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New call to action: "star icon Case Studies"

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Small content change — ~5% of the page copy

Passages before

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Before · November 2025

mailchimp.com homepage in November 2025
Archived screenshot

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Marketing, Automation & Email Platform | Mailchimp

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    Solutions and Services

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           [See all resources](/resources/)

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# Turn Emails & SMS into Revenue

Get more opens, clicks, and sales with the #1 email marketing and automation
platform—now with SMS.

            [Start Free Trial](/pricing/marketing/)

            [Convert with email & SMS An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.](/solutions/marketing-automation-tools/)

                    Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*  

                                            [Explore marketing automation](/solutions/marketing-automation-tools/)

            [Create relevant content faster A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the sele…](/solutions/content-creation-tools/)

                    Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.  

                                            [Explore content creation](/solutions/content-creation-tools/)

            [Build long-lasting customer relationships Email builder interface on laptop showing content layout options and design elements with a blue background](/solutions/lead-generation-platform/)

                    Use tools like popup forms to generate leads—Mailchimp even integrates with popular social media ad platforms to help drive growth.  

                                            [Explore lead generation](/solutions/lead-generation-platform/)

            [Optimize with analytics & reporting A laptop showing the beta for Mailchimp's Custom reports, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.](/solutions/analytics-reporting-tools/)

                    Analyze performance with reports, funnel visualizations, and industry benchmarking.  

                                            [Explore analytics and reporting](/solutions/analytics-reporting-tools/)

## Find out why we’re best-in-class

The #1 email marketing and automation platform that recommends ways to get more
opens, clicks, and sales.

-

                        ### Up to 25x ROI

seen by Mailchimp users*

-

                        ### 24 years experience

helping businesses sell more

-

                        ### 11M+ Users

of Mailchimp globally

-

                        ### Over 3.1 billion emails

with AI-generated content sent by Mailchimp customers*

## Win the holidays with powerful new features from Intuit Mailchimp

-

    [A Shopify analytics dashboard showing store activity metrics, revenue data, and audience conversion stats overlaid on a lifestyle photo background Is your business ready for peak season? The best time to perfect your marketing strategy before the holidays is right now. Convert more customers, scale faster, use SMS to expand your reach, and so much more.](https://mailchimp.com/solutions/ecommerce-marketing-tools/)

[Get ready](https://mailchimp.com/solutions/ecommerce-marketing-tools/)

-

    [Colorful geometric holiday-themed cover design with title "Holiday Shopping Unwrapped" featuring decorative patterns and partner logos The holiday marketing report that keeps on giving Ready to unwrap a bunch of expert insights, shopping phases, and marketing cheer across all channels? We've got just the thing to brighten your holidays.](https://mailchimp.com/resources/holiday-shopping-unwrapped/)

[Download our
report](https://mailchimp.com/resources/holiday-shopping-unwrapped/)

-

    [Yellow Mailchimp calendar showing September 2025 dates against a dark green background with colorful paper clips above Navigate the peak season with purpose and clarity Our 5th annual virtual conference brings together a collection of marketing, AI, and e-commerce experts to help you thrive this holiday season and beyond.](https://www.mailchimpmarketingsuccess.com/2025/)

[Watch on-demand](https://www.mailchimpmarketingsuccess.com/2025/)

-

    [A jar of Oat Lord overnight oats with green label on yellow background, showing 41 contacts searched stats and automation prompt Send personalized campaigns that drive sales with Shopify Deliver relevant and timely messaging. Boost revenue and returning customers. Elevate your content creation with Mailchimp's AI-powered features](https://mailchimp.com/integrations/shopify-mailchimp/)

[Connect your store](https://mailchimp.com/integrations/shopify-mailchimp/)

## Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with
confidence—it’s included with Standard and Premium plans.*

[Learn more about onboarding](/services/onboarding/)

![A small business owner reaching out to her Mailchimp Onboarding
Specialist.](https://mailchimp.com/ctf/images/yzco4xsimv0y/eeOxTgGvLZjag4xB9SK7h/18bbe5f5514e075ae697322976223c1f/Onboarding_Placement_-_Woman_on_phone_and_laptop.png?w=640&q=70)

Try for free

**Save 15%** on 10,000+ contacts

## Try our Standard plan for *free*!

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day
trial†. Cancel or downgrade to our
[Essentials](/pricing/marketing/compare-plans/) or basic
[Free](/pricing/marketing/compare-plans/) plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day
trial†. Cancel or downgrade to our
[Essentials](/pricing/marketing/compare-plans/) or basic
[Free](/pricing/marketing/compare-plans/) plans at any time.

