← Back to buttondown.com's timeline

Feb 2025 Positioning Design

New headline: "Emails for you. Yes, you."

Previous headline: "New year. New you. Newsletter."

Moderate visual change

The captures, side by side

Before · January 2025

buttondown.com homepage in January 2025 — Archived screenshot

Extracted page copy (markdown)

[Buttondown logo](/)

[Pricing](/pricing)[Log in](https://buttondown.com/login)[Build your
newsletter](https://buttondown.com/register)

![](/_next/static/media/hero-illustration_desktop_left.980d991e.svg)![](/_next/static/media/hero-illustration_mobile_left.8fb97a17.svg)

# New year. New you. Newsletter.

[Get started for free](https://buttondown.com/register)

No credit card required. Only pay for what you use. Cancel anytime.

![](/_next/static/media/hero-illustration_desktop_right.0ddb82ec.svg)![](/_next/static/media/hero-illustration_mobile_right.7ba539c1.svg)

"Three years later, I'm still happy with the choice to shift to Buttondown."

[Jeremy Singer Vine](/stories/data-is-plural)

Email platforms have been in a weird place lately. Platforms grow and stop
supporting you. Or they’ll shut down, despite the fact that you need your
email to work like it’s a utility that you can depend on. Or they’ll hike
their fees, forcing you to go through a stressful migration. Or they’ll add
dozens of features that you’ll never want to use. Or they’ll just turn
flatly evil.

Email should *theoretically* be easy: write something, send it, repeat. And
that’s how it *usually* is – until it’s not. Turns out **email is only
hard *when other people make it hard.***

We don’t. We *won’t.*

What if your email provider actually *wanted* you to succeed, and wasn’t
trying to slowly bleed you dry? What if your email provider didn’t change to
support a few rich customers? Or they just stuck around *at all?*

What if you felt *good* about sending your newsletter?

That’s where we come in.

“Buttondown has been an amazing experience for me. My newsletter with
Buttondown has grown from a fairly small list to over 15,000 subscribers, and it
hasn't broken a sweat yet."

[Cassidy Williams](/stories/cassidoo)

## The last email platform you'll migrate to.

100%*

Customer rating

* Yes, really.

Focused on your success.

We prioritize our product roadmap from our customer feedback, not our own
agenda. We use Buttondown for our own mailing lists. And we don’t take fees
from your [paid subscribers](/features/paid-subscriptions).

$curl -X POST /v1/subscribers

HTTP 201 Created

justin@buttondown.email

The power you need.

Our [automations](/features/automation), personalizations, and
[editor](/features/markdown) help you send the right message to the right
people. And if you want to try your hand at building your own tools, our
[API](/features/api) is feature-complete & beloved in the industry.

9621

Reads

55%

Opens

17%

Clicks

Committed to the long haul.

As a small, independent business, we want Buttondown to be our life’s work. We
have plans in place for the really long term. No, longer than that. *Longer.*

## And we're here to help.

Shopify

Stripe

API

RSS

Buttondown

BeamBeamBeamBeam

[Powerful for businesses.](/features/for/businesses)

You need your email to work. Fortunately, Buttondown’s deliverability is among
the highest in the industry, and our spam protection is best-in-class. Our
robust personalization & [automation](/features/automation) features allow your
email to work for you. Our [analytics](/features/analytics) show you what’s
working and how.

Got a large team? [Invite](/features/teams) everybody & collaborate on larger
initiatives – with no per-seat charge.

Want to extend Buttondown’s functionality? Our [API](/features/api) will let
you build anything you can dream of.

Buttondown

Discord

Webflow

Mail

BeamBeamBeamBeam

[Perfect for creators.](/features/for/creators)

No matter if you’re just getting started with a side hobby or you have an
audience of millions, Buttondown will meet your needs.

Connect your email to [tools](/features/integrations) like Discord, Memberful,
YouTube, and more. Skip login & post straight from your own email. Cross-post
other platforms to your mailing list, allowing you to write once &
[publish](/features/rss) everywhere. And if you ever need to leave for another
platform, we get it – and we’ll make it easy for you.

We power single individuals *and* enterprise-grade businesses without
compromising on either. That’s because **email, at its core, should be
simple.** We put lots of effort into the most important parts of your email
experience, because *that’s what you tell us to do.*

## Busy? Let us handle it.

Groaning about the possibility of migrating your whole list? Afraid something
will get lost or broken?

That’s why we offer [one-click concierge
migration](/features/concierge-migration) for your whole list, no matter how
large it may be. Just create your account for free, [contact
us](mailto:support@buttondown.com), and we’ll get you migrated within one
business day.

## Your favorite person’s favorite email platform.

“Buttondown reduces the friction to communicate with end users. The tool
doesn't get in the way."

[Peter Giacomo Lombardo](/stories/password-pusher)

I've been a Buttondown user for over a year and I couldn't be happier with it.
It's so easy to use! What I most appreciate is how helpful the team has been,
and how willing they are to add features and improvements. It just keeps getting
better and more delightful.

[Jodie Morgan Knit Like Granny](https://knitlikegranny.com)

Buttondown's customer service: NEXT LEVEL AMAZING.

James Whatley Senior Strategy Director, The LEGO Group

So far I like Buttondown because it's felt SO MUCH SIMPLER to use its backend
than any other similar system I've used before.

May Peterson Author, The Sacred Dark

Doesn't matter if you're sending out irregular updates to a few dozen friends,
or marketing your business to a thousand recipients. It is absolutely a joy to
use. The documentation is great. And Justin provides the best support I have
ever encountered. Amazon isn't the world's most customer-centric company,
Buttondown is.

Tilde Lowengrimm Head of Strategy, Red Queen Dynamics

I made the transition from MailerLite and I have no regrets. I also like that
Buttondown focuses on the essentials by design and keeps me grounded and
centered on what really matters.

