Call to action changed to "Join your last newsletter platform" from "Get started for free"

Small content change — ~7% of the page copy

Passages before

Passages after

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Added

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Before · January 2026

buttondown.com homepage in January 2026 — Archived screenshot

Extracted page copy (markdown)

[Buttondown](/)

[Search](#)[Pricing](/pricing)[Log in](/login)[Build your newsletterSign
up](/register)

![](/_next/static/media/hero-illustration-desktop-left.980d991e.svg)![](/_next/static/media/hero-illustration-mobile-left.8fb97a17.svg)

# Why is running a newsletter so hard?

## Buttondown is the last email platform you'll switch to.

![](/_next/static/media/hero-illustration-desktop-right.0ddb82ec.svg)![](/_next/static/media/hero-illustration-mobile-right.7ba539c1.svg)

[Get started for free](https://buttondown.com/register)

"Three years later, I'm still happy with the choice to shift to Buttondown."

[Jeremy Singer-Vine](/blog/data-is-plural)

Creators just want to reach their audience, but why is that so *weird* right
now? Social platforms come & go. Email providers grow and stop supporting you.
Or they’ll shut down, despite the fact that you need your email to work like
it’s a utility that you can depend on. Or they’ll hike their fees, forcing
you to go through a stressful migration. Or they’ll add dozens of features
that you’ll never want to use. Or they’ll just turn flatly evil.

This all should *theoretically* be easy: make something, tell your audience,
repeat. And that’s how it *usually* is – until it’s not. Turns out
**creating is only hard *when other people make it hard.***

We don’t. We *won’t.*

What if your email provider actually *wanted* you to succeed, and wasn’t
trying to slowly bleed you dry? What if your email provider connected seamlessly
to the places where you’re publishing new work, streaming, or just hanging
out? What if your email provider didn’t change to support a few rich
customers? Or they just stuck around *at all?*

What if you felt *good* about creating online?

That’s where we come in.

## The last email platform you'll migrate to.

![Focus on your
success](/_next/static/media/01-focus-on-your-success.abb7462d.svg)

Focused on your success.

We prioritize our product roadmap from our customer feedback, not our own
agenda. We use Buttondown for our own mailing lists. And we don’t take fees
from your [paid subscribers](/features/paid-subscriptions).

![The power you need](/_next/static/media/02-the-power-you-need.fb948ee4.svg)

The power you need.

Our [automations](/features/automation), personalizations, and
[editor](/features/markdown) help you send the right message to the right
people. And if you want to try your hand at building your own tools, our
[API](/features/api) is feature-complete & beloved in the industry.

![Committed to the long
haul](/_next/static/media/03-committed-to-the-long-haul.b720ff86.svg)

In it for the long haul.

As a small, independent business, we want Buttondown to be our life’s work. We
have plans in place for the really long term. No, longer than that. *Longer.*

## And we're here to help.

![Powerful for businesses and
creators](/_next/static/media/04-powerful-for-businesses-and-creators-banner.16e55971.svg)![Powerful
for businesses and
creators](/_next/static/media/04-powerful-for-businesses-and-creators-banner1.b3efd4c0.svg)

[Powerful for businesses.](/features/for/businesses)

You need your email to work. Fortunately, Buttondown’s deliverability is among
the highest in the industry, and our spam protection is best-in-class. Our
robust personalization & [automation](/features/automation) features allow your
email to work for you. Our [analytics](/features/analytics) show you what’s
working and how.

Got a large team? [Invite](/features/teams) everybody & collaborate on larger
initiatives – with no per-seat charge.

Want to extend Buttondown’s functionality? Our [API](/features/api) will let
you build anything you can dream of.

![Powerful for businesses and
creators](/_next/static/media/04-powerful-for-businesses-and-creators-banner2.294d77eb.svg)

[Perfect for creators.](/features/for/creators)

No matter if you’re just getting started with a side hobby or you have an
audience of millions, Buttondown will meet your needs.

Connect your email to [tools](/features/integrations) like Discord, Memberful,
YouTube, and more. Skip login & post straight from your own email. Cross-post
other platforms to your mailing list, allowing you to write once &
[publish](/features/rss) everywhere. And if you ever need to leave for another
platform, we get it – and we’ll make it easy for you.

We power single individuals *and* enterprise-grade businesses without
compromising on either. That’s because **email, at its core, should be
simple.** We put lots of effort into the most important parts of your email
experience, because *that’s what you tell us to do.*

## Busy? Let us handle it.

Groaning about the possibility of migrating your whole list? Afraid something
will get lost or broken?

