Track another competitor
Aug 2024
Positioning
Call to action
Content
New headline: "Turn Emails into Revenue"
Previous headline: "Turn Emails & SMS into Revenue"
Call to action changed to "Start with Standard" from "Start Free Trial"
Call to action changed to "See all plans" from "Start Free Trial"
Call to action changed to "See all plans" from "Start Free Trial"
New call to action: "Demo our email builder"
New call to action: "What Are the Most Used Email Service Providers?"
Notable content change — ~25% of the page copy
Passages before
305
Passages after
352
Removed
44
Added
91
The captures, side by side
Before · July 2024
Extracted page copy (markdown)
Marketing, Automation & Email Platform | Mailchimp
[___](#)
[Skip to main content](#content)
-
[https://www.intuit.com/](https://www.intuit.com/)
-
[https://turbotax.intuit.com/](https://turbotax.intuit.com/)
-
[https://www.creditkarma.com/](https://www.creditkarma.com/)
-
[https://quickbooks.intuit.com/](https://quickbooks.intuit.com/)
-
[https://mailchimp.com/](https://mailchimp.com/)
Hey there! Free trials are available for Standard and Essentials plans. [Start
for free today.](/pricing/marketing/)
-
[/](/)
-
Solutions and Services
### Solutions and Services
[See what’s new](/whats-new/)
-
[Email marketing Send personalized emails that convert](/solutions/email-marketing-platform/)
-
[Websites Create your branded web presence](/solutions/website-builder/)
-
[Social media marketing Amplify the conversation across multiple channels](/solutions/social-media-marketing-tools/)
-
[Templates Customize pre-designed layouts](/solutions/digital-marketing-templates/)
-
[SMS marketing Reach your customers on every device](/solutions/sms-marketing-tools/)
-
[Marketing automation Deliver the right message at the right time](/solutions/marketing-automation-tools/)
-
[Reporting & analytics Track sales & campaign performance](/solutions/analytics-reporting-tools/)
-
[Audience management Target and segment customers](/solutions/audience-segmentation-tools/)
-
[AI marketing tools Say hello to your AI growth assistant](/solutions/ai-tools/)
-
[Content Creation Tools Build content that captivates and converts](/solutions/content-creation-tools/)
-
[See all features See all our product offerings in one place](/features/)
#### INTEGRATE YOUR APPS
[See 300+ integrations](/integrations/)
-
[Shopify](https://mailchimp.com/integrations/shopify-mailchimp/)
-
[Wix](https://mailchimp.com/integrations/wix/)
-
[Salesforce](/integrations/mailchimp-for-salesforce/)
-
[Canva](/integrations/canva/)
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[WooCommerce](/integrations/woocommerce-mailchimp/)
#### For your industry
-
[E-commerce and retail](/solutions/ecommerce-marketing-tools/)
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[Service-based Business](/solutions/lead-generation-platform/)
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[Mobile and web apps](/solutions/mobile-app-marketing-tools/)
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#### Professional Services
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Resources
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#### Learn with Mailchimp
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[Social media](/resources/social-media/)
#### Mailchimp Presents
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[Series](https://mailchimp.com/presents/)
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#### For Developers
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**EN**
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## Main Menu
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Solutions and Services
Back
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### Solutions and Services
-
[Email marketing Send personalized emails that convert](/solutions/email-marketing-platform/)
-
[Websites Create your branded web presence](/solutions/website-builder/)
-
[Social media marketing Amplify the conversation across multiple channels](/solutions/social-media-marketing-tools/)
-
[Templates Customize pre-designed layouts](/solutions/digital-marketing-templates/)
-
[SMS marketing Reach your customers on every device](/solutions/sms-marketing-tools/)
-
[Marketing automation Deliver the right message at the right time](/solutions/marketing-automation-tools/)
-
[Reporting & analytics Track sales & campaign performance](/solutions/analytics-reporting-tools/)
-
[Audience management Target and segment customers](/solutions/audience-segmentation-tools/)
-
[AI marketing tools Say hello to your AI growth assistant](/solutions/ai-tools/)
-
[Content Creation Tools Build content that captivates and converts](/solutions/content-creation-tools/)
-
[See all features See all our product offerings in one place](/features/)
[See what’s new](/whats-new/)
For your industry
Back
Close Main Menu
#### For your industry
-
[E-commerce and retail](/solutions/ecommerce-marketing-tools/)
-
[Service-based Business](/solutions/lead-generation-platform/)
-
[Mobile and web apps](/solutions/mobile-app-marketing-tools/)
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#### Professional Services
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Integrate your apps
Back
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### Integrate your apps
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[Shopify](https://mailchimp.com/integrations/shopify-mailchimp/)
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[Wix](https://mailchimp.com/integrations/wix/)
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[Salesforce](/integrations/mailchimp-for-salesforce/)
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[Canva](/integrations/canva/)
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[See 300+ integrations](/integrations/)
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Learn with Mailchimp
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#### Learn with Mailchimp
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[Audience management](/resources/crm/)
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#### Mailchimp Presents
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[Release notes](https://mailchimp.com/developer/release-notes/)
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[See all resources](/resources/)
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#### Professional Services
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[Switch to Mailchimp](/switch-to-mailchimp/)
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[Pricing](/pricing/marketing/)
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This page is now available in other languages.