Arthur Cendrier Author, Thoughtful Inquiry

Overall, Buttondown has been terrific to work with and I recommend them for
anybody who's thinking of starting a newsletter or moving over like I did.

Andy Magnusson Customer Engineering Leader

Wanna know how good Buttondown as a product experience is? I upgraded to Basic
before sending the first email, and then upgraded again two days later.

Zak El Fassi Founder, Zaigood Labs

Mailchimp lost me due to their inferior product and the nightmarish
merry-go-around experience with their overseas support team. Buttondown won me
over with their superior product and second to none customer service.

[Sav Tripodi CEO, Sanico
Software](https://www.sanico.com.au/blog/buttondown-a-founder-leading-by-example-with-superior-customer-service/)

Your support is amazing and I deeply appreciate how available and helpful you
are. I LOVE being able to turn tracking pixels off. I didn't even realize this
was an option when I signed up and am SO HAPPY to not track people.

[Andrea Mignolo Method & Matter](https://methodandmatter.com/)

I'm also impressed with how responsive you are, and how you directly answer
customers. Makes it really clear that signing up for your service was a good
decision.

[Nicole Tietz-Sokolskaya Software engineer and
writer](https://tietz.social/@nicole)

Very happy with Buttondown, works smoothly, it's very configurable and I love
the minimalist design of the UI. It makes me focus on my writing. Plus, I'm
super happy to support independent software and I should mention - the support I
receive whenever I have a question is warm and quick :)

Martina Pugliese Data scientist and storyteller

I just tested the RSS to Email feature for one of my blogs and it was incredibly
easy to set up. It took me about 30 mins to figure out the same feature in
Mailchimp.

Nicolas Bernadowitsch Blogger

This long weekend I fulfilled a long-standing promise to myself to switch my
RSS-to-email provider from Mailchimp to Buttondown, and it’s been such a great
experience. It’s cheaper, more flexible, less cluttered, and it’s run by
Justin Duke who is just delightful and answered a bunch of my questions over the
weekend (even though I asked him to please not!).

Rian van der Merwe Director of Product at PagerDuty

I've been wrangling half a dozen tools to get my stuff up and running recently,
almost all of which had some hiccup. Buttondown had zero. It did everything I
expected and needed the first time.

[Catherine Cusick Self-Employed FAQ](https://www.selfemployedfaq.com/)

I, like almost everyone else I've seen talk about Buttondown, am IMMENSELY happy
and impressed with your customer service. It turns out we can have nice things,
which is really refreshing.

[Ed Yong Staff writer, The
Atlantic](https://www.theatlantic.com/author/ed-yong/)

Email makes the world go ‘round, and

Buttondown
is how I manage it all for my keyboard projects.

[Tim van Damme Founder, MVKB](https://mvkb.com)

It's a truth, that should be more universally acknowledged, that Buttondown is
the best newsletter software. Simple, does exactly what it sets out to do, and
reasonably priced.

[Noel Welsh Founder, Inner Product](https://noelwelsh.com/landing/about/)

Buttondown is the perfect fit for my headless newsletter use case. And I
contacted support with some specific requests and Justin responded within 30
minutes with great answers and a nice pinch of charm.

[Sam Roberts Software engineer, Tamr](https://samgqroberts.com/)

Hands down the easiest way to run a newsletter - and the free version is
generous!

Javeed Khatree SEO expert

With API and Markdown support, you can build workflows that make it so easy to
write.

[Westley Winks Peace Corps](https://westleywinks.com)

I’ve never enjoyed writing newsletters as much as I do with Buttondown.

Kevin Lewis You Got This!

Buttondown remains the easiest thing I use regularly, and I am grateful for
that.

Casey Journalist

It's a humble app doing a common job but with end users in mind.

Si Jobling Engineering Manager

Buttondown has been an amazing experience for me. The service is constantly
being improved and customer service is the best. My newsletter with Buttondown
has grown from a fairly small list to over 15,000 subscribers, and it hasn't
broken a sweat yet.

Cassidy Williams CTO, Contenda

I switched over to Buttondown from Mailchimp because of the difficulty I had
with Mailchimp's campaigns, so Buttondown's easy and user-friendly system has
been a genuine breath of fresh air.

Jessi Eoin Illustrator + Comic Artist

You’ve truly built a great product that I feel good about using (vs a monopoly
from our tech overlords).

Rachel 2030 Camp

I love how personal Buttondown feels, especially compared to Mailchimp,
Convertkit, and services like that.

Simen Strøm Braaten Designer

This product has been exactly what I’ve needed!

[Nathan Bird Podcast host, Chattanooga Civics](http://chattanoogacivics.com)

It's already so refreshing compared to the mega companies.

Casey Watts Author, Debugging Your Brain

Definitely will be using for the foreseeable future. It’s a great service and
I feel well cared for. Thank you!

Phoebe Sinclair Author

I’m a sucker for elegant UI and I really love your site, but above that I
think your product has so much value for so many different people. I’m not a
coder, I’m only familiar with the bare basics, but I was able to figure out
and utilise Buttondown quickly.

Claudia Nathan Founder, The Repository

The killer feature for me: Buttondown will take an RSS feed then automatically
slurp up the content (in their words) and then send it to our subscribers. Job
done. They seem like a good company too, so I’d say this is a winner.

Andy Bell Founder, Set Studio

As a recent user of Buttondown, they are super on the ball. A week ago I
discovered a security vulnerability and reported it on Friday afternoon. They
acknowledged and fixed it in under two hours. On a Friday night! Talk about
going above and beyond for your users!

[Predrag Gruevski Principal Engineer, Kensho](https://predr.ag/blog/)

Well may I just say your support experience is already approximately 1 billion
times better than ConvertKit. Excited to be switching!

