Track another competitor
New headline: "Send your product, marketing, and transactional email with Loops. One simple interface, for all your email."
Call to action changed to "Read the docs" from "Start for free"
New call to action: "We update our docs daily"
Large content change — ~55% of the page copy
Large visual change
Passages before
170
Passages after
161
Removed
95
Added
86
The captures, side by side
Before · July 2024
Extracted page copy (markdown)
[./](./)
[Docs](https://loops.so/docs/intro)[Pricing](./pricing)
Guides
[Start here](https://loops.so/docs/start-here)
[Build a waitlist](./getting-started)
[Send your first
email](https://loops.so/docs/creating-emails/sending-first-email)
[Send transactional email](https://loops.so/docs/transactional/guide)
[View all](https://loops.so/docs/start-here)
[Log in](https://app.loops.so)
[Start](https://app.loops.so/register)
### Backed by Y Combinator
# Email for modern software companies
A better way to send **marketing** + **transactional** email
[Start for free](https://app.loops.so/register)
by modern companies
Home
Templates
Campaigns
Loops
Transactional
Audience
Forms
Light
Home
Create
Campaigns
Sent
Status
View all
👋
Product Update
50,231
Sent
🥳
Feature Launch
0
Draft
Loops
Sent
Status
View all
🔀
Onboarding - All Users
21,283
Sending
🤖
7 Days No Usage (Check In)
234
Sending
Transactional
Sent
Status
View all
🔒
Password Reset
920
Sending
🤖
7 Days No Usage (Check In)
0
Sending
## Drag and drop editing
No code, no problem
## Polish your designs
A familiar interface
## Effortless personalization
Skip the code and personalize in a click
[https://framerusercontent.com/assets/TwxRHZsH5Jbjd58KGJDcADp6w.mp4](https://framerusercontent.com/assets/TwxRHZsH5Jbjd58KGJDcADp6w.mp4)
Connect your audience
API
Integrations
Manual
Send event
Create contact
Update contact
Delete contact
[Docs](https://loops.so/docs/api-reference/intro)
Send an event to your audience by making a POST to the
https://app.loops.so/api/v1/events/send endpoint.
Sample
{
"email": "adam@loops.so",
"eventName": "conversion",
}
Contacts are added
Wait 1 Day
Send Email
Loop Complete
### Craft the ideal user journey
Build the complete user journey by sending the right email at just the right
time
### All your email, in one place
Simple brand management plus a delightful developer experience
- 
Account Confirmation
- 
Onboarding Day 1
- 
Payment Confirmation
- 
Onboarding Day 2
- Forgot Password
- 
Invite Team
- 
Changelog Updates
NEW
- 
Newsletter
🗞️
Newsletter|
- 
Upgrade Confirmation
✅
- 
Account Confirmation
- 
Onboarding Day 1
- 
Payment Confirmation
- 
Onboarding Day 2
- Forgot Password
- 
Invite Team
- 
Changelog Updates
NEW
- 
Newsletter
🗞️
Newslette|
- 
Upgrade Confirmation
✅
- 
Account Confirmation
- 
Onboarding Day 1
- 
Payment Confirmation
- 
Onboarding Day 2
- Forgot Password
- 
Invite Team
- 
Changelog Updates
NEW
- 
Newsletter
🗞️
Newsletter|
- 
Upgrade Confirmation
✅
###### Works everywhere
Primary
1 new
Social
Promotions
Managed deliverability
###### Dark mode support
###### Supa fast
Undo send
###### Opinionated design
New Email |
Text
Heading 1
Heading 2
Heading 3
Page
Columns
Divider
MEDIA
Gif
Image
Image + Text
Get in the Loop
[Start for free](https://app.loops.so/register)
The email platform for SaaS
[https://www.linkedin.com/company/sendwithloops/](https://www.linkedin.com/company/sendwithloops/)[https://twitter.com/loops](https://twitter.com/loops)[https://www.threads.net/@loops](https://www.threads.net/@loops)
Product
[Changelog](./changelog)
[Focus](./focus)
[Docs](https://loops.so/docs)
[Bounce Doctor](https://bounce.doctor)
Resources
[Guides](./guides)
[Customers](./customers)
[Glossary](./glossary)
[Email Examples](./examples)
Company
[About Us](./about)
[Public
Wiki](https://tryloops.notion.site/Loops-Public-Docs-c65e59df2d4247049eefda152c434872)
[Updates](./updates)
[Careers](https://www.ycombinator.com/companies/loops/jobs/)
[Credits](./credits)
[Terms of Service](./terms)
[Privacy](./privacy)
© 2024 Astrodon Inc.