## Get *15% off* our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep
your discount if you change to [Premium](/pricing/premium-details/) or
[Essentials](/pricing/marketing/compare-plans/). Cancel or downgrade to our
basic [Free](/pricing/marketing/compare-plans/) plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep
your discount if you change to [Premium](/pricing/premium-details/) or
[Essentials](/pricing/marketing/compare-plans/). Cancel or downgrade to our
basic [Free](/pricing/marketing/compare-plans/) plan at any time.

-

Generative AI features

-

Advanced segmentation & reporting

-

Enhanced automations

-

Custom-coded email templates

-

Customizable Popup forms

-

Personalized onboarding

                    [See all plans](/pricing/marketing/)

        $ AUD
R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK
kr $ SGD

* $ USD
R ZAR

## Standard

                    Send up to 6,000 emails each month.  

Need to manage more than 250,000 contacts? Get in touch to learn about custom
plans.

Contacts

        Contacts

                                                                500
1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000
100,000

        Try for free
                Try free for 14 days

    Free
    for 14 days

                Then, starts at
**$20/month†

                    per month†**

**Save 15%** on 10,000+ contacts **Save 15%** on 10,000+ contacts

$

17

/mo for 12 months

                    $17 per month for 12 months  

                        Then, starts at
**$20/month†**

                        per month†

    [Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&locale=en&discount_id=66cfd014b28e3&subscribers=500)

                †See [Free Trial Terms](/legal/promotional-offer-terms/#Promotional_14-Day_Free_Trial_Membership). [Overages](/help/about-additional-charges/) apply if contact or email send limit is exceeded.

Learn Moretooltip

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

                †See [Offer Terms](/legal/promotional-offer-terms/#15%25_Introductory_Offer_for_10%2C000%2B_Contacts_Terms_%26_Conditions). [Overages](/help/about-additional-charges/) apply if contact or email send limit is exceeded.

Learn Moretooltip

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
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# Turn Emails & SMS into Revenue

Get more opens, clicks, and sales with the #1 email marketing and automation
platform—now with SMS.

            [Start Free Trial](/pricing/marketing/)

            [Convert with email & SMS An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.](/solutions/marketing-automation-tools/)

                    Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*  

                                            [Explore marketing automation](/solutions/marketing-automation-tools/)

            [Create relevant content faster A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the sele…](/solutions/content-creation-tools/)

                    Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.  

                                            [Explore content creation](/solutions/content-creation-tools/)

            [Build long-lasting customer relationships Email builder interface on laptop showing content layout options and design elements with a blue background](/solutions/lead-generation-platform/)

                    Use tools like popup forms to generate leads—Mailchimp even integrates with popular social media ad platforms to help drive growth.  

                                            [Explore lead generation](/solutions/lead-generation-platform/)

            [Optimize with analytics & reporting A laptop showing the beta for Mailchimp's Custom reports, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.](/solutions/analytics-reporting-tools/)

                    Analyze performance with reports, funnel visualizations, and industry benchmarking.  

                                            [Explore analytics and reporting](/solutions/analytics-reporting-tools/)

## Find out why we’re best-in-class

The #1 email marketing and automation platform that recommends ways to get more
opens, clicks, and sales.

-

                        ### Up to 25x ROI

seen by Mailchimp users*

-

                        ### 24 years experience

helping businesses sell more

-

                        ### 11M+ Users

of Mailchimp globally

-

                        ### Over 3.1 billion emails

with AI-generated content sent by Mailchimp customers*

## Win the holidays with powerful new features from Intuit Mailchimp

-

    [A Shopify analytics dashboard showing store activity metrics, revenue data, and audience conversion stats overlaid on a lifestyle photo background Is your business ready for peak season? The best time to perfect your marketing strategy before the holidays is right now. Convert more customers, scale faster, use SMS to expand your reach, and so much more.](https://mailchimp.com/solutions/ecommerce-marketing-tools/)

[Get ready](https://mailchimp.com/solutions/ecommerce-marketing-tools/)

-

    [Colorful geometric holiday-themed cover design with title "Holiday Shopping Unwrapped" featuring decorative patterns and partner logos The holiday marketing report that keeps on giving Ready to unwrap a bunch of expert insights, shopping phases, and marketing cheer across all channels? We've got just the thing to brighten your holidays.](https://mailchimp.com/resources/holiday-shopping-unwrapped/)

[Download our
report](https://mailchimp.com/resources/holiday-shopping-unwrapped/)

-

    [Yellow Mailchimp calendar showing September 2025 dates against a dark green background with colorful paper clips above Navigate the peak season with purpose and clarity Our 5th annual virtual conference brings together a collection of marketing, AI, and e-commerce experts to help you thrive this holiday season and beyond.](https://www.mailchimpmarketingsuccess.com/2025/)