**English**
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[EN English](/)
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[https://www.creditkarma.com/](https://www.creditkarma.com/)
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# Turn Emails & SMS into Revenue
Get more opens, clicks, and sales with the #1 email marketing and automations
platform*—now with SMS.
[Start Free Trial](/pricing/marketing/)
[Convert with email & SMS An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.](/solutions/marketing-automation-tools/)
Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*
[Explore marketing automation](/solutions/marketing-automation-tools/)
[Create relevant content faster A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the sele…](/solutions/content-creation-tools/)
Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.
[Explore content creation](/solutions/content-creation-tools/)
[Simplify segmentation A prompt bar reading "Find contacts that are likely to purchase a new product." Around the prompt bar are images of customers' faces.](/solutions/audience-segmentation-tools/)
Target customers with advanced logic like buying behavior, engagement, and predicted segments.
[Explore audience management](/solutions/audience-segmentation-tools/)
[Optimize with analytics & reporting A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.](/solutions/analytics-reporting-tools/)
Analyze performance with reports, funnel visualizations, and industry benchmarking.
[Explore analytics & reporting](/solutions/analytics-reporting-tools/)
## Find out why we’re best-in-class
The #1 email marketing and automations platform* that recommends ways to get
more opens, clicks, and sales.
-
### Up to 25x ROI
seen by Mailchimp users*
-
### 22 years experience
helping businesses sell more
-
### 11M+ Users
of Mailchimp globally
-
### $1.7K per campaign
generated on average*
## Get started easily with a personalized product tour
An onboarding specialist is here to help you get started with
confidence—it’s included with Standard and Premium plans.*
[Learn more about onboarding](/services/onboarding/)
## Try our Standard plan for *free*!
Find out why customers see up to 24x ROI* using the Standard plan with a
risk-free 1-month trial. Cancel or downgrade to our
[Essentials](/pricing/essentials-details/) or basic
[Free](/pricing/free-details/) plans at any time.
It's risk free—cancel or downgrade to our
[Essentials](/pricing/essentials-details/) or basic
[Free](/pricing/free-details/) plans at any time.
-
Included
Generative AI features
-
Included
Advanced segmentation & reporting
-
Included
Enhanced automations
-
Included
Custom-coded email templates
-
Included
Data-driven optimization tools
-
Included
Personalized onboarding
$ AUD
R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK
kr $ SGD
* $ USD
R ZAR
## Standard
Send up to 6,000 emails each month.
Free Trial available for large list sizes
Contacts
Contacts
500
1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000
100,000
Starts at
$20
Free
for 1 month
Then, starts at
**$20/month***
/month*
Starts at $20 per month for {contacts} contacts
[Sign Up Free Free Trial](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=63f8dabc9a692&locale=en&subscribers=500)
*
See
Free Trial Terms
**1 month free trial**: *First month of subscription to Mailchimp Standard or
Essentials (as applicable) (each, a "monthly plan"), starting from the date of
enrollment, is free. Valid payment information must be provided at the time of
enrollment. If you exceed the permitted number of contacts or email sends for
your selected plan during your Free Trial, Mailchimp may adjust your contact
tier to a more cost effective option before your first paid bill. We will notify
you if we automatically adjust your tier, and you may modify your contacts or
select another plan. You will be notified via e-mail of the approaching
expiration of your trial period prior to the expiration date. At the end of your
Free Trial, you'll be charged on a monthly basis at the then-current fee based
on your current Mailchimp plan, the number of contacts in your account, your
email usage and any other service(s) you've selected until you cancel or change
to a free marketing plan. Sales tax may be applied where applicable. To be
eligible for this offer you must be a new Mailchimp customer and sign up for the
monthly plan using the "Free for 1 Month" option (or other like wording). This
offer cannot be combined with any other Mailchimp offer(s). Offer available for
a limited time only. You can pause your subscription or delete your Mailchimp
account at any time via the Settings section in the Account & Billing area.
