Track another competitor
Nov 2024
Positioning
Content
New headline: "The simple and powerful customer support platform"
Previous headline: "The customer-first platform your whole team will love"
Small content change — ~8% of the page copy
Passages before
84
Passages after
83
Removed
7
Added
6
The captures, side by side
Before · October 2024
Extracted page copy (markdown)
- [/](/)
-
- [/](/)
- Product
[Simple Powerful PersonalMeet the platform
Simple<br>Powerful<br>PersonalSimple<br>Powerful<br>Personal](/platform/)[AI
tools your team will loveSee all AI features AI tools<br>your team<br>will
loveAI tools<br>your team<br>will love](/ai-features/)
##### Empower your team
[Inbox](/inbox/)[Apps & Integrations](/help-desk-integration/)[Insights &
Analytics](/analytics/)
##### Empower your customers
[Self-serviceNEW](/self-service/)[Proactive Messaging](/proactive-messages/)
[Delivering delight, not more AI hypeDelivering delight, not more AI hype
Delivering delight, not more AI hypeRead more on the
blog](/blog/still-customer-first/)
- Solutions
[Customer Support Delight your customers Customer SupportCustomer
Support](/customer-support/)[Email Management Supercharge your team Email
ManagementEmail Management](/shared-inbox/)
##### Industries
[SaaS](/industry/saas/)[Ecomm](/industry/ecommerce/)[Financial
Services](/industry/financial-services/)
[Education](/industry/education/)[Media](/industry/media-telecomms/)[Healthcare](/industry/healthcare/)[Professional
Services](/industry/professional-services/)[Logistics](/industry/logistics/)[Property
Management](/industry/property-management/)[Manufacturing](/industry/manufacturing/)[Real
Estate](/industry/real-estate/)
- Resources
[Help Scout Blog Tips and actionable content Help Scout BlogHelp Scout
Blog](/blog/)[Guides & Tools Resources to help you grow Guides & ToolsGuides
& Tools](/resources/)[Join a Live Class Free training and demos Join a Live
ClassJoin a Live Class](/classes/)
##### Get Inspired
[The Supportive](/blog/the-supportive/)[In the
Works](https://intheworks.helpscout.com/)[Customer
Stories](/blog/customer-service/topic/customer-stories/)
##### Become a Power User
[Partner Program](/partner/)[Help Center](//docs.helpscout.com/)[Dev
Docs](//developer.helpscout.com/) [Building Your AI Support StackBuilding Your
AI Support Stack Building Your AI Support StackGet the free
guide](/resources/ai-tool-guide/)
- Company
[About Us Our history and values About UsAbout Us](/about/)[Careers Join the
team CareersCareers](/company/careers/)
##### Dig Deeper
[Help Scout for Good](/for-good/)[Diversity, Equity, and
Inclusion](/dei/)[Customer Champions](/customer-champions/) [Crafting culture at
Help&nbsp;ScoutCrafting culture at Help&nbsp;Scout Crafting culture at
Help ScoutDownload the free guide](/resources/culture-guide/)
- [Pricing](/pricing/)
- [Login](https://secure.helpscout.net/?__hstc=238111519.e8ccc67dff138ff32996f5bde7125938.1727767817032.1727767817032.1727767817032.1&__hssc=238111519.1.1727767817033&__hsfp=2241841009&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7)
- [Free Trial](https://secure.helpscout.net/members/register/41/?__hstc=238111519.e8ccc67dff138ff32996f5bde7125938.1727767817032.1727767817032.1727767817032.1&__hssc=238111519.1.1727767817033&__hsfp=2241841009&utm_source=(direct)&last_touch_url=%2F&utm_first_source=(direct)&first_touch_url=%2F&utm_source=(direct)&last_touch_url=%2F&utm_first_source=(direct)&first_touch_url=%2F&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7)
-
[Simple Powerful PersonalMeet the platform
Simple<br>Powerful<br>PersonalSimple<br>Powerful<br>Personal](/platform/)[AI
tools your team will loveSee all AI features AI tools<br>your team<br>will
loveAI tools<br>your team<br>will love](/ai-features/)
