Moderate content change — ~18% of the page copy

Extracted page copy (markdown)

![ConvertKit logo](/images/convertkit-soon-to-be-kit-logo.svg)

# ConvertKit is becoming Kit

The creator economy has evolved a lot since
[ConvertKit](https://convertkit.com/?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)
began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond its original function of helping creators like
you convert your audience into customers. Today, you use our features to
connect, grow, automate, launch, create, earn, and so much more.

It’s clear: you’re a creator who means business. As we look ahead to the
next decade, we have big goals to help make your business even more valuable.

So, we’re making a change in service of this vision.

### We’re rebranding to Kit.

And this is more than just a name change.

As Kit, our product philosophy is all about scalability and giving you the
actionable insights you need to grow your business. And because each creator
business is unique, the features in your Kit can be tailored just for you.

We’re building the operating system for the creator economy. That starts with:

- An app store where anyone can develop and expand on Kit to bring in extra
  tools
- A central hub for your data with enhanced reporting to pull insights from
- And the biggest and best Creator Network to help you find new collaboration
  partners

This comes alongside improvements to the features you already know and love
using to run your business.

And because we know that scale matters, we’re investing in performance to
ensure our platform works as fast as you do.

We’re also investing in the next generation of creators by introducing the
Newsletter Plan, which is free for up to 10,000 subscribers. Because now more
than ever, we believe the future belongs to creators.

And we still believe in the initial values we set for our company—like working
in public, defaulting to generosity, and teaching everything we know.

### That’s why we’re rebranding in public.

We don’t have a new logo, website, or look to unveil today because we want
**you** to be part of defining our new brand.

Over the next few months, you can expect updates from us about the rebranding
process, the challenges we’ve encountered, and what we’ve learned as we work
on officially becoming Kit in September.

It’s our hope that you can apply these learnings when you’re defining and
evolving the brand for your business. And we’ll ask for your input at key
moments to help us create a brand that truly resonates with you as a creator.

You’ve done a lot with ConvertKit over the years (like sending **112.3
billion** emails, earning **$32.1M** through ConvertKit Commerce and gaining
**5.8M** subscribers from Recommendations), but we know that’s only the
beginning.

We’re excited to go on this journey with you and to be your Kit for engaging
your audience and building a more valuable business. Still have questions? [Read
our FAQs](#faq).

##### Subscribe to our newsletter to follow our rebrand journey

Subscribe

By subscribing you agree to our [Privacy
Policy](https://convertkit.com/privacy?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)

### Docuseries: Rebranding in public

Episode 1: Why rebrand?

- Episode 1: Why rebrand?
- Episode 2: The strategy
- Episode 3: Coming soon
- Episode 4: Coming soon

Episode 1: Why rebrand?

Episode 2: The strategy

Episode 3: Coming soon

Episode 4: Coming soon

## FAQs

**Why are you rebranding to Kit?**

For a while, we’ve felt that our current name no longer reflects the scale of
our mission and vision. ConvertKit sounds too technical, too niche, and it
doesn’t fully capture everything that creators do with our platform.

We wanted a name for our company that was:

- Tied to our mission
- One word
- Easy to hear and spell over the phone
- Not too technical

Kit checks all those boxes, and gives us a great starting point for building a
new brand identity while staying connected to our 11+ years of experience
serving creators as ConvertKit.

**Didn’t you try to change your name once before? Why will this time be
different?**

Back in 2018 we changed our name to Seva (a Sanskrit word that means “selfless
service”). After we announced the change, we started hearing from creators who
had genuine concerns about the name. We listened, learned, and decided to change
our name back to ConvertKit. [You can read more about that decision
here](https://convertkit.com/staying-convertkit?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220).

When the opportunity arose to own kit.com, we learned from that past experience.
We took our time to conduct more research and speak with creators to get their
feedback before making our decision.

Ultimately, we see Kit as a natural evolution of ConvertKit. It’s already part
of our name, and because we help creators do more than just convert, our name
will now reflect that too.

**What’s changing in the product?**

In addition to a new look and feel, as Kit we’ll be embracing a product
philosophy that’s all about scalability, customization, and actionable
insights.

To live out this philosophy, we’re working on developing an app store,
enhanced reporting, overhauling our landing pages, adding more email marketing
capabilities, and other great improvements so that we can continue to give you
the tools you need to run your business as a professional creator.

A kit has everything you need. We’ll build the features, and you can pick and
choose which ones fit in your kit to grow your business.

**Why don’t you have a new logo?**

We don’t have a new logo to show you yet because our new brand identity is
still in the works. A rebrand is more than just a name or logo—it’s about
telling the true Kit story, and this takes time. And because we believe in
working in public, we’ll be sharing the process of creating it.

In 2013 our founder, Nathan Barry, started ConvertKit as a web-app challenge,
communicating the process on his blog. We’re continuing this tradition with
you during our rebrand journey.

We’ll be updating you on our rebranding process over the coming months through
social media, our newsletter, and a new documentary series on our YouTube
channel called Rebranding in public. (You can watch the first episode
[above](#video)).

