))

[Health Politics](javascript:void(0))

[News](javascript:void(0))

[Fashion & Beauty](javascript:void(0))

[Music](javascript:void(0))

[Faith & Spirituality](javascript:void(0))

[Climate & Environment](javascript:void(0))

[Science](javascript:void(0))

[Literature](javascript:void(0))

[Fiction](javascript:void(0))

[Health & Wellness](javascript:void(0))

[Design](javascript:void(0))

[Travel](javascript:void(0))

[Parenting](javascript:void(0))

[Philosophy](javascript:void(0))

[Comics](javascript:void(0))

[International](javascript:void(0))

[Crypto](javascript:void(0))

[History](javascript:void(0))

[Humor](javascript:void(0))

[Education](javascript:void(0))

1

![Capital Flows and Asset
Markets](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fdc7243d8-fc93-420b-be6b-9e742487a107_3184x2146.jpeg)

[Capital Flows and Asset MarketsRussell
Clark](https://www.russell-clark.com/?utm_source=leaderboard)

Russell Clark shares analysis and knowledge from 20 years working in the
markets, specializing in hedge funds, macro and short selling.

Hundreds of paid subscribers · £35/month

2

![Bad
Brain](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3ecb8fa-72b2-488c-af95-98612141e7af_256x256.png)

[Bad BrainAshley
Reese](https://ashleyreese.substack.com/?utm_source=leaderboard)

Bad Brain from writer and widow Ashley Reese shares compulsive notes on life,
death, pop culture, and the internet.

Hundreds of paid subscribers · $7/month

3

![Awake at the Wheel with Jonathan
Fields](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b9f4943-9988-462f-98f6-4d33776b4e5d_500x500.png)

[Awake at the Wheel with Jonathan FieldsJonathan
Fields](https://jonathanfields.substack.com/?utm_source=leaderboard)

Receive bestselling author and podcast host Jonathan Fields’s Wake-up Call in
your inbox every Sunday, and be revived by a new topic and prompt, so you
don’t fall asleep at the wheel of your own life.

Launched 10 days ago · $5.99/month

4

![Royal Literary
Fund](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F489236d4-69cb-4f6a-a4da-e38d4ecc6aef_1000x1000.png)

[Royal Literary FundRoyal Literary
Fund](https://royalliteraryfund.substack.com/?utm_source=leaderboard)

U.K.-based charity Royal Literary Fund helps writers in financial need through
grants, education, and outreach programmes. On Substack they share features
about writing, writers, and their craft—from their fellows and staff.

Launched 6 months ago

5

![Salty
Popcorn](https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fadc29e85-def5-46bb-a09b-37834fa16a9c_1080x1080.png)

[Salty PopcornThomas
Johnson](https://saltypopcorn.substack.com/?utm_source=leaderboard)

Salty Popcorn delivers a dose of movie headlines, trailers and feature reviews
(without spoilers) direct to your inbox every other Thursday—just in time for
movie night.

Launched 3 years ago

See who else is on Substack

## Creating a new media ecosystem

![](https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-1.png)

## You made it, you own it.

You always own your intellectual property, mailing list, and subscriber
payments. With full editorial control and no gatekeepers, you can do the work
you most believe in.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

![](https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-2.png)

## Grow your audience.

Marketing isn’t all on your shoulders. More than 50% of all new free
subscriptions and 25% of paid subscriptions to Substacks come from within our
network.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

![](https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-3.png)

## Let us handle everything else.

A Substack combines a website, blog, podcast, video tools, payment system, and
customer support team — all integrated seamlessly in a simple interface. We
handle the admin, billing, and tech so you can focus on making your best work.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

## A world-class reading, watching, and listening experience

![](https://substackcdn.com/image/fetch/w_880,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fphone-v4.png)[Start
reading](https://substack.com/reader-onboarding?utm_source=home-page)

return ;

## Posts

Substack’s simple system lets you publish to the web, email, and our app
simultaneously so you can find new subscribers and always reach your existing
audience.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

return ;

## Podcasts

We make it easy to start a podcast—including video podcasts—, and produce
voiceovers and narrations for your text posts. Share episodes to Substack
subscribers and to all the major podcast players with one click.You can make
your show free to everyone or you can use a paywall for: the whole podcast;
select episodes; or at any point in a particular episode.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

return ;

## Video

Create a video post, or upload or record videos directly into a post. You can
also turn your videos into a podcast, make videos available to everyone, or use
a paywall for a whole or part of a video.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

return ;

## Community

On Substack, you’re not publishing into a void. Comments, Chat, Notes, direct
messaging, and community threads connect you and your subscribers directly.

