Previous headline: "For creators who mean business"
Previous headline: "Moving to Kit couldn't be easier"
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Page title changed from "Kit: Email-First Operating System for Creators (formerly ConvertKit)" to "Email marketing that automates your growth (formerly ConvertKit)"
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Before · August 2025
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[Kit](/) Features [Pricing](/pricing)Use Cases Resources [Log in](https://app.kit.com/users/login)[Request a demo](/request-demo)[Start free trial](https://app.kit.com/users/signup?plan=1k) Want a personalized product tour?Our team of experts would love to show you around. [Request demo](/request-demo) Overview - [See all features](/features) - Watch demo Grow - [Recommendations](/features/recommendations) - [Creator Network](https://creatornetwork.kit.com) - [Landing pages](/features/landing-pages) - [Forms](/features/forms) Send - [Email designer](/features/email-designer) - [Email marketing](/features/email-marketing) - [Deliverability](/features/deliverability) Automate - [Visual Automations](/features/automations) - [Kit App StoreNew](/apps) Earn - [Commerce](/features/commerce) - [Sponsor Network](/sponsor) - [Paid Recommendations](/features/paid-recommendations) - [Paid newsletter](/features/commerce/paid-newsletter) Kit for - [Artists](/use-cases/artists) - [Authors](/use-cases/authors) - [Bloggers](/use-cases/bloggers) - [Coaches](/use-cases/coaches) - [Course creators](/use-cases/course-memberships) - [Marketers](/use-cases/marketers) - [Musicians](/use-cases/musicians) - [Newsletter creators](/use-cases/newsletter-creators) - [Podcasters](/use-cases/podcasters) - [YouTubers](/use-cases/youtubers) [Email marketingMarket your products and services using email marketing features built for creators](/features/email-marketing)[Run a paid newsletterEarn recurring income with newsletter subscriptions](/features/commerce/paid-newsletter)[Sell digital productsSimple product pages, automated fulfillment, and low transaction fees](/features/commerce) [See all case studies](/resources/blog/category/case-study) Support - [Get support](/support) - [Experts](/experts) - [Free migrations](/migrations) More resources - [Email templates](/marketplace) - [Latest report](/reports/creator-economy-2024) - [Training](/training) - [Podcasts](/resources/podcasts) [BlogHow-to guides to help you earn a living online](/resources)[Kit StudiosProfessional recording studios for Kit creators](/studios)[I Am A CreatorInspiring stories of creators](/resources/creator-stories)[Rebranding in PublicVideo series about our rebranding process](/rebranding-in-public) [See all resources](/resources) Features [Pricing](/pricing) Use Cases Resources [Start free trial](https://app.kit.com/users/signup?plan=1k) [Request a demo](/request-demo) [Log in](https://app.kit.com/users/login) # For creators who mean business Kit ([formerly ConvertKit](/resources/blog/convertkit-is-now-kit)) is the **email-first operating system** for creators building a valuable business [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  ### Nisha Vora YouTuber & Food Blogger  ### James Clear #1 NYT Bestselling Author  ### Lil Jon Grammy Winning Entertainer ## Build a businesswith purpose. **You're in the business of so much more than just the money you make.** You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives. We do too. Kit helps you foster deeper connections to build a business with purpose that's profitable *and* sustainable—a valuable business.  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Tim Ferriss Five-time New York Times bestselling author, podcast host  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Pat Flynn Entrepreneur, YouTuber, and podcast host  Robert Greene #1 New York Times bestselling author  Matthew McConaughey Founder of Lyrics of Livin newsletter  Skinny Confidential Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show  Arthur Brooks Harvard professor, PhD social scientist, and #1 bestselling author  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Mark Manson Three-time #1 New York Times bestselling author  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Leon Bridges Grammy Award winning singer & songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and Founder of Indie Hackers  Ryan Holiday #1 New York Times bestselling author, podcast host  Codie Sanchez CEO of Contrarian Thinking  James Clear Author of #1 New York Times bestseller, Atomic Habits  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Susan Cain #1 New York Times bestselling author, and speaker  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Tim Ferriss Five-time New York Times bestselling author, podcast host  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Pat Flynn Entrepreneur, YouTuber, and podcast host  Robert Greene #1 New York Times bestselling author  Matthew McConaughey Founder of Lyrics of Livin newsletter  Skinny Confidential Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show  Arthur Brooks Harvard professor, PhD social scientist, and #1 bestselling author  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Mark Manson Three-time #1 New York Times bestselling author  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Leon Bridges Grammy Award winning singer & songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and Founder of Indie Hackers  Ryan Holiday #1 New York Times bestselling author, podcast host  Codie Sanchez CEO of Contrarian Thinking  James Clear Author of #1 New York Times bestseller, Atomic Habits  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Susan Cain #1 New York Times bestselling