Track another competitor
New headline: "For creators who mean business"
New headline: "Moving to Kit couldn't be easier"
Previous headline: "ConvertKit is becoming Kit"
New call to action: "Start free trial"
New call to action: "See all features"
New call to action: "See all apps & integrations"
Page title changed from "Kit - ConvertKit is rebranding to Kit" to "Kit: Email-First Operating System for Creators (formerly ConvertKit)"
Large content change — ~99% of the page copy
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The captures, side by side
Before · October 2024
Extracted page copy (markdown)
Kit # ConvertKit is becoming Kit Want to learn more about our new brand identity? [Read article](https://convertkit.com/resources/blog/kit-brand-identity?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009) The creator economy has evolved a lot since [ConvertKit](https://convertkit.com/?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009) began 11 years ago. And we’ve evolved with it. Our platform has grown far beyond its original function of helping creators like you convert your audience into customers. Today, you use our features to connect, grow, automate, launch, create, earn, and so much more. It’s clear: you’re a creator who means business. As we look ahead to the next decade, we have big goals to help make your business even more valuable. So, we’re making a change in service of this vision. ### We’re rebranding to Kit. And this is more than just a name change. As Kit, our product philosophy is all about scalability and giving you the actionable insights you need to grow your business. And because each creator business is unique, the features in your Kit can be tailored just for you. We’re building the operating system for the creator economy. That starts with: - An app store where anyone can develop and expand on Kit to bring in extra tools - A central hub for your data with enhanced reporting to pull insights from - And the biggest and best Creator Network to help you find new collaboration partners This comes alongside improvements to the features you already know and love using to run your business. And because we know that scale matters, we’re investing in performance to ensure our platform works as fast as you do. We’re also investing in the next generation of creators by introducing the Newsletter Plan, which is free for up to 10,000 subscribers. Because now more than ever, we believe the future belongs to creators. And we still believe in the initial values we set for our company—like working in public, defaulting to generosity, and teaching everything we know. ### That’s why we’re rebranding in public. Over the next few months, you can expect updates from us about the rebranding process, the challenges we’ve encountered, and what we’ve learned as we work on officially becoming Kit in October. It’s our hope that you can apply these learnings when you’re defining and evolving the brand for your business. And we’ll ask for your input at key moments to help us create a brand that truly resonates with you as a creator. You’ve done a lot with ConvertKit over the years (like sending **112.3 billion** emails, earning **$32.1M** through ConvertKit Commerce and gaining **5.8M** subscribers from Recommendations), but we know that’s only the beginning. We’re excited to go on this journey with you and to be your Kit for engaging your audience and building a more valuable business. Still have questions? [Read our FAQs](#faq). ##### Subscribe to our newsletter to follow our rebrand journey Subscribe By subscribing you agree to our [Privacy Policy](https://convertkit.com/privacy?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009) Want to learn more about our new brand identity? [Read article](https://convertkit.com/resources/blog/kit-brand-identity?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009) ### Docuseries: Rebranding in public Episode 1: Why rebrand? - Episode 1: Why rebrand? - Episode 2: The strategy - Episode 3: Our new visual brand - Episode 4: Coming soon Episode 1: Why rebrand? Episode 2: The strategy Episode 3: Our new visual brand Episode 4: Coming soon ## Still have questions? **Why are you rebranding to Kit?** For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision. ConvertKit sounds too technical, too niche, and it doesn’t fully capture everything that creators do with our platform. We wanted a name for our company that was: - Tied to our mission - One word - Easy to hear and spell over the phone - Not too technical Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as ConvertKit. **Didn’t you try to change your name once before? Why will this time be different?** Back in 2018 we changed our name to Seva (a Sanskrit word that means “selfless service”). After we announced the change, we started hearing from creators who had genuine concerns about the name. We listened, learned, and decided to change our name back to ConvertKit. [You can read more about that decision here](https://convertkit.com/staying-convertkit?