Pausing your monthly plan or deleting your Mailchimp account will become
effective immediately. You can downgrade your monthly plan in the Monthly Plans
or Credits page in the Billing Section. Downgrading your monthly plan will
become effective at the end of the monthly billing period. You will not receive
a refund for previously billed charges. Terms, conditions, pricing, special
features, and service and support options subject to change without notice.
**1 month free trial**: *First month of subscription to Mailchimp Standard or
Essentials (as applicable) (each, a "monthly plan"), starting from the date of
enrollment, is free. Valid payment information must be provided at the time of
enrollment. If you exceed the permitted number of contacts or email sends for
your selected plan during your Free Trial, Mailchimp may adjust your contact
tier to a more cost effective option before your first paid bill. We will notify
you if we automatically adjust your tier, and you may modify your contacts or
select another plan. You will be notified via e-mail of the approaching
expiration of your trial period prior to the expiration date. At the end of your
Free Trial, you'll be charged on a monthly basis at the then-current fee based
on your current Mailchimp plan, the number of contacts in your account, your
email usage and any other service(s) you've selected until you cancel or change
to a free marketing plan. Sales tax may be applied where applicable. To be
eligible for this offer you must be a new Mailchimp customer and sign up for the
monthly plan using the "Free for 1 Month" option (or other like wording). This
offer cannot be combined with any other Mailchimp offer(s). Offer available for
a limited time only. You can pause your subscription or delete your Mailchimp
account at any time via the Settings section in the Account & Billing area.
Pausing your monthly plan or deleting your Mailchimp account will become
effective immediately. You can downgrade your monthly plan in the Monthly Plans
or Credits page in the Billing Section. Downgrading your monthly plan will
become effective at the end of the monthly billing period. You will not receive
a refund for previously billed charges. Terms, conditions, pricing, special
features, and service and support options subject to change without notice.
*****[Overages](/help/about-additional-charges/) apply if contact or email send
limit is exceeded.
Learn more
Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
## Generate up to 7x more orders* with Customer Journey Builder automations
![]()
![]()
![]()
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
![]()
### Convert more customers at scale
Drive more traffic and sales by setting up automations that trigger emails based
on customer behavior with our Customer Journey Builder.
[Learn more](/features/automations/customer-journey-builder/)
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
![]()
### Discover new ways to automate
Get a head start with pre-built journeys that help you cross-sell your products,
recover abandoned carts, re-engage existing customers, and win new ones.
[Learn more](/features/automations/customer-journey-builder/)
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
![]()
### Keep your emails relevant and your brand growing
Deliver personalized emails based on their buying behavior, survey responses,
chat interactions, and support tickets to promote loyalty and growth.
## Keep customers ready to buy with engaging content
-
Content Optimizer
Learn how your emails compare to the top-performing campaigns in your industry
and get data-driven suggestions for improving your copy, imagery, and layout.
[Learn more](/features/content-optimizer/)
getLottieComponent()}>
![]()
-
Creative Assistant
Our Creative Assistant will help you stand out by using AI to create custom
designs for your brand.
[Learn more](/features/creative-assistant/)
getLottieComponent()}>
![]()
-
GDPR ready tools
Mailchimp helps you achieve data security and privacy standards for your
customers.
[Learn more](/gdpr/)
![]()
![]()
![]()
![]()
## Get up to 141% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments
![]()
![]()
![]()
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
![]()
### Mailchimp will help you focus on your most loyal and valuable customers.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
![]()
### Predict who’s likely to buy again
Create segments of customers based on their lifetime value and likelihood to
purchase.
[Learn more](/features/segmentation/)
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
![]()
### Build customers for life
Use our intelligent predictions to tighten your targeting strategy, strengthen
customer relationships, and drive repeat sales.
