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Source: Semrush G2 reviews
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[Learn more](/stats/)
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## Our CEO will eat his hat
... if you find another tool
that lets you do all these things
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Access over 25 billion keywords for 130 countries
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## Here’s why marketers Semrush
Marketing Suite
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Social media
Reviews about marketing-suite
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4
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
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Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
“What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”
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Esther Giménez
Senior SEO & UX Consultant, Annalect, Omnicom Media Group
“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”
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Fabrizio Ballarini
Responsible for SEO, TransferWise
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Brian Dean
Founder, Backlinko
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Freddy Hunt
Director of SEO and Content Marketing, Oneupweb
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Eric Bogard
VP of Marketing, Arkadium
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Shefali Joshi
Marketing Optimization Analyst, Monash University
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Ed Challinor
Co-founder and CEO, Smileworks
“Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”
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Barbora Jassova
Content Strategist, Landbot
“Semrush’s SEO Writing Assistant is one of a kind. I was amazed by the feedback and recommendations it provided me to improve my SEO, text readability, originality, and tone of voice.”
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Mesmer Doué
Digital Marketing Consultant, Blue Lance
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Idan Segal
Organic Growth Lead, Wix
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Ilyas Teker
Founder, SEO Consultant, Mosanta
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Emanuele Arosio
Head of Global SEO, Triboo Group
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Dignorah Altamiranda
Marketing Team Lead, Avature
“I love the feature that lets you analyze the keyword and backlink gap with your competitors. This is very useful in determining which keywords you aren't ranking for, that you could be getting.”
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Paul Meluzzo
Creative Director, Omnislash Visual
“Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”
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Andrea Cruz
Digital Marketing Manager, KoMarketing
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Vashishtha Kapoor
CoFounder, affNext
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Judith Lewis
Founder, deCabbit Consultancy
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Ankitaa Gohain Dalmia
Founder, Digital Content Strategist, AnksImage
“Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”
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Jigar Agrawal
SEO Specialist, freelance
“I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”
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Himani Kankaria
eCommerce Consultant and SEO Strategist, eComKeeda
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
![]()
Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
## Get started with Semrush today
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| sa-user-id-v2 | .srv.stackadapt.com www.semrush.com | StackAdapt Inc. | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id | www.semrush.com | StackAdapt Inc. | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v2 | www.semrush.com | StackAdapt Inc. | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v2 | | StackAdapt Inc. | Persistent |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
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| ad-id | .amazon-adsystem.com | | 222 days |
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| A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. | | | |
| sa-user-id-v2 | tags.srv.stackadapt.com | StackAdapt Inc. | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| li_sugr | .linkedin.com | | 90 days |
| Used by LinkedIn to make a probabilistic match of a user's identity outside the Designated Countries | | | |
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| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | tags.srv.stackadapt.com .srv.stackadapt.com www.semrush.com | StackAdapt Inc. | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | .srv.stackadapt.com | StackAdapt Inc. | 365 days |
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| Used to check if the user's browser supports cookies. | | | |
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| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | | StackAdapt Inc. | Persistent |
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Source: Semrush G2 reviews
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## Our CEO will eat his hat
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Access over 25 billion keywords for 130 countries
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Create and schedule white-labeled or branded reports
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## Here’s why marketers Semrush
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4
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
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Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
“What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”
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Esther Giménez
Senior SEO & UX Consultant, Annalect, Omnicom Media Group
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Fabrizio Ballarini
Responsible for SEO, TransferWise
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Brian Dean
Founder, Backlinko
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Freddy Hunt
Director of SEO and Content Marketing, Oneupweb
“There is a direct correlation between using Semrush, being focused on SEO, and the sheer growth that we’ve had. Our organic traffic was up by 230% in 2019. Literally every day we are getting the highest traffic ever on our website.”
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Eric Bogard
VP of Marketing, Arkadium
“With the help of Semrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites.”
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Shefali Joshi
Marketing Optimization Analyst, Monash University
“I’ve never seen a local dental practice in the world ranking as much as we are now. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.”
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Ed Challinor
Co-founder and CEO, Smileworks
“Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”
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Barbora Jassova
Content Strategist, Landbot
“Semrush’s SEO Writing Assistant is one of a kind. I was amazed by the feedback and recommendations it provided me to improve my SEO, text readability, originality, and tone of voice.”
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Mesmer Doué
Digital Marketing Consultant, Blue Lance
“By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Semrush is my right hand for many tasks, it helps me and my team to strategize.”
