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Mailchimp
mailchimp.com ↗Email & SMS marketing minus the learning curve
The latest change we spotted
New headline: "Email & SMS marketing minus the learning curve"
New headline: "Effortless growth powered by your data"
New headline: "AI-powered marketing that brings your customers to you"
New headline: "An easier way to keep your community engaged"
New headline: "Connect with clients and grow your business faster"
New headline: "Get to know your audience and drive more ROI"
Previous headline: "Email & SMS marketing minus the learning curve."
Previous headline: "Effortless growth, powered by your data"
Previous headline: "AI-powered marketing that brings customers to your front door"
Previous headline: "Keep your community engaged with tools that make email easy"
Previous headline: "Connect with clients, expand your list, and grow your business"
Previous headline: "Grow your list, learn about your audience, and drive more ROI"
Call to action changed to "Woo Commerce logo Woo Commerce Access powerful marketing features" from "Get a demo: +1 (855) 335-0382"
New call to action: "Get a demo: +1 (855) 336-3845"
New call to action: "View all case studies"
Call to action removed: "Learn more about onboarding"
Call to action removed: "Call +1 (855) 545-5859"
Moderate content change — ~10% of the page copy
Large visual change
− Email & SMS marketing minus the learning curve.
+ Email & SMS marketing *minus the learning curve*
− Call +1 (855) 545-5859 for custom pricing, annual plans, demos, and more.
+ Call +1 (855) 537-8575 for custom pricing, annual plans, demos, and more.
− Call +1 (855) 545-5859 for custom pricing, annual plans, demos, and more.
+ Call +1 (855) 537-8575 for custom pricing, annual plans, demos, and more.
− *Based on **24,900+** reviews across
+ *Based on **33,000+** reviews across
Their history of homepage changes
Call to action changed to "Get a demo: +1 (855) 335-0382" from "Get a demo: +1 (855) 522-8350"
New call to action: "Call +1 (855) 545-5859"
Call to action removed: "Start free trial"
Call to action removed: "Call +1 (855) 537-8576"
Page copy cut by ~37%
− Then, starts at **0/month†
+ Then, starts at **$0/month†**
− Call +1 (855) 537-8576 for custom pricing, annual plans, demos, and more.
+ Call +1 (855) 545-5859 for custom pricing, annual plans, demos, and more.
− Call +1 (855) 537-8576 for custom pricing, annual plans, demos, and more.
+ Call +1 (855) 545-5859 for custom pricing, annual plans, demos, and more.
− per month for 12 months
+ $17 per month for 12 months
New headline: "Email & SMS marketing minus the learning curve."
New headline: "Effortless growth, powered by your data"
New headline: "AI-powered marketing that brings customers to your front door"
New headline: "Keep your community engaged with tools that make email easy"
New headline: "Connect with clients, expand your list, and grow your business"
New headline: "Grow your list, learn about your audience, and drive more ROI"
Previous headline: "Data-driven marketing without the complexity"
Call to action changed to "Check out migration tools" from "Find out how easy it is to switch"
New call to action: "Learn about driving sales"
New call to action: "See our content creation tools"
New call to action: "Explore analytics and reporting"
Call to action removed: "Get a demo: +1 (855) 521-5804"
Call to action removed: "Learn about omnichannel marketing"
Call to action removed: "Call +1 (855) 546-3687"
Page copy expanded by ~34%
Small visual change
− Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to...
+ Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, ...
− ***Free Trial Terms:** No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 10,000 emails including bulk...
+ ***Free Trial Terms:** No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 100 emails including bulk se...
− Save a payment method to unlock 6,000 sends for the rest of your free trial.
+ Save a payment method to unlock 5,900 sends for the rest of your free trial.
− Call +1 (855) 546-3687 for custom pricing, annual plans, demos, and more.
+ Call +1 (855) 537-8576 for custom pricing, annual plans, demos, and more.
Call to action changed to "Learn more about onboarding" from "Learn more about support"
New call to action: "Find out how easy it is to switch"
New call to action: "Get a demo: +1 (855) 521-5804"
New call to action: "Learn about omnichannel marketing"
Call to action removed: "Learn about driving sales"
Call to action removed: "See our content creation tools"
Call to action removed: "Visit the integrations directory"
Moderate content change — ~21% of the page copy
Small visual change
− ***Free Trial Terms:** No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 100 emails including bulk se...
+ ***Free Trial Terms:** No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 10,000 emails including bulk...
− Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†.
+ Find out why customers see up to 27x ROI* using the Standard plan with a 14-day trial†.
− Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†.