Michael J. Metts Author, Writing is Designing

Privacy focused sending and sign up form; lets me focus on writing - editor is
"just" markdown; simple, elegant design template looks like a blog post; the
founder is amazing - he's helped with every question I've had, even outside of
Buttondown.

Joe Masilotti Founder, RailsDevs

We need more nice and professional services like yours on the web.

Tobias Horvath Designer and developer

No one is paying me to say this, but I love @buttondown so far for my lil
newsletter. It’s so smart, simple, and attractive (and to my knowledge, not
actively anti-trans!). Customer service is also legitimately excellent.

Julie Kliegman Copy chief, Sports Illustrated

I love it! It lets me breathe, not compete as I write with other writers.

Devin Kate Pope Writer and editor

It’s a pleasure working with you. Thank you! (And what a contrast with
Mailchimp, where I spent two weeks and a dozen of emails trying find out why our
form goes down sometimes (only sometimes), and never really got a real answer.)

Anton Sotkov Software Engineer, IA

Buttondown exemplifies how I wish most software worked, and I hope to achieve a
similar thing with the software I develop in the future.

Matt Favero Software engineer

There’s infrastructure you pay for because you don’t have a choice, and
there’s infrastructure you pay for because it is a simple joy to use. And
Buttondown just keeps launching exactly that niche little feature you were going
to ask for, while the price just keeps staying status quo.

Jacob Ford Designer About Town

Enter Buttondown, Justin Duke’s lovely little newsletter tool. It’s small,
elegant, and integrates well. And it is also eminently affordable.

Will Buckingham Author

Your settings page is a joy to use and everything about Buttondown makes me
happy.

Gareth Jelley Magazine editor

have been on Buttondown for ~18 months and I can't recommend it enough.

Elizabeth Minkel Podcast host

You really do make ALL other customer service look terrible by comparison.

Chris Mead Improv teacher

There is a caring person on the other side of this software, which is one of the
things I like the most about Buttondown.

Keith Calder Film & TV Producer

I’d also like to add that @buttondown is an absolute joy to use. Hats off,
Justin!

Elliot Jay Stocks Creative Director, Google Fonts

Shoutout to

@buttondown
and
@jmduke
for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏

Easily one of the most enjoyable product experiences I've had.

Den Delimarsky Head of Ecosystem, Netlify

if you are looking for "newsletter tool for hackers" i tentatively believe the
answer is @buttondown

full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)

Brian David Hall Author, Your Website Sucks

I really like @buttondown as a blogging platform, it has the simplicity of
Substack but the corporate culture is less toxic.

Chad Loder Extremism researcher

I worked with @buttondown and asked for some new payment support beyond the
supporter single tier / pay-what-you-want options.

Justin was great and built it in just a couple days.

Dan Hon Author & consultant

I write nonfiction and I use @buttondown buttondown.email/Changeset - indie,
GREAT personal customer support, very nice default styling, all the options I
want including ones to protect my readers' privacy

Sumana Harihareswara Open source maintainer

I use @buttondown because it does exactly what I need (manage subscribers and
send markdown emails), not more and not less 👍 As a bonus it's made by an
indie dev which I love!

Max Stober Founder, GraphCDN

If you’re considering running an email newsletter, or if you already run one
and are considering a change of provider, I highly recommend @buttondownemail.
Super-easy app, very fair pricing with a generous free tier, and exemplary
support. 💯

Peter Gasston Technologist and speaker

imo @buttondown is easily one of the best-designed services i’ve used in
recent years, if you have a substack you should really consider switching!

Kabir Goel Engineer, Cal

Thanks for getting me excited about email newsletters again.

Garrick van Buren

I'm very thrilled that I can just write in Markdown without having to deal with
email builders and all that crap.

Parham Doustdar

Thanks again for all the help! You’ve really turned something super complex
into something super easy – sending new issues is as simple as firing off a
text message.

Kartik Chaturvedi

Thanks for creating a simple way for people who want to, like, put words in a
hole and have it sent to people... I am just thankful that something just nice
and human exists on the internet.

Emmanuel Quartey

I tried 3 other newsletter services today and I felt like wanting to rip my hair
out. They were all painfully slow. I'm so glad I found Buttondown.

Mohamed Elbadwihi

I’ve found Buttondown to be a great fit for my workflow and have been
delighted by all of Justin’s thoughtful features and improvements to the
product.

Michael Lee

Like seriously, so many lovely little easter eggs in one could-be-boring
service.

Alexandra Muck

I just switched over from Tinyletter and I'm really excited to have found a
place to host my tiny newsletter that doesn't seem like it's assuming everyone
sending newsletters is an email marketer / growth hacker.

Tessa Alexanian

I'm in love with the simplicity of Buttondown.

[Ekfan](https://twitter.com/mefkansec)

I’ve used similar tools in the past and Buttondown is by far the simplest to
use and most promising.

Fabrizio Rinaldi

Thank you for creating such a simple and brilliant tool. I’ve just signed up
and the experience has been smooth and painless (the docs are great too!)

Oliver Holms

As a developer who has hated every email system I've ever used this is so nice.

Drew Hornbein

I wish I still wrote a newsletter just so I could use buttondown again. It’s
like that.

Steven Kornweiss

[Jodie Morgan Knit Like Granny](https://knitlikegranny.com)

Buttondown's customer service: NEXT LEVEL AMAZING.

James Whatley Senior Strategy Director, The LEGO Group

So far I like Buttondown because it's felt SO MUCH SIMPLER to use its backend
than any other similar system I've used before.

May Peterson Author, The Sacred Dark

Tilde Lowengrimm Head of Strategy, Red Queen Dynamics

I made the transition from MailerLite and I have no regrets. I also like that
Buttondown focuses on the essentials by design and keeps me grounded and
centered on what really matters.