[Watch on-demand](https://www.mailchimpmarketingsuccess.com/2025/)

-

    [A jar of Oat Lord overnight oats with green label on yellow background, showing 41 contacts searched stats and automation prompt Send personalized campaigns that drive sales with Shopify Deliver relevant and timely messaging. Boost revenue and returning customers. Elevate your content creation with Mailchimp's AI-powered features](https://mailchimp.com/integrations/shopify-mailchimp/)

[Connect your store](https://mailchimp.com/integrations/shopify-mailchimp/)

## Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with
confidence—it’s included with Standard and Premium plans.*

[Learn more about onboarding](/services/onboarding/)

![A small business owner reaching out to her Mailchimp Onboarding
Specialist.](https://mailchimp.com/ctf/images/yzco4xsimv0y/eeOxTgGvLZjag4xB9SK7h/18bbe5f5514e075ae697322976223c1f/Onboarding_Placement_-_Woman_on_phone_and_laptop.png?w=640&q=70)

Try for free

**Save 15%** on 10,000+ contacts

## Try our Standard plan for *free*!

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day
trial†. Cancel or downgrade to our
[Essentials](/pricing/marketing/compare-plans/) or basic
[Free](/pricing/marketing/compare-plans/) plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day
trial†. Cancel or downgrade to our
[Essentials](/pricing/marketing/compare-plans/) or basic
[Free](/pricing/marketing/compare-plans/) plans at any time.

## Get *15% off* our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep
your discount if you change to [Premium](/pricing/premium-details/) or
[Essentials](/pricing/marketing/compare-plans/). Cancel or downgrade to our
basic [Free](/pricing/marketing/compare-plans/) plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep
your discount if you change to [Premium](/pricing/premium-details/) or
[Essentials](/pricing/marketing/compare-plans/). Cancel or downgrade to our
basic [Free](/pricing/marketing/compare-plans/) plan at any time.

-

Generative AI features

-

Actionable insights into audience growth and conversion funnels

-

Enhanced automations

-

Custom-coded email templates

-

Customizable Popup forms

-

Personalized onboarding

                    [See all plans](/pricing/marketing/)

        $ AUD
R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK
kr $ SGD

* $ USD
R ZAR

## Standard

                    Send up to 6,000 emails each month.  

Need to manage more than 250,000 contacts? Get in touch to learn about custom
plans.

Contacts

        Contacts

                                                                500
1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000
100,000

        Try for free
                Try free for 14 days

    Free
    for 14 days

                Then, starts at
**$20/month†

                    per month†**

**Save 15%** on 10,000+ contacts **Save 15%** on 10,000+ contacts

$

17

/mo for 12 months

                    $17 per month for 12 months  

                        Then, starts at
**$20/month†**

                        per month†

    [Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit](https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&locale=en&discount_id=66cfd014b28e3&experiments=pact-3739-free-250%3Apact-3739-free-250-control&subscribers=500)

            †See [Free Trial Terms](/legal/promotional-offer-terms/#Promotional_14-Day_Free_Trial_Membership). [Overages](/help/about-additional-charges/) apply if contact or email send limit is exceeded.

Learn Moretooltip

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

            †See [Offer Terms](/legal/promotional-offer-terms/#15%25_Introductory_Offer_for_10%2C000%2B_Contacts_Terms_%26_Conditions). [Overages](/help/about-additional-charges/) apply if contact or email send limit is exceeded.

Learn Moretooltip

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

Plan includes 500 contacts. Select your audience size to calculate your price.
The monthly email send limit for Standard plans is 12 times your maximum contact
count.

**Non-USD Pricing:** Actual price may vary. Prices displayed are estimates based
on current exchange rates. Exact amount charged will vary and depends on the
exchange rate at the time of payment processing. Prices displayed exclude any
applicable taxes and fees, which will be added to the cost of all services
purchased. For exact base pricing please refer to prices listed in USD.

                [See all plans](/pricing/marketing/)

## Bring in more data, drive more growth with our integrations

-
                                                        [Canva logo Canva Create compelling visuals for your marketing.](/integrations/canva/)
-
                                                        [Salesforce Partner logo Mailchimp for Salesforce Sync your Mailchimp subscribers and Salesforce® leads across platforms.](/integrations/mailchimp-for-salesforce/)
-
                                                        [Instagram logo Instagram Promote and share your Instagram posts in email campaigns.](/integrations/instagram-content-blocks/)
-
                                                        [Shopify logo Shopify Sync Shopify customers, products, and purchase data to Mailchimp.](https://mailchimp.com/integrations/shopify-mailchimp/)
-
                                                        [Google Analytics logo Google Analytics Unlock powerful insights with campaign, website, or landing page data.](/integrations/google-analytics/)
-
                                                        [WooCommerce logo WooCommerce Power your ecommerce store with smart marketing features.](/integrations/woocommerce-mailchimp/)
-
                                                        [QuickBooks logo QuickBooks Online Bring together your marketing tools and invoice data.](/integrations/quickbooksonline/)
-
                                                        [Squarespace Commerce logo Squarespace Commerce Market your ecommerce business and drive sales.](/integrations/squarespace-commerce/)
-
                                                        [Zapier logo Zapier Automatically pass data between web services without a single line of code.](/integrations/zapier/)