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009). When the opportunity arose to own kit.com, we learned from that past experience. We took our time to conduct more research and speak with creators to get their feedback before making our decision. Ultimately, we see Kit as a natural evolution of ConvertKit. It’s already part of our name, and because we help creators do more than just convert, our name will now reflect that too. **What’s changing in the product?** In addition to a new look and feel, as Kit we’ll be embracing a product philosophy that’s all about scalability, customization, and actionable insights. To live out this philosophy, we’re working on developing an app store, enhanced reporting, overhauling our landing pages, adding more email marketing capabilities, and other great improvements so that we can continue to give you the tools you need to run your business as a professional creator. A kit has everything you need. We’ll build the features, and you can pick and choose which ones fit in your kit to grow your business. **When should I start calling you Kit?** We will officially become Kit in October. Until then, we’ll be saying we’re “ConvertKit – Soon to be Kit”. **Are you still focused on creators?** Absolutely. Helping creators earn a living remains our number one priority as a business. We’re excited about the future of the creator economy and the role we’ll play in it. **Does this change how I log in to my ConvertKit account?** Nope. All of your account information, including login details, will remain unchanged. You can continue to access your account as usual. When we officially become Kit in October and switch over our URLs, we’ll have redirects in place to make sure you have no trouble logging in. **What will change as part of the rebrand?** Our rebrand involves a new name, brand strategy, brand identity, and philosophy for our product to make it more valuable for you as a creator. Once we roll out our new branding in October, you can expect to see a new and improved look and feel when you log in to your account (including a new logo and color palette). We’ll also be updating our website. Our URL will change to kit.com, and if you visit convertkit.com you’ll be automatically redirected to the new version of our site. When you receive payments from our monetization features, they’ll come from Kit. **Will my subscription price go up?** No, the pricing of our Creator and Creator Pro Plans will not change. Instead, we are introducing a new plan called the Newsletter Plan, which is free for up to 10,000 subscribers. Find out more [here](https://convertkit.com/pricing?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009). **What does this mean for affiliates?** As ConvertKit evolves into Kit, we’re not just changing our name – we’re ramping up your ability to earn. With the introduction of our app store, Newsletter Plan, enhanced reporting, and much more, you’ll be able to attract and convert audiences like never before. If you’re an affiliate (or [would like to become one](https://convertkit.com/affiliate?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)), here are a few things to keep in mind: - Our affiliate program recently moved to PartnerStack and affiliates were asked to switch to new affiliate links. **When we become Kit, you will not have to change your affiliate links again.** - We recommend prepping your audience for this change now, by referring to us as **ConvertKit – Soon to be Kit** in any new affiliate content you put out. - Once we officially become Kit in October, we will provide you with updated logos, graphics, and other materials to help you through the process of updating evergreen content. **We know it will take some time and don’t expect these changes to happen overnight.** ## Want to get started with Kit? Kit helps creators like you work smarter – not harder – with email, automation, and monetization tools that work together to drive continuous growth. [See plans](https://convertkit.com/pricing?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009) KitKit © 2024 [Privacy Policy](https://convertkit.com/privacy?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)[Terms of Service](https://convertkit.com/terms?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)[GDPR](https://convertkit.com/gdpr?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)[Imprint](https://convertkit.com/imprint?__hstc=239226460.7262674965fca9a798e0ff4260c01f97.1727774653417.1727774653417.1727774653417.1&__hssc=239226460.1.1727774653417&__hsfp=2241841009)
After · November 2024
Extracted page copy (markdown)