Arthur Cendrier Author, Thoughtful Inquiry

Overall, Buttondown has been terrific to work with and I recommend them for
anybody who's thinking of starting a newsletter or moving over like I did.

Andy Magnusson Customer Engineering Leader

Wanna know how good Buttondown as a product experience is? I upgraded to Basic
before sending the first email, and then upgraded again two days later.

Zak El Fassi Founder, Zaigood Labs

[Sav Tripodi CEO, Sanico
Software](https://www.sanico.com.au/blog/buttondown-a-founder-leading-by-example-with-superior-customer-service/)

[Andrea Mignolo Method & Matter](https://methodandmatter.com/)

I'm also impressed with how responsive you are, and how you directly answer
customers. Makes it really clear that signing up for your service was a good
decision.

[Nicole Tietz-Sokolskaya Software engineer and
writer](https://tietz.social/@nicole)

Martina Pugliese Data scientist and storyteller

I just tested the RSS to Email feature for one of my blogs and it was incredibly
easy to set up. It took me about 30 mins to figure out the same feature in
Mailchimp.

Nicolas Bernadowitsch Blogger

Rian van der Merwe Director of Product at PagerDuty

I've been wrangling half a dozen tools to get my stuff up and running recently,
almost all of which had some hiccup. Buttondown had zero. It did everything I
expected and needed the first time.

[Catherine Cusick Self-Employed FAQ](https://www.selfemployedfaq.com/)

I, like almost everyone else I've seen talk about Buttondown, am IMMENSELY happy
and impressed with your customer service. It turns out we can have nice things,
which is really refreshing.

[Ed Yong Staff writer, The
Atlantic](https://www.theatlantic.com/author/ed-yong/)

Email makes the world go ‘round, and

Buttondown
is how I manage it all for my keyboard projects.

[Tim van Damme Founder, MVKB](https://mvkb.com)

It's a truth, that should be more universally acknowledged, that Buttondown is
the best newsletter software. Simple, does exactly what it sets out to do, and
reasonably priced.

[Noel Welsh Founder, Inner Product](https://noelwelsh.com/landing/about/)

[Sam Roberts Software engineer, Tamr](https://samgqroberts.com/)

Hands down the easiest way to run a newsletter - and the free version is
generous!

Javeed Khatree SEO expert

With API and Markdown support, you can build workflows that make it so easy to
write.

[Westley Winks Peace Corps](https://westleywinks.com)

I’ve never enjoyed writing newsletters as much as I do with Buttondown.

Kevin Lewis You Got This!

Buttondown remains the easiest thing I use regularly, and I am grateful for
that.

Casey Journalist

It's a humble app doing a common job but with end users in mind.

Si Jobling Engineering Manager

Cassidy Williams CTO, Contenda

I switched over to Buttondown from Mailchimp because of the difficulty I had
with Mailchimp's campaigns, so Buttondown's easy and user-friendly system has
been a genuine breath of fresh air.

Jessi Eoin Illustrator + Comic Artist

You’ve truly built a great product that I feel good about using (vs a monopoly
from our tech overlords).

Rachel 2030 Camp

I love how personal Buttondown feels, especially compared to Mailchimp,
Convertkit, and services like that.

Simen Strøm Braaten Designer

This product has been exactly what I’ve needed!

[Nathan Bird Podcast host, Chattanooga Civics](http://chattanoogacivics.com)

It's already so refreshing compared to the mega companies.

Casey Watts Author, Debugging Your Brain

Definitely will be using for the foreseeable future. It’s a great service and
I feel well cared for. Thank you!

Phoebe Sinclair Author

Claudia Nathan Founder, The Repository

Andy Bell Founder, Set Studio

[Predrag Gruevski Principal Engineer, Kensho](https://predr.ag/blog/)

Well may I just say your support experience is already approximately 1 billion
times better than ConvertKit. Excited to be switching!

Michael J. Metts Author, Writing is Designing

Joe Masilotti Founder, RailsDevs

We need more nice and professional services like yours on the web.

Tobias Horvath Designer and developer

Julie Kliegman Copy chief, Sports Illustrated

I love it! It lets me breathe, not compete as I write with other writers.

Devin Kate Pope Writer and editor

Anton Sotkov Software Engineer, IA

Buttondown exemplifies how I wish most software worked, and I hope to achieve a
similar thing with the software I develop in the future.

Matt Favero Software engineer

Jacob Ford Designer About Town

Enter Buttondown, Justin Duke’s lovely little newsletter tool. It’s small,
elegant, and integrates well. And it is also eminently affordable.

Will Buckingham Author

Your settings page is a joy to use and everything about Buttondown makes me
happy.

Gareth Jelley Magazine editor

have been on Buttondown for ~18 months and I can't recommend it enough.

Elizabeth Minkel Podcast host

You really do make ALL other customer service look terrible by comparison.

Chris Mead Improv teacher

There is a caring person on the other side of this software, which is one of the
things I like the most about Buttondown.

Keith Calder Film & TV Producer

I’d also like to add that @buttondown is an absolute joy to use. Hats off,
Justin!

Elliot Jay Stocks Creative Director, Google Fonts

Shoutout to

@buttondown
and
@jmduke
for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏

Easily one of the most enjoyable product experiences I've had.

Den Delimarsky Head of Ecosystem, Netlify

if you are looking for "newsletter tool for hackers" i tentatively believe the
answer is @buttondown

full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)

Brian David Hall Author, Your Website Sucks

I really like @buttondown as a blogging platform, it has the simplicity of
Substack but the corporate culture is less toxic.

Chad Loder Extremism researcher

I worked with @buttondown and asked for some new payment support beyond the
supporter single tier / pay-what-you-want options.