##### Empower your team
[Inbox](/inbox/)[Apps & Integrations](/help-desk-integration/)[Insights &
Analytics](/analytics/)
##### Empower your customers
[Self-serviceNEW](/self-service/)[Proactive Messaging](/proactive-messages/)
[Delivering delight, not more AI hypeDelivering delight, not more AI hype
Delivering delight, not more AI hypeRead more on the
blog](/blog/still-customer-first/)
[Customer SupportDelight your customers Customer SupportCustomer
Support](/customer-support/)[Email ManagementSupercharge your team Email
ManagementEmail Management](/shared-inbox/)
##### Industries
[SaaS](/industry/saas/)[Ecomm](/industry/ecommerce/)[Financial
Services](/industry/financial-services/)
[Education](/industry/education/)[Media](/industry/media-telecomms/)[Healthcare](/industry/healthcare/)[Professional
Services](/industry/professional-services/)[Logistics](/industry/logistics/)[Property
Management](/industry/property-management/)[Manufacturing](/industry/manufacturing/)[Real
Estate](/industry/real-estate/)
[Help Scout BlogTips and actionable content Help Scout BlogHelp Scout
Blog](/blog/)[Guides & ToolsResources to help you grow Guides & ToolsGuides
& Tools](/resources/)[Join a Live ClassFree training and demos Join a Live
ClassJoin a Live Class](/classes/)
##### Get Inspired
[The Supportive](/blog/the-supportive/)[In the
Works](https://intheworks.helpscout.com/)[Customer
Stories](/blog/customer-service/topic/customer-stories/)
##### Become a Power User
[Partner Program](/partner/)[Help Center](//docs.helpscout.com/)[Dev
Docs](//developer.helpscout.com/)
[Building Your AI Support StackBuilding Your AI Support Stack Building Your AI
Support StackGet the free guide](/resources/ai-tool-guide/)
[About UsOur history and values About UsAbout Us](/about/)[CareersJoin the team
CareersCareers](/company/careers/)
##### Dig Deeper
[Help Scout for Good](/for-good/)[Diversity, Equity, and
Inclusion](/dei/)[Customer Champions](/customer-champions/)
[Crafting culture at Help&nbsp;ScoutCrafting culture at Help&nbsp;Scout
Crafting culture at Help ScoutDownload the free
guide](/resources/culture-guide/)
# The *customer-first* platform your whole team will love
## Outstanding support with a personal touch
Delivering exceptional support requires great people and the right products.
Help the team move faster and give customers instant answers with our all-in-one
platform.
[Start your free
trial](https://secure.helpscout.net/members/register/41/?__hstc=238111519.e8ccc67dff138ff32996f5bde7125938.1727767817032.1727767817032.1727767817032.1&__hssc=238111519.1.1727767817033&__hsfp=2241841009&utm_source=(direct)&last_touch_url=%2F&utm_first_source=(direct)&first_touch_url=%2F&utm_source=(direct)&last_touch_url=%2F&utm_first_source=(direct)&first_touch_url=%2F&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7)
[Power your teamPower your team
home--bento-customer-supporthome--bento-customer-support](/inbox/)[Empower
customersEmpower customers
home--bento-self-servicehome--bento-self-service](/self-service/)
15min
Send a first reply in less than an hour, become a power user in a day.
56%
Respond to 56% more customer messages in the first year.
25%
Our customers’ CSAT scores are 25% higher than the industry average.
The best way to get to know Help Scout is to start a free trial.
[Get a sneak peek](/see-it-in-action/)
> Our team was able to teach themselves Help Scout in a day. It’s like using a
> shared email inbox — just way more robust and better looking.
###### Brianne Henderlong
VP of Brand Experience
## The future is still customer-first
AI may be changing the world, but our founding belief is as true now as it was
13 years ago: Great customer support is great for business.