[Create your
Substack](https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=home)

#### “Starting a Substack was the best decision of my life.“

– Edwin Dorsey, The Bear Cave

Create your Substack

## Substack basics

### What is a Substack?

Substack is much more than a newsletter platform. A Substack is an
all-encompassing publication that accommodates text, video, audio, and video..
No tech knowledge is required. Anyone can start a Substack and publish posts
directly to subscribers’ inboxes—in email and in the Substack app. Without
ads or gatekeepers in the way, you can sustain a direct relationship with your
audience and retain full control over your creative work.

### Do I need to pay for Substack?

It’s free to get started on Substack. If you turn on paid subscriptions,
Substack will keep a 10% cut of revenues for operating costs like building
growth tools to help publishers, developing new features, and providing
world-class customer support. There are no hidden fees and we only make money
when publishers do.

### Do I own what I publish on Substack?

You will always own your work, everything you publish, and your relationships
with your subscribers. We make it easy to import and export your archive,
subscriber list, and payments information to and from other platforms.

### Will Substack help me grow my audience?

Yes. More than [50% of all new free subscriptions](/growthfeatures) and 25% of
paid subscriptions to Substacks come from within our network.

### How do I move my past work to Substack?

If you already have an audience on Wordpress, Mailchimp, Beehiiv, Ghost, Medium,
Tumblr, or another platform, you can easily [import your posts and your email
list](https://substack.com/signup/import) in the Substack setup process.

## Get started in minutes

Create your Substack

### Read

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Substack is the home for great writing

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Every changed passage

Everything removed and added between the two captures — the complete list the "New headline: "The home for greatculture"" figure is computed from.

If you already have an audience on Wordpress, Mailchimp, Ghost, Medium, Tumblr, or another platform, you can easily import your posts and your email list in the Substack setup process.

+ If you already have an audience on Wordpress, Mailchimp, Beehiiv, Ghost, Medium, Tumblr, or another platform, you can easily import your posts and your email list in the Substack setup process.

Substack’s simple system lets you publish to the web, email, and our app simultaneously so you can find new readers and always reach your existing audience.

+ Substack’s simple system lets you publish to the web, email, and our app simultaneously so you can find new subscribers and always reach your existing audience.

We make it easy to import and export your archive, email list, and payments information to and from other platforms.

+ We make it easy to import and export your archive, subscriber list, and payments information to and from other platforms.

We handle the admin, billing, and tech so you can focus on your best work.

+ We handle the admin, billing, and tech so you can focus on making your best work.

There are no hidden fees and we only make money when writers do.

+ There are no hidden fees and we only make money when publishers do.

A world-class reading and listening experience

+ A world-class reading, watching, and listening experience

More than 40% of all new free subscriptions and around 20% of paid subscriptions to Substacks come from within our network.

+ More than 50% of all new free subscriptions and 25% of paid subscriptions to Substacks come from within our network.

More than 40% of all new free subscriptions and around 20% of paid subscriptions to Substacks come from within our network.

+ More than 50% of all new free subscriptions and 25% of paid subscriptions to Substacks come from within our network.

Without ads and algorithms to get in the way, you can sustain a direct relationship with your readers and retain full control over your creative work.

+ Without ads or gatekeepers in the way, you can sustain a direct relationship with your audience and retain full control over your creative work.

Hundreds of paid subscribers · $8/month

+ Hundreds of paid subscribers · £35/month

Upload or record videos directly into a Substack post.

+ Create a video post, or upload or record videos directly into a post.

Launched 3 months ago

+ Launched 3 years ago

You wrote it, you own it.

+ You made it, you own it.

A Substack combines a blog, newsletter, payment system, and customer support team — all integrated seamlessly with a simple interface.

+ A Substack combines a website, blog, podcast, video tools, payment system, and customer support team — all integrated seamlessly in a simple interface.