That’s why we offer [one-click concierge
migration](/features/concierge-migration) for your whole list, no matter how
large it may be. Just create your account for free, [contact
us](/cdn-cgi/l/email-protection#e695939696899492a684939292898882899188c885898b),
and we’ll get you migrated within one business day.

Your name

Your email

Support topic

How can we help?

Send us a message

Buttondown is the *last* email platform you’ll switch to.

[Get started for free](https://buttondown.com/register)

[https://twitter.com/buttondown](https://twitter.com/buttondown)[https://github.com/buttondown](https://github.com/buttondown)[https://www.linkedin.com/company/buttondown](https://www.linkedin.com/company/buttondown)[Mastodon](https://mastodon.social/@buttondown)[Threads](https://threads.net/@buttondownemail)[Bluesky](https://bsky.app/profile/buttondown.com)[Facebook](https://facebook.com/buttondown.email)

[Blog](/blog)[Changelog](/changelog)[Testimonials](/testimonials)[Docs](https://docs.buttondown.com)[Features](/features)[Integrations](/features/integrations)[Open
source](/open-source)

[Alternatives](/alternatives)[Guides](/comparison-guides)[Climate](/climate)[Brand
guidelines](/brand)[Kudos](/kudos)[Terms of service](/legal/terms)[Use
cases](/use-cases)[Privacy policy](/legal/privacy)[Customer support](/support)

© 2025 Buttondown. All rights reserved; have a lovely day.

     Buttondown — Newsletter software for people like you

View archived HTML →

After · February 2026

buttondown.com homepage in February 2026 — Archived screenshot

Extracted page copy (markdown)

[Buttondown](/)

[Search](#)[Pricing](/pricing)[Log in](/login)[Build your newsletterSign
up](/register)

![](/_next/static/media/hero-illustration-desktop-left.980d991e.svg)![](/_next/static/media/hero-illustration-mobile-left.8fb97a17.svg)

# Why is running a newsletter so hard?

## Buttondown is the last email platform you'll switch to.

![](/_next/static/media/hero-illustration-desktop-right.0ddb82ec.svg)![](/_next/static/media/hero-illustration-mobile-right.7ba539c1.svg)

[Join your last newsletter platform](https://buttondown.com/register)

"Three years later, I'm still happy with the choice to shift to Buttondown."

[Jeremy Singer-Vine](/blog/data-is-plural)

Creators just want to reach their audience, but why is that so *weird* right
now? Social platforms come & go. Email providers grow and stop supporting you.
Or they’ll shut down, despite the fact that you need your email to work like
it’s a utility that you can depend on. Or they’ll hike their fees, forcing
you to go through a stressful migration. Or they’ll add dozens of features
that you’ll never want to use. Or they’ll just turn flatly evil.

This all should *theoretically* be easy: make something, tell your audience,
repeat. And that’s how it *usually* is – until it’s not. Turns out
**creating is only hard *when other people make it hard.***

We don’t. We *won’t.*

What if your email provider actually *wanted* you to succeed, and wasn’t
trying to slowly bleed you dry? What if your email provider connected seamlessly
to the places where you’re publishing new work, streaming, or just hanging
out? What if your email provider didn’t change to support a few rich
customers? Or they just stuck around *at all?*

What if you felt *good* about creating online?

That’s where we come in.

"I also frankly appreciated that [Buttondown] was just a newsletter backend
service, and wasn't trying to transform itself into a full-on social network or
curated feed. I've been around tech long enough to have seen how VC 'growth at
all costs' pressure can deform publishing technologies. I didn't want to sign on
with a place that was going to pursue that metastatic overgrowth."

[Clive Thompson](/blog/2025-01-13-clive-thompson)

## The last email platform you'll migrate to.

![Focus on your
success](/_next/static/media/01-focus-on-your-success.abb7462d.svg)

Focused on your success.

We prioritize our product roadmap from our customer feedback, not our own
agenda. We use Buttondown for our own mailing lists. And we don’t take fees
from your [paid subscribers](/features/paid-subscriptions).

![The power you need](/_next/static/media/02-the-power-you-need.fb948ee4.svg)

The power you need.

Our [automations](/features/automation), personalizations, and
[editor](/features/markdown) help you send the right message to the right
people. And if you want to try your hand at building your own tools, our
[API](/features/api) is feature-complete & beloved in the industry.