                [View all 300+ integrations](https://mailchimp.com/integrations/#3AlGZz7ho4rNxrPCyMZtQB)

## Millions of users trust us with their email marketing. You can too.

                [Start Free Trial](/pricing/marketing/)

***Disclaimers**

1. **#1 AI-powered email marketing platform:** Based on December 2023 publicly
   available data on the number of customers of competitors that also advertise
   using AI to enhance their email marketing and automation products and
   services.
2. **#1 email marketing and automation platform:** Based on May 2025 publicly
   available data on competitors' number of customers.
3. **SMS Marketing:** SMS is available as an add-on to paid plans in select
   countries. Application and agreement to terms is required before purchasing
   credits. Messages can only be delivered to contacts in the country selected.
   Australia messaging available only for contacts with +61 country code. SMS
   credits are added to your account after purchase and approval. Credits are
   issued monthly and unused credits expire and do not roll over. MMS only
   available for Standard and Premium plans sending to US and Canada contacts.
   Pricing varies. Click [here](/help/about-sms-marketing/) for details.
4. **Intuit Assist:** Intuit Assist functionality (beta) is available to certain
   users with Premium, Standard and Legacy plans in select countries in English
   only. Access to Intuit Assist is available at no additional cost at this
   time. Pricing, terms, conditions, special features and service options are
   subject to change without notice. Availability of features and functionality
   varies by plan type. Features may be broadly available soon but represents no
   obligation and should not be relied on in making a purchasing decision. For
   details, please view Mailchimp’s various plans and pricing.
5. **Personalized onboarding:** Onboarding services differ per plan and are
   available for new or upgraded users with a Standard or Premium plan for the
   first 90 days after account creation or upgrade. Onboarding services are
   currently offered in English, Spanish and Portuguese for Premium plans, and
   in English for Standard plans.
6. **24X ROI Standard Plan:** Based on all e-commerce revenue attributable to
   Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
7. Availability of features and functionality varies by plan type. For details,
   view [plans and pricing](/pricing/marketing/compare-plans/).
8. **25X ROI:** Based on all e-commerce revenue attributable to paid plan
   users’ Mailchimp campaigns from April 2023 to April 2024
9. **3.1 Billion Emails Sent:** Based on InLine AI Assistant feature for
   December 2023 - August 2024. Standard and Premium plans only.
10. **Popup forms (beta):** Very limited availability to new and existing
    Mailchimp users and on web browsers only. Features may be more broadly
    available soon, but represents no obligation and should not be relied on in
    making a purchasing decision. Availability of features and functionality
    varies by plan type. For details, view [plans and
    pricing](/pricing/marketing/compare-plans/).

-
            ### Related Links:

-

                [What is SEO in digital marketing?](https://mailchimp.com/marketing-glossary/seo/)

-

                [How to Buy a Domain Name: Domain Registration Guide](https://mailchimp.com/resources/how-to-buy-a-domain-name/)

-

                [ChatGPT: What to Know About This AI Content Writing Tool](https://mailchimp.com/resources/chat-gpt-ai-content-writing/)

---

### Products

-
                        [Why Mailchimp?](/why-mailchimp/)
-
                        [Product Updates](/whats-new/)
-
                        [Email Marketing](/features/email/)
-
                        [Websites](/features/website-builder/)
-
                        [Transactional Email](/features/transactional-email/)
-
                        [How We Compare](/resources/mailchimp-comparisons/)
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                        [GDPR Compliance](/gdpr/)
-
                        [Security](/about/security/)
-
                        [Status](https://status.mailchimp.com/)
-
                        [Mobile App](/features/mailchimp-mobile/)

### Resources

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                        [Marketing Library](/resources/)
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                        [Free Marketing Tools](/resources/free-marketing-features-overview/)
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                        [Marketing Glossary](/marketing-glossary/)
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                        [Integrations Directory](/integrations/)

### Community

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### Company

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                        [Our Story](/about/)
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                        [Give Where You Live](https://mailchimp.com/givewhereyoulive)
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