[ConvertKit is now Kit. Learn moreConvertKit is now Kit. Learn more](/resources/blog/convertkit-is-now-kit?utm_content=banner&utm_source=kit&utm_medium=kit&utm_campaign=kit-oct) [Kit](/) Features Use Cases Resources [Pricing](/pricing) [Log in](https://app.kit.com/users/login)[Start free trial](https://app.kit.com/users/signup?plan=1k) # For creators who mean business Kit is the **email-first operating system** for creators building a valuable business [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  ### Nisha Vora YouTuber & Food Blogger  ### James Clear #1 NYT Bestselling Author  ### Lil Jon Grammy Winning Entertainer ## Build a businesswith purpose. **You're in the business of so much more than just the money you make.** You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives. We do too. Kit helps you foster deeper connections to build a business with purpose that's profitable *and* sustainable—a valuable business.  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Tim Ferriss Five-time New York Times bestselling author, podcast host  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Pat Flynn Entrepreneur, YouTuber, and podcast host  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Mark Manson Three-time #1 New York Times bestselling author  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Leon Bridges Grammy Award winning singer & songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and Founder of Indie Hackers  Ryan Holiday #1 New York Times bestselling author, podcast host  Codie Sanchez CEO of Contrarian Thinking  James Clear Author of #1 New York Times bestseller, Atomic Habits  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Susan Cain #1 New York Times bestselling author, and speaker  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum  Nicole Walters New York Times bestselling author, Emmy nominated producer, and CEO  Tim Ferriss Five-time New York Times bestselling author, podcast host  Mandy Moore Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter  Pat Flynn Entrepreneur, YouTuber, and podcast host  Gillian Perkins Entrepreneur and digital marketing expert with 35M+ views on YouTube  Ali Abdaal Ex-doctor turned Productivity Expert, YouTuber, bestselling author, and entrepreneur  Lil Jon Grammy winning entertainer, producer, and DJ. Founder of Wellness Wednesday  Rachel Rodgers Angel investor, CEO & Founder of Hello Seven  Mark Manson Three-time #1 New York Times bestselling author  Andrew Huberman Professor of Neurobiology & Ophthalmology at Stanford, and podcast host  Lindsey Stirling Violinist, dancer, and award-winning songwriter  Tomi Adeyemi Time 100 most influential people, #1 New York Times bestselling novelist  Leon Bridges Grammy Award winning singer & songwriter  Courtland Allen Y Combinator alum, full-stack web developer, and Founder of Indie Hackers  Ryan Holiday #1 New York Times bestselling author, podcast host  Codie Sanchez CEO of Contrarian Thinking  James Clear Author of #1 New York Times bestseller, Atomic Habits  Shannon Wild National Geographic wildlife photographer and filmmaker  Lindsay Ostrom Creator of food blog Pinch of Yum  Sahil Bloom Entrepreneur, investor, and newsletter writer with 800K+ subscribers  Tim McGraw Grammy award-winning singer and songwriter  Susan Cain #1 New York Times bestselling author, and speaker  Chris Guillebeau New York Times bestselling author, traveler  Katie Wells Bestselling author, podcast host, and founder of Wellness Mama  Neil Patel Top 10 marketer by Forbes, New York Times bestselling author  Nisha Vora Vegan cookbook author, YouTuber with 1M+ subscribers  Shane Parrish New York Times bestselling author, and newsletter writer  Maya Krampf Bestselling author, founder of food blog Wholesome Yum Grow with Kit ### Lauren used social media and Kit to grow her email list from 500 to 25,000 **Lauren turned her large social following into a sustainable business** by offering high-quality, free content and turning casual followers into loyal fans. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Lauren Kay Writing guide & author “I'm constantly telling people about Kit. Even if it's a small list. You can have an entire business with 100 email subscribers if they're the right ones.” Lauren's Creator Profile on Kit ## What's in Lauren's Kit? - Creator Profile - Forms - Automations - Newsletters ## 25,000+ subscribers learning about becoming published authors ## 7 years sharing insider secrets of the book industry ## Revenue breakdown - 75%Editing agency - 25%Online course Editing agency: 75% Online course: 25% I wouldn't have a business without Kit.  Lauren Kay Author & writing guide Launch With Kit ### Nisha used Kit to launch her New York Times bestselling cookbook **Nisha quadrupled her email subs to 100,000** using landing pages with her YouTube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Nisha Vora Food blogger & YouTuber “When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.” Nisha's paid newsletter ## What's in Nisha's Kit? - Landing pages - Automations - Tags - Audience segments - Newsletters ## 100,000+ subscribers becoming better plant-based cooks ## 6 years writing a love letter to vegan cooking ## Revenue breakdown - 49%Digital products - 37%Blog display ads - 8%YouTube ads - 6%Book sales Digital products: 49% Blog display ads: 37% YouTube ads: 8% Book sales: 6% Adding a freebie and Kit landing pages to our YouTube videos helped us add 100,000 subscribers to our email list.  Nisha Vora Food blogger & YouTuber Scale with Kit ### Justin used automations to earn $1.5 million in 6 days on a course launch Justin surveys his audience to find out their customer journey stage. Based on their answers, **he tags and segments them to automatically send personalized content focused on their challenges**. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required  Justin Welsh LinkedIn creator & entrepreneur “Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.” Justin's product tags Automation ## What's in Justin's Kit? - Recommendations - Automations - Tags - Audience segments - Newsletters ## 200,000+ subscribers scaling their one-person business ## 6 years helping soloprenuers define and find their own freedom ## Revenue breakdown - 70%Courses - 15%Subscriptions - 10%Sponsorships - 5%Coaching Courses: 70% Subscriptions: 15% Sponsorships: 10% Coaching: 5% Kit's Recommendations have been one of the easiest ways to grow my business.  Justin Welsh LinkedIn creator & entrepreneur ## Your email-first operating system at a glance  Email editor Make every email unique. Recommendations Let other creators grow your list. Visual Automations Automate journeys. Free up time. Tags & Segments One list. Limitless possibilities. Sell products Open your own digital store. Creator Profile Mini website. Maximum impact. And that barely scratches the surface. [See all features](/features) ## All your favorite apps working together With integrations with platforms like Squarespace and Patreon, **plus a dedicated app store** where developers create custom solutions for Kit creators, you have everything you need to run your business smoothly—no need to jump between tools. [See all apps & integrations](/features/integrations) Patreon Memberships & courses Shopify e-Commerce Mighty Memberships & courses Zapier Automations & workflows  If you're trying to tie audience growth, revenue growth, and email together, Kit is the best way for you to build that flywheel for your creator business. Jay Clouse Creator coach, founder of Creator Science  ## Ready. Set. Send. Kit flexes with you as you grow. **Manage up to 10,000 subscribers for free**, or upgrade to grow an unlimited list and access all functionality. [See all plans](/pricing)  # Moving to Kit couldn't be easier Moving to a new email marketing platform can be daunting. That's why **Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans**. Our team handles everything from subscriber lists to automations, so you have a stress-free move. [Request migration](/migrations) ## Every email is impactful Creators who mean business are powered by Kit. [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required Kit For creators who mean business [Start free trial](https://app.kit.com/users/signup?plan=1k) No credit card required GET STARTED - [Pricing](/pricing) - [Free migrations](/migrations) - Watch demo - [Request a demo](/request-demo) Use Cases - [Artists](/use-cases/artists) - [Authors](/use-cases/authors) - [Bloggers](/use-cases/bloggers) - [Coaches](/use-cases/coaches) - [Course creators](/use-cases/course-memberships) - [Marketers](/use-cases/marketers) - [Musicians](/use-cases/musicians) - [Newsletter creators](/use-cases/newsletter-creators) - [Podcasters](/use-cases/podcasters) - [YouTubers](/use-cases/youtubers) Product - [Product overview](/features) - [What's new](https://updates.kit.com/changelog) - [Mailchimp vs Kit](/compare/mailchimp) - [ActiveCampaign vs Kit](/compare/activecampaign) - [Mailerlite vs Kit](/compare/mailerlite) - [Beehiiv vs Kit](/compare/beehiiv) - [Substack vs Kit](/compare/substack) - [Aweber vs Kit](/compare/aweber) - [Flodesk vs Kit](/compare/flodesk) - [Compare platforms](/compare) Features - [Landing pages](/features/landing-pages) - [Forms](/features/forms) - [Recommendations](/features/recommendations) - [Creator Network](https://creatornetwork.kit.com) - [Email designer](/features/email-designer) - [Email marketing](/features/email-marketing) - [Deliverability](/features/deliverability) - [Visual automations](/features/automations) - [Integrations](/features/integrations) - [Apps](/features/apps) - [Commerce](/features/commerce) - [Sponsor Network](/sponsor) - [Paid recommendations](/features/paid-recommendations) Resources - [Blog](/resources) - [Email template marketplace](/marketplace) - [Podcasts](/resources/podcasts) - [Creator University](/training) - [Experts](/experts) - [Get support](/support) - [Report spam](/report-spam) - [Knowledge base](https://help.kit.com/en/) - [Subscribe to our newsletter](https://convertkit.ck.page/) - [Sitemap](/sitemap) COMPANY - [About](/about) - [Kit Studios](/studios) - [Press](/news) - [Careers](/careers) - [Brand assets](/brand) - [Affiliate program](/affiliate) [YouTube](https://www.youtube.com/@kit-hq)[https://x.com/kit](https://x.com/kit)[Facebook](https://www.facebook.com/convertkit)[https://www.instagram.com/kit](https://www.instagram.com/kit)[https://www.linkedin.com/company/kit.com](https://www.linkedin.com/company/kit.com) [Privacy Policy](/privacy)[Terms of Service](/terms)[GDPR](/gdpr)[Imprint](/imprint) Kit © 2024 
Every changed passage
Everything removed and added between the two captures — the complete list the "New headline: "For creators who mean business"" figure is computed from.