Justin was great and built it in just a couple days.

Dan Hon Author & consultant

Sumana Harihareswara Open source maintainer

I use @buttondown because it does exactly what I need (manage subscribers and
send markdown emails), not more and not less 👍 As a bonus it's made by an
indie dev which I love!

Max Stober Founder, GraphCDN

Peter Gasston Technologist and speaker

imo @buttondown is easily one of the best-designed services i’ve used in
recent years, if you have a substack you should really consider switching!

Kabir Goel Engineer, Cal

Thanks for getting me excited about email newsletters again.

Garrick van Buren

I'm very thrilled that I can just write in Markdown without having to deal with
email builders and all that crap.

Parham Doustdar

Thanks again for all the help! You’ve really turned something super complex
into something super easy – sending new issues is as simple as firing off a
text message.

Kartik Chaturvedi

Thanks for creating a simple way for people who want to, like, put words in a
hole and have it sent to people... I am just thankful that something just nice
and human exists on the internet.

Emmanuel Quartey

I tried 3 other newsletter services today and I felt like wanting to rip my hair
out. They were all painfully slow. I'm so glad I found Buttondown.

Mohamed Elbadwihi

I’ve found Buttondown to be a great fit for my workflow and have been
delighted by all of Justin’s thoughtful features and improvements to the
product.

Michael Lee

Like seriously, so many lovely little easter eggs in one could-be-boring
service.

Alexandra Muck

Tessa Alexanian

I'm in love with the simplicity of Buttondown.

[Ekfan](https://twitter.com/mefkansec)

I’ve used similar tools in the past and Buttondown is by far the simplest to
use and most promising.

Fabrizio Rinaldi

Thank you for creating such a simple and brilliant tool. I’ve just signed up
and the experience has been smooth and painless (the docs are great too!)

Oliver Holms

As a developer who has hated every email system I've ever used this is so nice.

Drew Hornbein

I wish I still wrote a newsletter just so I could use buttondown again. It’s
like that.

Steven Kornweiss

[Get started for free](https://buttondown.com/register)

No credit card required. Only pay for what you use. Cancel anytime.

[https://twitter.com/buttondown](https://twitter.com/buttondown)[https://github.com/buttondown](https://github.com/buttondown)[https://www.linkedin.com/company/buttondown](https://www.linkedin.com/company/buttondown)[Mastodon](https://mastodon.social/@buttondown)[Threads](https://threads.net/@buttondownemail)[Bluesky](https://bsky.app/profile/buttondown.email)[Facebook](https://facebook.com/buttondown.email)

[Blog](/blog)[Changelog](/changelog)[Testimonials](/testimonials)[Docs](https://docs.buttondown.com)[Features](/features)[Integrations](/features/integrations)[Open
source](/open-source)

[Alternatives](/alternatives)[Climate](/climate)[Terms of
service](/legal/terms)[Use cases](/use-cases)[Privacy
policy](/legal/privacy)[Customer support](/support)

View archived HTML →

After · February 2025

buttondown.com homepage in February 2025 — Archived screenshot

Extracted page copy (markdown)

[Buttondown logo](/)

[Pricing](/pricing)[Log in](https://buttondown.com/login)[Build your
newsletter](https://buttondown.com/register)

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# Emails for you. Yes, you.

[Get started for free](https://buttondown.com/register)

No credit card required. Only pay for what you use. Cancel anytime.

![](/_next/static/media/hero-illustration_desktop_right.0ddb82ec.svg)![](/_next/static/media/hero-illustration_mobile_right.7ba539c1.svg)

"Three years later, I'm still happy with the choice to shift to Buttondown."

[Jeremy Singer Vine](/stories/data-is-plural)

Email should *theoretically* be easy: write something, send it, repeat. And
that’s how it *usually* is – until it’s not. Turns out **email is only
hard *when other people make it hard.***

We don’t. We *won’t.*

What if you felt *good* about sending your newsletter?

That’s where we come in.

“Buttondown has been an amazing experience for me. My newsletter with
Buttondown has grown from a fairly small list to over 15,000 subscribers, and it
hasn't broken a sweat yet."

[Cassidy Williams](/stories/cassidoo)

## The last email platform you'll migrate to.

100%*

Customer rating

* Yes, really.

Focused on your success.

$curl -X POST /v1/subscribers

HTTP 201 Created

justin@buttondown.email

The power you need.

9621

Reads

55%

Opens

17%

Clicks

Committed to the long haul.

As a small, independent business, we want Buttondown to be our life’s work. We
have plans in place for the really long term. No, longer than that. *Longer.*

## And we're here to help.

Shopify

Stripe

API

RSS

Buttondown

BeamBeamBeamBeam

[Powerful for businesses.](/features/for/businesses)

Got a large team? [Invite](/features/teams) everybody & collaborate on larger
initiatives – with no per-seat charge.

Want to extend Buttondown’s functionality? Our [API](/features/api) will let
you build anything you can dream of.

Buttondown

Discord

Webflow

Mail

BeamBeamBeamBeam

[Perfect for creators.](/features/for/creators)

No matter if you’re just getting started with a side hobby or you have an
audience of millions, Buttondown will meet your needs.

## Busy? Let us handle it.

Groaning about the possibility of migrating your whole list? Afraid something
will get lost or broken?

## Your favorite person’s favorite email platform.

“Buttondown reduces the friction to communicate with end users. The tool
doesn't get in the way."

[Peter Giacomo Lombardo](/stories/password-pusher)

[Jodie Morgan Knit Like Granny](https://knitlikegranny.com)

Buttondown's customer service: NEXT LEVEL AMAZING.

James Whatley Senior Strategy Director, The LEGO Group

So far I like Buttondown because it's felt SO MUCH SIMPLER to use its backend
than any other similar system I've used before.

