Track another competitor
Jul 2024
Positioning
Call to action
New headline: "Turn Emails & SMS into Revenue"
Previous headline: "Turn Emails into Revenue"
Call to action removed: "Sales: +1 (800) 315-5939"
Call to action removed: "See all plans"
Call to action removed: "Request a demo"
The captures, side by side
Before · June 2024
Extracted page copy (markdown)
Marketing, Automation & Email Platform | Mailchimp
[___](#)
[Skip to main content](#content)
-
[https://www.intuit.com/](https://www.intuit.com/)
-
[https://turbotax.intuit.com/](https://turbotax.intuit.com/)
-
[https://www.creditkarma.com/](https://www.creditkarma.com/)
-
[https://quickbooks.intuit.com/](https://quickbooks.intuit.com/)
-
[https://mailchimp.com/](https://mailchimp.com/)
[Sales: +1 (800) 315-5939](tel:+18003155939)
Hey there! Free trials are available for Standard and Essentials plans. [Start
for free today.](/pricing/marketing/)
Try Mailchimp risk-free with a 1-month trial. [Start for free
today](/pricing/marketing/).
-
[/](/)
-
Solutions and Services
## Solutions and Services
[See what’s new](/whats-new/)
-
[Email marketing Send personalized emails that convert](/solutions/email-marketing-platform/)
-
[SMS marketing Reach your customers on every device](/solutions/sms-marketing-tools/)
-
[AI marketing tools Say hello to your AI growth assistant](/solutions/ai-tools/)
-
[Websites Create your branded web presence](/solutions/website-builder/)
-
[Audience management Target and segment customers](/solutions/audience-segmentation-tools/)
-
[Marketing automation Deliver the right message at the right time](/solutions/marketing-automation-tools/)
-
[Templates Customize pre-designed layouts](/solutions/digital-marketing-templates/)
-
[Reporting & analytics Track sales & campaign performance](/solutions/analytics-reporting-tools/)
-
[Social media marketing Amplify the conversation across multiple channels](/solutions/social-media-marketing-tools/)
-
[See all features See all our product offerings in one place](/features/)
### INTEGRATE YOUR APPS
[See 300+ integrations](/integrations/)
-
[Shopify](https://mailchimp.com/integrations/shopify-mailchimp/)
-
[Wix](https://mailchimp.com/integrations/wix/)
-
[Salesforce](/integrations/mailchimp-for-salesforce/)
-
[Canva](/integrations/canva/)
-
[WooCommerce](/integrations/woocommerce-mailchimp/)
### For your industry
-
[E-commerce and retail](/solutions/ecommerce-marketing-tools/)
-
[Service-based Business](/solutions/lead-generation-platform/)
-
[Mobile and web apps](/solutions/mobile-app-marketing-tools/)
-
[Start-ups](/solutions/marketing-tools-startups/)
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[Agencies and freelancers](/andco/)
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[Developers](https://mailchimp.com/developer/)
### Professional Services
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[Hire an Expert](/experts/)
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[Personalized onboarding](/services/onboarding/)
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[Customer success](/services/customer-success-management/)
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Resources
## Resources
[See all resources](/resources/)
### Learn with Mailchimp
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[E-commerce](/resources/e-commerce/)
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[Digital content](/resources/digital-content/)
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[Marketing automations](/resources/marketing-automations/)
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[Audience management](/resources/crm/)
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[Websites](/resources/websites/)
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[Email marketing](/resources/email/)
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[Social media](/resources/social-media/)
### Mailchimp Presents
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[Podcasts](https://mailchimp.com/presents/)
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[Series](https://mailchimp.com/presents/)
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[Films](https://mailchimp.com/presents/)
### For Developers
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[Marketing API](https://mailchimp.com/developer/marketing/guides/quick-start/)
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[Transactional API](https://mailchimp.com/developer/guides/transactional-api-quick-start/)
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[Release notes](https://mailchimp.com/developer/release-notes/)
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[Transactional email](/features/transactional-email/)
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[Help Center](/help/)
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[Case Studies](/case-studies/)
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[Events](/events/)
### Professional Services
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[Hire an Expert](/experts/)
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[Personalized onboarding](/services/onboarding/)
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[Customer success](/why-mailchimp/customer-success/)
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[Switch to Mailchimp](/switch-to-mailchimp/)
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[Pricing](/pricing/marketing/)
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[Search](/search/)
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[Start Free Trial](/pricing/marketing/)
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This page is now available in other languages.
