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May 2025 Content

Page copy expanded by ~39%

Passages before

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The captures, side by side

Before · April 2025

loops.so homepage in April 2025
Archived screenshot

Extracted page copy (markdown)

[./](./)

[Docs](https://loops.so/docs/quickstart)

[Pricing](./pricing)

Guides

[Log in](https://app.loops.so)

[Start](https://app.loops.so/register)

![](https://framerusercontent.com/images/3A4305fufNAsWvtR8wGUKe1Ek.svg)

### Backed by Y Combinator

# Email for modern software companies

Send your product, marketing, and transactional email with Loops. One simple
interface, for all your email.

[Get started](https://app.loops.so/register)

[Read docs](https://loops.so/docs)

![](https://framerusercontent.com/images/Q3084HvXbqZtF20SzAKYboh4tM.png?lossless=1)

![](https://framerusercontent.com/images/ijRL9ZNtygmgpNWzanyuTFqNPg.png?lossless=1)

![](https://framerusercontent.com/images/r74yKYRhCtU9J991UIhWt9Bypq0.png?lossless=1)

![](https://framerusercontent.com/images/FRIgKpboLUO3oNAfAEKhLZVypw.png?lossless=1)

![](https://framerusercontent.com/images/0RdfvF027Gk8qKUQGa8e0XFOjg.png?lossless=1)

![](https://framerusercontent.com/images/5GbgfGBfycwaxT2CnQy6CDBjZI.png?lossless=1)

![](https://framerusercontent.com/images/gb6vp25RcQ07xUY0YOkFeLKxzFY.svg?lossless=1)

![](https://framerusercontent.com/images/Tm0M1VtsdmRS5A5J2lR56Lk6yA.svg?lossless=1)

![](https://framerusercontent.com/images/VQHdmIionXtuGIs2FQ67UmBp1c.svg?lossless=1)

![](https://framerusercontent.com/images/Xgvqvu5q6bKGH90mQSH9UhNg.svg?lossless=1)

![Screenshot from
app.loops.so](https://framerusercontent.com/images/JT0Trmq2DOzwK8TNqnkOQ4FLzS8.png)

Designers

## Simplicity meets polish at scale

Write

Craft an email like you're writing a doc

[Learn more](https://loops.so/docs/creating-emails/editor)

Polish

Your email, your branding

[Learn more](https://loops.so/docs/creating-emails/editor#dynamic-content)

Personalize

Make it relevant, out of the box

[Learn more](https://loops.so/docs/creating-emails/personalizing-emails)

[https://framerusercontent.com/assets/gX1079xlNJeHfnE5CRC8Z0hMw.mp4](https://framerusercontent.com/assets/gX1079xlNJeHfnE5CRC8Z0hMw.mp4)

![Screenshot of saved styles
feature](https://framerusercontent.com/images/Jg0crRo8xw13p6fTphY82cTrs.png)

Saved styles

Save attributes in a single, reusable style that anyone on your team can apply
to any email.

[Learn more](https://loops.so/docs/creating-emails/editor#saved-styles)

![Screenshot of components
feature](https://framerusercontent.com/images/fwAiMCurjlmeRJPbhJdItA0tSqo.png)

Components

Create a Component, update it in one place, and it updates everywhere.

[Learn more](https://loops.so/docs/creating-emails/components)

Developers

## Simple integration with your stack

Create contact

Update contact

Delete contact

Send event

Send email

    {
      "email": "[[email protected]](/cdn-cgi/l/email-protection)",
      "firstName": "Alice",
      "lastName": "Smith",
      "source": "app",
      "subscribed": true,
      "userGroup": "paying",
      "userId": "004"
    }

Copy to clipboard

POST

https://app.loops.so/api/v1/contacts/create

Copy to clipboard

[npm i loopsSimple integration with our Node SDK 18k+ weekly
downloads](https://loops.so/docs/sdks/javascript)

[Supabase integration](https://loops.so/docs/integrations/supabase)

[JSONYAML Open APIQuickly snap in our specs to get
started](https://loops.so/docs/api-reference/intro#openapi-spec)

[Stripe
integration](https://loops.so/docs/integrations/stripe#create-a-webhook-in-stripe)

[eventPropertiesPersonalized digests in a snap
emaildateplanTypenewPlanoldPlanplanPriceisLifetimeplanCost](https://loops.so/docs/events/properties)

[We update our docs daily](https://loops.so/docs/start-here)

Integrations

Loops integrates with thousands of other platforms so you can sync contacts and
trigger emails from around the internet.