author, and speaker  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Tim Ferriss Five-time New York Times bestselling author, podcast host  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Pat Flynn Entrepreneur, YouTuber, and podcast host  Robert Greene #1 New York Times bestselling author  Matthew McConaughey Founder of Lyrics of Livin newsletter  Skinny Confidential Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show  Arthur Brooks Harvard professor, PhD social scientist, and #1 bestselling author  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Mark Manson Three-time #1 New York Times bestselling author  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Leon Bridges Grammy Award winning singer & songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and Founder of Indie Hackers  Ryan Holiday #1 New York Times bestselling author, podcast host  Codie Sanchez CEO of Contrarian Thinking  James Clear Author of #1 New York Times bestseller, Atomic Habits  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Susan Cain #1 New York Times bestselling author, and speaker  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum Grow with Kit ### Lauren used social media and Kit to grow her email list from 500 to 25,000 **Lauren turned her large social following into a sustainable business** by offering high-quality, free content and turning casual followers into loyal fans. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Lauren Kay Writing guide & author “I'm constantly telling people about Kit. Even if it's a small list. You can have an entire business with 100 email subscribers if they're the right ones.” Lauren's Creator Profile on Kit ## What's in Lauren's Kit? - Creator Profile - Forms - Automations - Newsletters ## 25,000+ subscribers learning about becoming published authors ## 7 years sharing insider secrets of the book industry ## Revenue breakdown - 75%Editing agency - 25%Online course Editing agency: 75% Online course: 25% I wouldn't have a business without Kit.  Lauren Kay Author & writing guide Launch With Kit ### Nisha used Kit to launch her New York Times bestselling cookbook **Nisha quadrupled her email subs to 100,000** using landing pages with her YouTube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Nisha Vora Food blogger & YouTuber “When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.” Nisha's paid newsletter ## What's in Nisha's Kit? - Landing pages - Automations - Tags - Audience segments - Newsletters ## 100,000+ subscribers becoming better plant-based cooks ## 6 years writing a love letter to vegan cooking ## Revenue breakdown - 49%Digital products - 37%Blog display ads - 8%YouTube ads - 6%Book sales Digital products: 49% Blog display ads: 37% YouTube ads: 8% Book sales: 6% Adding a freebie and Kit landing pages to our YouTube videos helped us add 100,000 subscribers to our email list.  Nisha Vora Food blogger & YouTuber Scale with Kit ### Justin used automations to earn $1.5 million in 6 days on a course launch Justin surveys his audience to find out their customer journey stage. Based on their answers, **he tags and segments them to automatically send personalized content focused on their challenges**. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Justin Welsh LinkedIn creator & entrepreneur “Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.” Justin's product tags Automation ## What's in Justin's Kit? - Recommendations - Automations - Tags - Audience segments - Newsletters ## 200,000+ subscribers scaling their one-person business ## 6 years helping solopreneurs define and find their own freedom ## Revenue breakdown - 70%Courses - 15%Subscriptions - 10%Sponsorships - 5%Coaching Courses: 70% Subscriptions: 15% Sponsorships: 10% Coaching: 5% Kit's Recommendations have been one of the easiest ways to grow my business.  Justin Welsh LinkedIn creator & entrepreneur  ### Kit is the email-first operating system for creators who mean business  ##### Grow Reach your audience and turn subscribers into customers --- - Unlimited landing pages - Unlimited opt-in forms - Landing page & form templates - Newsletter feed & website - Custom domain - List growth reporting - Creator Network - Recommendations  ##### Connect Create deeper connections that drive real results --- - Unlimited email sends - Custom email templates - Email template library - Deliver opt-in incentives - Subscriber tagging - A/B split testing - Conditional email content - Resend unopened campaigns - In-email polls  ##### Automate Do more with less while your business runs itself --- - Visual automation builder - Visual automation templates - Automated email sequences - Content snippets - Kit App Store - RSS Campaigns - API documentation  ##### Monetize Multiple ways to earn from every email you send --- - Sell digital products - Run paid newsletters - Offer recurring subscriptions - Setup virtual tip jars - Kit Ads - Paid Recommendations ##### Personalize your operating system to match your needs with smart apps [Go to Kit App Store](/apps)  Canva Get access to your Canva library natively within the Kit media gallery See details  GIPHY Get access to the world's largest library of free GIFs, Clips, & Stickers. See details  Circle Connect Kit with your Circle Community. See details  Broadcast Boost Data-driven insights and tools to help you manage your Kit broadcasts. See details  TeachKit The free online course builder to help you grow your Email list and sell more products. See details  Sponsy Connect your ad inventory from Sponsy straight to Kit See details  SavvyCal Embed beautiful booking links in your Kit emails. Perfect for coaching calls and webinars. See details  Senja Add your text and video testimonials to your Kit emails. Increase your sales. See details ## Try it free for 14 days [Start free trial](https://app.kit.com/users/signup?plan=1k) 14-day free trial. No credit card required. Cancel anytime.  