May Peterson Author, The Sacred Dark

Tilde Lowengrimm Head of Strategy, Red Queen Dynamics

I made the transition from MailerLite and I have no regrets. I also like that
Buttondown focuses on the essentials by design and keeps me grounded and
centered on what really matters.

Arthur Cendrier Author, Thoughtful Inquiry

Overall, Buttondown has been terrific to work with and I recommend them for
anybody who's thinking of starting a newsletter or moving over like I did.

Andy Magnusson Customer Engineering Leader

Wanna know how good Buttondown as a product experience is? I upgraded to Basic
before sending the first email, and then upgraded again two days later.

Zak El Fassi Founder, Zaigood Labs

[Sav Tripodi CEO, Sanico
Software](https://www.sanico.com.au/blog/buttondown-a-founder-leading-by-example-with-superior-customer-service/)

[Andrea Mignolo Method & Matter](https://methodandmatter.com/)

I'm also impressed with how responsive you are, and how you directly answer
customers. Makes it really clear that signing up for your service was a good
decision.

[Nicole Tietz-Sokolskaya Software engineer and
writer](https://tietz.social/@nicole)

Martina Pugliese Data scientist and storyteller

I just tested the RSS to Email feature for one of my blogs and it was incredibly
easy to set up. It took me about 30 mins to figure out the same feature in
Mailchimp.

Nicolas Bernadowitsch Blogger

Rian van der Merwe Director of Product at PagerDuty

I've been wrangling half a dozen tools to get my stuff up and running recently,
almost all of which had some hiccup. Buttondown had zero. It did everything I
expected and needed the first time.

[Catherine Cusick Self-Employed FAQ](https://www.selfemployedfaq.com/)

I, like almost everyone else I've seen talk about Buttondown, am IMMENSELY happy
and impressed with your customer service. It turns out we can have nice things,
which is really refreshing.

[Ed Yong Staff writer, The
Atlantic](https://www.theatlantic.com/author/ed-yong/)

Email makes the world go ‘round, and

Buttondown
is how I manage it all for my keyboard projects.

[Tim van Damme Founder, MVKB](https://mvkb.com)

It's a truth, that should be more universally acknowledged, that Buttondown is
the best newsletter software. Simple, does exactly what it sets out to do, and
reasonably priced.

[Noel Welsh Founder, Inner Product](https://noelwelsh.com/landing/about/)

[Sam Roberts Software engineer, Tamr](https://samgqroberts.com/)

Hands down the easiest way to run a newsletter - and the free version is
generous!

Javeed Khatree SEO expert

With API and Markdown support, you can build workflows that make it so easy to
write.

[Westley Winks Peace Corps](https://westleywinks.com)

I’ve never enjoyed writing newsletters as much as I do with Buttondown.

Kevin Lewis You Got This!

Buttondown remains the easiest thing I use regularly, and I am grateful for
that.

Casey Journalist

It's a humble app doing a common job but with end users in mind.

Si Jobling Engineering Manager

Cassidy Williams CTO, Contenda

I switched over to Buttondown from Mailchimp because of the difficulty I had
with Mailchimp's campaigns, so Buttondown's easy and user-friendly system has
been a genuine breath of fresh air.

Jessi Eoin Illustrator + Comic Artist

You’ve truly built a great product that I feel good about using (vs a monopoly
from our tech overlords).

Rachel 2030 Camp

I love how personal Buttondown feels, especially compared to Mailchimp,
Convertkit, and services like that.

Simen Strøm Braaten Designer

This product has been exactly what I’ve needed!

[Nathan Bird Podcast host, Chattanooga Civics](http://chattanoogacivics.com)

It's already so refreshing compared to the mega companies.

Casey Watts Author, Debugging Your Brain

Definitely will be using for the foreseeable future. It’s a great service and
I feel well cared for. Thank you!

Phoebe Sinclair Author

Claudia Nathan Founder, The Repository

Andy Bell Founder, Set Studio

[Predrag Gruevski Principal Engineer, Kensho](https://predr.ag/blog/)

Well may I just say your support experience is already approximately 1 billion
times better than ConvertKit. Excited to be switching!

Michael J. Metts Author, Writing is Designing

Joe Masilotti Founder, RailsDevs

We need more nice and professional services like yours on the web.

Tobias Horvath Designer and developer

Julie Kliegman Copy chief, Sports Illustrated

I love it! It lets me breathe, not compete as I write with other writers.

Devin Kate Pope Writer and editor

Anton Sotkov Software Engineer, IA

Buttondown exemplifies how I wish most software worked, and I hope to achieve a
similar thing with the software I develop in the future.

Matt Favero Software engineer

Jacob Ford Designer About Town

Enter Buttondown, Justin Duke’s lovely little newsletter tool. It’s small,
elegant, and integrates well. And it is also eminently affordable.

Will Buckingham Author

Your settings page is a joy to use and everything about Buttondown makes me
happy.

Gareth Jelley Magazine editor

have been on Buttondown for ~18 months and I can't recommend it enough.

Elizabeth Minkel Podcast host

You really do make ALL other customer service look terrible by comparison.

Chris Mead Improv teacher

There is a caring person on the other side of this software, which is one of the
things I like the most about Buttondown.

Keith Calder Film & TV Producer

I’d also like to add that @buttondown is an absolute joy to use. Hats off,
Justin!

Elliot Jay Stocks Creative Director, Google Fonts

Shoutout to

@buttondown
and
@jmduke
for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏

Easily one of the most enjoyable product experiences I've had.

Den Delimarsky Head of Ecosystem, Netlify

if you are looking for "newsletter tool for hackers" i tentatively believe the
answer is @buttondown

full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)

Brian David Hall Author, Your Website Sucks

I really like @buttondown as a blogging platform, it has the simplicity of
Substack but the corporate culture is less toxic.