Delivering great support means putting your team and customers first. That’s
why our platform will never be “AI-first.” We’re invested in [AI tools
that *enhance* the customer experience](/ai-features/) by helping teams craft
better replies and answer common questions faster.
AI isn’t a magic wand for customer service.
Hype cycles breed empty promises. Despite the headlines, the people on your
customer-facing teams have never been more critical to the success of your
growing business. We build tools for those teams to do their best work, which
means more than just adding AI.
It means making sure your team never misses an opportunity to deliver a personal
touch when it matters most. Outsourcing those moments to AI may save a few bucks
now, but it will cost you over time.
Doing right by the customer never goes out of style.
We’re not allowing ourselves to be biased by AI peer pressure. We’re more
committed than ever to giving customers, and the teams who support them, our
complete focus.
When new technology is progressing quickly, it’s important to work with a
partner who values what you do. We believe customers will always come first. If
you do too, you’ve come to the right place.
## Get Started
Learn the platform in less than an hour. Become a *power user* in less than a
day.
[Try for
Free](https://secure.helpscout.net/members/register/41/?__hstc=238111519.e8ccc67dff138ff32996f5bde7125938.1727767817032.1727767817032.1727767817032.1&__hssc=238111519.1.1727767817033&__hsfp=2241841009&utm_source=(direct)&last_touch_url=%2F&utm_first_source=(direct)&first_touch_url=%2F&utm_source=(direct)&last_touch_url=%2F&utm_first_source=(direct)&first_touch_url=%2F&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7&mxid=$device:19246fca945df7-00398d3fece109-72610109-75300-19246fca945df7)[Book
a Demo Avatars of members of our Sales TeamAvatars of members of our Sales
Team](/lp/get-a-demo/)
[blob:https://www.helpscout.com/f957acdd-ceaf-4e92-b728-4a1ff4ebddd6](blob:https://www.helpscout.com/f957acdd-ceaf-4e92-b728-4a1ff4ebddd6)
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#### Product
[Product Overview](/platform/)[Shared
Inbox](/inbox/)[Self-service](/self-service/)[Knowledge
Base](/knowledge-base/)[Live Chat](/beacon-messaging/)[Proactive
Messaging](/proactive-messages/)[Ominchannel
Support](/customer-support-channels/)[Automation](/help-desk-workflows/)[Mobile](/help-desk-app/)
#### Compare
[Zendesk](/compare/zendesk/)[Intercom](/compare/intercom/)[Freshdesk](/compare/freshdesk/)[Gorgias](/compare/gorgias/)[Front](/compare/frontapp/)
#### Company
[About](/about/)[Careers](/company/careers/)[Newsletter](/newsletter/supportive/)[Terms](/company/legal/terms-of-service/)
&
[Privacy](/company/legal/privacy/)[Accessibility](/company/legal/accessibility-statement/)[Do
Not Sell](#)
#### Support
[Developers](https://developer.helpscout.com/)[Help
Docs](https://docs.helpscout.com/)[Contact](#contact-us)[Status
99.99%](https://status.helpscout.com/)
[Follow us on X / Twitter](https://twitter.com/helpscout)[Follow us on
Facebook](https://www.facebook.com/helpscout)[Follow us on
LinkedIn](https://www.linkedin.com/company/help-scout)[Follow us on
Instagram](https://www.instagram.com/hellohelpscout/)
© 2024 Help Scout
[Follow us on X / Twitter](https://twitter.com/helpscout)[Follow us on
Facebook](https://www.facebook.com/helpscout)[Follow us on
LinkedIn](https://www.linkedin.com/company/help-scout)[Follow us on
Instagram](https://www.instagram.com/hellohelpscout/)
© 2024 Help Scout
*The all-in-one platform for* delightful conversations
After · November 2024
Extracted page copy (markdown)