[See all](https://loops.so/docs/integrations)

[Webhooks](https://loops.so/docs/integrations/incoming-webhooks)

[Supabase](https://loops.so/docs/integrations/supabase)

[Clerk](https://loops.so/docs/integrations/clerk)

[Zapier](https://loops.so/docs/integrations/zapier)

[Census](https://loops.so/docs/integrations/census)

[Framer](https://loops.so/docs/integrations/framer)

[Make](https://loops.so/docs/integrations/make)

[Segment](https://loops.so/docs/integrations/segment)

[Webflow](https://loops.so/docs/integrations/webflow)

[Bubble](https://loops.so/docs/integrations/bubble)

Marketers

## Craft a respectful customer journey

Build your Loop

From onboarding emails to engaging users who haven’t explored your app,
automate it all with Loops.

[Learn how](https://loops.so/docs/loop-builder)

1

Start with a trigger

Contact updated

Event fired

Contact added

2

Refine your audience

Timer

Branch

Audience filter

3

Send your message

Welcome to Loops

Thanks for signing up for Loops! Let's jump right in…

Email you actually want to read

Segment your audience

Create dynamic audience segments that continually improve over time. Integrate
multiple data sources to build your source of truth.

[Learn how](https://loops.so/docs/contacts/filters-segments)

🤝

High engagement

Users open emails more than 50% of the time

☑️

Completed onboarding

Users finished the Onboarding Loop succesfully

🫠

Likely to churn

Users have yet to meet engagement goals

For everyone

## Zero-effort deliverability

Intelligent queueing

Our automatic queueing system optimizes email delivery by spacing out sending
times, reducing spam risks and improving deliverability.

[Learn
more](https://loops.so/docs/deliverability/optimization#deliverability-optimization)

![](https://framerusercontent.com/images/plk19HItbSjaZsE7tTUOrarncs.png?scale-down-to=512)

Intelligent queueing

Emails are queued to be sent periodically, helps avoid spam flags.

Complete DNS Handling

We handle the difficult parts of deliverability so you don’t need to. From
DMARC to DKIM, we handle emails getting from A to B safely and quickly.

[Learn more](https://loops.so/docs/deliverability/setting-domain)

![](https://framerusercontent.com/images/qgUf0sacGlzWdTjyH1xcKn4.png)

Complete DNS Handling

Emails sent with Loops comply with the strictest deliverability guidelines.

Check your deliverability

We created Bounce Doctor, a free tool to help diagnose your deliverability. Send
an email to a generated address and we help you resolve your delivery troubles.
Easy!

[Learn more](https://bounce.doctor)

![](https://framerusercontent.com/images/AcDPSZS76mDLjXyoKSJPTqEXvY.png)

![](https://framerusercontent.com/images/P81rcpulzZkzGAdevl1LfX160.png?scale-down-to=512&lossless=1)

Check your deliverability

A free tool to help you see if your deliverabilty needs work.

We want to make email easy.

Email shouldn’t be complex.

It shouldn’t live in your codebase and it should fit with your brand. Your
designers should love it. Your engineers should find the APIs easy. Your
marketers should feel empowered to send good and relevant email.

And if all of those people are just you, it should work well for you as well.

[Give it a try](https://app.loops.so/register), and [let us
know](/cdn-cgi/l/email-protection#81e2e9f3e8f2c1edeeeef1f2aff2ee) what you
think.