If you're trying to tie audience growth, revenue growth, and email together, Kit is the best way for you to build that flywheel for your creator business. Jay Clouse Creator coach, founder of Creator Science  ## Ready. Set. Send. Kit flexes with you as you grow. **Manage up to 10,000 subscribers for free**, or upgrade to grow an unlimited list and access all functionality. [See all plans](/pricing)  # Moving to Kit couldn't be easier Moving to a new email marketing platform can be daunting. That's why **Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans**. Our team handles everything from subscriber lists to automations, so you have a stress-free move. [Request migration](/migrations) ## Every email is impactful Creators who mean business are powered by Kit. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required Kit [Formerly ConvertKit](/resources/blog/convertkit-is-now-kit) [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required GET STARTED - [Pricing](/pricing) - [Free migrations](/migrations) - Watch demo - [Request a demo](/request-demo) Use Cases - [Artists](/use-cases/artists) - [Authors](/use-cases/authors) - [Bloggers](/use-cases/bloggers) - [Coaches](/use-cases/coaches) - [Course creators](/use-cases/course-memberships) - [Marketers](/use-cases/marketers) - [Musicians](/use-cases/musicians) - [Newsletter creators](/use-cases/newsletter-creators) - [Podcasters](/use-cases/podcasters) - [YouTubers](/use-cases/youtubers) Product - [Product overview](/features) - [What's new](https://updates.kit.com/changelog) - [Mailchimp vs Kit](/compare/mailchimp) - [ActiveCampaign vs Kit](/compare/activecampaign) - [Mailerlite vs Kit](/compare/mailerlite) - [Beehiiv vs Kit](/compare/beehiiv) - [Substack vs Kit](/compare/substack) - [Aweber vs Kit](/compare/aweber) - [Flodesk vs Kit](/compare/flodesk) - [Compare platforms](/compare) Features - [Landing pages](/features/landing-pages) - [Forms](/features/forms) - [Recommendations](/features/recommendations) - [Creator Network](https://creatornetwork.kit.com) - [Email designer](/features/email-designer) - [Email marketing](/features/email-marketing) - [Deliverability](/features/deliverability) - [Visual automations](/features/automations) - [Kit App StoreNew](/apps) - [Commerce](/features/commerce) - [Sponsor Network](/sponsor) - [Paid recommendations](/features/paid-recommendations) Resources - [Blog](/resources) - [Rebranding in Public](/rebranding-in-public) - [Email template marketplace](/marketplace) - [Podcasts](/resources/podcasts) - [Creator University](/training) - [Experts](/experts) - [Get support](/support) - [Report spam](/report-spam) - [Knowledge base](https://help.kit.com/en/) - [Subscribe to our newsletter](https://newsletter.kit.com/) - [Sitemap](/sitemap) COMPANY - [About](/about) - [Kit StudiosNew](/studios) - [Press](/news) - [Careers](/careers) - [Brand assets](/brand) - [Affiliate program](/affiliate) - [ConvertKit is now Kit](/resources/blog/convertkit-is-now-kit) [YouTube](https://www.youtube.com/@Kit)[https://x.com/kit](https://x.com/kit)[Facebook](https://www.facebook.com/kit)[https://www.instagram.com/kit](https://www.instagram.com/kit)[https://www.linkedin.com/company/kit.com](https://www.linkedin.com/company/kit.com) [Privacy Policy](/privacy)[Terms of Service](/terms)[GDPR](/gdpr)[Imprint](/imprint) Kit © 2025 
After · September 2025
Extracted page copy (markdown)
[Kit](/) Features [Pricing](/pricing)Use Cases Resources [Log in](https://app.kit.com/users/login)[Request a demo](/request-demo)[Start free trial](https://app.kit.com/users/signup?plan=1k) Want a personalized product tour?Our team of experts would love to show you around. [Request demo](/request-demo) Overview - [See all features](/features) - Watch demo Grow - [Recommendations](/features/recommendations) - [Creator Network](https://creatornetwork.kit.com) - [Landing pages](/features/landing-pages) - [Forms](/features/forms) Send - [Email designer](/features/email-designer) - [Email marketing](/features/email-marketing) - [Deliverability](/features/deliverability) Automate - [Visual Automations](/features/automations) - [Kit App StoreNew](/apps) Earn - [Commerce](/features/commerce) - [Sponsor Network](/sponsor) - [Paid Recommendations](/features/paid-recommendations) - [Paid newsletter](/features/commerce/paid-newsletter) Kit for - [Artists](/use-cases/artists) - [Authors](/use-cases/authors) - [Bloggers](/use-cases/bloggers) - [Coaches](/use-cases/coaches) - [Course creators](/use-cases/course-memberships) - [Marketers](/use-cases/marketers) - [Musicians](/use-cases/musicians) - [Newsletter creators](/use-cases/newsletter-creators) - [Podcasters](/use-cases/podcasters) - [YouTubers](/use-cases/youtubers) [Email marketingMarket your products and services using email marketing features built for creators](/features/email-marketing)[Run a paid newsletterEarn recurring income with newsletter subscriptions](/features/commerce/paid-newsletter)[Sell digital productsSimple product pages, automated fulfillment, and low transaction fees](/features/commerce) [See all case studies](/resources/blog/category/case-study) Support - [Get support](/support) - [Experts](/experts) - [Free migrations](/migrations) More resources - [Email templates](/marketplace) - [Latest report](/reports/creator-economy-2024) - [Training](/training) - [Podcasts](/resources/podcasts) [BlogHow-to guides to help you earn a living online](/resources)[Kit StudiosProfessional recording studios for Kit creators](/studios)[I Am A CreatorInspiring stories of creators](/resources/creator-stories)[Rebranding in PublicVideo series about our rebranding process](/rebranding-in-public) [See all resources](/resources) Features [Pricing](/pricing) Use Cases Resources [Start free trial](https://app.kit.com/users/signup?plan=1k) [Request a demo](/request-demo) [Log in](https://app.kit.com/users/login) # Email marketing that automates your growth Stop juggling complex marketing tasks when you could be writing, teaching, and creating. Kit automates your email marketing so **you can get back to doing what you love.