**When should I start calling you Kit?**

We will officially become Kit in September. Until then, we’ll be saying
we’re “ConvertKit – Soon to be Kit”.

**Are you still focused on creators?**

Absolutely. Helping creators earn a living remains our number one priority as a
business. We’re excited about the future of the creator economy and the role
we’ll play in it.

**Does this change how I log in to my ConvertKit account?**

Nope. All of your account information, including login details, will remain
unchanged. You can continue to access your account as usual. When we officially
become Kit in September and switch over our URLs, we’ll have redirects in
place to make sure you have no trouble logging in.

**What will change as part of the rebrand?**

Our rebrand involves a new name, brand strategy, brand identity, and philosophy
for our product to make it more valuable for you as a creator.

Once we roll out our new branding in September, you can expect to see a new and
improved look and feel when you log in to your account (including a new logo and
color palette). We’ll also be updating our website.

Our URL will change to kit.com, and if you visit convertkit.com you’ll be
automatically redirected to the new version of our site.

When you receive payments from our monetization features, they’ll come from
Kit.

**Will my subscription price go up?**

No, the pricing of our Creator and Creator Pro Plans will not change. Instead,
we are introducing a new plan called the Newsletter Plan, which is free for up
to 10,000 subscribers. Find out more
[here](https://convertkit.com/pricing?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220).

**What does this mean for affiliates?**

As ConvertKit evolves into Kit, we’re not just changing our name – we’re
ramping up your ability to earn. With the introduction of our app store,
Newsletter Plan, enhanced reporting, and much more, you’ll be able to attract
and convert audiences like never before.

If you’re an affiliate (or [would like to become
one](https://convertkit.com/affiliate?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)),
here are a few things to keep in mind:

- Our affiliate program recently moved to PartnerStack and affiliates were asked
  to switch to new affiliate links. **When we become Kit, you will not have to
  change your affiliate links again.**
- We recommend prepping your audience for this change now, by referring to us as
  **ConvertKit – Soon to be Kit** in any new affiliate content you put out.
- Once we officially become Kit in September, we will provide you with updated
  logos, graphics, and other materials to help you through the process of
  updating evergreen content. **We know it will take some time and don’t
  expect these changes to happen overnight.**

## Grow your audience and reach

ConvertKit (Soon to be Kit) helps creators like you work smarter – not harder
– with email, automation, and monetization tools that work together to drive
continuous growth.

[See
plans](https://convertkit.com/pricing?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)

![ConvertKit logo](/images/convertkit-soon-to-be-kit-logo.svg)

[Privacy
Policy](https://convertkit.com/privacy?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)[Terms
of
Service](https://convertkit.com/terms?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)[GDPR](https://convertkit.com/gdpr?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)[Imprint](https://convertkit.com/imprint?__hstc=239226460.c1493b3a71268aa974dd787f6c291093.1725179897162.1725179897162.1725179897162.1&__hssc=239226460.1.1725179897162&__hsfp=4075056220)

Extracted page copy (markdown)

Kit

# ConvertKit is becoming Kit

Want to learn more about our new brand identity?

[Read
article](https://convertkit.com/resources/blog/kit-brand-identity?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)

The creator economy has evolved a lot since
[ConvertKit](https://convertkit.com/?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)
began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond its original function of helping creators like
you convert your audience into customers. Today, you use our features to
connect, grow, automate, launch, create, earn, and so much more.

It’s clear: you’re a creator who means business. As we look ahead to the
next decade, we have big goals to help make your business even more valuable.

So, we’re making a change in service of this vision.

### We’re rebranding to Kit.

And this is more than just a name change.

As Kit, our product philosophy is all about scalability and giving you the
actionable insights you need to grow your business. And because each creator
business is unique, the features in your Kit can be tailored just for you.

We’re building the operating system for the creator economy. That starts with:

- An app store where anyone can develop and expand on Kit to bring in extra
  tools
- A central hub for your data with enhanced reporting to pull insights from
- And the biggest and best Creator Network to help you find new collaboration
  partners

This comes alongside improvements to the features you already know and love
using to run your business.

And because we know that scale matters, we’re investing in performance to
ensure our platform works as fast as you do.

We’re also investing in the next generation of creators by introducing the
Newsletter Plan, which is free for up to 10,000 subscribers. Because now more
than ever, we believe the future belongs to creators.

And we still believe in the initial values we set for our company—like working
in public, defaulting to generosity, and teaching everything we know.

### That’s why we’re rebranding in public.

Over the next few months, you can expect updates from us about the rebranding
process, the challenges we’ve encountered, and what we’ve learned as we work
on officially becoming Kit in October.

It’s our hope that you can apply these learnings when you’re defining and
evolving the brand for your business. And we’ll ask for your input at key
moments to help us create a brand that truly resonates with you as a creator.

You’ve done a lot with ConvertKit over the years (like sending **112.3
billion** emails, earning **$32.1M** through ConvertKit Commerce and gaining
**5.8M** subscribers from Recommendations), but we know that’s only the
beginning.