![](https://framerusercontent.com/images/icL2G3L5WRPiv3sxKjGvcfLr6Xk.svg)

The email platform for SaaS

[https://www.linkedin.com/company/sendwithloops/](https://www.linkedin.com/company/sendwithloops/)[https://twitter.com/loops](https://twitter.com/loops)[https://www.threads.net/@loops](https://www.threads.net/@loops)

Product

[Changelog](./changelog)

[Focus](./focus)

[Docs](https://loops.so/docs)

[Bounce Doctor](https://bounce.doctor)

Resources

[Guides](https://loops.so/docs/guides/intro)

[Customers](./customers)

[Glossary](./glossary)

[Email Examples](./examples)

Company

[About Us](./about)

[Updates](./updates)

[Careers](https://www.ycombinator.com/companies/loops/jobs/)

[Credits](./credits)

[Terms of Service](./terms)

[Privacy](./privacy)

© 2025 Astrodon Inc.

View archived HTML →

After · May 2025

loops.so homepage in May 2025
Archived screenshot

Extracted page copy (markdown)

[./](./)

[Docs](https://loops.so/docs/quickstart)

[Pricing](./pricing)

Guides

[Log in](https://app.loops.so)

[Start](https://app.loops.so/register)

![](https://framerusercontent.com/images/3A4305fufNAsWvtR8wGUKe1Ek.svg)

### Backed by Y Combinator

# Email for modern software companies

Send your product, marketing, and transactional email with Loops. One simple
interface, for all your email.

[Get started](https://app.loops.so/register)

[Read docs](https://loops.so/docs)

![](https://framerusercontent.com/images/Q3084HvXbqZtF20SzAKYboh4tM.png?lossless=1)

![](https://framerusercontent.com/images/ijRL9ZNtygmgpNWzanyuTFqNPg.png?lossless=1)

![](https://framerusercontent.com/images/r74yKYRhCtU9J991UIhWt9Bypq0.png?lossless=1)

![](https://framerusercontent.com/images/FRIgKpboLUO3oNAfAEKhLZVypw.png?lossless=1)

![](https://framerusercontent.com/images/0RdfvF027Gk8qKUQGa8e0XFOjg.png?lossless=1)

![](https://framerusercontent.com/images/5GbgfGBfycwaxT2CnQy6CDBjZI.png?lossless=1)

![](https://framerusercontent.com/images/gb6vp25RcQ07xUY0YOkFeLKxzFY.svg?lossless=1)

![](https://framerusercontent.com/images/Tm0M1VtsdmRS5A5J2lR56Lk6yA.svg?lossless=1)

![](https://framerusercontent.com/images/VQHdmIionXtuGIs2FQ67UmBp1c.svg?lossless=1)

![](https://framerusercontent.com/images/Xgvqvu5q6bKGH90mQSH9UhNg.svg?lossless=1)

![Screenshot from
app.loops.so](https://framerusercontent.com/images/JT0Trmq2DOzwK8TNqnkOQ4FLzS8.png)

Designers

## Simplicity meets polish at scale

Write

Craft an email like you're writing a doc

[Learn more](https://loops.so/docs/creating-emails/editor)

Polish

Your email, your branding

[Learn more](https://loops.so/docs/creating-emails/editor#dynamic-content)

Personalize

Make it relevant, out of the box

[Learn more](https://loops.so/docs/creating-emails/personalizing-emails)

[https://framerusercontent.com/assets/gX1079xlNJeHfnE5CRC8Z0hMw.mp4](https://framerusercontent.com/assets/gX1079xlNJeHfnE5CRC8Z0hMw.mp4)

![Screenshot of saved styles
feature](https://framerusercontent.com/images/Jg0crRo8xw13p6fTphY82cTrs.png)

Saved styles

Save attributes in a single, reusable style that anyone on your team can apply
to any email.

[Learn more](https://loops.so/docs/creating-emails/editor#saved-styles)

![Screenshot of components
feature](https://framerusercontent.com/images/fwAiMCurjlmeRJPbhJdItA0tSqo.png)

Components

Create a Component, update it in one place, and it updates everywhere.