**EN**
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[EN English](/)
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[Request a demo](/sales/)
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[Sales: +1 (800) 315-5939](tel:+18003155939)
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[Log In](https://login.mailchimp.com/?locale=en&experiments=plan-2473-standard-entry:plan-2473-variant)
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[Start Free Trial](/pricing/marketing/)
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Hi, %s
### Account
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[Audience](https://admin.mailchimp.com/audience/?ref=plums_nav)
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[Campaigns](https://admin.mailchimp.com/campaigns/?ref=plums_nav)
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[Mailchimp Home](https://admin.mailchimp.com/?ref=plums_nav)
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[Log In](https://login.mailchimp.com/?locale=en)
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Main Menu
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[Log In](https://login.mailchimp.com/?locale=en&experiments=plan-2473-standard-entry:plan-2473-variant)
Close Main Menu
## Main Menu
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Solutions and Services
Back
Close Main Menu
### Solutions and Services
-
[Email marketing Send personalized emails that convert](/solutions/email-marketing-platform/)
-
[SMS marketing Reach your customers on every device](/solutions/sms-marketing-tools/)
-
[AI marketing tools Say hello to your AI growth assistant](/solutions/ai-tools/)
-
[Websites Create your branded web presence](/solutions/website-builder/)
-
[Audience management Target and segment customers](/solutions/audience-segmentation-tools/)
-
[Marketing automation Deliver the right message at the right time](/solutions/marketing-automation-tools/)
-
[Templates Customize pre-designed layouts](/solutions/digital-marketing-templates/)
-
[Reporting & analytics Track sales & campaign performance](/solutions/analytics-reporting-tools/)
-
[Social media marketing Amplify the conversation across multiple channels](/solutions/social-media-marketing-tools/)
-
[See all features See all our product offerings in one place](/features/)
[See what’s new](/whats-new/)
For your industry
Back
Close Main Menu
### For your industry
-
[E-commerce and retail](/solutions/ecommerce-marketing-tools/)
-
[Service-based Business](/solutions/lead-generation-platform/)
-
[Mobile and web apps](/solutions/mobile-app-marketing-tools/)
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[Start-ups](/solutions/marketing-tools-startups/)
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[Agencies and freelancers](/andco/)
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[Developers](https://mailchimp.com/developer/)
Professional Services
Back
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### Professional Services
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[Hire an Expert](/experts/)
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[Personalized onboarding](/services/onboarding/)
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[Customer success](/services/customer-success-management/)
Integrate your apps
Back
Close Main Menu
### Integrate your apps
-
[Shopify](https://mailchimp.com/integrations/shopify-mailchimp/)
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[Wix](https://mailchimp.com/integrations/wix/)
-
[Salesforce](/integrations/mailchimp-for-salesforce/)
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[Canva](/integrations/canva/)
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[WooCommerce](/integrations/woocommerce-mailchimp/)
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[See 300+ integrations](/integrations/)
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Resources
Back
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### Resources
Learn with Mailchimp
Back
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### Learn with Mailchimp
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[E-commerce](/resources/e-commerce/)
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[Digital content](/resources/digital-content/)
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[Marketing automations](/resources/marketing-automations/)
-
[Audience management](/resources/crm/)
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[Websites](/resources/websites/)
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[Email marketing](/resources/email/)
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[Social media](/resources/social-media/)
Mailchimp Presents
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### Mailchimp Presents
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[Podcasts](https://mailchimp.com/presents/)
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[Series](https://mailchimp.com/presents/)
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[Films](https://mailchimp.com/presents/)
For Developers
Back
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### For Developers
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[Marketing API](https://mailchimp.com/developer/marketing/guides/quick-start/)
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[Transactional API](https://mailchimp.com/developer/guides/transactional-api-quick-start/)
-
[Release notes](https://mailchimp.com/developer/release-notes/)
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[Transactional email](/features/transactional-email/)
[See all resources](/resources/)
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[Help Center](/help/)
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[Case Studies](/case-studies/)
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[Events](/events/)
Professional Services
Back
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### Professional Services
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[Hire an Expert](/experts/)
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[Customer success](/why-mailchimp/customer-success/)
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[Switch to Mailchimp](/switch-to-mailchimp/)
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[Pricing](/pricing/marketing/)
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[Search](/search/)
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This page is now available in other languages.