** [Start free trial](https://app.kit.com/users/signup?plan=1k) 14-day free trial • No credit card required • Free migrations Trusted ByAnne-Laure Le CunffNeuroscientist and bestselling author        **Get more subscribers** with landing pages, forms, and creator recommendations.  **Send beautiful emails** that build relationships, not just revenue.  **Automate your work** with apps that connect your creator tools directly to Kit.  **Earn more on autopilot** with your digital products, subscriptions, and Kit Ads.      Thousands of authors use Kit to grow their business Thousands of authorsauthorsauthors use Kit to grow their business  Matthew McConaughey Founder of Lyrics of Livin newsletter  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Susan Cain #1 New York Times bestselling author, and speaker  Pat Flynn Entrepreneur, YouTuber, and podcast host  James Clear Author of #1 New York Times bestseller, Atomic Habits  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Tim Ferriss Five-time New York Times bestselling author, podcast host  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Mark Manson Three-time #1 New York Times bestselling author  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Ryan Holiday #1 New York Times bestselling author, podcast host  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Skinny Confidential Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show  Robert Greene #1 New York Times bestselling author  Leon Bridges Grammy Award winning singer & songwriter  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Arthur Brooks Harvard professor, PhD social scientist, and #1 bestselling author  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and founder of Indie Hackers  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum  Matthew McConaughey Founder of Lyrics of Livin newsletter  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Susan Cain #1 New York Times bestselling author, and speaker  Pat Flynn Entrepreneur, YouTuber, and podcast host  James Clear Author of #1 New York Times bestseller, Atomic Habits  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Tim Ferriss Five-time New York Times bestselling author, podcast host  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Mark Manson Three-time #1 New York Times bestselling author  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Ryan Holiday #1 New York Times bestselling author, podcast host  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Skinny Confidential Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show  Robert Greene #1 New York Times bestselling author  Leon Bridges Grammy Award winning singer & songwriter  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Arthur Brooks Harvard professor, PhD social scientist, and #1 bestselling author  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and founder of Indie Hackers  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum  Matthew McConaughey Founder of Lyrics of Livin newsletter  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Susan Cain #1 New York Times bestselling author, and speaker  Pat Flynn Entrepreneur, YouTuber, and podcast host  James Clear Author of #1 New York Times bestseller, Atomic Habits  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Tim Ferriss Five-time New York Times bestselling author, podcast host  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Mark Manson Three-time #1 New York Times bestselling author  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Ryan Holiday #1 New York Times bestselling author, podcast host  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Skinny Confidential Michael & Lauryn Bosstick. The Skinny Confidential Him & Her Show  Robert Greene #1 New York Times bestselling author  Leon Bridges Grammy Award winning singer & songwriter  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Arthur Brooks Harvard professor, PhD social scientist, and #1 bestselling author  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and founder of Indie Hackers  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum For over a decade Kit is the platform experts use to scale their knowledge, serve their community, and grow their revenue without burnout. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required ### Focus on what you love, automate more with Kit [Jump to features](/#features)  ## Grow your email list, not your to-do list Your expertise deserves a bigger audience. Reach more people and grow your list on autopilot with **no-code landing pages, opt-in forms, and newsletter recommendations.** [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  ## Sell more without being salesy Kit’s tags and segments help you organize your audience based on their interests so the **right people get the right message at the right time**.  ## Build once, benefit forever Automations welcome new subscribers, nurture relationships, and **drive sales 24/7**. It's like having another “you” in your business.  ## Reach more people with every email With an industry-leading **99.8% deliverability rate and average open rates above 40%**, your carefully crafted emails land in inboxes, not spam folders.  ## Keep your audience, no matter what Algorithms change. Platforms disappear. Your email list stays with you. **Build on land you own**, not land you rent. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required ## The email marketing platform for creators who mean business [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required ###### Email marketing Reach your audience with personalized, engaging emails. ###### Newsletters Write and design newsletters that build loyal fans. ###### Visual Automations Build email sequences and workflows with drag-and-drop simplicity. ###### Forms & opt-ins Capture subscribers with customizable opt-in forms. ###### Segmentation & Tagging Organize subscribers for targeted, relevant messaging. ###### Landing Pages Build beautiful customized website pages that convert. ###### Recommendations Grow subscribers by cross-promoting with other creators. ###### Kit App Store Connect all your tools so everything works together seamlessly. ###### Analytics & Insights Track growth with actionable audience insights. ###### Email A/B testing Optimize email conversions with data-driven split testing. ###### Sponsorships & Kit Ads Monetize your newsletter with premium brand partnerships. ###### Commerce Sell digital products, memberships, and subscriptions directly through Kit. Show more features ### Smart apps that connect your creator tools directly to Kit Your personalized hub for streamlining your business and creative workflows. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required Your personalized hub for streamlining your business and creative workflows.  Shopify Grow Your Creator Business, Automate Your Marketing, and Drive More Sales +  Canva Get access to your Canva library natively within the Kit media gallery +  Circle Connect Kit with your Circle Community. +  GIPHY Get access to the world's largest library of free GIFs, Clips, & Stickers. +  ###### SavvyCal Embed beautiful booking links in your Kit emails. Perfect for coaching calls and webinars.  ###### Custom Fonts Use custom fonts in your emails by dynamically rendering them as images  ###### Lex Write something great today. We'll analyze your style and create custom prompts for you.  ###### Senja Add your text and video testimonials to your Kit emails. Increase your sales.  ###### Sponsy Connect your ad inventory from Sponsy straight to Kit  ###### Transistor.fm Embed great-looking podcast players into your Kit emails, linked to a playable web page.  ###### Linktree Sync contact lists seamlessly between Linktree and Kit  ###### Thinkific Create online courses, digital products, and communities that actually sell. [See all apps](/apps) ## Experts use Kit to build relationships and revenue When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when **I sent an email to my list using Kit—that's when we started to see some real movement.**.  Nisha VoraNYT bestselling author of *Big Vegan Flavor* It's built for creators. You can tell when you're using the platform that **they want you to make money from your email list**, and they want to make it as easy as possible for someone who's not super technical.  Terry RicePodcaster, consultant, and author Our business would NOT exist without Kit. In fact, **we wouldn't be Sunday Times bestsellers of our book, *Financial Joy*, without Kit**.  Ken & Mary OkoroaforBestselling authors and founders of *The Humble Penny* Kit is integral because it's the **hub of the business**.  Eddie ShleynerAuthor of *Very Good Copy* We recently launched a new onboarding sequence to identify pain points and have a targeted welcome sequence based on those pain points. It's been hugely successful. **We saw a 30 percent growth in the sale of the two products** we feature in those sequences over the last three months.  Katelyn BourgoinFounder of the Why We Buy newsletter **22,000 subscribers have come from Recommendations** and it is one of the best things that has ever happened to my newsletter.  Dan GoHigh performance coach Thanks to the fact that we sell our own product through our email list now, I have **the freedom to live, learn, and teach on my own terms**, which is the thing I care about.  Ali AbdaalNYT bestselling author of *Feel-Good Productivity* I like that **Kit is intuitive** and I can do things myself; it makes me feel closer to my business.  Dorie ClarkWall Street Journal and USA Today bestselling author of *The Long Game* Even more than social, email is the way. **Kit is more central to me than any publication**.  Ryan HolidayNYT bestselling author of *The Daily Stoic* ### Kit serves creators, not investors When Kit founder Nathan Barry published his first book in 2013, he discovered what every creator learns: **email marketing works.** The problem? It was impossibly complicated. He wanted to create a platform that was accessible for creators running solo businesses, with tools they could easily use to share their expertise and serve people well. Today Kit is still bootstrapped, mission-driven, and seriously focused on solving the real problems creators face, so you can get back to creating the work that matters. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required When Kit founder Nathan Barry published his first book in 2013, he discovered what every creator learns: **email marketing works.** The problem? It was impossibly complicated. He wanted to create a platform that was accessible for creators running solo businesses, with tools they could easily use to share their expertise and serve people well. Today Kit is still bootstrapped, mission-driven, and seriously focused on solving the real problems creators face, so you can get back to creating the work that matters.  #### 587M+ subscribers served More than a decade supporting creators who put their subscribers first.   #### 12+ years of expertise We know a thing or two about leveraging email to grow creator businesses.       "Adding Kit landing pages…helped us add 100k subscribers." Nisha Vora ## Ready to be more time-rich? We’ll grow your business in the background so you can focus on what matters most. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Kit [Formerly ConvertKit](/resources/blog/convertkit-is-now-kit) [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required GET STARTED - [Pricing](/pricing) - [Free migrations](/migrations) - Watch demo - [Request a demo](/request-demo) Use Cases - [Artists](/use-cases/artists) - [Authors](/use-cases/authors) - [Bloggers](/use-cases/bloggers) - [Coaches](/use-cases/coaches) - [Course creators](/use-cases/course-memberships) - [Marketers](/use-cases/marketers) - [Musicians](/use-cases/musicians) - [Newsletter creators](/use-cases/newsletter-creators) - [Podcasters](/use-cases/podcasters) - [YouTubers](/use-cases/youtubers) Product - [Product overview](/features) - [What's new](https://updates.kit.com/changelog) - [Mailchimp vs Kit](/compare/mailchimp) - [ActiveCampaign vs Kit](/compare/activecampaign) - [Mailerlite vs Kit](/compare/mailerlite) - [Beehiiv vs Kit](/compare/beehiiv) - [Substack vs Kit](/compare/substack) - [Aweber vs Kit](/compare/aweber) - [Flodesk vs Kit](/compare/flodesk) - [Compare platforms](/compare) Features - [Landing pages](/features/landing-pages) - [Forms](/features/forms) - [Recommendations](/features/recommendations) - [Creator Network](https://creatornetwork.kit.com) - [Email designer](/features/email-designer) - [Email marketing](/features/email-marketing) - [Deliverability](/features/deliverability) - [Visual automations](/features/automations) - [Kit App StoreNew](/apps) - [Commerce](/features/commerce) - [Sponsor Network](/sponsor) - [Paid recommendations](/features/paid-recommendations) Resources - [Blog](/resources) - [Rebranding in Public](/rebranding-in-public) - [Email template marketplace](/marketplace) - [Podcasts](/resources/podcasts) - [Creator University](/training) - [Experts](/experts) - [Get support](/support) - [Report spam](/report-spam) - [Knowledge base](https://help.kit.com/en/) - [Subscribe to our newsletter](https://newsletter.kit.com/) - [Sitemap](/sitemap) COMPANY - [About](/about) - [Kit StudiosNew](/studios) - [Press](/news) - [Careers](/careers) - [Brand assets](/brand) - [Affiliate program](/affiliate) - [ConvertKit is now Kit](/resources/blog/convertkit-is-now-kit) [YouTube](https://www.youtube.com/@Kit)[https://x.com/kit](https://x.com/kit)[Facebook](https://www.facebook.com/kit)[https://www.instagram.com/kit](https://www.instagram.com/kit)[https://www.linkedin.com/company/kit.com](https://www.linkedin.com/company/kit.com) [Privacy Policy](/privacy)[Terms of Service](/terms)[GDPR](/gdpr)[Imprint](/imprint) Kit © 2025 
Everything removed and added between the two captures — the complete list the "New headline: "Email marketing that automates your growth"" figure is computed from.
− Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Y Combinator alum, full-stack web developer, and founder of Indie Hackers
− Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Y Combinator alum, full-stack web developer, and founder of Indie Hackers
− Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Y Combinator alum, full-stack web developer, and founder of Indie Hackers
− “When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.”
+ When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when **I sent an email to my list using Kit—that's when we started to see some real movement.**.
− No credit card required.
+ No credit card required
− For creators who mean business
+ The email marketing platform for creators who mean business
− I wouldn't have a business without Kit.
+ Our business would NOT exist without Kit.
− Personalize your operating system to match your needs with smart apps
+ Smart apps that connect your creator tools directly to Kit
− Kit (formerly Convert Kit) is the **email-first operating system** for creators building a valuable business
− You Tuber & Food Blogger
− 1 NYT Bestselling Author
− Grammy Winning Entertainer
− Build a businesswith purpose.
− **You're in the business of so much more than just the money you make.** You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives.
− We do too.
− Kit helps you foster deeper connections to build a business with purpose that's profitable *and* sustainable—a valuable business.
− Codie Sanchez
− CEO of Contrarian Thinking
− Codie Sanchez
− CEO of Contrarian Thinking
− Lil Jon
− Codie Sanchez
− CEO of Contrarian Thinking
− James Clear
− Grow with Kit
− Lauren used social media and Kit to grow her email list from 500 to 25,000
− **Lauren turned her large social following into a sustainable business** by offering high-quality, free content and turning casual followers into loyal fans.
− Lauren Kay
− Writing guide & author
− “I'm constantly telling people about Kit.
− Even if it's a small list.
− You can have an entire business with 100 email subscribers if they're the right ones.”
− Lauren's Creator Profile on Kit
− What's in Lauren's Kit?
− - Creator Profile - Forms - Automations - Newsletters
− 25,000+
− subscribers learning about becoming published authors
− 7 years
− sharing insider secrets of the book industry
− Revenue breakdown
− - 25%Online course
− Editing agency: 75%
− Online course: 25%
− Lauren Kay
− Author & writing guide
− Launch With Kit
− Nisha used Kit to launch her New York Times bestselling cookbook
− **Nisha quadrupled her email subs to 100,000** using landing pages with her You Tube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook.