[Learn more](/features/segmentation/)
## Bring in more data, drive more growth with our integrations
-
[Canva Create compelling visuals for your marketing.](/integrations/canva/)
-
[Mailchimp for Salesforce Sync your Mailchimp subscribers and Salesforce® leads across platforms.](/integrations/mailchimp-for-salesforce/)
-
[Instagram Promote and share your Instagram posts in email campaigns.](/integrations/instagram-content-blocks/)
-
[Shopify Sync Shopify customers, products, and purchase data to Mailchimp.](https://mailchimp.com/integrations/shopify-mailchimp/)
-
[Google Analytics Unlock powerful insights with campaign, website, or landing page data.](/integrations/google-analytics/)
-
[WooCommerce Power your ecommerce store with smart marketing features.](/integrations/woocommerce-mailchimp/)
-
[QuickBooks Online Bring together your marketing tools and invoice data.](/integrations/quickbooksonline/)
-
[Squarespace Commerce Market your ecommerce business and drive sales.](/integrations/squarespace-commerce/)
-
[Zapier Automatically pass data between web services without a single line of code.](/integrations/zapier/)
[View all 300+ integrations](https://mailchimp.com/integrations/#3AlGZz7ho4rNxrPCyMZtQB)
***Disclaimers**
1. **#1 AI-powered email marketing platform:** Based on December 2023 publicly
available data on the number of customers of competitors that also advertise
using AI to enhance their email marketing and automation products and
services.
2. **#1 email marketing and automation platform:** Mailchimp is the #1 email
marketing and automation platform based on December 2023 publicly available
data on competitors' number of customers.
3. **SMS Marketing:** SMS is available as an add-on to US or UK paid plans only.
Application and agreement to terms is required before purchasing credits.
Messages can only be delivered to contacts in the country selected. SMS
credits are added to your account after purchase and approval. Credits are
issued monthly and unused credits expire and do not roll over. MMS only
available when sending to US contacts with US Standard and Premium plans.
Pricing varies. See [terms](/legal/terms/#VI._Other_Important_Stuff) for
details.
4. **Intuit Assist:** Intuit Assist functionality (beta) is available to certain
users with Premium, Standard and Legacy plans in select countries in English
only. Access to Intuit Assist is available at no additional cost at this
time. Pricing, terms, conditions, special features and service options are
subject to change without notice. Availability of features and functionality
varies by plan type. Features may be broadly available soon but represents no
obligation and should not be relied on in making a purchasing decision. For
details, please view Mailchimp’s various plans and pricing.
5. **Personalized onboarding:** Onboarding services differ per plan and are
available for new or upgraded users with a Standard or Premium plan for the
first 90 days after account creation or upgrade. Onboarding services are
currently offered in English, Spanish and Portuguese for Premium plans, and
in English for Standard plans.
6. **24X ROI Standard Plan:** Based on all e-commerce revenue attributable to
Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
7. **Up to 7x more orders:** Up to 7x more orders with Customer Journey Builder
automations generated through users' connected stores versus when they used
bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of
CJB varies by plan.
8. **Up to 141% more revenue:** Up to 141% more revenue for users' connected
stores using predictive segmented emails versus non-predictive segmented
emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
9. Availability of features and functionality varies by plan type. For details,
view [plans and pricing](/pricing/marketing/compare-plans/).
10. **25X ROI:** Based on all e-commerce revenue attributable to paid plan
users’ Mailchimp campaigns from April 2023 to April 2024
11. **$1.7K per campaign:** Based on e-commerce users subscribed to a paid plan,
with campaigns for connected stores that generated revenue between January
and November 2022.
-
### Related Links:
-
[What is SEO?](https://mailchimp.com/marketing-glossary/seo/)
-
[Make Money Online](https://mailchimp.com/resources/make-money-online/)
-
[ChatGPT: What to Know About This AI Content Writing Tool](https://mailchimp.com/resources/chat-gpt-ai-content-writing/)
---
### Products
-
[Why Mailchimp?](/why-mailchimp/)
-
[Product Updates](/whats-new/)
-
[Email Marketing](/features/email/)
-
[Websites](/features/website-builder/)
-
[Transactional Email](/features/transactional-email/)
-
[How We Compare](/resources/mailchimp-comparisons/)
-
[GDPR Compliance](/gdpr/)
-
[Security](/about/security/)
-
[Status](https://status.mailchimp.com/)
-
[Mobile App](/features/mailchimp-mobile/)
### Resources
-
[Marketing Library](/resources/)
-
[Free Marketing Tools](/resources/free-marketing-features-overview/)
-
[Marketing Glossary](/marketing-glossary/)
-
[Integrations Directory](/integrations/)
### Community
-
[Agencies & Freelancers](/andco/)
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Marketing, Automation & Email Platform | Mailchimp
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[Templates Customize pre-designed layouts](/solutions/digital-marketing-templates/)
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# Turn Emails into Revenue
Win new customers with the #1 email marketing and automations platform* that
recommends ways to get more opens, clicks, and sales.