After · August 2024
Extracted page copy (markdown)
[./](./)
[Docs](https://loops.so/docs/intro)[Pricing](./pricing)
Guides
[Start here](https://loops.so/docs/start-here)
[Build a waitlist](./getting-started)
[Send your first
email](https://loops.so/docs/creating-emails/sending-first-email)
[Send transactional email](https://loops.so/docs/transactional/guide)
[View all](https://loops.so/docs/guides/intro)
[Log in](https://app.loops.so)
[Start](https://app.loops.so/register)
### Backed by Y Combinator
# Email for modern software companies
# Send your product, marketing, and transactional email with Loops. One simple interface, for all your email.
[Start for free](https://app.loops.so/register)
[Read the docs](https://loops.so/docs)
Designers
## Simplicity meets polish at scale
Write
Craft an email like you're writing a doc
[Learn more](https://loops.so/docs/creating-emails/editor)
Polish
Your email, your branding
[Learn more](https://loops.so/docs/creating-emails/editor#dynamic-content)
Personalize
Make it relevant, out of the box
[Learn more](https://loops.so/docs/creating-emails/personalizing-emails)
[https://framerusercontent.com/assets/gX1079xlNJeHfnE5CRC8Z0hMw.mp4](https://framerusercontent.com/assets/gX1079xlNJeHfnE5CRC8Z0hMw.mp4)
Saved styles
Save attributes in a single, reusable style that anyone on your team can apply
to any email.
[Learn more](https://loops.so/docs/creating-emails/editor#saved-styles)
Components
Create a Component, update it in one place, and it updates everywhere.
[Learn more](https://loops.so/docs/creating-emails/components)
Developers
## Simple integration with your stack
Create contact
Update contact
Delete contact
Send event
Send email
{
"email": "[[email protected]](/cdn-cgi/l/email-protection)",
"firstName": "Alice",
"lastName": "Smith",
"source": "app",
"subscribed": true,
"userGroup": "paying",
"userId": "004"
}
Copy to clipboard
POST
https://app.loops.so/api/v1/contacts/create
Copy to clipboard
[npm i loopsSimple integration with our Node SDK 7.5k+ weekly
downloads](https://loops.so/docs/sdks/javascript)
[Supabase integration](https://loops.so/docs/integrations/supabase)
[JSONYAML Open APIQuickly snap in our specs to get
started](https://loops.so/docs/api-reference/intro#openapi-spec)
[Stripe
integration](https://loops.so/docs/integrations/stripe#create-a-webhook-in-stripe)
[eventPropertiesPersonalized digests in a snap
emaildateplanTypenewPlanoldPlanplanPriceisLifetimeplanCost](https://loops.so/docs/events/properties)
[We update our docs daily](https://loops.so/docs/start-here)
Integrations
Loops integrates with thousands of other platforms so you can sync contacts and
trigger emails from around the internet.
[See all](https://loops.so/docs/integrations)
[Webhooks](https://loops.so/docs/integrations/incoming-webhooks)
[Supabase](https://loops.so/docs/integrations/supabase)
[Clerk](https://loops.so/docs/integrations/clerk)
[Zapier](https://loops.so/docs/integrations/zapier)
[Census](https://loops.so/docs/integrations/census)
[Framer](https://loops.so/docs/integrations/framer)
[Make](https://loops.so/docs/integrations/make)
[Segment](https://loops.so/docs/integrations/segment)
[Webflow](https://loops.so/docs/integrations/webflow)
[Bubble](https://loops.so/docs/integrations/bubble)
Marketers
## Craft a respectful customer journey
Build your Loop
From onboarding emails to engaging users who haven’t explored your app,
automate it all with Loops.
[Learn how](https://loops.so/docs/loop-builder)
1
Start with a trigger
Contact updated
Event fired
Contact added
2
Refine your audience
Timer
Branch
Audience filter
3
Send your message
Welcome to Loops
Thanks for signing up for Loops! Let's jump right in…
Email you actually want to read
Segment your audience
Create dynamic audience segments that continually improve over time. Integrate
multiple data sources to build your source of truth.