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Idan Segal
Organic Growth Lead, Wix
“We created a comprehensive content strategy to increase the potential organic traffic by 123%. We actively used Semrush tools in the process to achieve our goals.”
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Ilyas Teker
Founder, SEO Consultant, Mosanta
“When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.”
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Emanuele Arosio
Head of Global SEO, Triboo Group
“My favorite part about Semrush is the power it has for competitive intelligence. It makes it easier to make savvy advertising decisions when you have more data.”
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Dignorah Altamiranda
Marketing Team Lead, Avature
“I love the feature that lets you analyze the keyword and backlink gap with your competitors. This is very useful in determining which keywords you aren't ranking for, that you could be getting.”
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Paul Meluzzo
Creative Director, Omnislash Visual
“Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”
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Andrea Cruz
Digital Marketing Manager, KoMarketing
“My favorite feature is the PPC analysis tool. It tells me what kinds of PPC ads are being run by a specific domain. It is good to optimize my own PPC strategy!”
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Vashishtha Kapoor
CoFounder, affNext
“With Semrush, I have found weaknesses in PPC for pitches where I was only covering SEO. I've found clients' new competitors they didn't realise they had and keywords they could target.”
![]()
Judith Lewis
Founder, deCabbit Consultancy
“I have used the PPC Keyword Tool to create ads for my clients. And those ads not only fit the client brief, but also have returned great results.”
![]()
Ankitaa Gohain Dalmia
Founder, Digital Content Strategist, AnksImage
“Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”
![]()
Jigar Agrawal
SEO Specialist, freelance
“I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”
![]()
Himani Kankaria
eCommerce Consultant and SEO Strategist, eComKeeda
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
![]()
Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
## Get started with Semrush today
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USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
[Contact us](/company/contacts)
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USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
[Get started with Semrush!](/signup/?src=footer)
[or see our plans & pricing](/pricing/)
## Semrush
-
[Features](/features/)
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[Pricing](/pricing/)
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[Success Stories](/company/stories/)
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[Stats and Facts](/stats/)
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[Insights](/news/releases/data-insights/)
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## Help
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[Knowledge Base](/kb/)
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## Community
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[Semrush Blog](/blog/)
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## More tools
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[Analytics Reports](/info/ebay.com)
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[Projects](/projects/)
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[Agency Partners](/agencies/)
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[Affiliate Program](/lp/affiliate-program/en/)
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[Sensor](/sensor/)
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[Prowly](https://prowly.com/?utm_source=semrush&utm_medium=footer)
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[Kompyte](https://www.kompyte.com/?utm_source=semrush&utm_medium=footer)
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[App Center](/apps/)
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[Enterprise SEO](/enterprise/)
## Company
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[About Us](/company/)
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[Newsroom](/news/)
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[Careers](https://careers.semrush.com/)
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[Partners](/company/partners/)
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[Legal Info](/company/legal/)
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[Privacy Policy](/company/legal/privacy-policy/)
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[Cookie Settings](javascript:window.showConsentSettings();)
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[Do not sell my personal info](javascript:window.showDontSellMyDataSettings();)
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[Security Info](/company/security/)
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[For Investors](https://investors.semrush.com)
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[Semrush Select](/company/semrush-select/)
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[Global Issues Index](/company/global-issues/)
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[Contact Us](/company/contacts/)
## Follow us
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© 2008 - 2024 Semrush. All rights reserved.
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**About cookies on this site**
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Cookies used on the site are categorized and below you can read about each
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[Cookie Policy.](https://www.semrush.com/company/legal/cookie-policy/)
**Necessary cookies**
Some cookies are required to provide core functionality. The website won't
function properly without these cookies and they are enabled by default and
cannot be disabled.