[Sign Up](/pricing/marketing/)
[Demo our email builder](#1fmcM88u5JmMRiCee9pe2M)
[Convert with email & SMS An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.](/solutions/marketing-automation-tools/)
Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*
[Explore marketing automation](/solutions/marketing-automation-tools/)
[Create relevant content faster A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the sele…](/solutions/content-creation-tools/)
Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.
[Explore content creation](/solutions/content-creation-tools/)
[Simplify segmentation A prompt bar reading "Find contacts that are likely to purchase a new product." Around the prompt bar are images of customers' faces.](/solutions/audience-segmentation-tools/)
Target customers with advanced logic like buying behavior, engagement, and predicted segments.
[Explore audience management](/solutions/audience-segmentation-tools/)
[Optimize with analytics & reporting A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.](/solutions/analytics-reporting-tools/)
Analyze performance with reports, funnel visualizations, and industry benchmarking.
[Explore analytics & reporting](/solutions/analytics-reporting-tools/)
## Find out why we’re best-in-class
The #1 email marketing and automations platform* that recommends ways to get
more opens, clicks, and sales.
-
### Up to 25x ROI
seen by Mailchimp users*
-
### 22 years experience
helping businesses sell more
-
### 11M+ Users
of Mailchimp globally
-
### $1.7K per campaign
generated on average*
SEE HOW IT WORKS
## Preview our powerful, intuitive email tools
Try our demo for yourself and see how our builder can help you deliver effective
designs.
Start demo
Example of Mailchimp user interface depicting the range of content creation
tools in the Email Builder.
Step 1/4
## Create a custom design tailored to your brand
Pick a layout to start with, then adjust the styles, colors, buttons and more.
- 
- 
- 
Previous
Continue
Example of Mailchimp user interface depicting the two-column layout option in
the Email Builder.
Step 1/4
## Personalize your content in a few clicks
Send data-backed product recommendations based on customer interactions.
- Best sellers
- New arrivals
- Most viewed
Previous
Continue
Step 1/4
## Write a first draft with AI
Let Intuit Assist help you spark new ideas and create effective content.
- Original
- Shorten
- Lengthen
Previous
Continue
Step 1/4
## Like what you see?
Sign up for Standard to continue personalizing.
Mailchimp Recommends
## Standard Plan
Our Standard plan has the advanced automations and data-driven optimization
tools you need to scale and save time. Find out why customers see **up to 24X*
ROI** with Standard today.
[Start with Standard](/pricing/marketing/)
Previous
Continue
## Go beyond generic webinars with personalized 1:1 onboarding
Our experts know that every business is unique. Instead of one-size-fits all
onboarding videos, Mailchimp sets you up for success with 1:1 sessions with an
onboarding specialist on Standard and Premium plans.*
[Learn more about onboarding](/services/onboarding/)
## Get started today for just *$1*
Find out why customers see up to 24x ROI* using our Standard plan with a
risk-free, 1-month trial for just $1. Or, try the
[Essentials](/pricing/essentials-details/) plan for the same low price. Cancel
or downgrade to a [Free](/pricing/free-details/) plan at any time.
-
Included
Generative AI features
-
Included
Advanced segmentation & reporting
-
Included
Enhanced automations
-
Included
Custom-coded email templates
-
Included
Data-driven optimization tools
-
Included
Personalized onboarding
[See all plans](/pricing/marketing/)
$ AUD
R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK
kr $ SGD
* $ USD
R ZAR
## Standard
Send up to 6,000 emails each month.