**English**
-
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[EN English](/)
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[ES Español](/es/)
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[FR Français](/fr/)
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[BR Português](/pt-br/)
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[DE Deutsch](/de/)
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[Contact Sales: +1 (800) 315-5939](tel:+18003155939)
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Hi, %s
Back
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### Account
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[Audience](https://admin.mailchimp.com/audience/?ref=plums_nav)
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[Campaigns](https://admin.mailchimp.com/campaigns/?ref=plums_nav)
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[Mailchimp Home](https://admin.mailchimp.com/?ref=plums_nav)
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[Log In](https://login.mailchimp.com/?locale=en&experiments=plan-2473-standard-entry:plan-2473-variant)
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[Start Free Trial](/pricing/marketing/)
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[https://www.intuit.com/](https://www.intuit.com/)
-
[https://turbotax.intuit.com/](https://turbotax.intuit.com/)
-
[https://www.creditkarma.com/](https://www.creditkarma.com/)
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[Start Free Trial](/pricing/marketing/)
# Turn Emails into Revenue
Win new customers with the #1 email marketing and automations platform* that
recommends ways to get more opens, clicks, and sales.
[Start Free Trial](/pricing/marketing/)
##### What are your goals?
[ Sell more products](/solutions/ecommerce-marketing-tools/)
[ Win more leads](/solutions/lead-generation-platform/)
Get to know the features that matter to businesses like yours.
[Convert with email & SMS automations An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.](/solutions/marketing-automation-tools/)
Boost orders and customer lifetime value with AI-powered automations that personalize emails and SMS based on behavioral data*.
[Explore marketing automation](/solutions/marketing-automation-tools/)
[Create relevant content faster A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the sele…](/solutions/content-creation-tools/)
Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.
[Explore content creation](/solutions/content-creation-tools/)
[Simplify segmentation A prompt bar reading "Find contacts that are likely to purchase a new product." Around the prompt bar are images of customers' faces.](/solutions/audience-segmentation-tools/)
Target customers with advanced logic like buying behavior, engagement, and predicted segments.
[Explore audience management](/solutions/audience-segmentation-tools/)
[Optimize with analytics & reporting A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.](/solutions/analytics-reporting-tools/)
Analyze performance with reports, funnel visualizations, and industry benchmarking.
[Explore analytics & reporting](/solutions/analytics-reporting-tools/)
## Find out why we’re best-in-class
The #1 email marketing and automations platform* that recommends ways to get
more opens, clicks, and sales.
-
### Up to 25x ROI
seen by Mailchimp users*
-
### 22 years experience
helping businesses sell more
-
### 11M+ Users
of Mailchimp globally
-
### $1.7K per campaign
generated on average*
## Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with
confidence—it’s included with Standard and Premium plans.*
[Learn more about onboarding](/services/onboarding/)
## Try our Standard plan for *free*!
Find out why customers see up to 24x ROI* using the Standard plan with a
risk-free 1-month trial. Cancel or downgrade to our
[Essentials](/pricing/essentials-details/) or basic
[Free](/pricing/free-details/) plans at any time.