You will always own your content and your relationships with your subscribers.

+ You will always own your work, everything you publish, and your relationships with your subscribers.

Comments and community threads connect you and your subscribers directly.

+ Comments, Chat, Notes, direct messaging, and community threads connect you and your subscribers directly.

If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like development and customer support.

+ If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like building growth tools to help publishers, developing new features, and providing world-class customer support.

Launched 5 months ago · $5/month

+ Launched 6 months ago

The home for great writers *and* readers

+ The home for great culture

− Start writing Sign in

− Substack App Discover Featured

− The subscription network for independent writers and creators

− In Moda Veritas Irene Kim (김애린)

− Stylist and founder Irene Kim writes In Moda Veritas—a deep dive into fashion psyche and the craft of styling.

− Subscribe for style advice, shopping guides, outfit inspiration and more!

− the eat goood newsletter Jenn Lueke

− Recipe creator Jenn Lueke shares weekly simple, nourishing recipes, meal prep inspiration, and grocery shopping lists and tips to decrease the mental load of food prep and meal planning.

− Thousands of paid subscribers · $8/month

− Subscribe to the Dirty Sports—a weekly podcast hosted by comedians Andy Ruther and Joe Praino.

− Every episode includes in-depth sports discussions, comedy, personal stories, impersonations, and everything in between.

− Fancy Meeting You Here Kelly Rafferty

− Fancy Meeting You Here?

− is a weekly newsletter of personal essays about embodiment from queer feminist writer and documentary producer Kelly Rafferty.

− New Rules Media Bradley Schurman

− New Rules Media is a newsletter and forthcoming podcast centered around resilience, innovation, and new ways to navigate the complexities of our turbulent and sharply divided times, by demographic strategist Bradley Schurman and award-winning journalist Marcia Stepanek.

− Building a new economic engine for culture

− We make it easy to start a subscription podcast.

− Share episodes to Substack subscribers and to all the major podcast players with one click.

− Make videos available to everyone or only paid subscribers.

− “I can still remember standing in the kitchen in March 2020 and watching the first $1.00 I made come through, from sharing my own research.

− A year later and it’s now my full-time ‘job’.“

− – Conor Mac, Investment Talk

− Substack helps anyone set up a blog and email newsletter.

+ Start publishing

+ Sign in

+ Substack App Discover Featured Substacks around the world

+ Publish on Substack and own your work

+ Capital Flows and Asset Markets Russell Clark

+ Russell Clark shares analysis and knowledge from 20 years working in the markets, specializing in hedge funds, macro and short selling.

+ Bad Brain Ashley Reese

+ Bad Brain from writer and widow Ashley Reese shares compulsive notes on life, death, pop culture, and the internet.

+ Awake at the Wheel with Jonathan Fields Jonathan Fields

+ Receive bestselling author and podcast host Jonathan Fields’s Wake-up Call in your inbox every Sunday, and be revived by a new topic and prompt, so you don’t fall asleep at the wheel of your own life.

+ Launched 10 days ago · $5.99/month

+ Royal Literary Fund Royal Literary Fund

+ U.K.-based charity Royal Literary Fund helps writers in financial need through grants, education, and outreach programmes.

+ On Substack they share features about writing, writers, and their craft—from their fellows and staff.

+ Salty Popcorn Thomas Johnson

+ Salty Popcorn delivers a dose of movie headlines, trailers and feature reviews (without spoilers) direct to your inbox every other Thursday—just in time for movie night.

+ Creating a new media ecosystem

+ We make it easy to start a podcast—including video podcasts—, and produce voiceovers and narrations for your text posts.

+ Share episodes to Substack subscribers and to all the major podcast players with one click.You can make your show free to everyone or you can use a paywall for: the whole podcast; select episodes; or at any point in a particular episode.

+ You can also turn your videos into a podcast, make videos available to everyone, or use a paywall for a whole or part of a video.

+ “Starting a Substack was the best decision of my life.“

+ – Edwin Dorsey, The Bear Cave

+ Substack is much more than a newsletter platform.

+ A Substack is an all-encompassing publication that accommodates text, video, audio, and video..

+ Anyone can start a Substack and publish posts directly to subscribers’ inboxes—in email and in the Substack app.