- [/](/) - - [/](/) - Product [Simple Powerful PersonalMeet the platform Simple<br>Powerful<br>PersonalSimple<br>Powerful<br>Personal](/platform/)[AI tools your team will loveSee all AI features AI tools<br>your team<br>will loveAI tools<br>your team<br>will love](/ai-features/) ##### Empower your team [Inbox](/inbox/)[Apps & Integrations](/help-desk-integration/)[Insights & Analytics](/analytics/) ##### Empower your customers [Self-serviceNEW](/self-service/)[Proactive Messaging](/proactive-messages/) [Delivering delight, not more AI hypeDelivering delight, not more AI hype Delivering delight, not more AI hypeRead more on the blog](/blog/still-customer-first/) - Solutions [Customer Support Delight your customers Customer SupportCustomer Support](/customer-support/)[Email Management Supercharge your team Email ManagementEmail Management](/shared-inbox/) ##### Industries [SaaS](/industry/saas/)[Ecomm](/industry/ecommerce/)[Financial Services](/industry/financial-services/) [Education](/industry/education/)[Media](/industry/media-telecomms/)[Healthcare](/industry/healthcare/)[Professional Services](/industry/professional-services/)[Logistics](/industry/logistics/)[Property Management](/industry/property-management/)[Manufacturing](/industry/manufacturing/)[Real Estate](/industry/real-estate/) - Resources [Help Scout Blog Tips and actionable content Help Scout BlogHelp Scout Blog](/blog/)[Guides & Tools Resources to help you grow Guides & ToolsGuides & Tools](/resources/)[Join a Live Class Free training and demos Join a Live ClassJoin a Live Class](/classes/) ##### Get Inspired [The Supportive](/blog/the-supportive/)[In the Works](https://intheworks.helpscout.com/)[Customer Stories](/blog/customer-service/topic/customer-stories/)[Software Buyer's Guide](/tool-roundups/) ##### Become a Power User [Partner Program](/partner/)[Help Center](//docs.helpscout.com/)[Dev Docs](//developer.helpscout.com/) [Building Your AI Support StackBuilding Your AI Support Stack Building Your AI Support StackGet the free guide](/resources/ai-tool-guide/) - Company [About Us Our history and values About UsAbout Us](/about/)[Careers Join the team CareersCareers](/company/careers/) ##### Dig Deeper [Help Scout for Good](/for-good/)[Diversity, Equity, and Inclusion](/dei/)[Customer Champions](/customer-champions/) [Crafting culture at Help&nbsp;ScoutCrafting culture at Help&nbsp;Scout Crafting culture at Help ScoutDownload the free guide](/resources/culture-guide/) - [Pricing](/pricing/) - [Login](https://secure.helpscout.net/?mxid=$device:192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&mxid=$device:192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&__hstc=238111519.032cf63814fc2a7ca7f9802a75dc5ad1.1730454640362.1730454640362.1730454640362.1&__hssc=238111519.1.1730454640362&__hsfp=4075056220) - [Free Trial](https://secure.helpscout.net/members/register/41/?utm_source=%28direct%29&last_touch_url=%2F&utm_first_source=%28direct%29&first_touch_url=%2F&utm_source=%28direct%29&last_touch_url=%2F&utm_first_source=%28direct%29&first_touch_url=%2F&mxid=%24device%3A192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&mxid=%24device%3A192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&hs_tvar=50-A&__hstc=238111519.032cf63814fc2a7ca7f9802a75dc5ad1.1730454640362.1730454640362.1730454640362.1&__hssc=238111519.1.1730454640362&__hsfp=4075056220) - [Simple Powerful PersonalMeet the platform Simple<br>Powerful<br>PersonalSimple<br>Powerful<br>Personal](/platform/)[AI tools your team will loveSee all AI features AI tools<br>your team<br>will loveAI tools<br>your team<br>will love](/ai-features/) ##### Empower your team [Inbox](/inbox/)[Apps & Integrations](/help-desk-integration/)[Insights & Analytics](/analytics/) ##### Empower your customers [Self-serviceNEW](/self-service/)[Proactive Messaging](/proactive-messages/) [Delivering delight, not more AI hypeDelivering delight, not more AI hype Delivering delight, not more AI hypeRead more on the blog](/blog/still-customer-first/) [Customer SupportDelight your customers Customer SupportCustomer Support](/customer-support/)[Email ManagementSupercharge your team Email ManagementEmail Management](/shared-inbox/) ##### Industries [SaaS](/industry/saas/)[Ecomm](/industry/ecommerce/)[Financial Services](/industry/financial-services/) [Education](/industry/education/)[Media](/industry/media-telecomms/)[Healthcare](/industry/healthcare/)[Professional Services](/industry/professional-services/)[Logistics](/industry/logistics/)[Property Management](/industry/property-management/)[Manufacturing](/industry/manufacturing/)[Real Estate](/industry/real-estate/) [Help Scout BlogTips and actionable content Help Scout BlogHelp Scout Blog](/blog/)[Guides & ToolsResources to help you grow Guides & ToolsGuides & Tools](/resources/)[Join a Live ClassFree training and demos Join a Live ClassJoin a Live Class](/classes/) ##### Get Inspired [The Supportive](/blog/the-supportive/)[In the Works](https://intheworks.helpscout.com/)[Customer Stories](/blog/customer-service/topic/customer-stories/)[Software Buyer's Guide](/tool-roundups/) ##### Become a Power User [Partner Program](/partner/)[Help Center](//docs.helpscout.com/)[Dev Docs](//developer.helpscout.com/) [Building Your AI Support StackBuilding Your AI Support Stack Building Your AI Support StackGet the free guide](/resources/ai-tool-guide/) [About UsOur history and values About UsAbout Us](/about/)[CareersJoin the team CareersCareers](/company/careers/) ##### Dig Deeper [Help Scout for Good](/for-good/)[Diversity, Equity, and Inclusion](/dei/)[Customer Champions](/customer-champions/) [Crafting culture at Help&nbsp;ScoutCrafting culture at Help&nbsp;Scout Crafting culture at Help ScoutDownload the free guide](/resources/culture-guide/)  # The simple *and* powerful customer support platform Keep your team in sync with a shared inbox, chat with customers live, and create your own help center — all in one place.       ## Outstanding support with a personal touch Delivering exceptional support requires great people and the right products. Help the team move faster and give customers instant answers with our all-in-one platform. [Start your free trial](https://secure.helpscout.net/members/register/41/?utm_source=%28direct%29&last_touch_url=%2F&utm_first_source=%28direct%29&first_touch_url=%2F&utm_source=%28direct%29&last_touch_url=%2F&utm_first_source=%28direct%29&first_touch_url=%2F&mxid=%24device%3A192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&mxid=%24device%3A192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&hs_tvar=50-A&__hstc=238111519.032cf63814fc2a7ca7f9802a75dc5ad1.1730454640362.1730454640362.1730454640362.1&__hssc=238111519.1.1730454640362&__hsfp=4075056220) [Power your teamPower your team home--bento-customer-supporthome--bento-customer-support](/inbox/)[Empower customersEmpower customers home--bento-self-servicehome--bento-self-service](/self-service/) 15min Send a first reply in less than an hour, become a power user in a day. 56% Respond to 56% more customer messages in the first year. 25% Our customers’ CSAT scores are 25% higher than the industry average. The best way to get to know Help Scout is to start a free trial. [Get a sneak peek](/see-it-in-action/)       > Our team was able to teach themselves Help Scout in a day. It’s like using a > shared email inbox — just way more robust and better looking.   ###### Brianne Henderlong VP of Brand Experience        ## The future is still customer-first AI may be changing the world, but our founding belief is as true now as it was 13 years ago: Great customer support is great for business. Delivering great support means putting your team and customers first. That’s why our platform will never be “AI-first.” We’re invested in [AI tools that *enhance* the customer experience](/ai-features/) by helping teams craft better replies and answer common questions faster. AI isn’t a magic wand for customer service. Hype cycles breed empty promises. Despite the headlines, the people on your customer-facing teams have never been more critical to the success of your