+ Find out why customers see up to 27x ROI* using the Standard plan with a 14-day trial†.
− Save a payment method to unlock 5,900 sends for the rest of your free trial.
+ Save a payment method to unlock 6,000 sends for the rest of your free trial.
Call to action changed to "Learn more about support" from "Learn more about onboarding"
New call to action: "Learn about driving sales"
New call to action: "See our content creation tools"
New call to action: "Visit the integrations directory"
Call to action removed: "Find out how easy it is to switch"
Call to action removed: "Get a demo: +1 (855) 694-8466"
Call to action removed: "Learn about omnichannel marketing"
Page copy expanded by ~34%
Small visual change
− View Cookies
+ View Cookies
− View Cookies
+ View Cookies
− View Cookies
+ View Cookies
− View Cookies
+ View Cookies
New headline: "Data-driven marketing without the complexity"
Previous headline: "Integrate your data. Inform your decisions. Impact your results."
Call to action changed to "AI marketing tools" from "Learn about AI-powered tools"
New call to action: "chat icon Help Center"
New call to action: "star icon Case Studies"
New call to action: "calendar icon Events"
Call to action removed: "domain icon Websites Create your branded web presence"
Call to action removed: "template icon Templates Customize pre-designed layouts"
Call to action removed: "segment icon Audience management Target and segment customers"
Page title changed from "Marketing, Automation & Email Platform | Mailchimp" to "Email & SMS Marketing Platform | Mailchimp"
Moderate content change — ~13% of the page copy
Moderate visual change
− Marketing, Automation & Email Platform | Mailchimp
+ Email & SMS Marketing Platform | Mailchimp
− **24X ROI Standard Plan:** Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
+ **27X ROI Standard Plan:** Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns from 12/1/24-11/30/25 8.
− Solutions and Services
+ Industries and Solutions
− Solutions and Services
+ Industries and Solutions
New headline: "Integrate your data. Inform your decisions. Impact your results."
Previous headline: "Turn Emails & SMS into Revenue"
Call to action changed to "Learn about AI-powered tools" from "AI marketing tools"
New call to action: "Learn about integrations"
New call to action: "Agencies and freelancers"
New call to action: "domain icon Websites Create your branded web presence"
Call to action removed: "AI marketing tools"
Call to action removed: "Content creation tools"
Call to action removed: "Explore content creation"
Small content change — ~7% of the page copy
Large visual change
− Industries and Solutions
+ Solutions and Services
− Industries and Solutions
+ Solutions and Services
− Industries and Solutions
+ Solutions and Services
− Industries and Solutions
+ Solutions and Services
Call to action changed to "chat icon Help Center" from "domain icon Websites Create your branded web presence"
Previous headline: "Integrate your data. Inform your decisions. Impact your results."
New call to action: "star icon Case Studies"
New call to action: "calendar icon Events"
Call to action removed: "template icon Templates Customize pre-designed layouts"
Call to action removed: "segment icon Audience management Target and segment customers"
Small content change — ~5% of the page copy
− Solutions and Services
+ Industries and Solutions
− Solutions and Services
+ Industries and Solutions
− Solutions and Services
+ Industries and Solutions
− Solutions and Services
+ Industries and Solutions
New headline: "Integrate your data. Inform your decisions. Impact your results."
Call to action changed to "Sales: +1 (800) 315-5939" from "Sales: +1 (855) 984-1909"
New call to action: "Connect your store"
New call to action: "What is SEO in digital marketing?"
Call to action removed: "A/B Testing in Digital Marketing"
Call to action changed to "Sales: +1 (855) 984-1909" from "Sales: +1 (855) 987-8935"
Call to action removed: "What is SEO in digital marketing?"
Page copy cut by ~22%
− Learn moretooltip
+ Learn Moretooltip
− See full offer terms.
+ †See Offer Terms.
− Free Trial Termstooltip
+ †See Free Trial Terms.
− † See
+ Plan includes 500 contacts.
Call to action changed to "Sales: +1 (855) 987-8935" from "Sales: +1 (855) 337-9785"
Call to action changed to "Sales: +1 (855) 337-9785" from "Sales: +1 (855) 523-5702"
Call to action changed to "Sales: +1 (855) 523-5702" from "Explore audience management"
New call to action: "Explore lead generation"
New call to action: "A/B Testing in Digital Marketing"
Call to action removed: "Sales: +1 (855) 446-0724"
Small visual change
Call to action changed to "Sales: +1 (855) 446-0724" from "Sales: +1 (800) 315-5939"
Call to action removed: "Facebook for Small Business 101"
Call to action changed to "Facebook for Small Business 101" from "Woo Commerce logo Woo Commerce"
Call to action removed: "Canva logo Canva"
Call to action removed: "Wix logo Wix"
Page copy cut by ~13%
− **Save 15%** on 10,000+ contacts
+ **Save 15%** on 10,000+ contacts **Save 15%** on 10,000+ contacts
− Then, starts at $20 per month†
+ Then, starts at **$20/month†**
− /month†
+ per month†
− Start for free today.