[Learn how](https://loops.so/docs/contacts/filters-segments)
🤝
High engagement
Users open emails more than 50% of the time
☑️
Completed onboarding
Users finished the Onboarding Loop succesfully
🫠
Likely to churn
Users have yet to meet engagement goals
For everyone
## Zero-effort deliverability
Intelligent queueing
Our automatic queueing system optimizes email delivery by spacing out sending
times, reducing spam risks and improving deliverability.
[Learn
more](https://loops.so/docs/deliverability/optimization#deliverability-optimization)
Intelligent queueing
Emails are queued to be sent periodically, helps avoid spam flags.
Complete DNS Handling
We handle the difficult parts of deliverability so you don’t need to. From
DMARC to DKIM, we handle emails getting from A to B safely and quickly.
[Learn more](https://loops.so/docs/deliverability/setting-domain)
Complete DNS Handling
Emails sent with Loops comply with the strictest deliverability guidelines.
Check your deliverability
We created Bounce Doctor, a free tool to help diagnose your deliverability. Send
an email to a generated address and we help you resolve your delivery troubles.
Easy!
[Learn more](https://bounce.doctor)
Check your deliverability
A free tool to help you see if your deliverabilty needs work.
We want to make email easy.
Email shouldn’t be complex.
It shouldn’t live in your codebase and it should fit with your brand. Your
designers should love it. Your engineers should find the APIs easy. Your
marketers should feel empowered to send good and relevant email.
And if all of those people are just you, it should work well for you as well.
[Give it a try](https://app.loops.so/register), and [let us
know](/cdn-cgi/l/email-protection#690a011b001a29050606191a471a06) what you
think.
- 
Account Confirmation
- 
Onboarding Day 1
- 
Payment Confirmation
- 
Onboarding Day 2
- Forgot Password
- 
Invite Team
- 
Changelog Updates
NEW
- 
Newsletter
🗞️
Ne|
- 
Upgrade Confirmation
✅
- 
Account Confirmation
- 
Onboarding Day 1
- 
Payment Confirmation
- 
Onboarding Day 2
- Forgot Password
- 
Invite Team
- 
Changelog Updates
NEW
- 
Newsletter
🗞️
Ne|
- 
Upgrade Confirmation
✅
- 
Account Confirmation
- 
Onboarding Day 1
- 
Payment Confirmation
- 
Onboarding Day 2
- Forgot Password
- 
Invite Team
- 
Changelog Updates
NEW
- 
Newsletter
🗞️
Ne|
- 
Upgrade Confirmation
✅
The email platform for SaaS
[https://www.linkedin.com/company/sendwithloops/](https://www.linkedin.com/company/sendwithloops/)[https://twitter.com/loops](https://twitter.com/loops)[https://www.threads.net/@loops](https://www.threads.net/@loops)
Product
[Changelog](./changelog)
[Focus](./focus)
[Docs](https://loops.so/docs)
[Bounce Doctor](https://bounce.doctor)
Resources
[Guides](./guides)
[Customers](./customers)
[Glossary](./glossary)
[Email Examples](./examples)
Company
[About Us](./about)
[Public
Wiki](https://tryloops.notion.site/Loops-Public-Docs-c65e59df2d4247049eefda152c434872)
[Updates](./updates)
[Careers](https://www.ycombinator.com/companies/loops/jobs/)
[Credits](./credits)
[Terms of Service](./terms)
[Privacy](./privacy)
© 2024 Astrodon Inc.
Every changed passage
Everything removed and added between the two captures — the complete list the "New headline: "Send your product, marketing, and transactional email with Loops. One simple interface, for all your email."" figure is computed from.
− Connect your audience
+ Refine your audience
− All your email, in one place
+ One simple interface, for all your email.
− Audience
+ Audience filter
− "email": "adam@loops.so",
+ Send email
− 1 new
+ 1
− Managed deliverability
+ Zero-effort deliverability
− Heading 2
+ 2
− Heading 3
+ 3
− A better way to send **marketing** + **transactional** email
+ Send your product, marketing, and transactional email with Loops.