− Nisha Vora
− Food blogger & You Tuber
− Nisha's paid newsletter
− What's in Nisha's Kit?
− - Landing pages - Automations - Tags - Audience segments - Newsletters
− 100,000+
− subscribers becoming better plant-based cooks
− 6 years
− writing a love letter to vegan cooking
− Revenue breakdown
− - 49%Digital products
− - 37%Blog display ads
− - 8%You Tube ads
− - 6%Book sales
− Digital products: 49%
− Blog display ads: 37%
− You Tube ads: 8%
− Book sales: 6%
− Adding a freebie and Kit landing pages to our You Tube videos helped us add 100,000 subscribers to our email list.
− Nisha Vora
− Food blogger & You Tuber
− Scale with Kit
− Justin used automations to earn $1.5 million in 6 days on a course launch
− Justin surveys his audience to find out their customer journey stage.
− Based on their answers, **he tags and segments them to automatically send personalized content focused on their challenges**.
− Justin Welsh
− Linked In creator & entrepreneur
− “Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.”
− Justin's product tags Automation
− What's in Justin's Kit?
− - Recommendations - Automations - Tags - Audience segments - Newsletters
− 200,000+
− subscribers scaling their one-person business
− 6 years
− helping solopreneurs define and find their own freedom
− Revenue breakdown
− - 70%Courses
− - 15%Subscriptions
− - 10%Sponsorships
− - 5%Coaching
− Courses: 70%
− Subscriptions: 15%
− Sponsorships: 10%
− Coaching: 5%
− Kit's Recommendations have been one of the easiest ways to grow my business.
− Justin Welsh
− Linked In creator & entrepreneur
− Kit is the email-first operating system for creators who mean business
− Grow
− Reach your audience and turn subscribers into customers
− - Unlimited landing pages - Unlimited opt-in forms - Landing page & form templates - Newsletter feed & website - Custom domain - List growth reporting - Creator Network - Recommendations
− Connect
− Create deeper connections that drive real results
− - Unlimited email sends - Custom email templates - Email template library - Deliver opt-in incentives - Subscriber tagging - A/B split testing - Conditional email content - Resend unopened campaigns - In-email polls
− Automate
− Do more with less while your business runs itself
− - Visual automation builder - Visual automation templates - Automated email sequences - Content snippets - Kit App Store - RSS Campaigns - API documentation
− Monetize
− Multiple ways to earn from every email you send
− - Sell digital products - Run paid newsletters - Offer recurring subscriptions - Setup virtual tip jars - Kit Ads - Paid Recommendations
− See details
− See details
− See details
− Broadcast Boost
− Data-driven insights and tools to help you manage your Kit broadcasts.
− See details
− Teach Kit
− The free online course builder to help you grow your Email list and sell more products.
− See details
− See details
− See details
− See details
− Try it free for 14 days
− 14-day free trial.
− Cancel anytime.
− If you're trying to tie audience growth, revenue growth, and email together, Kit is the best way for you to build that flywheel for your creator business.
− Jay Clouse
− Creator coach, founder of Creator Science
− Ready.
− Set.
− Send.
− Kit flexes with you as you grow.
− **Manage up to 10,000 subscribers for free**, or upgrade to grow an unlimited list and access all functionality.
− Moving to Kit couldn't be easier
− Moving to a new email marketing platform can be daunting.
− That's why **Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans**.
− Our team handles everything from subscriber lists to automations, so you have a stress-free move.
− Every email is impactful
− Creators who mean business are powered by Kit.
+ Email marketing that automates your growth
+ Stop juggling complex marketing tasks when you could be writing, teaching, and creating.
+ Kit automates your email marketing so **you can get back to doing what you love.**
+ 14-day free trial • No credit card required • Free migrations
+ Trusted By Anne-Laure Le Cunff Neuroscientist and bestselling author
+ **Get more subscribers** with landing pages, forms, and creator recommendations.
+ **Send beautiful emails** that build relationships, not just revenue.
+ **Automate your work** with apps that connect your creator tools directly to Kit.
+ **Earn more on autopilot** with your digital products, subscriptions, and Kit Ads.
+ Thousands of authors use Kit to grow their business
+ Thousands of authorsauthorsauthors
+ use Kit to grow their business
+ For over a decade Kit is the platform experts use to scale their knowledge, serve their community, and grow their revenue without burnout.
+ Focus on what you love, automate more with Kit
+ Grow your email list, not your to-do list
+ Your expertise deserves a bigger audience.
+ Reach more people and grow your list on autopilot with **no-code landing pages, opt-in forms, and newsletter recommendations.**
+ Sell more without being salesy
+ Kit’s tags and segments help you organize your audience based on their interests so the **right people get the right message at the right time**.