We’re excited to go on this journey with you and to be your Kit for engaging
your audience and building a more valuable business. Still have questions? [Read
our FAQs](#faq).

##### Subscribe to our newsletter to follow our rebrand journey

Subscribe

By subscribing you agree to our [Privacy
Policy](https://convertkit.com/privacy?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)

Want to learn more about our new brand identity?

[Read
article](https://convertkit.com/resources/blog/kit-brand-identity?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)

### Docuseries: Rebranding in public

Episode 1: Why rebrand?

- Episode 1: Why rebrand?
- Episode 2: The strategy
- Episode 3: Our new visual brand
- Episode 4: Coming soon

Episode 1: Why rebrand?

Episode 2: The strategy

Episode 3: Our new visual brand

Episode 4: Coming soon

## Still have questions?

**Why are you rebranding to Kit?**

For a while, we’ve felt that our current name no longer reflects the scale of
our mission and vision. ConvertKit sounds too technical, too niche, and it
doesn’t fully capture everything that creators do with our platform.

We wanted a name for our company that was:

- Tied to our mission
- One word
- Easy to hear and spell over the phone
- Not too technical

Kit checks all those boxes, and gives us a great starting point for building a
new brand identity while staying connected to our 11+ years of experience
serving creators as ConvertKit.

**Didn’t you try to change your name once before? Why will this time be
different?**

Back in 2018 we changed our name to Seva (a Sanskrit word that means “selfless
service”). After we announced the change, we started hearing from creators who
had genuine concerns about the name. We listened, learned, and decided to change
our name back to ConvertKit. [You can read more about that decision
here](https://convertkit.com/staying-convertkit?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009).

When the opportunity arose to own kit.com, we learned from that past experience.
We took our time to conduct more research and speak with creators to get their
feedback before making our decision.

Ultimately, we see Kit as a natural evolution of ConvertKit. It’s already part
of our name, and because we help creators do more than just convert, our name
will now reflect that too.

**What’s changing in the product?**

In addition to a new look and feel, as Kit we’ll be embracing a product
philosophy that’s all about scalability, customization, and actionable
insights.

To live out this philosophy, we’re working on developing an app store,
enhanced reporting, overhauling our landing pages, adding more email marketing
capabilities, and other great improvements so that we can continue to give you
the tools you need to run your business as a professional creator.

A kit has everything you need. We’ll build the features, and you can pick and
choose which ones fit in your kit to grow your business.

**When should I start calling you Kit?**

We will officially become Kit in October. Until then, we’ll be saying we’re
“ConvertKit – Soon to be Kit”.

**Are you still focused on creators?**

Absolutely. Helping creators earn a living remains our number one priority as a
business. We’re excited about the future of the creator economy and the role
we’ll play in it.

**Does this change how I log in to my ConvertKit account?**

Nope. All of your account information, including login details, will remain
unchanged. You can continue to access your account as usual. When we officially
become Kit in October and switch over our URLs, we’ll have redirects in place
to make sure you have no trouble logging in.

**What will change as part of the rebrand?**

Our rebrand involves a new name, brand strategy, brand identity, and philosophy
for our product to make it more valuable for you as a creator.

Once we roll out our new branding in October, you can expect to see a new and
improved look and feel when you log in to your account (including a new logo and
color palette). We’ll also be updating our website.

Our URL will change to kit.com, and if you visit convertkit.com you’ll be
automatically redirected to the new version of our site.

When you receive payments from our monetization features, they’ll come from
Kit.

**Will my subscription price go up?**

No, the pricing of our Creator and Creator Pro Plans will not change. Instead,
we are introducing a new plan called the Newsletter Plan, which is free for up
to 10,000 subscribers. Find out more
[here](https://convertkit.com/pricing?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009).

**What does this mean for affiliates?**

As ConvertKit evolves into Kit, we’re not just changing our name – we’re
ramping up your ability to earn. With the introduction of our app store,
Newsletter Plan, enhanced reporting, and much more, you’ll be able to attract
and convert audiences like never before.

If you’re an affiliate (or [would like to become
one](https://convertkit.com/affiliate?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)),
here are a few things to keep in mind:

- Our affiliate program recently moved to PartnerStack and affiliates were asked
  to switch to new affiliate links. **When we become Kit, you will not have to
  change your affiliate links again.**
- We recommend prepping your audience for this change now, by referring to us as
  **ConvertKit – Soon to be Kit** in any new affiliate content you put out.
- Once we officially become Kit in October, we will provide you with updated
  logos, graphics, and other materials to help you through the process of
  updating evergreen content. **We know it will take some time and don’t
  expect these changes to happen overnight.**

## Want to get started with Kit?

Kit helps creators like you work smarter – not harder – with email,
automation, and monetization tools that work together to drive continuous
growth.

[See
plans](https://convertkit.com/pricing?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)

KitKit © 2024

[Privacy
Policy](https://convertkit.com/privacy?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)[Terms
of
Service](https://convertkit.com/terms?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)[GDPR](https://convertkit.com/gdpr?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)[Imprint](https://convertkit.com/imprint?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)