[Learn more](https://loops.so/docs/creating-emails/components)

Developers

## Simple integration with your stack

Create contact

Update contact

Delete contact

Send event

Send email

    {
      "email": "[[email protected]](/cdn-cgi/l/email-protection)",
      "firstName": "Alice",
      "lastName": "Smith",
      "source": "app",
      "subscribed": true,
      "userGroup": "paying",
      "userId": "004"
    }

Copy to clipboard

POST

https://app.loops.so/api/v1/contacts/create

Copy to clipboard

[npm i loopsSimple integration with our Node SDK 18k+ weekly
downloads](https://loops.so/docs/sdks/javascript)

[Supabase integration](https://loops.so/docs/integrations/supabase)

[JSONYAML Open APIQuickly snap in our specs to get
started](https://loops.so/docs/api-reference/intro#openapi-spec)

[Stripe
integration](https://loops.so/docs/integrations/stripe#create-a-webhook-in-stripe)

[eventPropertiesPersonalized digests in a snap
emaildateplanTypenewPlanoldPlanplanPriceisLifetimeplanCost](https://loops.so/docs/events/properties)

[We update our docs daily](https://loops.so/docs/start-here)

Integrations

Loops integrates with thousands of other platforms so you can sync contacts and
trigger emails from around the internet.

[See all](https://loops.so/docs/integrations)

[Webhooks](https://loops.so/docs/integrations/incoming-webhooks)

[Supabase](https://loops.so/docs/integrations/supabase)

[Clerk](https://loops.so/docs/integrations/clerk)

[Zapier](https://loops.so/docs/integrations/zapier)

[Census](https://loops.so/docs/integrations/census)

[Framer](https://loops.so/docs/integrations/framer)

[Make](https://loops.so/docs/integrations/make)

[Segment](https://loops.so/docs/integrations/segment)

[Webflow](https://loops.so/docs/integrations/webflow)

[Bubble](https://loops.so/docs/integrations/bubble)

Marketers

## Craft a respectful customer journey

Build your Loop

From onboarding emails to engaging users who haven’t explored your app,
automate it all with Loops.

[Learn how](https://loops.so/docs/loop-builder)

1

Start with a trigger

Contact updated

Event fired

Contact added

2

Refine your audience

Timer

Branch

Audience filter

3

Send your message

Welcome to Loops

Thanks for signing up for Loops! Let's jump right in…

Email you actually want to read

Segment your audience

Create dynamic audience segments that continually improve over time. Integrate
multiple data sources to build your source of truth.

[Learn how](https://loops.so/docs/contacts/filters-segments)

🤝

High engagement

Users open emails more than 50% of the time

☑️

Completed onboarding

Users finished the Onboarding Loop succesfully

🫠

Likely to churn

Users have yet to meet engagement goals

For everyone

## Zero-effort deliverability

Intelligent queueing

Our automatic queueing system optimizes email delivery by spacing out sending
times, reducing spam risks and improving deliverability.

[Learn
more](https://loops.so/docs/deliverability/optimization#deliverability-optimization)

![](https://framerusercontent.com/images/plk19HItbSjaZsE7tTUOrarncs.png?scale-down-to=512)

Intelligent queueing

Emails are queued to be sent periodically, helps avoid spam flags.

Complete DNS Handling

We handle the difficult parts of deliverability so you don’t need to. From
DMARC to DKIM, we handle emails getting from A to B safely and quickly.

[Learn more](https://loops.so/docs/deliverability/setting-domain)

![](https://framerusercontent.com/images/qgUf0sacGlzWdTjyH1xcKn4.png)

Complete DNS Handling

Emails sent with Loops comply with the strictest deliverability guidelines.

Check your deliverability

We created Bounce Doctor, a free tool to help diagnose your deliverability. Send
an email to a generated address and we help you resolve your delivery troubles.
Easy!

[Learn more](https://bounce.doctor)

![](https://framerusercontent.com/images/AcDPSZS76mDLjXyoKSJPTqEXvY.png)

![](https://framerusercontent.com/images/P81rcpulzZkzGAdevl1LfX160.png?scale-down-to=512&lossless=1)

Check your deliverability

A free tool to help you see if your deliverabilty needs work.

