Track another competitor
Loops
loops.so ↗One platform, every email
The latest change we spotted
New headline: "One platform, every email"
Call to action changed to "244.2K / WEEK" from "176.3K / WEEK"
Call to action changed to "244.2K/week View on npm" from "176.3K/week View on npm"
New call to action: "Start with an agent"
Call to action removed: "CLI now available"
Call to action removed: "Customer since December 2022"
Page title changed from "Loops - One platform for all your email" to "Loops | Email Marketing Software for SaaS Teams"
Moderate content change — ~12% of the page copy
Moderate visual change
− Your best opportunity for connecting with users once they close the tab is the inbox.
+ Your best opportunity for connecting with users, once they close the tab, is the inbox.
− Loops is the simplest way to send product, marketing,
+ Loops is the simplest way to send product email,
− and transactional email, from waitlist to IPO.
+ marketing email, and transactional email, from waitlist to IPO.
− Understand the concepts?
+ Understand the basics?
Their history of homepage changes
Call to action changed to "176.3K / WEEK" from "167.4K / WEEK"
Call to action changed to "176.3K/week View on npm" from "167.4K/week View on npm"
New call to action: "Customer since December 2022"
Small visual change
Call to action changed to "CLI now available" from "We update our docs daily"
Previous headline: "Email for modern software companies"
New call to action: "$npm i loops"
New call to action: "167.4K / WEEK"
Call to action removed: "Terms of Service"
Page title changed from "Loops - The email platform built for SaaS" to "Loops - One platform for all your email"
Large content change — ~95% of the page copy
Large visual change
− Easy!
+ Easy.
− Simple integration with your stack
+ Stay synced with your stack
− Backed by Y Combinator
+ Y Combinator
− Send event
+ Send
Page copy cut by ~11%
− since
− Dec 2022
− - since
− Aug 2023
+ Newsle|
+ Newsle|
+ Newsle|
Page copy expanded by ~11%
Small visual change
− Newsl|
− Newsl|
− New|
+ since
+ Dec 2022
+ - since
+ Aug 2023
New call to action: "All systems operational"
Page copy expanded by ~26%
+ -
+ Account Confirmation
+ -
+ Onboarding Day 1
Page copy cut by ~34%
− Aug 2024
+ Apr 2024
− Aug 2024
+ Apr 2024
− Aug 2024
+ Apr 2024
− since
Page copy expanded by ~41%
− New|
− New|
− New|
− The email platform for Saa S
+ since
+ Dec 2022
+ - since
+ Aug 2023
Page copy expanded by ~39%
+ -
+ Account Confirmation
+ -
+ Onboarding Day 1
Page copy cut by ~39%
− -
− Account Confirmation
− -
− Onboarding Day 1
Call to action removed: "Start for free"
Call to action removed: "Read the docs"
Small visual change
Call to action removed: "Build a waitlist"
Call to action removed: "Send transactional email"
Small visual change
Homepage updated
Previous headline: "Send your product, marketing, and transactional email with Loops. One simple interface, for all your email."
New headline: "Send your product, marketing, and transactional email with Loops. One simple interface, for all your email."
Call to action changed to "Read the docs" from "Start for free"
New call to action: "We update our docs daily"
Large content change — ~55% of the page copy
Large visual change
− Connect your audience
+ Refine your audience
− All your email, in one place
+ One simple interface, for all your email.
− Audience
+ Audience filter
− "email": "adam@loops.so",
+ Send email
Call to action changed to "Send transactional email" from "Email Marketing for Saa S"
Call to action removed: "Email for Saa S"
Call to action removed: "Transactional Email for Saa S"
New headline: "Email for modern software companies"
Previous headline: "Email for modern SaaS"
Small visual change
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loops.so
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