*Necessary cookies*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| PHPSESSID | .semrush.com | | 1 day |
| Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | | | |
| SSO-JWT | .semrush.com | | 1 day |
| This cookie is used to store a user's authentication token. | | | |
| visit_first | .semrush.com | | 400 days |
| These cookies are used to suggest a correct user`s interface during the first visit. | | | |
| site_csrftoken | .semrush.com | | Session |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| G_ENABLED_IDPS | .www.semrush.com | | 400 days |
| Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request. | | | |
| localization | .semrush.com | | Session |
| This cookie is used to store an interface language. | | | |
| GCLB | www.semrush.com static.semrush.com cdn.semrush.com semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | static.semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | cdn.semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| __cf_bm | .lp.semrush.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| _GRECAPTCHA | www.google.com | [Google](https://policies.google.com/privacy) | 180 days |
| Used by Google reCaptcha for risk analysis. | | | |
| app_center_csrf_token | .semrush.com | | Session |
| This cookie is written to help us with site security in preventing Cross-Site Request Forgery attacks. | | | |
| cookiehub | .semrush.com | [CookieHub](https://www.cookiehub.com/legal/privacy-policy) | 365 days |
| Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | | | |
| intercom-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Anonymous visitor identifier cookie for Intercom. | | | |
| intercom-session- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 7 days |
| Identifier for each unique browser session. | | | |
| GCLB | semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| intercom.intercom-state- | | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | Persistent |
| Allows the website to recognise a visitor, in order to optimise the live chat functionality. | | | |
| tt_sessionId | | | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| WT_AUTH_FLOW | | | Session |
| A session storage object is used to share the necessary data between the signup flow pages. | | | |
| last_sidebar_tk | | | Persistent |
| Used to store the last interacted toolkit in the sidebar for cases when any of the links are duplicated and not primary. | | | |
| ga_exp_ | .semrush.com | | 30 days |
| This kind of Cookie is used for the AB experiments and allows to show the same variant of the experiment for a user. | | | |
| intercom-device-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Used to identify the device interacting with the Messenger in order to improve security. | | | |
| BIGipServer | lp.semrush.com | | Session |
| Cookie used for connection persistence and routing the request to proper server in server pool. | | | |
| lm_CC | www.semrush.com | | 365 days |
| This cookie is used for store default country in Listing Management tool. | | | |
| csrftoken | www.semrush.com | | 364 days |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| prowly-journal-session | www.semrush.com | | Session |
| Storage of visitor sessions. | | | |
| browser-unhappy-closed | .semrush.com | | 365 days |
| Used to track when the outdated browser notice was closed by the user. | | | |
| _sm_bot | .semrush.com | | 60 days |
| It is a cookie-requirement to prevent automated requests and maintain user interaction. | | | |
| _sm_bot_verify | .semrush.com | | 60 days |
| This cookie is necessary to confirm the prior installation of _sm_bot cookie. | | | |
| session | www.semrush.com | | 365 days |
| We collect user-provided Business information and keywords to determine the business's Google Maps search engine positions for the specified keywords. | | | |
| sentryReplaySession | | | Session |
| Cookie for Sentry system. | | | |
| _vwo_uuid_v2 | .semrush.com | Visual Website Optimizer | 366 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_uuid | .semrush.com | | 400 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_ds | .semrush.com | | 90 days |
| Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) (VWO) | | | |
| _vwo_sn | .semrush.com | | 1 hour |
| Stores session-level information. (VWO) | | | |
| _vis_opt_s | .semrush.com | | 100 days |
| The number of times the browser was closed and reopened. Tracks sessions created for a user. (VWO) | | | |
| _vis_opt_test_cookie | .semrush.com | | Session |
| Session cookie generated to detect if the cookies are enabled on the browser of the user or not. It also helps in tracking the number of browser sessions a visitor has gone through. (VWO) | | | |
| _vwo_765415_config | | | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| vwoSn | | | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| db | .semrush.com | | Session |
| This cookie is used to store an information about selected database in the Organic Research and Advertising Research sections of the Website. | | | |
| userType | .semrush.com | | 365 days |
| This cookie is used to store a current user's subscription status (Unlogged, Free, Paid). | | | |
| JSESSIONID | .semrush.com | | Session |
| General purpose platform session cookie, used by sites with JavaServer Pages (JSP). The cookie is usually used to maintain an anonymous user session by the server. | | | |
| ot_domains- | | | Persistent |
| Is a map from cookie ot_user_id to the list of domains marked as irrelevant. | | | |
| ot_user_id | | | Persistent |
| Cookie uses user_id for registered users or uuid generated by Semrush for unregistered users. | | | |
| _grecaptcha | | [Google](https://policies.google.com/privacy) | Persistent |
| This cookie is set by Google reCAPTCHA, which protects the site against spam enquiries on contact forms. | | | |
| JSESSIONID | .www.linkedin.com | | Session |
| General purpose platform session cookie, used by sites with JavaServer Pages (JSP). The cookie is usually used to maintain an anonymous user session by the server. | | | |
**Preferences**
Preference cookies enables the web site to remember information to customize how
the web site looks or behaves for each user. This may include storing selected
currency, region, language or color theme.