− Craft the ideal user journey
+ Craft a respectful customer journey
− by modern companies
− Home
− Templates
− Campaigns
− Loops
− Transactional
− Forms
− Light
− Home
− Create
− Campaigns
− Sent
− Status
− View all
− 👋
− Product Update
− 50,231
− Sent
− 🥳
− Feature Launch
− 0
− Draft
− Loops
− Sent
− Status
− View all
− 🔀
− Onboarding - All Users
− 21,283
− Sending
− 🤖
− 7 Days No Usage (Check In)
− 234
− Sending
− Transactional
− Sent
− Status
− View all
− 🔒
− Password Reset
− 920
− Sending
− 🤖
− 7 Days No Usage (Check In)
− 0
− Sending
− Drag and drop editing
− No code, no problem
− Polish your designs
− A familiar interface
− Effortless personalization
− Skip the code and personalize in a click
− API
− Manual
− Send an event to your audience by making a POST to the endpoint.
− Sample
− "event Name": "conversion",
− Contacts are added
− Wait 1 Day
− Send Email
− Loop Complete
− Build the complete user journey by sending the right email at just the right time
− Simple brand management plus a delightful developer experience
− Newsletter|
− Newslette|
− Newsletter|
− Works everywhere
− Primary
− Social
− Promotions
− Dark mode support
− Supa fast
− Undo send
− Opinionated design
− New Email |
− Text
− Heading 1
− Page
− Columns
− Divider
− MEDIA
− Gif
− Image
− Image + Text
− Get in the Loop
+ Designers
+ Simplicity meets polish at scale
+ Write
+ Craft an email like you're writing a doc
+ Polish
+ Your email, your branding
+ Personalize
+ Make it relevant, out of the box
+ Saved styles
+ Save attributes in a single, reusable style that anyone on your team can apply to any email.
+ Components
+ Create a Component, update it in one place, and it updates everywhere.
+ Developers
+ Simple integration with your stack
+ Copy to clipboard
+ POST
+ Copy to clipboard
+ npm i loops Simple integration with our Node SDK 7.5k+ weekly downloads
+ JSONYAML Open APIQuickly snap in our specs to get started
+ Stripe integration
+ event Properties Personalized digests in a snap emaildateplan Typenew Planold Planplan Priceis Lifetimeplan Cost
+ Loops integrates with thousands of other platforms so you can sync contacts and trigger emails from around the internet.
+ Marketers
+ Build your Loop
+ From onboarding emails to engaging users who haven’t explored your app, automate it all with Loops.
+ Start with a trigger
+ Contact updated
+ Event fired
+ Contact added
+ Timer
+ Branch
+ Send your message
+ Welcome to Loops
+ Thanks for signing up for Loops!
+ Let's jump right in…
+ Email you actually want to read
+ Segment your audience
+ Create dynamic audience segments that continually improve over time.
+ Integrate multiple data sources to build your source of truth.
+ 🤝
+ High engagement
+ Users open emails more than 50% of the time
+ ☑️
+ Completed onboarding
+ Users finished the Onboarding Loop succesfully
+ 🫠
+ Likely to churn
+ Users have yet to meet engagement goals
+ For everyone
+ Intelligent queueing
+ Our automatic queueing system optimizes email delivery by spacing out sending times, reducing spam risks and improving deliverability.
+ Learn more
+ Intelligent queueing
+ Emails are queued to be sent periodically, helps avoid spam flags.
+ Complete DNS Handling
+ We handle the difficult parts of deliverability so you don’t need to.
+ From DMARC to DKIM, we handle emails getting from A to B safely and quickly.
+ Complete DNS Handling
+ Emails sent with Loops comply with the strictest deliverability guidelines.
+ Check your deliverability
+ We created Bounce Doctor, a free tool to help diagnose your deliverability.
+ Send an email to a generated address and we help you resolve your delivery troubles.
+ Easy!
+ Check your deliverability
+ A free tool to help you see if your deliverabilty needs work.
+ We want to make email easy.
+ Email shouldn’t be complex.
+ It shouldn’t live in your codebase and it should fit with your brand.
+ Your designers should love it.
+ Your engineers should find the APIs easy.
+ Your marketers should feel empowered to send good and relevant email.
+ And if all of those people are just you, it should work well for you as well.
+ Give it a try, and let us know what you think.
+ Ne|
+ Ne|
+ Ne|