− Convert Kit is becoming Kit
+ Convert Kit is now Kit.
− Kit Kit © 2024
+ Kit © 2024
− We’re building the operating system for the creator economy.
+ Kit is the **email-first operating system** for creators building a valuable business
− **What’s changing in the product?**
+ What's in Lauren's Kit?
− Want to learn more about our new brand identity?
− Read article
− The creator economy has evolved a lot since began 11 years ago.
− And we’ve evolved with it.
− Our platform has grown far beyond its original function of helping creators like you convert your audience into customers.
− Today, you use our features to connect, grow, automate, launch, create, earn, and so much more.
− It’s clear: you’re a creator who means business.
− As we look ahead to the next decade, we have big goals to help make your business even more valuable.
− So, we’re making a change in service of this vision.
− We’re rebranding to Kit.
− And this is more than just a name change.
− As Kit, our product philosophy is all about scalability and giving you the actionable insights you need to grow your business.
− And because each creator business is unique, the features in your Kit can be tailored just for you.
− That starts with:
− - An app store where anyone can develop and expand on Kit to bring in extra tools - A central hub for your data with enhanced reporting to pull insights from - And the biggest and best Creator Network to help you find new collaboration partners
− This comes alongside improvements to the features you already know and love using to run your business.
− And because we know that scale matters, we’re investing in performance to ensure our platform works as fast as you do.
− We’re also investing in the next generation of creators by introducing the Newsletter Plan, which is free for up to 10,000 subscribers.
− Because now more than ever, we believe the future belongs to creators.
− And we still believe in the initial values we set for our company—like working in public, defaulting to generosity, and teaching everything we know.
− That’s why we’re rebranding in public.
− Over the next few months, you can expect updates from us about the rebranding process, the challenges we’ve encountered, and what we’ve learned as we work on officially becoming Kit in October.
− It’s our hope that you can apply these learnings when you’re defining and evolving the brand for your business.
− And we’ll ask for your input at key moments to help us create a brand that truly resonates with you as a creator.
− You’ve done a lot with Convert Kit over the years (like sending **112.3 billion** emails, earning **$32.1M** through Convert Kit Commerce and gaining **5.8M** subscribers from Recommendations), but we know that’s only the beginning.
− We’re excited to go on this journey with you and to be your Kit for engaging your audience and building a more valuable business.
− Still have questions?
− Read our FAQs.
− Subscribe to our newsletter to follow our rebrand journey
− Subscribe
− By subscribing you agree to our Privacy Policy
− Want to learn more about our new brand identity?
− Read article
− Docuseries: Rebranding in public
− Episode 1: Why rebrand?
− - Episode 1: Why rebrand?
− - Episode 2: The strategy - Episode 3: Our new visual brand - Episode 4: Coming soon
− Episode 1: Why rebrand?
− Episode 2: The strategy
− Episode 3: Our new visual brand
− Episode 4: Coming soon
− Still have questions?
− **Why are you rebranding to Kit?**
− For a while, we’ve felt that our current name no longer reflects the scale of our mission and vision.
− Convert Kit sounds too technical, too niche, and it doesn’t fully capture everything that creators do with our platform.
− We wanted a name for our company that was:
− - Tied to our mission - One word - Easy to hear and spell over the phone - Not too technical
− Kit checks all those boxes, and gives us a great starting point for building a new brand identity while staying connected to our 11+ years of experience serving creators as Convert Kit.
− **Didn’t you try to change your name once before?
− Why will this time be different?**
− Back in 2018 we changed our name to Seva (a Sanskrit word that means “selfless service”).
− After we announced the change, we started hearing from creators who had genuine concerns about the name.
− We listened, learned, and decided to change our name back to Convert Kit.
− You can read more about that decision here.
− When the opportunity arose to own kit.com, we learned from that past experience.
− We took our time to conduct more research and speak with creators to get their feedback before making our decision.