Chad Loder Extremism researcher

I worked with @buttondown and asked for some new payment support beyond the
supporter single tier / pay-what-you-want options.

Justin was great and built it in just a couple days.

Dan Hon Author & consultant

Sumana Harihareswara Open source maintainer

I use @buttondown because it does exactly what I need (manage subscribers and
send markdown emails), not more and not less 👍 As a bonus it's made by an
indie dev which I love!

Max Stober Founder, GraphCDN

Peter Gasston Technologist and speaker

imo @buttondown is easily one of the best-designed services i’ve used in
recent years, if you have a substack you should really consider switching!

Kabir Goel Engineer, Cal

Thanks for getting me excited about email newsletters again.

Garrick van Buren

I'm very thrilled that I can just write in Markdown without having to deal with
email builders and all that crap.

Parham Doustdar

Thanks again for all the help! You’ve really turned something super complex
into something super easy – sending new issues is as simple as firing off a
text message.

Kartik Chaturvedi

Thanks for creating a simple way for people who want to, like, put words in a
hole and have it sent to people... I am just thankful that something just nice
and human exists on the internet.

Emmanuel Quartey

I tried 3 other newsletter services today and I felt like wanting to rip my hair
out. They were all painfully slow. I'm so glad I found Buttondown.

Mohamed Elbadwihi

I’ve found Buttondown to be a great fit for my workflow and have been
delighted by all of Justin’s thoughtful features and improvements to the
product.

Michael Lee

Like seriously, so many lovely little easter eggs in one could-be-boring
service.

Alexandra Muck

Tessa Alexanian

I'm in love with the simplicity of Buttondown.

[Ekfan](https://twitter.com/mefkansec)

I’ve used similar tools in the past and Buttondown is by far the simplest to
use and most promising.

Fabrizio Rinaldi

Thank you for creating such a simple and brilliant tool. I’ve just signed up
and the experience has been smooth and painless (the docs are great too!)

Oliver Holms

As a developer who has hated every email system I've ever used this is so nice.

Drew Hornbein

I wish I still wrote a newsletter just so I could use buttondown again. It’s
like that.

Steven Kornweiss

[Jodie Morgan Knit Like Granny](https://knitlikegranny.com)

Buttondown's customer service: NEXT LEVEL AMAZING.

James Whatley Senior Strategy Director, The LEGO Group

So far I like Buttondown because it's felt SO MUCH SIMPLER to use its backend
than any other similar system I've used before.

May Peterson Author, The Sacred Dark

Tilde Lowengrimm Head of Strategy, Red Queen Dynamics

I made the transition from MailerLite and I have no regrets. I also like that
Buttondown focuses on the essentials by design and keeps me grounded and
centered on what really matters.

Arthur Cendrier Author, Thoughtful Inquiry

Overall, Buttondown has been terrific to work with and I recommend them for
anybody who's thinking of starting a newsletter or moving over like I did.

Andy Magnusson Customer Engineering Leader

Wanna know how good Buttondown as a product experience is? I upgraded to Basic
before sending the first email, and then upgraded again two days later.

Zak El Fassi Founder, Zaigood Labs

[Sav Tripodi CEO, Sanico
Software](https://www.sanico.com.au/blog/buttondown-a-founder-leading-by-example-with-superior-customer-service/)

[Andrea Mignolo Method & Matter](https://methodandmatter.com/)

I'm also impressed with how responsive you are, and how you directly answer
customers. Makes it really clear that signing up for your service was a good
decision.

[Nicole Tietz-Sokolskaya Software engineer and
writer](https://tietz.social/@nicole)

Martina Pugliese Data scientist and storyteller

I just tested the RSS to Email feature for one of my blogs and it was incredibly
easy to set up. It took me about 30 mins to figure out the same feature in
Mailchimp.

Nicolas Bernadowitsch Blogger

Rian van der Merwe Director of Product at PagerDuty

I've been wrangling half a dozen tools to get my stuff up and running recently,
almost all of which had some hiccup. Buttondown had zero. It did everything I
expected and needed the first time.

[Catherine Cusick Self-Employed FAQ](https://www.selfemployedfaq.com/)

I, like almost everyone else I've seen talk about Buttondown, am IMMENSELY happy
and impressed with your customer service. It turns out we can have nice things,
which is really refreshing.

[Ed Yong Staff writer, The
Atlantic](https://www.theatlantic.com/author/ed-yong/)

Email makes the world go ‘round, and

Buttondown
is how I manage it all for my keyboard projects.

[Tim van Damme Founder, MVKB](https://mvkb.com)

It's a truth, that should be more universally acknowledged, that Buttondown is
the best newsletter software. Simple, does exactly what it sets out to do, and
reasonably priced.

[Noel Welsh Founder, Inner Product](https://noelwelsh.com/landing/about/)

[Sam Roberts Software engineer, Tamr](https://samgqroberts.com/)

Hands down the easiest way to run a newsletter - and the free version is
generous!

Javeed Khatree SEO expert

With API and Markdown support, you can build workflows that make it so easy to
write.

[Westley Winks Peace Corps](https://westleywinks.com)

I’ve never enjoyed writing newsletters as much as I do with Buttondown.

Kevin Lewis You Got This!

Buttondown remains the easiest thing I use regularly, and I am grateful for
that.

Casey Journalist

It's a humble app doing a common job but with end users in mind.

Si Jobling Engineering Manager

Cassidy Williams CTO, Contenda

I switched over to Buttondown from Mailchimp because of the difficulty I had
with Mailchimp's campaigns, so Buttondown's easy and user-friendly system has
been a genuine breath of fresh air.