We want to make email easy.

Email shouldn’t be complex.

It shouldn’t live in your codebase and it should fit with your brand. Your
designers should love it. Your engineers should find the APIs easy. Your
marketers should feel empowered to send good and relevant email.

And if all of those people are just you, it should work well for you as well.

[Give it a try](https://app.loops.so/register), and [let us
know](/cdn-cgi/l/email-protection#b1d2d9c3d8c2f1dddedec1c29fc2de) what you
think.

![](https://framerusercontent.com/images/icL2G3L5WRPiv3sxKjGvcfLr6Xk.svg)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Account Confirmation

![](https://framerusercontent.com/images/bW7YsBrDeXvzgCyR0m8FS1JEx8.png)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Onboarding Day 1

![](https://framerusercontent.com/images/obivLZuTLv3DQ42sdFdXrQkfOKY.png)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Payment Confirmation

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Onboarding Day 2

![](https://framerusercontent.com/images/WJLCRL5IlvAILxrLvqPQjda0m8.png)

- Forgot Password

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Invite Team

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Changelog Updates

NEW

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Newsletter

🗞️

New|

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Upgrade Confirmation

✅

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Account Confirmation

![](https://framerusercontent.com/images/bW7YsBrDeXvzgCyR0m8FS1JEx8.png)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Onboarding Day 1

![](https://framerusercontent.com/images/obivLZuTLv3DQ42sdFdXrQkfOKY.png)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Payment Confirmation

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Onboarding Day 2

![](https://framerusercontent.com/images/WJLCRL5IlvAILxrLvqPQjda0m8.png)

- Forgot Password

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Invite Team

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Changelog Updates

NEW

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Newsletter

🗞️

New|

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Upgrade Confirmation

✅

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Account Confirmation

![](https://framerusercontent.com/images/bW7YsBrDeXvzgCyR0m8FS1JEx8.png)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Onboarding Day 1

![](https://framerusercontent.com/images/obivLZuTLv3DQ42sdFdXrQkfOKY.png)

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Payment Confirmation

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Onboarding Day 2

![](https://framerusercontent.com/images/WJLCRL5IlvAILxrLvqPQjda0m8.png)

- Forgot Password

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Invite Team

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Changelog Updates

NEW

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Newsletter

🗞️

New|

- ![](https://framerusercontent.com/images/XmT9ub3DqFuzxxLGpYMsGC15l84.png)

Upgrade Confirmation

✅

The email platform for SaaS

[https://www.linkedin.com/company/sendwithloops/](https://www.linkedin.com/company/sendwithloops/)[https://twitter.com/loops](https://twitter.com/loops)[https://www.threads.net/@loops](https://www.threads.net/@loops)

Product

[Changelog](./changelog)

[Focus](./focus)

[Docs](https://loops.so/docs)

[Bounce Doctor](https://bounce.doctor)

Resources

[Guides](https://loops.so/docs/guides/intro)

[Customers](./customers)

[Glossary](./glossary)

[Email Examples](./examples)

Company

[About Us](./about)

[Updates](./updates)

[Careers](https://www.ycombinator.com/companies/loops/jobs/)

[Credits](./credits)

[Terms of Service](./terms)

[Privacy](./privacy)

© 2025 Astrodon Inc.

View archived HTML →

Every changed passage

Everything removed and added between the two captures — the complete list the "Page copy expanded by ~39%" figure is computed from.

+ -

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+ -

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+ -

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+ Invite Team

+ -

+ Changelog Updates

+ NEW

+ -

+ Newsletter

+ 🗞️

+ New|

+ -

+ Upgrade Confirmation

+ ✅

+ -

+ Account Confirmation

+ -

+ Onboarding Day 1

+ -

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+ -

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+ - Forgot Password

+ -

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+ -

+ Changelog Updates

+ NEW

+ -

+ Newsletter

+ 🗞️

+ New|

+ -

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+ ✅

+ -

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+ -

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+ -

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+ -

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+ -

+ Newsletter

+ 🗞️

+ New|

+ -

+ Upgrade Confirmation

+ ✅