− Ultimately, we see Kit as a natural evolution of Convert Kit.
− It’s already part of our name, and because we help creators do more than just convert, our name will now reflect that too.
− In addition to a new look and feel, as Kit we’ll be embracing a product philosophy that’s all about scalability, customization, and actionable insights.
− To live out this philosophy, we’re working on developing an app store, enhanced reporting, overhauling our landing pages, adding more email marketing capabilities, and other great improvements so that we can continue to give you the tools you need to run your business as a professional creator.
− A kit has everything you need.
− We’ll build the features, and you can pick and choose which ones fit in your kit to grow your business.
− **When should I start calling you Kit?**
− We will officially become Kit in October.
− Until then, we’ll be saying we’re “Convert Kit – Soon to be Kit”.
− **Are you still focused on creators?**
− Absolutely.
− Helping creators earn a living remains our number one priority as a business.
− We’re excited about the future of the creator economy and the role we’ll play in it.
− **Does this change how I log in to my Convert Kit account?**
− Nope.
− All of your account information, including login details, will remain unchanged.
− You can continue to access your account as usual.
− When we officially become Kit in October and switch over our URLs, we’ll have redirects in place to make sure you have no trouble logging in.
− **What will change as part of the rebrand?**
− Our rebrand involves a new name, brand strategy, brand identity, and philosophy for our product to make it more valuable for you as a creator.
− Once we roll out our new branding in October, you can expect to see a new and improved look and feel when you log in to your account (including a new logo and color palette).
− We’ll also be updating our website.
− Our URL will change to kit.com, and if you visit convertkit.com you’ll be automatically redirected to the new version of our site.
− When you receive payments from our monetization features, they’ll come from Kit.
− **Will my subscription price go up?**
− No, the pricing of our Creator and Creator Pro Plans will not change.
− Instead, we are introducing a new plan called the Newsletter Plan, which is free for up to 10,000 subscribers.
− Find out more here.
− **What does this mean for affiliates?**
− As Convert Kit evolves into Kit, we’re not just changing our name – we’re ramping up your ability to earn.
− With the introduction of our app store, Newsletter Plan, enhanced reporting, and much more, you’ll be able to attract and convert audiences like never before.
− If you’re an affiliate (or would like to become one), here are a few things to keep in mind:
− - Our affiliate program recently moved to Partner Stack and affiliates were asked to switch to new affiliate links.
− **When we become Kit, you will not have to change your affiliate links again.** - We recommend prepping your audience for this change now, by referring to us as **Convert Kit – Soon to be Kit** in any new affiliate content you put out.
− - Once we officially become Kit in October, we will provide you with updated logos, graphics, and other materials to help you through the process of updating evergreen content.
− **We know it will take some time and don’t expect these changes to happen overnight.**
− Want to get started with Kit?
− Kit helps creators like you work smarter – not harder – with email, automation, and monetization tools that work together to drive continuous growth.
− See plans
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+ For creators who mean business
+ No credit card required
+ Nisha Vora
+ You Tuber & Food Blogger
+ James Clear
+ 1 NYT Bestselling Author
+ Lil Jon
+ Grammy Winning Entertainer
+ Build a businesswith purpose.
+ **You're in the business of so much more than just the money you make.** You value your time, your freedom, your energy, the relationship with your audience, and the impact you have on their lives.
+ We do too.
+ Kit helps you foster deeper connections to build a business with purpose that's profitable *and* sustainable—a valuable business.
+ Nicole Walters
+ New York Times bestselling author, Emmy nominated producer, and CEO
+ Tim Ferriss
+ Five-time New York Times bestselling author, podcast host
+ Mandy Moore
+ Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter
+ Pat Flynn
+ Entrepreneur, You Tuber, and podcast host
+ Gillian Perkins
+ Entrepreneur and digital marketing expert with 35M+ views on You Tube
+ Ali Abdaal
+ Ex-doctor turned Productivity Expert, You Tuber, bestselling author, and entrepreneur
+ Lil Jon
+ Grammy winning entertainer, producer, and DJ.