+ Build once, benefit forever
+ Automations welcome new subscribers, nurture relationships, and **drive sales 24/7**.
+ It's like having another “you” in your business.
+ Reach more people with every email
+ With an industry-leading **99.8% deliverability rate and average open rates above 40%**, your carefully crafted emails land in inboxes, not spam folders.
+ Keep your audience, no matter what
+ Algorithms change.
+ Platforms disappear.
+ Your email list stays with you.
+ **Build on land you own**, not land you rent.
+ Email marketing
+ Reach your audience with personalized, engaging emails.
+ Newsletters
+ Write and design newsletters that build loyal fans.
+ Visual Automations
+ Build email sequences and workflows with drag-and-drop simplicity.
+ Forms & opt-ins
+ Capture subscribers with customizable opt-in forms.
+ Segmentation & Tagging
+ Organize subscribers for targeted, relevant messaging.
+ Landing Pages
+ Build beautiful customized website pages that convert.
+ Recommendations
+ Grow subscribers by cross-promoting with other creators.
+ Kit App Store
+ Connect all your tools so everything works together seamlessly.
+ Analytics & Insights
+ Track growth with actionable audience insights.
+ Email A/B testing
+ Optimize email conversions with data-driven split testing.
+ Sponsorships & Kit Ads
+ Monetize your newsletter with premium brand partnerships.
+ Commerce
+ Sell digital products, memberships, and subscriptions directly through Kit.
+ Show more features
+ Your personalized hub for streamlining your business and creative workflows.
+ Your personalized hub for streamlining your business and creative workflows.
+ Shopify
+ Grow Your Creator Business, Automate Your Marketing, and Drive More Sales
+ Custom Fonts
+ Use custom fonts in your emails by dynamically rendering them as images
+ Lex
+ Write something great today.
+ We'll analyze your style and create custom prompts for you.
+ Transistor.fm
+ Embed great-looking podcast players into your Kit emails, linked to a playable web page.
+ Linktree
+ Sync contact lists seamlessly between Linktree and Kit
+ Thinkific
+ Create online courses, digital products, and communities that actually sell.
+ Experts use Kit to build relationships and revenue
+ Nisha Vora NYT bestselling author of *Big Vegan Flavor*
+ It's built for creators.
+ You can tell when you're using the platform that **they want you to make money from your email list**, and they want to make it as easy as possible for someone who's not super technical.
+ Terry Rice Podcaster, consultant, and author
+ In fact, **we wouldn't be Sunday Times bestsellers of our book, *Financial Joy*, without Kit**.
+ Ken & Mary Okoroafor Bestselling authors and founders of *The Humble Penny*
+ Kit is integral because it's the **hub of the business**.
+ Eddie Shleyner Author of *Very Good Copy*
+ We recently launched a new onboarding sequence to identify pain points and have a targeted welcome sequence based on those pain points.
+ It's been hugely successful.
+ **We saw a 30 percent growth in the sale of the two products** we feature in those sequences over the last three months.
+ Katelyn Bourgoin Founder of the Why We Buy newsletter
+ **22,000 subscribers have come from Recommendations** and it is one of the best things that has ever happened to my newsletter.
+ Dan Go High performance coach
+ Thanks to the fact that we sell our own product through our email list now, I have **the freedom to live, learn, and teach on my own terms**, which is the thing I care about.
+ Ali Abdaal NYT bestselling author of *Feel-Good Productivity*
+ I like that **Kit is intuitive** and I can do things myself; it makes me feel closer to my business.
+ Dorie Clark Wall Street Journal and USA Today bestselling author of *The Long Game*
+ Even more than social, email is the way.
+ **Kit is more central to me than any publication**.
+ Ryan Holiday NYT bestselling author of *The Daily Stoic*
+ Kit serves creators, not investors
+ When Kit founder Nathan Barry published his first book in 2013, he discovered what every creator learns: **email marketing works.**
+ The problem?
+ It was impossibly complicated.
+ He wanted to create a platform that was accessible for creators running solo businesses, with tools they could easily use to share their expertise and serve people well.
+ Today Kit is still bootstrapped, mission-driven, and seriously focused on solving the real problems creators face, so you can get back to creating the work that matters.
+ When Kit founder Nathan Barry published his first book in 2013, he discovered what every creator learns: **email marketing works.**
+ The problem?
+ It was impossibly complicated.
+ He wanted to create a platform that was accessible for creators running solo businesses, with tools they could easily use to share their expertise and serve people well.
+ Today Kit is still bootstrapped, mission-driven, and seriously focused on solving the real problems creators face, so you can get back to creating the work that matters.
+ 587M+
+ subscribers served
+ More than a decade supporting creators who put their subscribers first.
+ 12+
+ years of expertise
+ We know a thing or two about leveraging email to grow creator businesses.
+ "Adding Kit landing pages…helped us add 100k subscribers."
+ Ready to be more time-rich?
+ We’ll grow your business in the background so you can focus on what matters most.
+ No credit card required