Track another competitor
Dec 2025
Page title
Design
Title changed to "Buttondown — Newsletter software for people like you" from "Buttondown"
Small visual change
The captures, side by side
Before · November 2025
Extracted page copy (markdown)
[Buttondown logo](/)Search
Search
[Pricing](/pricing)[Log in](/login)
[Build your newsletter](/register)
# Why is running a newsletter so hard?
## Buttondown is the last email platform you'll switch to.
[Get started for free](https://buttondown.com/register)
No credit card required.
"Three years later, I'm still happy with the choice to shift to Buttondown."
[Jeremy Singer-Vine](/blog/data-is-plural)
Email platforms have been in a weird place lately. Platforms grow and stop
supporting you. Or they’ll shut down, despite the fact that you need your
email to work like it’s a utility that you can depend on. Or they’ll hike
their fees, forcing you to go through a stressful migration. Or they’ll add
dozens of features that you’ll never want to use. Or they’ll just turn
flatly evil.
Email should *theoretically* be easy: write something, send it, repeat. And
that’s how it *usually* is – until it’s not. Turns out **email is only
hard *when other people make it hard.***
We don’t. We *won’t.*
What if your email provider actually *wanted* you to succeed, and wasn’t
trying to slowly bleed you dry? What if your email provider didn’t change to
support a few rich customers? Or they just stuck around *at all?*
What if you felt *good* about sending your newsletter?
That’s where we come in.
## The last email platform you'll migrate to.
Focused on your success.
We prioritize our product roadmap from our customer feedback, not our own
agenda. We use Buttondown for our own mailing lists. And we don’t take fees
from your [paid subscribers](/features/paid-subscriptions).
The power you need.
Our [automations](/features/automation), personalizations, and
[editor](/features/markdown) help you send the right message to the right
people. And if you want to try your hand at building your own tools, our
[API](/features/api) is feature-complete & beloved in the industry.
In it for the long haul.
As a small, independent business, we want Buttondown to be our life’s work. We
have plans in place for the really long term. No, longer than that. *Longer.*
## And we're here to help.
[Powerful for businesses.](/features/for/businesses)
You need your email to work. Fortunately, Buttondown’s deliverability is among
the highest in the industry, and our spam protection is best-in-class. Our
robust personalization & [automation](/features/automation) features allow your
email to work for you. Our [analytics](/features/analytics) show you what’s
working and how.
Got a large team? [Invite](/features/teams) everybody & collaborate on larger
initiatives – with no per-seat charge.
Want to extend Buttondown’s functionality? Our [API](/features/api) will let
you build anything you can dream of.
[Perfect for creators.](/features/for/creators)
No matter if you’re just getting started with a side hobby or you have an
audience of millions, Buttondown will meet your needs.
Connect your email to [tools](/features/integrations) like Discord, Memberful,
YouTube, and more. Skip login & post straight from your own email. Cross-post
other platforms to your mailing list, allowing you to write once &
[publish](/features/rss) everywhere. And if you ever need to leave for another
platform, we get it – and we’ll make it easy for you.
We power single individuals *and* enterprise-grade businesses without
compromising on either. That’s because **email, at its core, should be
simple.** We put lots of effort into the most important parts of your email
experience, because *that’s what you tell us to do.*
## Busy? Let us handle it.
Groaning about the possibility of migrating your whole list? Afraid something
will get lost or broken?
That’s why we offer [one-click concierge
migration](/features/concierge-migration) for your whole list, no matter how
large it may be. Just create your account for free, [contact
us](/cdn-cgi/l/email-protection#99eaece9e9f6ebedd9fbecededf6f7fdf6eef7b7faf6f4),
and we’ll get you migrated within one business day.
Your name
Your email
Support topic
How can we help?
Send us a message
Buttondown is the *last* email platform you’ll switch to.
[Get started for free](https://buttondown.com/register)
[https://twitter.com/buttondown](https://twitter.com/buttondown)[https://github.com/buttondown](https://github.com/buttondown)[https://www.linkedin.com/company/buttondown](https://www.linkedin.com/company/buttondown)[Mastodon](https://mastodon.social/@buttondown)[Threads](https://threads.net/@buttondownemail)[Bluesky](https://bsky.app/profile/buttondown.com)[Facebook](https://facebook.com/buttondown.email)
[Blog](/blog)[Changelog](/changelog)[Testimonials](/testimonials)[Docs](https://docs.buttondown.com)[Features](/features)[Integrations](/features/integrations)[Open
source](/open-source)
[Alternatives](/alternatives)[Climate](/climate)[Brand guidelines](/brand)[Terms
of service](/legal/terms)[Use cases](/use-cases)[Privacy
policy](/legal/privacy)[Customer support](/support)
© 2025 Buttondown. All rights reserved; have a lovely day.