It's risk free—cancel or downgrade to our
[Essentials](/pricing/essentials-details/) or basic
[Free](/pricing/free-details/) plans at any time.
-
Included
Generative AI features
-
Included
Advanced segmentation & reporting
-
Included
Enhanced automations
-
Included
Custom-coded email templates
-
Included
Data-driven optimization tools
-
Included
Personalized onboarding
[See all plans](/pricing/marketing/)
$ AUD
R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK
kr $ SGD
* $ USD
R ZAR
## Standard
Send up to 6,000 emails each month.
Free Trial available for large list sizes
Contacts
Contacts
500
1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000
100,000
Starts at
$20
Free
for 1 month
Then, starts at
**$20/month***
/month*
Starts at $20 per month for {contacts} contacts
[Sign Up Free Free Trial](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=63f8dabc9a692&locale=en&experiments=plan-2473-standard-entry%3Aplan-2473-variant&subscribers=500)
*
See
Free Trial Terms
**1 month free trial:** *First month of subscription to Mailchimp Standard or
Essentials (as applicable) (each, a “monthly plan”), starting from the date
of enrollment, is free. Valid payment information must be provided at the time
of enrollment. You will be notified via e-mail of the approaching expiration of
your trial period prior to the expiration date. To continue using the selected
monthly plan after your 1 month trial, you’ll be charged on a monthly basis at
the then-current fee for the service(s) you’ve selected until you cancel or
change to a free marketing plan. Sales tax may be applied where applicable. To
be eligible for this offer you must be a new Mailchimp customer and sign up for
the monthly plan using the “Free for 1 Month” option (or other like
wording). This offer cannot be combined with any other Mailchimp offer(s). Offer
available for a limited time only. You can pause your subscription or delete
your Mailchimp account at any time via the Settings section in the Account &
Billing area. Pausing your monthly plan or deleting your Mailchimp account will
become effective immediately. You can downgrade your monthly plan in the Monthly
Plans or Credits page in the Billing Section. Downgrading your monthly plan will
become effective at the end of the monthly billing period. You will not receive
a refund for previously billed charges. Terms, conditions, pricing, special
features, and service and support options subject to change without notice.
**1 month free trial:** *First month of subscription to Mailchimp Standard or
Essentials (as applicable) (each, a “monthly plan”), starting from the date
of enrollment, is free. Valid payment information must be provided at the time
of enrollment. You will be notified via e-mail of the approaching expiration of
your trial period prior to the expiration date. To continue using the selected
monthly plan after your 1 month trial, you’ll be charged on a monthly basis at
the then-current fee for the service(s) you’ve selected until you cancel or
change to a free marketing plan. Sales tax may be applied where applicable. To
be eligible for this offer you must be a new Mailchimp customer and sign up for
the monthly plan using the “Free for 1 Month” option (or other like
wording). This offer cannot be combined with any other Mailchimp offer(s). Offer
available for a limited time only. You can pause your subscription or delete
your Mailchimp account at any time via the Settings section in the Account &
Billing area. Pausing your monthly plan or deleting your Mailchimp account will
become effective immediately. You can downgrade your monthly plan in the Monthly
Plans or Credits page in the Billing Section. Downgrading your monthly plan will
become effective at the end of the monthly billing period. You will not receive
a refund for previously billed charges. Terms, conditions, pricing, special
features, and service and support options subject to change without notice.
*****[Overages](/help/about-additional-charges/) apply if contact or email send
limit is exceeded.
Learn more
Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
[See all plans](/pricing/marketing/)
## Generate up to 7x more orders* with Customer Journey Builder automations
![]()
![]()
![]()
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
![]()
### Convert more customers at scale
Drive more traffic and sales by setting up automations that trigger emails based
on customer behavior with our Customer Journey Builder.
[Learn more](/features/automations/customer-journey-builder/)
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
![]()
### Discover new ways to automate
Get a head start with pre-built journeys that help you cross-sell your products,
recover abandoned carts, re-engage existing customers, and win new ones.