![Committed to the long
haul](/_next/static/media/03-committed-to-the-long-haul.b720ff86.svg)

In it for the long haul.

As a small, independent business, we want Buttondown to be our life’s work. We
have plans in place for the really long term. No, longer than that. *Longer.*

## And we're here to help.

![Powerful for businesses and
creators](/_next/static/media/04-powerful-for-businesses-and-creators-banner.16e55971.svg)![Powerful
for businesses and
creators](/_next/static/media/04-powerful-for-businesses-and-creators-banner1.b3efd4c0.svg)

[Powerful for businesses.](/features/for/businesses)

You need your email to work. Fortunately, Buttondown’s deliverability is among
the highest in the industry, and our spam protection is best-in-class. Our
robust personalization & [automation](/features/automation) features allow your
email to work for you. Our [analytics](/features/analytics) show you what’s
working and how.

Got a large team? [Invite](/features/teams) everybody & collaborate on larger
initiatives – with no per-seat charge.

Want to extend Buttondown’s functionality? Our [API](/features/api) will let
you build anything you can dream of.

![Powerful for businesses and
creators](/_next/static/media/04-powerful-for-businesses-and-creators-banner2.294d77eb.svg)

[Perfect for creators.](/features/for/creators)

No matter if you’re just getting started with a side hobby or you have an
audience of millions, Buttondown will meet your needs.

Connect your email to [tools](/features/integrations) like Discord, Memberful,
YouTube, and more. Skip login & post straight from your own email. Cross-post
other platforms to your mailing list, allowing you to write once &
[publish](/features/rss) everywhere. And if you ever need to leave for another
platform, we get it – and we’ll make it easy for you.

We power single individuals *and* enterprise-grade businesses without
compromising on either. That’s because **email, at its core, should be
simple.** We put lots of effort into the most important parts of your email
experience, because *that’s what you tell us to do.*

## Busy? Let us handle it.

Groaning about the possibility of migrating your whole list? Afraid something
will get lost or broken?

That’s why we offer [one-click concierge
migration](/features/concierge-migration) for your whole list, no matter how
large it may be. Just create your account for free, [contact
us](/cdn-cgi/l/email-protection#d0a3a5a0a0bfa2a490b2a5a4a4bfbeb4bfa7befeb3bfbd),
and we’ll get you migrated within one business day.

Your name

Your email

Support topic

How can we help?

Send us a message

Buttondown is the *last* email platform you’ll switch to.

[Get started for free](https://buttondown.com/register)

[https://twitter.com/buttondown](https://twitter.com/buttondown)[https://github.com/buttondown](https://github.com/buttondown)[https://www.linkedin.com/company/buttondown](https://www.linkedin.com/company/buttondown)[Mastodon](https://mastodon.social/@buttondown)[Threads](https://threads.net/@buttondownemail)[Bluesky](https://bsky.app/profile/buttondown.com)[Facebook](https://facebook.com/buttondown.email)

[About](/about)[Blog](/blog)[Testimonials](/testimonials)[Docs](https://docs.buttondown.com)[Features](/features)[Integrations](/features/integrations)

[Alternatives](/alternatives)[Guides](/comparison-guides)[Climate](/climate)[Brand
guidelines](/brand)[Kudos](/kudos)[Terms of service](/legal/terms)[Use
cases](/use-cases)[Privacy policy](/legal/privacy)[Customer
support](/support)[Open source](/open-source)

© 2026 Buttondown. All rights reserved; have a lovely day.

     Buttondown — Newsletter software for people like you

View archived HTML →

Every changed passage

Everything removed and added between the two captures — the complete list the "Call to action changed to "Join your last newsletter platform" from "Get started for free"" figure is computed from.

− Alternatives Guides Climate Brand guidelines Kudos Terms of service Use cases Privacy policy Customer support

+ Alternatives Guides Climate Brand guidelines Kudos Terms of service Use cases Privacy policy Customer support Open source

− Blog Changelog Testimonials Docs Features Integrations Open source

+ "I also frankly appreciated that [Buttondown] was just a newsletter backend service, and wasn't trying to transform itself into a full-on social network or curated feed.

+ I've been around tech long enough to have seen how VC 'growth at all costs' pressure can deform publishing technologies.

+ I didn't want to sign on with a place that was going to pursue that metastatic overgrowth."