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Buttondown
buttondown.com ↗Why is running a newsletter so hard?
The latest change we spotted
Call to action changed to "Join your last newsletter platform" from "Get started for free"
Small visual change
Their history of homepage changes
Call to action changed to "Get started for free" from "Join your last newsletter platform"
Call to action changed to "Join your last newsletter platform" from "Get started for free"
Small content change — ~7% of the page copy
− Alternatives Guides Climate Brand guidelines Kudos Terms of service Use cases Privacy policy Customer support
+ Alternatives Guides Climate Brand guidelines Kudos Terms of service Use cases Privacy policy Customer support Open source
− © 2025 Buttondown.
+ © 2026 Buttondown.
− Blog Changelog Testimonials Docs Features Integrations Open source
+ "I also frankly appreciated that [Buttondown] was just a newsletter backend service, and wasn't trying to transform itself into a full-on social network or curated feed.
+ I've been around tech long enough to have seen how VC 'growth at all costs' pressure can deform publishing technologies.
Call to action removed: "Build your newsletter Sign up"
Moderate content change — ~13% of the page copy
Large visual change
− Turns out **email is only hard *when other people make it hard.***
+ Turns out **creating is only hard *when other people make it hard.***
− Alternatives Guides Climate Brand guidelines Terms of service Use cases Privacy policy Customer support
+ Alternatives Guides Climate Brand guidelines Kudos Terms of service Use cases Privacy policy Customer support
− Platforms grow and stop supporting you.
+ Email providers grow and stop supporting you.
− What if you felt *good* about sending your newsletter?
+ What if you felt *good* about creating online?
Title changed to "Buttondown — Newsletter software for people like you" from "Buttondown"
Small visual change
Page copy cut by ~86%
Moderate visual change
− Committed to the long haul.
+ In it for the long haul.
− Your favorite person’s favorite email platform.
+ Your email
− “Buttondown has been an amazing experience for me.
− My newsletter with Buttondown has grown from a fairly small list to over 15,000 subscribers, and it hasn't broken a sweat yet."
+ Buttondown logo Search
+ Search
Call to action changed to "Get started for free" from "Kick off the migration"
Large visual change
Call to action changed to "Kick off the migration" from "Get started for free"
New call to action: "Build your newsletter"
Call to action removed: "Tim van Damme Founder, MVKB"
Call to action removed: "Sam Roberts Software engineer, Tamr"
Page copy expanded by ~5%
Large visual change
− I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
+ I write nonfiction and I use @buttondown buttondown.com/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
− I write nonfiction and I use @buttondown buttondown.email/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
+ I write nonfiction and I use @buttondown buttondown.com/Changeset - indie, GREAT personal customer support, very nice default styling, all the options I want including ones to protect my readers' privacy
− No credit card required.
− Only pay for what you use.
+ Finally had enough with your current provider?
+ We'll migrate your list, free of charge.
New headline: "Why is running a newsletter so hard?"
Previous headline: "Emails for you. Yes, you."
Page copy cut by ~5%
Moderate visual change
− Emails for you.
− Yes, you.
− 100%*
− Customer rating
+ Why is running a newsletter so hard?
Call to action changed to "Get started for free" from "Switch to your last email platform"
Call to action changed to "Switch to your last email platform" from "Get started for free"
New headline: "Emails for you. Yes, you."
Previous headline: "New year. New you. Newsletter."
Moderate visual change
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