Free Trial available for large list sizes
Contacts
Contacts
500
1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000
100,000
Starts at
$
1
for the first month
Then, starts at
/month*
$20/month*
Starts at $20 per month for {contacts} contacts
[Buy Now Buy Now](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&locale=en&subscribers=500)
*
See
Offer Terms
## Offer terms
**$1 for 1 month promotional period**: Offer for promotional, discounted period
of one month for $1.00 for a Standard or Essentials Paid Marketing Plan
(“Discounted Period”). To activate the Discounted Period, you will be
required to (1) accept the offer for the Discounted Period, and (2) provide
valid payment information to us at the time of enrollment. Discount applies to
the monthly plan and the purchase of any add-on blocks for additional contacts
for the duration of the Discounted Period. Discounted Period offer does not
apply to associated transaction fees or add-on/one-time fees, such as
transactional email (fka Mandrill) charges, SMS Marketing, annual domains,
Websites Plans, pay as you go credits, Facebook ads, Google ads, or postcards.
This offer cannot be combined with any other Mailchimp offer(s) and is available
for a limited time. Upon the expiration of the Discounted Period, you will be
charged on a monthly basis at the then-current rate for the Paid Marketing Plan
you have selected and your current contact tier until you cancel, change to a
different paid monthly marketing plan, or change to a Free Marketing Plan. If
the payment method we have on file for you is declined, you must provide to us a
new, valid payment method for the Paid Marketing Plan or we reserve the right,
without further notice, to immediately suspend or cancel your continued use of
the Paid Marketing Plan.
To be eligible for the 1-month Discounted Period, you must be either a new US
Mailchimp customer or an existing Free Marketing Plan US customer with an
account created within the last ninety (90) days and agree to the discount
period. Offer is provided through application of the 100% discount to your
recurring monthly Mailchimp plan charges for each billing cycle during the
Discounted Period, plus an add-on of $1.00 (USD) (or the equivalent in your
local currency) for each such billing cycle. You can pause your subscription or
delete your Mailchimp account at any time via the Settings section in the
Account & Billing area. Pausing your Paid Marketing Plan or deleting your
Mailchimp account will become effective immediately. Pausing your account does
not pause or extend the Discounted Period. Changing your Marketing Plan to a
Premium Plan or Free Marketing Plan will result in the immediate expiration of
the Discounted Period. You can downgrade your Paid Marketing Plan in the Monthly
Plans or Credits page in the Billing Section. Downgrading your Paid Marketing
Plan will become effective at the end of the monthly billing period. You will
not receive a refund for previously billed charges. See [full offer
terms](/legal/dollar-1month-promotion-july2024/). Terms, conditions, pricing,
special features, and service and support options subject to change without
notice.
## Offer terms
**$1 for 1 month promotional period**: Offer for promotional, discounted period
of one month for $1.00 for a Standard or Essentials Paid Marketing Plan
(“Discounted Period”). To activate the Discounted Period, you will be
required to (1) accept the offer for the Discounted Period, and (2) provide
valid payment information to us at the time of enrollment. Discount applies to
the monthly plan and the purchase of any add-on blocks for additional contacts
for the duration of the Discounted Period. Discounted Period offer does not
apply to associated transaction fees or add-on/one-time fees, such as
transactional email (fka Mandrill) charges, SMS Marketing, annual domains,
Websites Plans, pay as you go credits, Facebook ads, Google ads, or postcards.
This offer cannot be combined with any other Mailchimp offer(s) and is available
for a limited time. Upon the expiration of the Discounted Period, you will be
charged on a monthly basis at the then-current rate for the Paid Marketing Plan
you have selected and your current contact tier until you cancel, change to a
different paid monthly marketing plan, or change to a Free Marketing Plan. If
the payment method we have on file for you is declined, you must provide to us a
new, valid payment method for the Paid Marketing Plan or we reserve the right,
without further notice, to immediately suspend or cancel your continued use of
the Paid Marketing Plan.
To be eligible for the 1-month Discounted Period, you must be either a new US
Mailchimp customer or an existing Free Marketing Plan US customer with an
account created within the last ninety (90) days and agree to the discount
period. Offer is provided through application of the 100% discount to your
recurring monthly Mailchimp plan charges for each billing cycle during the
Discounted Period, plus an add-on of $1.00 (USD) (or the equivalent in your
local currency) for each such billing cycle. You can pause your subscription or
delete your Mailchimp account at any time via the Settings section in the
Account & Billing area. Pausing your Paid Marketing Plan or deleting your
Mailchimp account will become effective immediately. Pausing your account does
not pause or extend the Discounted Period. Changing your Marketing Plan to a
Premium Plan or Free Marketing Plan will result in the immediate expiration of
the Discounted Period. You can downgrade your Paid Marketing Plan in the Monthly
Plans or Credits page in the Billing Section. Downgrading your Paid Marketing
Plan will become effective at the end of the monthly billing period. You will
not receive a refund for previously billed charges. See [full offer
terms](/legal/dollar-1month-promotion-july2024/). Terms, conditions, pricing,
special features, and service and support options subject to change without
notice.