[Learn more](/features/automations/customer-journey-builder/)
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
![]()
### Keep your emails relevant and your brand growing
Deliver personalized emails based on their buying behavior, survey responses,
chat interactions, and support tickets to promote loyalty and growth.
## Keep customers ready to buy with engaging content
-
Content Optimizer
Learn how your emails compare to the top-performing campaigns in your industry
and get data-driven suggestions for improving your copy, imagery, and layout.
[Learn more](/features/content-optimizer/)
getLottieComponent()}>
![]()
-
Creative Assistant
Our Creative Assistant will help you stand out by using AI to create custom
designs for your brand.
[Learn more](/features/creative-assistant/)
getLottieComponent()}>
![]()
-
GDPR ready tools
Mailchimp helps you achieve data security and privacy standards for your
customers.
[Learn more](/gdpr/)
![]()
![]()
![]()
![]()
## Get up to 141% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments
![]()
![]()
![]()
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
![]()
### Mailchimp will help you focus on your most loyal and valuable customers.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
![]()
### Predict who’s likely to buy again
Create segments of customers based on their lifetime value and likelihood to
purchase.
[Learn more](/features/segmentation/)
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
![]()
### Build customers for life
Use our intelligent predictions to tighten your targeting strategy, strengthen
customer relationships, and drive repeat sales.
[Learn more](/features/segmentation/)
## Bring in more data, drive more growth with our integrations
-
[Canva Create compelling visuals for your marketing.](/integrations/canva/)
-
[Mailchimp for Salesforce Sync your Mailchimp subscribers and Salesforce® leads across platforms.](/integrations/mailchimp-for-salesforce/)
-
[Instagram Promote and share your Instagram posts in email campaigns.](/integrations/instagram-content-blocks/)
-
[Shopify Sync Shopify customers, products, and purchase data to Mailchimp.](https://mailchimp.com/integrations/shopify-mailchimp/)
-
[Google Analytics Unlock powerful insights with campaign, website, or landing page data.](/integrations/google-analytics/)
-
[WooCommerce Power your ecommerce store with smart marketing features.](/integrations/woocommerce-mailchimp/)
-
[QuickBooks Online Bring together your marketing tools and invoice data.](/integrations/quickbooksonline/)
-
[Squarespace Commerce Market your ecommerce business and drive sales.](/integrations/squarespace-commerce/)
-
[Zapier Automatically pass data between web services without a single line of code.](/integrations/zapier/)
[View all 300+ integrations](https://mailchimp.com/integrations/#3AlGZz7ho4rNxrPCyMZtQB)
***Disclaimers**
1. **#1 AI-powered email marketing platform:** Based on December 2023 publicly
available data on the number of customers of competitors that also advertise
using AI to enhance their email marketing and automation products and
services.
2. **#1 email marketing and automation platform:** Mailchimp is the #1 email
marketing and automation platform based on December 2023 publicly available
data on competitors' number of customers.
3. **SMS Marketing:** SMS is available as an add-on to US paid plans only and
SMS credits are added to your account after purchase. Application and
agreement to terms is required before purchasing credits. Credits are issued
monthly and unused credits expire and do not roll over. Pricing varies. MMS
is only available on Premium and Standard plans. See
[terms](/legal/terms/#VI._Other_Important_Stuff) for details.
4. **Intuit Assist:** Intuit Assist functionality (beta) is available to certain
users with Premium, Standard and Legacy plans in select countries in English
only. Access to Intuit Assist is available at no additional cost at this
time. Pricing, terms, conditions, special features and service options are
subject to change without notice. Availability of features and functionality
varies by plan type. Features may be broadly available soon but represents no
obligation and should not be relied on in making a purchasing decision. For
details, please view Mailchimp’s various plans and pricing.
5. **Personalized onboarding:** Onboarding services differ per plan and are
available for new or upgraded users with a Standard or Premium plan for the
first 90 days after account creation or upgrade. Onboarding services are
currently offered in English, Spanish and Portuguese for Premium plans, and
in English for Standard plans.