Buttondown
After · December 2025
Extracted page copy (markdown)
[Buttondown logo](/)Search
Search
[Pricing](/pricing)[Log in](/login)
[Build your newsletterSign up](/register)
# Why is running a newsletter so hard?
## Buttondown is the last email platform you'll switch to.
[Get started for free](https://buttondown.com/register)
No credit card required.
"Three years later, I'm still happy with the choice to shift to Buttondown."
[Jeremy Singer-Vine](/blog/data-is-plural)
Email platforms have been in a weird place lately. Platforms grow and stop
supporting you. Or they’ll shut down, despite the fact that you need your
email to work like it’s a utility that you can depend on. Or they’ll hike
their fees, forcing you to go through a stressful migration. Or they’ll add
dozens of features that you’ll never want to use. Or they’ll just turn
flatly evil.
Email should *theoretically* be easy: write something, send it, repeat. And
that’s how it *usually* is – until it’s not. Turns out **email is only
hard *when other people make it hard.***
We don’t. We *won’t.*
What if your email provider actually *wanted* you to succeed, and wasn’t
trying to slowly bleed you dry? What if your email provider didn’t change to
support a few rich customers? Or they just stuck around *at all?*
What if you felt *good* about sending your newsletter?
That’s where we come in.
## The last email platform you'll migrate to.
Focused on your success.
We prioritize our product roadmap from our customer feedback, not our own
agenda. We use Buttondown for our own mailing lists. And we don’t take fees
from your [paid subscribers](/features/paid-subscriptions).
The power you need.
Our [automations](/features/automation), personalizations, and
[editor](/features/markdown) help you send the right message to the right
people. And if you want to try your hand at building your own tools, our
[API](/features/api) is feature-complete & beloved in the industry.
In it for the long haul.
As a small, independent business, we want Buttondown to be our life’s work. We
have plans in place for the really long term. No, longer than that. *Longer.*
## And we're here to help.
[Powerful for businesses.](/features/for/businesses)
You need your email to work. Fortunately, Buttondown’s deliverability is among
the highest in the industry, and our spam protection is best-in-class. Our
robust personalization & [automation](/features/automation) features allow your
email to work for you. Our [analytics](/features/analytics) show you what’s
working and how.
Got a large team? [Invite](/features/teams) everybody & collaborate on larger
initiatives – with no per-seat charge.
Want to extend Buttondown’s functionality? Our [API](/features/api) will let
you build anything you can dream of.
[Perfect for creators.](/features/for/creators)
No matter if you’re just getting started with a side hobby or you have an
audience of millions, Buttondown will meet your needs.
Connect your email to [tools](/features/integrations) like Discord, Memberful,
YouTube, and more. Skip login & post straight from your own email. Cross-post
other platforms to your mailing list, allowing you to write once &
[publish](/features/rss) everywhere. And if you ever need to leave for another
platform, we get it – and we’ll make it easy for you.
We power single individuals *and* enterprise-grade businesses without
compromising on either. That’s because **email, at its core, should be
simple.** We put lots of effort into the most important parts of your email
experience, because *that’s what you tell us to do.*
## Busy? Let us handle it.
Groaning about the possibility of migrating your whole list? Afraid something
will get lost or broken?
That’s why we offer [one-click concierge
migration](/features/concierge-migration) for your whole list, no matter how
large it may be. Just create your account for free, [contact
us](/cdn-cgi/l/email-protection#5c2f292c2c332e281c3e292828333238332b32723f3331),
and we’ll get you migrated within one business day.
Your name
Your email
Support topic
How can we help?
Send us a message
Buttondown is the *last* email platform you’ll switch to.
[Get started for free](https://buttondown.com/register)
[https://twitter.com/buttondown](https://twitter.com/buttondown)[https://github.com/buttondown](https://github.com/buttondown)[https://www.linkedin.com/company/buttondown](https://www.linkedin.com/company/buttondown)[Mastodon](https://mastodon.social/@buttondown)[Threads](https://threads.net/@buttondownemail)[Bluesky](https://bsky.app/profile/buttondown.com)[Facebook](https://facebook.com/buttondown.email)
[Blog](/blog)[Changelog](/changelog)[Testimonials](/testimonials)[Docs](https://docs.buttondown.com)[Features](/features)[Integrations](/features/integrations)[Open
source](/open-source)
[Alternatives](/alternatives)[Guides](/comparison-guides)[Climate](/climate)[Brand
guidelines](/brand)[Terms of service](/legal/terms)[Use
cases](/use-cases)[Privacy policy](/legal/privacy)[Customer support](/support)
© 2025 Buttondown. All rights reserved; have a lovely day.
Buttondown — Newsletter software for people like you