*****[Overages](/help/about-additional-charges/) apply if contact or email send
limit is exceeded.
Learn more
Select your audience size to calculate your price. The monthly email send limit
for Standard plans is 12 times your maximum contact count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
Select your audience size to calculate your price. The monthly email send limit
for Standard plans is 12 times your maximum contact count.
**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.
[See all plans](/pricing/marketing/)
## Generate up to 7x more orders* with Customer Journey Builder automations
![]()
![]()
![]()
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
![]()
### Convert more customers at scale
Drive more traffic and sales by setting up automations that trigger emails based
on customer behavior with our Customer Journey Builder.
[Learn more](/features/automations/customer-journey-builder/)
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
![]()
### Discover new ways to automate
Get a head start with pre-built journeys that help you cross-sell your products,
recover abandoned carts, re-engage existing customers, and win new ones.
[Learn more](/features/automations/customer-journey-builder/)
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
![]()
### Keep your emails relevant and your brand growing
Deliver personalized emails based on their buying behavior, survey responses,
chat interactions, and support tickets to promote loyalty and growth.
## Keep customers ready to buy with engaging content
-
Content Optimizer
Learn how your emails compare to the top-performing campaigns in your industry
and get data-driven suggestions for improving your copy, imagery, and layout.
[Learn more](/features/content-optimizer/)
getLottieComponent()}>
![]()
-
Creative Assistant
Our Creative Assistant will help you stand out by using AI to create custom
designs for your brand.
[Learn more](/features/creative-assistant/)
getLottieComponent()}>
![]()
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![]()
![]()
![]()
![]()
## Get up to 141% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments
![]()
![]()
![]()
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
![]()
### Mailchimp will help you focus on your most loyal and valuable customers.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
![]()
### Predict who’s likely to buy again
Create segments of customers based on their lifetime value and likelihood to
purchase.
[Learn more](/features/segmentation/)
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
![]()
### Build customers for life
Use our intelligent predictions to tighten your targeting strategy, strengthen
customer relationships, and drive repeat sales.
[Learn more](/features/segmentation/)
## Bring in more data, drive more growth with our integrations
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[Canva Create compelling visuals for your marketing.](/integrations/canva/)
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[Mailchimp for Salesforce Sync your Mailchimp subscribers and Salesforce® leads across platforms.](/integrations/mailchimp-for-salesforce/)
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[Instagram Promote and share your Instagram posts in email campaigns.](/integrations/instagram-content-blocks/)
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[Shopify Sync Shopify customers, products, and purchase data to Mailchimp.](https://mailchimp.com/integrations/shopify-mailchimp/)
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[Google Analytics Unlock powerful insights with campaign, website, or landing page data.](/integrations/google-analytics/)
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[WooCommerce Power your ecommerce store with smart marketing features.](/integrations/woocommerce-mailchimp/)
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[QuickBooks Online Bring together your marketing tools and invoice data.](/integrations/quickbooksonline/)
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[Squarespace Commerce Market your ecommerce business and drive sales.](/integrations/squarespace-commerce/)
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[Zapier Automatically pass data between web services without a single line of code.](/integrations/zapier/)
[View all 300+ integrations](https://mailchimp.com/integrations/#3AlGZz7ho4rNxrPCyMZtQB)
***Disclaimers**
1. **#1 AI-powered email marketing platform:** Based on December 2023 publicly
available data on the number of customers of competitors that also advertise
using AI to enhance their email marketing and automation products and
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3. **SMS Marketing:** SMS is available as an add-on to US, UK and Australia paid
plans only. Application and agreement to terms is required before purchasing
credits. Messages can only be delivered to contacts in the country selected.
Australia messaging available only for contacts with +61 country code. SMS
credits are added to your account after purchase and approval. Credits are
issued monthly and unused credits expire and do not roll over. MMS only
available for Standard and Premium plans sending to US contacts. Pricing
varies. See [terms](/legal/terms/#VI._Other_Important_Stuff) for details.
