Track another competitor
Kit
kit.com ↗Your email list should be working harder for you
The latest change we spotted
New headline: "Your email list should be working harder for you"
Previous headline: "The email platform creators switch to"
Call to action changed to "See what's new" from "Register for live stream"
Call to action removed: "Start free trial"
Moderate content change — ~13% of the page copy
Small visual change
− **Earn more on autopilot** with your digital products, subscriptions, and Newsletter Sponsorships.
+ **Earn more on autopilot** with your digital products, subscriptions, and newsletter sponsorships.
− Segmentation & Tagging
+ Segmentation & tagging
− Landing Pages
+ Landing pages
− Sponsorships & Newsletter Sponsorships
+ Newsletter sponsorships
Their history of homepage changes
New headline: "The email platform creators switch to"
Previous headline: "Email marketing that automates your growth"
New call to action: "Register for live stream"
Small visual change
Title changed to "Kit: Email Marketing Automation & Newsletter Growth Engine for Creators (formerly ConvertKit)" from "Kit: Automated Email Marketing & Newsletter Platform (formerly ConvertKit)"
Moderate visual change
New call to action: "Rebranding in Public"
New call to action: "Hire a Kit Expert"
New call to action: "Kit Studios Professional recording studios for Kit creators"
Call to action removed: "Get the deal"
Small visual change
New call to action: "Get the deal"
Page title changed from "Email marketing that automates your growth (formerly ConvertKit)" to "Kit: Automated Email Marketing & Newsletter Platform (formerly ConvertKit)"
Small visual change
New headline: "Email marketing that automates your growth"
Previous headline: "For creators who mean business"
Previous headline: "Moving to Kit couldn't be easier"
Call to action changed to "See all apps" from "Go to Kit App Store"
New call to action: "Start free trial"
New call to action: "Jump to features"
Call to action removed: "See all plans"
Page title changed from "Kit: Email-First Operating System for Creators (formerly ConvertKit)" to "Email marketing that automates your growth (formerly ConvertKit)"
Notable content change — ~36% of the page copy
Large visual change
− Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Y Combinator alum, full-stack web developer, and founder of Indie Hackers
− Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Y Combinator alum, full-stack web developer, and founder of Indie Hackers
− Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Y Combinator alum, full-stack web developer, and founder of Indie Hackers
− “When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.”
+ When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when **I sent an email to my list using Kit—that's when we started to see some real movement.**.
New call to action: "Start free trial"
New call to action: "Request a demo"
New call to action: "See all features"
New headline: "For creators who mean business"
Previous headline: "Scale your business, not your workload"
New headline: "Scale your business, not your workload"
Previous headline: "For creators who mean business"
Small visual change
Call to action changed to "Go to Kit App Store" from "See all apps"
New call to action: "Start free trial"
Call to action removed: "See all features"
Page copy expanded by ~30%
− Your next breakthrough happens in person: Craft + Commerce, June 11-14 in Boise.View speakers
+ Your next breakthrough happens in person: Craft + Commerce, June 11-14 in Boise.
− Log in Start free trial
+ Request a demo Log in Start free trial
− Automate journeys.
+ Automate
− Your email-first operating system at a glance
+ Nicole Walters
Page copy expanded by ~6%
− You found me!
+ Robert Greene
+ 1 New York Times bestselling author
+ Matthew Mc Conaughey
+ Founder of Lyrics of Livin newsletter
Call to action changed to "See all apps" from "See all features"
Call to action removed: "See all apps & integrations"
Page copy cut by ~6%
Small visual change
− Your email-first operating system at a glance
− Email editor
− Make every email unique.
− Recommendations
+ Your next breakthrough happens in person: Craft + Commerce, June 11-14 in Boise.View speakers
+ Connect your favorite tools through the Kit App Store—from Squarespace to Patreon—and manage your entire creator business all in one place.
+ Our growing ecosystem of apps lets you **seamlessly integrate the platforms you already use** while discovering powerful new tools to help your business thrive.
+ You found me!