*Preferences*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| li_gc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 180 days |
| Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. | | | |
| lidc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 1 day |
| Used by LinkedIn for routing. | | | |
| ouid | streaming.bi.owox.com | | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| credits_notice_visible | .semrush.com | | 365 days |
| Saving status of notice. | | | |
| uvp_tile_was_showed | www.semrush.com | | Session |
| Responsible for showing the tooltip next to the blog header. | | | |
| aismpg:topic-filters | | | Persistent |
| Field in localStorage to remember whether the user wants to see sensitive content in news or not. | | | |
| lm-ps-cache | | | Persistent |
| Provides saving tooltips to input to improve user experience. | | | |
| proofreader_user_id | | | Persistent |
| Allows us to recognize if incoming requests are from the same person, compensating for the lack of authentication in ContentHub. | | | |
| SWA_PUBLIC_STATE | | | Persistent |
| Stores flags that some banners/notices on SWA tool were closed by user. | | | |
| lang | .linkedin.com | | Session |
| Remembers the user's selected language version of a website. | | | |
| i18nextLng | | | Persistent |
| Used to store the language preference of the user. | | | |
| bltNotifications | | | Persistent |
| List of closed notifications. | | | |
**Analytical cookies**
Analytical cookies help us improve our website by collecting and reporting
information on its usage.
*Analytical cookies*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| lux_uid | www.semrush.com | | 1 hour |
| Used by SpeedCurve's LUX to collect Real User Monitoring (RUM) metrics | | | |
| ref_code | .semrush.com | | 365 days |
| This Cookie is used to determine if a lead used an Affiliate link from Berush program. | | | |
| refer_source | .semrush.com | | 365 days |
| This Cookie is used by affiliate partner to determine a source of registration (e.g. blog, widget, e.t.c.). | | | |
| _ga | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| _gid | .semrush.com | [Google](https://policies.google.com/privacy) | 1 day |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| ouid | google-analytics.bi.owox.com | | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| __insp_wid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_nv | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_targlpu | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_targlpt | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_slim | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| _ampl | www.semrush.com | | 30 days |
| Used to track user for amplitude. | | | |
| _gat_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _dc_gtm_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager. | | | |
| _ga_ | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| MUID | .bing.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | | | |
| tt_pixel_session_index | | | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| tt_appInfo | | | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| _cat | .semrush.com | | 365 days |
| Cookie used to differentiate between the different tracking objects created for the session. The cookie is created when the javascript library is loaded. The cookie is updated each time. | | | |
| cat_tracking: | | | Persistent |
| Cookie used to differentiate between the different tracking objects created for the session. | | | |
| __insp_lml | | Inspectlet | Session |
| Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | | | |
| _tt_enable_cookie | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| _ttp | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| __insp_pad | .semrush.com | Inspectlet | 365 days |
| This cookie contains the page number of the session recording. | | | |
| __insp_sid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_uid | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_session_count | | Inspectlet | Persistent |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| __insp_mslc | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| ahoy_visitor | .semrush.com | POWR | 400 days |
| This cookie is set by POWR for analytical purposes. | | | |
| ahoy_visit | .semrush.com | POWR | 1 hour |
| This cookie is set by POWR for analytical purposes. | | | |
| __insp_msld | .semrush.com | | 365 days |
| ajs_anonymous_id | .loom.com | Twilio Inc. | 365 days |
| This cookie is used to aggregate and segment data to different data tracking tools by Segment. | | | |
| loom_referral_video | .www.loom.com | | Session |
| Used by Loom to track referral paths of videos. | | | |
| loom_anon_comment | .loom.com | | 400 days |
| Used by Loom to track comments on videos. | | | |
| _gat | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
**Marketing cookies**
Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.