+ Try for free Try free for 14 days
Call to action changed to "Woo Commerce logo Woo Commerce" from "Woo Commerce icon Woo Commerce"
Call to action changed to "Explore analytics and reporting" from "Explore analytics & reporting"
New call to action: "Woo Commerce logo Woo Commerce"
New call to action: "Browse all templates"
Page copy expanded by ~26%
− Cancel or downgrade to our Essentials or basic Free plans at any time.
+ Cancel or downgrade to our basic Free plan at any time.
− Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial.
+ Find out why customers see up to 24x ROI* using the Standard plan.
− Starts at
+ Then, starts at
− $1.7K per campaign
+ Over 3.1 billion emails
New call to action: "Canva icon Canva"
New call to action: "Shopify icon Shopify"
New call to action: "Woo Commerce icon Woo Commerce"
Notable content change — ~28% of the page copy
Small visual change
− Once the Trial Period ends, you will be charged on a monthly basis at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly market...
+ Once the Trial Period ends, you will be charged on a monthly or annual basis, as applicable, at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a dif...
− Once the Trial Period ends, you will be charged on a monthly basis at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly market...
+ Once the Trial Period ends, you will be charged on a monthly or annual basis, as applicable, at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a dif...
− It's risk free—cancel or downgrade to our Essentials or basic Free plans at any time.
+ Cancel or downgrade to our Essentials or basic Free plans at any time.
− Find out why customers see up to 24x ROI* using the Standard plan.
+ Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial.
Call to action changed to "segment icon Audience management Target and segment customers" from "Audience management Target and segment customers"
Call to action changed to "segment icon Audience management Target and segment customers" from "Audience management Target and segment customers"
New call to action: "Wix logo Wix"
New call to action: "Salesforce logo Salesforce"
New call to action: "Canva logo Canva"
Call to action removed: "Reporting & analytics Track sales & campaign performance"
Call to action removed: "What Are the Most Used Email Service Providers?"
Page copy expanded by ~28%
− Then, starts at **$20/month***
+ Then, starts at **$20/month†**
− Then, starts at $20 per month*
+ Then, starts at $20 per month†
− /month*
+ /month†
− Try Mailchimp risk-free with a 14-day trial.
+ Try Mailchimp with a 14-day trial.
Call to action changed to "domain icon Websites Create your branded web presence" from "Websites Create your branded web presence"
Call to action changed to "domain icon Websites Create your branded web presence" from "Websites Create your branded web presence"
Call to action changed to "template icon Templates Customize pre-designed layouts" from "Templates Customize pre-designed layouts"
New call to action: "chat icon Help Center"
New call to action: "star icon Case Studies"
New call to action: "calendar icon Events"
Call to action removed: "Sales: +1 (833) 914-4600"
Call to action removed: "Email marketing Send personalized emails that convert"
Call to action removed: "SMS marketing Reach your customers on every device"
Moderate content change — ~14% of the page copy
Large visual change
− Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 1-month trial.
+ Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 14-day trial.
− MMS only available for Standard and Premium plans sending to US or Canada contacts.
+ MMS only available for Standard and Premium plans sending to US and Canada contacts.
− To be eligible for this offer, you must be either a new US Mailchimp customer or an existing Free Marketing Plan US customer with an account created within the last ninety (90) days and sign up for a Standard or Essentials plan using the...
+ To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan u...
− To be eligible for this offer, you must be either a new US Mailchimp customer or an existing Free Marketing Plan US customer with an account created within the last ninety (90) days and sign up for a Standard or Essentials plan using the...
+ To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan u...
Moderate content change — ~19% of the page copy
− **25X ROI:** Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024 11.
+ **25X ROI:** Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024 9.
− Start for free today.
+ Start your free trial today.*
− Hey there!
− Free trials are available for Standard and Essentials plans.
+ Make the most of the holiday season with Mailchimp.
+ Send up to 6,000 emails each month.
New headline: "Turn Emails & SMS into Revenue"
Previous headline: "Turn Emails into Revenue"
Call to action changed to "Hire an Expert" from "What is SEO?"