Call to action changed to "See all features" from "See Black Friday deal"
Small content change — ~6% of the page copy
Small visual change
− helping soloprenuers define and find their own freedom
+ helping solopreneurs define and find their own freedom
− Kit © 2024
+ Kit © 2025
− Our biggest deal of the year ends in30% off Creator Annual Plan ends in
− 02ddays:
+ Your email-first operating system at a glance
+ Email editor
New call to action: "See Black Friday deal"
New call to action: "Rebranding in Public"
New call to action: "Convert Kit is now Kit"
Small visual change
New headline: "For creators who mean business"
New headline: "Moving to Kit couldn't be easier"
Previous headline: "ConvertKit is becoming Kit"
New call to action: "Start free trial"
New call to action: "See all features"
New call to action: "See all apps & integrations"
Page title changed from "Kit - ConvertKit is rebranding to Kit" to "Kit: Email-First Operating System for Creators (formerly ConvertKit)"
Large content change — ~99% of the page copy
− Convert Kit is becoming Kit
+ Convert Kit is now Kit.
− Kit Kit © 2024
+ Kit © 2024
− We’re building the operating system for the creator economy.
+ Kit is the **email-first operating system** for creators building a valuable business
− **What’s changing in the product?**
+ What's in Lauren's Kit?
Moderate content change — ~18% of the page copy
− Over the next few months, you can expect updates from us about the rebranding process, the challenges we’ve encountered, and what we’ve learned as we work on officially becoming Kit in September.
+ Over the next few months, you can expect updates from us about the rebranding process, the challenges we’ve encountered, and what we’ve learned as we work on officially becoming Kit in October.
− Once we roll out our new branding in September, you can expect to see a new and improved look and feel when you log in to your account (including a new logo and color palette).
+ Once we roll out our new branding in October, you can expect to see a new and improved look and feel when you log in to your account (including a new logo and color palette).
− - Once we officially become Kit in September, we will provide you with updated logos, graphics, and other materials to help you through the process of updating evergreen content.
+ - Once we officially become Kit in October, we will provide you with updated logos, graphics, and other materials to help you through the process of updating evergreen content.
− When we officially become Kit in September and switch over our URLs, we’ll have redirects in place to make sure you have no trouble logging in.
+ When we officially become Kit in October and switch over our URLs, we’ll have redirects in place to make sure you have no trouble logging in.
Call to action removed: "Convert Kit (Soon to be Kit)"
Previous headline: "Subscribe to our newsletter to follow our rebrand journey"
Previous headline: "Docuseries: Rebranding in public"
Previous headline: "FAQs"
Previous headline: "Grow your audience and reach"
Page copy cut by ~24%
− Episode 1: Why rebrand?
+ - Episode 1: Why rebrand?
− The creator economy has evolved a lot since Convert Kit began 11 years ago.
+ The creator economy has evolved a lot since began 11 years ago.
− (You can watch the first episode now right here).
+ (You can watch the first episode above).
− Episode 2: Coming soon
+ - Episode 2: The strategy - Episode 3: Coming soon - Episode 4: Coming soon
New headline: "ConvertKit is becoming Kit"
New headline: "Subscribe to our newsletter to follow our rebrand journey"
New headline: "Docuseries: Rebranding in public"
New headline: "FAQs"
New headline: "Grow your audience and reach"
Previous headline: "404 - Page not found"
Previous headline: "You might want to go back to domains.snagged.com and try again. Thanks!"
New call to action: "Convert Kit (Soon to be Kit)"
Page title changed from "404 - The page you are looking for is not here.." to "Kit - ConvertKit is rebranding to Kit"
Page copy expanded by ~100%
− 404 - Page not found
− We're sorry but the page you're looking for can't be found..
− You might want to go back to domains.snagged.com and try again.
− Thanks!
+ Convert Kit is becoming Kit
+ The creator economy has evolved a lot since Convert Kit began 11 years ago.
+ And we’ve evolved with it.
+ Our platform has grown far beyond its original function of helping creators like you convert your audience into customers.
New headline: "404 - Page not found"
New headline: "You might want to go back to domains.snagged.com and try again. Thanks!"
Call to action removed: "Make an offer"
Page title changed from "kit.com is for sale | domains.snagged.com" to "404 - The page you are looking for is not here.."
Page copy cut by ~100%
Moderate visual change
− domains.snagged.com > Domain overview > kit.com
− kit.com
− This premium domain name is available for purchase!
− Make an offer on
+ 404 - Page not found
+ We're sorry but the page you're looking for can't be found..
+ You might want to go back to domains.snagged.com and try again.
+ Thanks!
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