Jessi Eoin Illustrator + Comic Artist

You’ve truly built a great product that I feel good about using (vs a monopoly
from our tech overlords).

Rachel 2030 Camp

I love how personal Buttondown feels, especially compared to Mailchimp,
Convertkit, and services like that.

Simen Strøm Braaten Designer

This product has been exactly what I’ve needed!

[Nathan Bird Podcast host, Chattanooga Civics](http://chattanoogacivics.com)

It's already so refreshing compared to the mega companies.

Casey Watts Author, Debugging Your Brain

Definitely will be using for the foreseeable future. It’s a great service and
I feel well cared for. Thank you!

Phoebe Sinclair Author

Claudia Nathan Founder, The Repository

Andy Bell Founder, Set Studio

[Predrag Gruevski Principal Engineer, Kensho](https://predr.ag/blog/)

Well may I just say your support experience is already approximately 1 billion
times better than ConvertKit. Excited to be switching!

Michael J. Metts Author, Writing is Designing

Joe Masilotti Founder, RailsDevs

We need more nice and professional services like yours on the web.

Tobias Horvath Designer and developer

Julie Kliegman Copy chief, Sports Illustrated

I love it! It lets me breathe, not compete as I write with other writers.

Devin Kate Pope Writer and editor

Anton Sotkov Software Engineer, IA

Buttondown exemplifies how I wish most software worked, and I hope to achieve a
similar thing with the software I develop in the future.

Matt Favero Software engineer

Jacob Ford Designer About Town

Enter Buttondown, Justin Duke’s lovely little newsletter tool. It’s small,
elegant, and integrates well. And it is also eminently affordable.

Will Buckingham Author

Your settings page is a joy to use and everything about Buttondown makes me
happy.

Gareth Jelley Magazine editor

have been on Buttondown for ~18 months and I can't recommend it enough.

Elizabeth Minkel Podcast host

You really do make ALL other customer service look terrible by comparison.

Chris Mead Improv teacher

There is a caring person on the other side of this software, which is one of the
things I like the most about Buttondown.

Keith Calder Film & TV Producer

I’d also like to add that @buttondown is an absolute joy to use. Hats off,
Justin!

Elliot Jay Stocks Creative Director, Google Fonts

Shoutout to

@buttondown
and
@jmduke
for building an amazing bootstrapped product for newsletters, all while being very open to feedback and connecting directly with customers 🙏

Easily one of the most enjoyable product experiences I've had.

Den Delimarsky Head of Ecosystem, Netlify

if you are looking for "newsletter tool for hackers" i tentatively believe the
answer is @buttondown

full api, compose in markdown, good docs for setting up domain auth, simple subscribe form HTML that you style yourself (or not)

Brian David Hall Author, Your Website Sucks

I really like @buttondown as a blogging platform, it has the simplicity of
Substack but the corporate culture is less toxic.

Chad Loder Extremism researcher

I worked with @buttondown and asked for some new payment support beyond the
supporter single tier / pay-what-you-want options.

Justin was great and built it in just a couple days.

Dan Hon Author & consultant

Sumana Harihareswara Open source maintainer

I use @buttondown because it does exactly what I need (manage subscribers and
send markdown emails), not more and not less 👍 As a bonus it's made by an
indie dev which I love!

Max Stober Founder, GraphCDN

Peter Gasston Technologist and speaker

imo @buttondown is easily one of the best-designed services i’ve used in
recent years, if you have a substack you should really consider switching!

Kabir Goel Engineer, Cal

Thanks for getting me excited about email newsletters again.

Garrick van Buren

I'm very thrilled that I can just write in Markdown without having to deal with
email builders and all that crap.

Parham Doustdar

Thanks again for all the help! You’ve really turned something super complex
into something super easy – sending new issues is as simple as firing off a
text message.

Kartik Chaturvedi

Thanks for creating a simple way for people who want to, like, put words in a
hole and have it sent to people... I am just thankful that something just nice
and human exists on the internet.

Emmanuel Quartey

I tried 3 other newsletter services today and I felt like wanting to rip my hair
out. They were all painfully slow. I'm so glad I found Buttondown.

Mohamed Elbadwihi

I’ve found Buttondown to be a great fit for my workflow and have been
delighted by all of Justin’s thoughtful features and improvements to the
product.

Michael Lee

Like seriously, so many lovely little easter eggs in one could-be-boring
service.

Alexandra Muck

Tessa Alexanian

I'm in love with the simplicity of Buttondown.

[Ekfan](https://twitter.com/mefkansec)

I’ve used similar tools in the past and Buttondown is by far the simplest to
use and most promising.

Fabrizio Rinaldi

Thank you for creating such a simple and brilliant tool. I’ve just signed up
and the experience has been smooth and painless (the docs are great too!)

Oliver Holms

As a developer who has hated every email system I've ever used this is so nice.

Drew Hornbein

I wish I still wrote a newsletter just so I could use buttondown again. It’s
like that.

Steven Kornweiss

[Get started for free](https://buttondown.com/register)

No credit card required. Only pay for what you use. Cancel anytime.

[https://twitter.com/buttondown](https://twitter.com/buttondown)[https://github.com/buttondown](https://github.com/buttondown)[https://www.linkedin.com/company/buttondown](https://www.linkedin.com/company/buttondown)[Mastodon](https://mastodon.social/@buttondown)[Threads](https://threads.net/@buttondownemail)[Bluesky](https://bsky.app/profile/buttondown.com)[Facebook](https://facebook.com/buttondown.email)

[Blog](/blog)[Changelog](/changelog)[Testimonials](/testimonials)[Docs](https://docs.buttondown.com)[Features](/features)[Integrations](/features/integrations)[Open
source](/open-source)

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service](/legal/terms)[Use cases](/use-cases)[Privacy
policy](/legal/privacy)[Customer support](/support)

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