6. **24X ROI Standard Plan:** Based on all e-commerce revenue attributable to
Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
7. **Up to 7x more orders:** Up to 7x more orders with Customer Journey Builder
automations generated through users' connected stores versus when they used
bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of
CJB varies by plan.
8. **Up to 141% more revenue:** Up to 141% more revenue for users' connected
stores using predictive segmented emails versus non-predictive segmented
emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
9. Availability of features and functionality varies by plan type. For details,
view [plans and pricing](/pricing/marketing/compare-plans/).
10. **25X ROI:** Based on all e-commerce revenue attributable to paid plan
users’ Mailchimp campaigns from April 2023 to April 2024
11. **$1.7K per campaign:** Based on e-commerce users subscribed to a paid plan,
with campaigns for connected stores that generated revenue between January
and November 2022.
-
### Related Links:
-
[What is SEO?](https://mailchimp.com/marketing-glossary/seo/)
-
[Make Money Online](https://mailchimp.com/resources/make-money-online/)
-
[ChatGPT: What to Know About This AI Content Writing Tool](https://mailchimp.com/resources/chat-gpt-ai-content-writing/)
---
### Products
-
[Why Mailchimp?](/why-mailchimp/)
-
[Product Updates](/whats-new/)
-
[Email Marketing](/features/email/)
-
[Websites](/features/website-builder/)
-
[Transactional Email](/features/transactional-email/)
-
[How We Compare](/resources/mailchimp-comparisons/)
-
[GDPR Compliance](/gdpr/)
-
[Security](/about/security/)
-
[Status](https://status.mailchimp.com/)
-
[Mobile App](/features/mailchimp-mobile/)
### Resources
-
[Marketing Library](/resources/)
-
[Free Marketing Tools](/resources/free-marketing-features-overview/)
-
[Marketing Glossary](/marketing-glossary/)
-
[Integrations Directory](/integrations/)
### Community
-
[Agencies & Freelancers](/andco/)
-
[Developers](https://mailchimp.com/developer/)
-
[Events](/events/)
### Company
-
[Our Story](/about/)
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[Newsroom](/newsroom/)
-
[Give Where You Live](https://mailchimp.com/givewhereyoulive)
-
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# Turn Emails & SMS into Revenue
Get more opens, clicks, and sales with the #1 email marketing and automations
platform*—now with SMS.
[Start Free Trial](/pricing/marketing/)
[Convert with email & SMS An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.](/solutions/marketing-automation-tools/)
Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*
[Explore marketing automation](/solutions/marketing-automation-tools/)
[Create relevant content faster A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the sele…](/solutions/content-creation-tools/)
Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.
[Explore content creation](/solutions/content-creation-tools/)
[Simplify segmentation A prompt bar reading "Find contacts that are likely to purchase a new product." Around the prompt bar are images of customers' faces.](/solutions/audience-segmentation-tools/)
Target customers with advanced logic like buying behavior, engagement, and predicted segments.
[Explore audience management](/solutions/audience-segmentation-tools/)
[Optimize with analytics & reporting A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.](/solutions/analytics-reporting-tools/)
Analyze performance with reports, funnel visualizations, and industry benchmarking.
[Explore analytics & reporting](/solutions/analytics-reporting-tools/)
## Find out why we’re best-in-class
The #1 email marketing and automations platform* that recommends ways to get
more opens, clicks, and sales.
-
### Up to 25x ROI
seen by Mailchimp users*
-
### 22 years experience
helping businesses sell more
-
### 11M+ Users
of Mailchimp globally
-
### $1.7K per campaign
generated on average*
## Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with
confidence—it’s included with Standard and Premium plans.*
[Learn more about onboarding](/services/onboarding/)
## Try our Standard plan for *free*!
Find out why customers see up to 24x ROI* using the Standard plan with a
risk-free 1-month trial. Cancel or downgrade to our
[Essentials](/pricing/essentials-details/) or basic
[Free](/pricing/free-details/) plans at any time.