+ Founder of Wellness Wednesday
+ Rachel Rodgers
+ Angel investor, CEO & Founder of Hello Seven
+ Mark Manson
+ Three-time #1 New York Times bestselling author
+ Andrew Huberman
+ Professor of Neurobiology & Ophthalmology at Stanford, and podcast host
+ Lindsey Stirling
+ Violinist, dancer, and award-winning songwriter
+ Tomi Adeyemi
+ Time 100 most influential people, #1 New York Times bestselling novelist
+ Leon Bridges
+ Grammy Award winning singer & songwriter
+ Courtland Allen
+ Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Ryan Holiday
+ 1 New York Times bestselling author, podcast host
+ Codie Sanchez
+ CEO of Contrarian Thinking
+ James Clear
+ Author of #1 New York Times bestseller, Atomic Habits
+ Shannon Wild
+ National Geographic wildlife photographer and filmmaker
+ Lindsay Ostrom
+ Creator of food blog Pinch of Yum
+ Sahil Bloom
+ Entrepreneur, investor, and newsletter writer with 800K+ subscribers
+ Tim Mc Graw
+ Grammy award-winning singer and songwriter
+ Susan Cain
+ 1 New York Times bestselling author, and speaker
+ Chris Guillebeau
+ New York Times bestselling author, traveler
+ Katie Wells
+ Bestselling author, podcast host, and founder of Wellness Mama
+ Neil Patel
+ Top 10 marketer by Forbes, New York Times bestselling author
+ Nisha Vora
+ Vegan cookbook author, You Tuber with 1M+ subscribers
+ Shane Parrish
+ New York Times bestselling author, and newsletter writer
+ Maya Krampf
+ Bestselling author, founder of food blog Wholesome Yum
+ Nicole Walters
+ New York Times bestselling author, Emmy nominated producer, and CEO
+ Tim Ferriss
+ Five-time New York Times bestselling author, podcast host
+ Mandy Moore
+ Emmy-, Grammy-, and Golden Globe-nominated actress, singer, and songwriter
+ Pat Flynn
+ Entrepreneur, You Tuber, and podcast host
+ Gillian Perkins
+ Entrepreneur and digital marketing expert with 35M+ views on You Tube
+ Ali Abdaal
+ Ex-doctor turned Productivity Expert, You Tuber, bestselling author, and entrepreneur
+ Lil Jon
+ Grammy winning entertainer, producer, and DJ.
+ Founder of Wellness Wednesday
+ Rachel Rodgers
+ Angel investor, CEO & Founder of Hello Seven
+ Mark Manson
+ Three-time #1 New York Times bestselling author
+ Andrew Huberman
+ Professor of Neurobiology & Ophthalmology at Stanford, and podcast host
+ Lindsey Stirling
+ Violinist, dancer, and award-winning songwriter
+ Tomi Adeyemi
+ Time 100 most influential people, #1 New York Times bestselling novelist
+ Leon Bridges
+ Grammy Award winning singer & songwriter
+ Courtland Allen
+ Y Combinator alum, full-stack web developer, and Founder of Indie Hackers
+ Ryan Holiday
+ 1 New York Times bestselling author, podcast host
+ Codie Sanchez
+ CEO of Contrarian Thinking
+ James Clear
+ Author of #1 New York Times bestseller, Atomic Habits
+ Shannon Wild
+ National Geographic wildlife photographer and filmmaker
+ Lindsay Ostrom
+ Creator of food blog Pinch of Yum
+ Sahil Bloom
+ Entrepreneur, investor, and newsletter writer with 800K+ subscribers
+ Tim Mc Graw
+ Grammy award-winning singer and songwriter
+ Susan Cain
+ 1 New York Times bestselling author, and speaker
+ Chris Guillebeau
+ New York Times bestselling author, traveler
+ Katie Wells
+ Bestselling author, podcast host, and founder of Wellness Mama
+ Neil Patel
+ Top 10 marketer by Forbes, New York Times bestselling author
+ Nisha Vora
+ Vegan cookbook author, You Tuber with 1M+ subscribers
+ Shane Parrish
+ New York Times bestselling author, and newsletter writer
+ Maya Krampf
+ Bestselling author, founder of food blog Wholesome Yum
+ Grow with Kit
+ Lauren used social media and Kit to grow her email list from 500 to 25,000
+ **Lauren turned her large social following into a sustainable business** by offering high-quality, free content and turning casual followers into loyal fans.
+ No credit card required
+ Lauren Kay
+ Writing guide & author
+ “I'm constantly telling people about Kit.