4. **Intuit Assist:** Intuit Assist functionality (beta) is available to certain
users with Premium, Standard and Legacy plans in select countries in English
only. Access to Intuit Assist is available at no additional cost at this
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details, please view Mailchimp’s various plans and pricing.
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in English for Standard plans.
6. **24X ROI Standard Plan:** Based on all e-commerce revenue attributable to
Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
7. **Up to 7x more orders:** Up to 7x more orders with Customer Journey Builder
automations generated through users' connected stores versus when they used
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8. **Up to 141% more revenue:** Up to 141% more revenue for users' connected
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9. Availability of features and functionality varies by plan type. For details,
view [plans and pricing](/pricing/marketing/compare-plans/).
10. **25X ROI:** Based on all e-commerce revenue attributable to paid plan
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11. **$1.7K per campaign:** Based on e-commerce users subscribed to a paid plan,
with campaigns for connected stores that generated revenue between January
and November 2022.
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### Related Links:
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[What is SEO?](https://mailchimp.com/marketing-glossary/seo/)
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[What Are the Most Used Email Service Providers?](https://mailchimp.com/resources/most-used-email-service-providers/)
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[ChatGPT: What to Know About This AI Content Writing Tool](https://mailchimp.com/resources/chat-gpt-ai-content-writing/)
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Everything removed and added between the two captures — the complete list the "New headline: "Turn Emails into Revenue"" figure is computed from.
− You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section.
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− You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section.
+ You can downgrade your Paid Marketing Plan in the Monthly Plans or Credits page in the Billing Section.
− **SMS Marketing:** SMS is available as an add-on to US or UK paid plans only.
+ **SMS Marketing:** SMS is available as an add-on to US, UK and Australia paid plans only.
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+ Downgrading your Paid Marketing Plan will become effective at the end of the monthly billing period.
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− Turn Emails & SMS into Revenue
+ Turn Emails into Revenue
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+ Then, starts at
− Cancel or downgrade to our Essentials or basic Free plans at any time.
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+ SEE HOW IT WORKS
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+ Example of Mailchimp user interface depicting the range of content creation tools in the Email Builder.
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+ Offer Terms
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+ Discounted Period offer does not apply to associated transaction fees or add-on/one-time fees, such as transactional email (fka Mandrill) charges, SMS Marketing, annual domains, Websites Plans, pay as you go credits, Facebook ads, Google ads, or postcards.
+ If the payment method we have on file for you is declined, you must provide to us a new, valid payment method for the Paid Marketing Plan or we reserve the right, without further notice, to immediately suspend or cancel your continued use of the Paid Marketing Plan.
+ Offer is provided through application of the 100% discount to your recurring monthly Mailchimp plan charges for each billing cycle during the Discounted Period, plus an add-on of $1.00 (USD) (or the equivalent in your local currency) for each such billing cycle.
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+ Changing your Marketing Plan to a Premium Plan or Free Marketing Plan will result in the immediate expiration of the Discounted Period.
+ See full offer terms.
+ Offer terms
+ **$1 for 1 month promotional period**: Offer for promotional, discounted period of one month for $1.00 for a Standard or Essentials Paid Marketing Plan (“Discounted Period”).
+ To activate the Discounted Period, you will be required to (1) accept the offer for the Discounted Period, and (2) provide valid payment information to us at the time of enrollment.
+ Discount applies to the monthly plan and the purchase of any add-on blocks for additional contacts for the duration of the Discounted Period.
+ Discounted Period offer does not apply to associated transaction fees or add-on/one-time fees, such as transactional email (fka Mandrill) charges, SMS Marketing, annual domains, Websites Plans, pay as you go credits, Facebook ads, Google ads, or postcards.
+ If the payment method we have on file for you is declined, you must provide to us a new, valid payment method for the Paid Marketing Plan or we reserve the right, without further notice, to immediately suspend or cancel your continued use of the Paid Marketing Plan.
+ Offer is provided through application of the 100% discount to your recurring monthly Mailchimp plan charges for each billing cycle during the Discounted Period, plus an add-on of $1.00 (USD) (or the equivalent in your local currency) for each such billing cycle.
+ Pausing your account does not pause or extend the Discounted Period.
+ Changing your Marketing Plan to a Premium Plan or Free Marketing Plan will result in the immediate expiration of the Discounted Period.
+ See full offer terms.
+ Australia messaging available only for contacts with +61 country code.