New call to action: "Sales: +1 (833) 914-4600"
New call to action: "Talk to Sales"
Moderate content change — ~17% of the page copy
− **SMS Marketing:** SMS is available as an add-on to US, UK and Australia paid plans only.
+ **SMS Marketing:** SMS is available as an add-on to US, UK, Canada, or Australia paid plans only.
− MMS only available for Standard and Premium plans sending to US contacts.
+ MMS only available for Standard and Premium plans sending to US or Canada contacts.
− Turn Emails into Revenue
+ Turn Emails & SMS into Revenue
− Win new customers with the #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.
+ Get more opens, clicks, and sales with the #1 email marketing and automations platform*—now with SMS.
Call to action changed to "Start Free Trial" from "Start with Standard"
Call to action removed: "Demo our email builder"
Moderate content change — ~24% of the page copy
− You can downgrade your Paid Marketing Plan in the Monthly Plans or Credits page in the Billing Section.
+ You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section.
− You can downgrade your Paid Marketing Plan in the Monthly Plans or Credits page in the Billing Section.
+ You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section.
− Downgrading your Paid Marketing Plan will become effective at the end of the monthly billing period.
+ Downgrading your monthly plan will become effective at the end of the monthly billing period.
− Downgrading your Paid Marketing Plan will become effective at the end of the monthly billing period.
+ Downgrading your monthly plan will become effective at the end of the monthly billing period.
New headline: "Turn Emails into Revenue"
Previous headline: "Turn Emails & SMS into Revenue"
Call to action changed to "Start with Standard" from "Start Free Trial"
Call to action changed to "See all plans" from "Start Free Trial"
Call to action changed to "See all plans" from "Start Free Trial"
New call to action: "Demo our email builder"
New call to action: "What Are the Most Used Email Service Providers?"
Notable content change — ~25% of the page copy
− You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section.
+ You can downgrade your Paid Marketing Plan in the Monthly Plans or Credits page in the Billing Section.
− You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section.
+ You can downgrade your Paid Marketing Plan in the Monthly Plans or Credits page in the Billing Section.
− **SMS Marketing:** SMS is available as an add-on to US or UK paid plans only.
+ **SMS Marketing:** SMS is available as an add-on to US, UK and Australia paid plans only.
− Downgrading your monthly plan will become effective at the end of the monthly billing period.
+ Downgrading your Paid Marketing Plan will become effective at the end of the monthly billing period.
New headline: "Turn Emails & SMS into Revenue"
Previous headline: "Turn Emails into Revenue"
Call to action removed: "Sales: +1 (800) 315-5939"
Call to action removed: "See all plans"
Call to action removed: "Request a demo"
Call to action changed to "See all plans" from "See all plan details"
New call to action: "See all plans"
New call to action: "Sales: +1 (800) 315-5939"
New call to action: "Request a demo"
Call to action removed: "+1 (800) 330-4838"
Page copy cut by ~59%
− **NON-USD Pricing:** Actual price may vary.
+ **Non-USD Pricing:** Actual price may vary.
− **NON-USD Pricing:** Actual price may vary.
+ **Non-USD Pricing:** Actual price may vary.
− The monthly email send limit for Premium plans is 15 times your maximum contact count.
+ The monthly email send limit for Standard plans is 12 times your maximum contact count.
− Free for 1 month
+ $20 Free for 1 month
Call to action removed: "AI marketing tools"
Page copy expanded by ~15%
Moderate visual change
− Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only.
+ **Intuit Assist:** Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only.
− Best Value
+ Best value
− Best Value
+ Best value
− Best Value
+ Best value
Call to action changed to "SMS marketing Reach your customers on every device" from "Request a demo"
Call to action changed to "Request a demo" from "Talk to Sales"
New call to action: "Request a demo"
New call to action: "See all plan details"
Previous headline: "Fast-track Email Creation with Premium Templates"
Previous headline: "Unlock Your Business Potential with Mailchimp’s Advanced Features"
New call to action: "Talk to Sales"
New call to action: "+1 (800) 330-4838"
Notable content change — ~32% of the page copy
− Custom-Coded and Pre-built Email Templates
+ Custom-coded and Pre-built Email Templates
− Custom-Coded and Pre-built Email Templates
+ Custom-coded and Pre-built Email Templates
− Analyze performance with AI-generated reports, funnel visualizations, and industry benchmarking.
+ Analyze performance with reports, funnel visualizations, and industry benchmarking
− ©2001-2023 All Rights Reserved.
+ ©2001-2024 All Rights Reserved.
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