+ Even if it's a small list.
+ You can have an entire business with 100 email subscribers if they're the right ones.”
+ Lauren's Creator Profile on Kit
+ - Creator Profile - Forms - Automations - Newsletters
+ 25,000+
+ subscribers learning about becoming published authors
+ 7 years
+ sharing insider secrets of the book industry
+ Revenue breakdown
+ - 25%Online course
+ Editing agency: 75%
+ Online course: 25%
+ I wouldn't have a business without Kit.
+ Lauren Kay
+ Author & writing guide
+ Launch With Kit
+ Nisha used Kit to launch her New York Times bestselling cookbook
+ **Nisha quadrupled her email subs to 100,000** using landing pages with her You Tube videos to provide valuable, free content—leading to a large, loyal fanbase to launch her cookbook.
+ No credit card required
+ Nisha Vora
+ Food blogger & You Tuber
+ “When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.”
+ Nisha's paid newsletter
+ What's in Nisha's Kit?
+ - Landing pages - Automations - Tags - Audience segments - Newsletters
+ 100,000+
+ subscribers becoming better plant-based cooks
+ 6 years
+ writing a love letter to vegan cooking
+ Revenue breakdown
+ - 49%Digital products
+ - 37%Blog display ads
+ - 8%You Tube ads
+ - 6%Book sales
+ Digital products: 49%
+ Blog display ads: 37%
+ You Tube ads: 8%
+ Book sales: 6%
+ Adding a freebie and Kit landing pages to our You Tube videos helped us add 100,000 subscribers to our email list.
+ Nisha Vora
+ Food blogger & You Tuber
+ Scale with Kit
+ Justin used automations to earn $1.5 million in 6 days on a course launch
+ Justin surveys his audience to find out their customer journey stage.
+ Based on their answers, **he tags and segments them to automatically send personalized content focused on their challenges**.
+ No credit card required
+ Justin Welsh
+ Linked In creator & entrepreneur
+ “Kit gets complex automations and understands personalization and customization, allowing me to tell the right story to the right person so they're more likely to buy.”
+ Justin's product tags Automation
+ What's in Justin's Kit?
+ - Recommendations - Automations - Tags - Audience segments - Newsletters
+ 200,000+
+ subscribers scaling their one-person business
+ 6 years
+ helping soloprenuers define and find their own freedom
+ Revenue breakdown
+ - 70%Courses
+ - 15%Subscriptions
+ - 10%Sponsorships
+ - 5%Coaching
+ Courses: 70%
+ Subscriptions: 15%
+ Sponsorships: 10%
+ Coaching: 5%
+ Kit's Recommendations have been one of the easiest ways to grow my business.
+ Justin Welsh
+ Linked In creator & entrepreneur
+ Your email-first operating system at a glance
+ Email editor
+ Make every email unique.
+ Recommendations
+ Let other creators grow your list.
+ Visual Automations
+ Automate journeys.
+ Free up time.
+ Tags & Segments
+ One list.
+ Limitless possibilities.
+ Sell products
+ Open your own digital store.
+ Creator Profile
+ Mini website.
+ Maximum impact.
+ And that barely scratches the surface.
+ All your favorite apps working together
+ With integrations with platforms like Squarespace and Patreon, **plus a dedicated app store** where developers create custom solutions for Kit creators, you have everything you need to run your business smoothly—no need to jump between tools.
+ Patreon
+ Memberships & courses
+ Shopify
+ e-Commerce
+ Mighty
+ Memberships & courses
+ Zapier
+ Automations & workflows
+ If you're trying to tie audience growth, revenue growth, and email together, Kit is the best way for you to build that flywheel for your creator business.
+ Jay Clouse
+ Creator coach, founder of Creator Science
+ Ready.
+ Set.
+ Send.
+ Kit flexes with you as you grow.
+ **Manage up to 10,000 subscribers for free**, or upgrade to grow an unlimited list and access all functionality.
+ Moving to Kit couldn't be easier
+ Moving to a new email marketing platform can be daunting.
+ That's why **Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans**.
+ Our team handles everything from subscriber lists to automations, so you have a stress-free move.
+ Every email is impactful
+ Creators who mean business are powered by Kit.
+ No credit card required
+ For creators who mean business
+ No credit card required
+ GET STARTED
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