growing business. We build tools for those teams to do their best work, which means more than just adding AI. It means making sure your team never misses an opportunity to deliver a personal touch when it matters most. Outsourcing those moments to AI may save a few bucks now, but it will cost you over time. Doing right by the customer never goes out of style. We’re not allowing ourselves to be biased by AI peer pressure. We’re more committed than ever to giving customers, and the teams who support them, our complete focus. When new technology is progressing quickly, it’s important to work with a partner who values what you do. We believe customers will always come first. If you do too, you’ve come to the right place.     ## Get Started Learn the platform in less than an hour. Become a *power user* in less than a day. [Try for Free](https://secure.helpscout.net/members/register/41/?utm_source=%28direct%29&last_touch_url=%2F&utm_first_source=%28direct%29&first_touch_url=%2F&utm_source=%28direct%29&last_touch_url=%2F&utm_first_source=%28direct%29&first_touch_url=%2F&mxid=%24device%3A192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&mxid=%24device%3A192e7224d9ecc4-00bcb046eb7c7d-72610109-75300-192e7224d9ecc5&hs_tvar=50-A&__hstc=238111519.032cf63814fc2a7ca7f9802a75dc5ad1.1730454640362.1730454640362.1730454640362.1&__hssc=238111519.1.1730454640362&__hsfp=4075056220)[Book a Demo Avatars of members of our Sales TeamAvatars of members of our Sales Team](/lp/get-a-demo/)     #### Product [Product Overview](/platform/)[Shared Inbox](/inbox/)[Self-service](/self-service/)[Knowledge Base](/knowledge-base/)[Live Chat](/beacon-messaging/)[Proactive Messaging](/proactive-messages/)[Ominchannel Support](/customer-support-channels/)[Automation](/help-desk-workflows/)[Mobile](/help-desk-app/) #### Compare [Zendesk](/compare/zendesk/)[Intercom](/compare/intercom/)[Freshdesk](/compare/freshdesk/)[Gorgias](/compare/gorgias/)[Front](/compare/frontapp/) #### Company [About](/about/)[Careers](/company/careers/)[Newsletter](/newsletter/supportive/)[Terms](/company/legal/terms-of-service/) & [Privacy](/company/legal/privacy/)[Accessibility](/company/legal/accessibility-statement/)[Do Not Sell](#) #### Support [Developers](https://developer.helpscout.com/)[Help Docs](https://docs.helpscout.com/)[Contact](#contact-us)[Status 99.99%](https://status.helpscout.com/) [Follow us on X / Twitter](https://twitter.com/helpscout)[Follow us on Facebook](https://www.facebook.com/helpscout)[Follow us on LinkedIn](https://www.linkedin.com/company/help-scout)[Follow us on Instagram](https://www.instagram.com/hellohelpscout/) © 2024 Help Scout [Follow us on X / Twitter](https://twitter.com/helpscout)[Follow us on Facebook](https://www.facebook.com/helpscout)[Follow us on LinkedIn](https://www.linkedin.com/company/help-scout)[Follow us on Instagram](https://www.instagram.com/hellohelpscout/) © 2024 Help Scout *The all-in-one platform for* delightful conversations
Every changed passage
Everything removed and added between the two captures — the complete list the "New headline: "The simple and powerful customer support platform"" figure is computed from.
− Start your free
+ Start your free trial
− a Demo Avatars of members of our Sales Team Avatars of members of our Sales Team
+ Try for Free Book a Demo Avatars of members of our Sales Team Avatars of members of our Sales Team
− Get Inspired The Supportive In the Works Customer Stories
+ Get Inspired The Supportive In the Works Customer Stories Software Buyer's Guide
− The Supportive In the Works Customer Stories
+ The Supportive In the Works Customer Stories Software Buyer's Guide
− The *customer-first* platform your whole team will love
− Try for
− Click for sound
+ The simple *and* powerful customer support platform
+ Keep your team in sync with a shared inbox, chat with customers live, and create your own help center — all in one place.