It's risk free—cancel or downgrade to our
[Essentials](/pricing/essentials-details/) or basic
[Free](/pricing/free-details/) plans at any time.
-
Included
Generative AI features
-
Included
Advanced segmentation & reporting
-
Included
Enhanced automations
-
Included
Custom-coded email templates
-
Included
Data-driven optimization tools
-
Included
Personalized onboarding
$ AUD
R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK
kr $ SGD
* $ USD
R ZAR
## Standard
Send up to 6,000 emails each month.
Free Trial available for large list sizes
Contacts
Contacts
500
1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000
100,000
Starts at
$20
Free
for 1 month
Then, starts at
**$20/month***
/month*
Starts at $20 per month for {contacts} contacts
[Sign Up Free Free Trial](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=63f8dabc9a692&locale=en&subscribers=500)
*
See
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**1 month free trial**: *First month of subscription to Mailchimp Standard or
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**1 month free trial**: *First month of subscription to Mailchimp Standard or
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*****[Overages](/help/about-additional-charges/) apply if contact or email send
limit is exceeded.
Learn more
Plan includes 500 contacts. Select your audience size to calculate your price.
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count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
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applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
## Generate up to 7x more orders* with Customer Journey Builder automations
![]()
![]()
![]()
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
![]()
### Convert more customers at scale
Drive more traffic and sales by setting up automations that trigger emails based
on customer behavior with our Customer Journey Builder.
[Learn more](/features/automations/customer-journey-builder/)
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
![]()
### Discover new ways to automate
Get a head start with pre-built journeys that help you cross-sell your products,
recover abandoned carts, re-engage existing customers, and win new ones.
[Learn more](/features/automations/customer-journey-builder/)
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
![]()
### Keep your emails relevant and your brand growing
Deliver personalized emails based on their buying behavior, survey responses,
chat interactions, and support tickets to promote loyalty and growth.
## Keep customers ready to buy with engaging content
-
Content Optimizer
Learn how your emails compare to the top-performing campaigns in your industry
and get data-driven suggestions for improving your copy, imagery, and layout.
[Learn more](/features/content-optimizer/)
getLottieComponent()}>
![]()
-
Creative Assistant
Our Creative Assistant will help you stand out by using AI to create custom
designs for your brand.
[Learn more](/features/creative-assistant/)
getLottieComponent()}>
![]()
-
GDPR ready tools
Mailchimp helps you achieve data security and privacy standards for your
customers.
[Learn more](/gdpr/)
![]()
![]()
![]()
![]()
## Get up to 141% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments
![]()
![]()
![]()
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
![]()
### Mailchimp will help you focus on your most loyal and valuable customers.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
![]()
### Predict who’s likely to buy again
Create segments of customers based on their lifetime value and likelihood to
purchase.
[Learn more](/features/segmentation/)
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
![]()
### Build customers for life
Use our intelligent predictions to tighten your targeting strategy, strengthen
customer relationships, and drive repeat sales.
[Learn more](/features/segmentation/)
## Bring in more data, drive more growth with our integrations
-
[Canva Create compelling visuals for your marketing.](/integrations/canva/)
-
[Mailchimp for Salesforce Sync your Mailchimp subscribers and Salesforce® leads across platforms.](/integrations/mailchimp-for-salesforce/)
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[Instagram Promote and share your Instagram posts in email campaigns.](/integrations/instagram-content-blocks/)
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[Shopify Sync Shopify customers, products, and purchase data to Mailchimp.](https://mailchimp.com/integrations/shopify-mailchimp/)
-
[Google Analytics Unlock powerful insights with campaign, website, or landing page data.](/integrations/google-analytics/)
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[WooCommerce Power your ecommerce store with smart marketing features.](/integrations/woocommerce-mailchimp/)
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[QuickBooks Online Bring together your marketing tools and invoice data.](/integrations/quickbooksonline/)
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