*Marketing cookies*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| _gcl_au | .semrush.com | [Google Advertising Products](https://business.safety.google/privacy/) | 90 days |
| Used by Google AdSense to understand user interaction with the website by generating analytical data. | | | |
| IDE | .doubleclick.net | [Google Advertising Products](https://business.safety.google/privacy/) | 390 days |
| Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. | | | |
| personalization_id | .twitter.com | Twitter, Inc. | 400 days |
| This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | | | |
| muc_ads | .t.co | Twitter, Inc. | 400 days |
| This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data. | | | |
| bcookie | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | | | |
| bscookie | .www.linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| Used by the social networking service, LinkedIn, for tracking the use of embedded services. | | | |
| _uetsid | .semrush.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 1 day |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid | .semrush.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| A3 | .yahoo.com | [Yahoo EMEA Limited](https://legal.yahoo.com/ie/en/yahoo/privacy/index.html) | 365 days, 6 hours |
| Used by Yahoo for content and advertising personalisation. | | | |
| _fbp | .semrush.com | [Meta Platforms](https://www.facebook.com/privacy/policy) | 90 days |
| Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | | | |
| _mkto_trk | .semrush.com | | 365 days |
| This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness. | | | |
| _uetsid_exp | | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid | | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid_exp | | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetsid | | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _rdt_uuid | .semrush.com | | 90 days |
| Set by Reddit to help build a profile of your interests and show you relevant ads. | | | |
| _ttp | .tiktok.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| sa-user-id | tags.srv.stackadapt.com www.semrush.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v2 | .srv.stackadapt.com www.semrush.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id | www.semrush.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v2 | www.semrush.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v2 | | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | Persistent |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id | | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | Persistent |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| ad-id | .amazon-adsystem.com | | 184 days |
| This cookie is generally provided by amazon-adsystem.com for advertising purposes. | | | |
| ad-privacy | .amazon-adsystem.com | | 400 days |
| This cookie is generally provided by amazon-adsystem.com for advertising purposes. | | | |
| YSC | .youtube.com | [Google](https://policies.google.com/privacy) | Session |
| Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | | | |
| VISITOR_INFO1_LIVE | .youtube.com | [Google](https://policies.google.com/privacy) | 180 days |
| A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. | | | |
| sa-user-id-v2 | tags.srv.stackadapt.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id | .srv.stackadapt.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | tags.srv.stackadapt.com .srv.stackadapt.com www.semrush.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | .srv.stackadapt.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | www.semrush.com | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | 365 days |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| sa-user-id-v3 | | [StackAdapt Inc.](https://www.stackadapt.com/privacy-policy) | Persistent |
| To be able to unique identify a user for retargeting, conversion, or look-a-like purposes. | | | |
| lastExternalReferrer | | | Persistent |
| Detects how the user reached the website by registering their last URL-address. | | | |
| lastExternalReferrerTime | | | Persistent |
| Detects how the user reached the website by registering their last URL-address. | | | |
| MSPTC | .bat.bing.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | | | |
| AnalyticsSyncHistory | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 30 days |
| Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. | | | |
| UserMatchHistory | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 30 days |
| Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| VISITOR_PRIVACY_METADATA | .youtube.com | | 180 days |
| Stores the user's cookie consent state for the current domain. | | | |
| test_cookie | .doubleclick.net | [Google Advertising Products](https://business.safety.google/privacy/) | 1 hour |
| Used to check if the user's browser supports cookies. | | | |
**Other cookies**
The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.
*Other cookies*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| li_adsId | | | Persistent |
| nps_collector_ | | | Persistent |
| li_alerts | www.linkedin.com | | 365 days |
| _vis_opt_exp_15_combi | .semrush.com | | 100 days |
| ps_n | .instagram.com | | 400 days |
| eyeon_onBoarding_eyeon-left-menu-add-competitors_currentStep | | | Persistent |
| session | | | Session |
| We collect user-provided Business information and keywords to determine the business's Google Maps search engine positions for the specified keywords. | | | |
Save settings
Every changed passage
Everything removed and added between the two captures — the complete list the "Small content change — ~8% of the page copy" figure is computed from.
− | | | | | _vwo_uuid | .semrush.com | | 3650 days | | This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using.
+ | | | | | _vwo_uuid | .semrush.com | | 400 days | | This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using.
− | 730 days | | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
+ | 400 days | | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
− | | | | | G_ENABLED_IDPS | .www.semrush.com | | 2913121 days | | Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request.
+ | | | | | G_ENABLED_IDPS | .www.semrush.com | | 400 days | | Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request.
− | | | | | visit_first | .semrush.com | | 3650 days | | These cookies are used to suggest a correct user`s interface during the first visit.
+ | | | | | visit_first | .semrush.com | | 400 days | | These cookies are used to suggest a correct user`s interface during the first visit.
− | | | | | _ga_ | .semrush.com | Google Advertising Products | 365 days | | Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.
+ | | | | | _ga_ | .semrush.com | Google | 365 days | | Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | _ga | .semrush.com | Google Advertising Products | 365 days | | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
+ | | | | | _ga | .semrush.com | Google | 365 days | | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | _gid | .semrush.com | Google Advertising Products | 1 day | | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
+ | | | | | _gid | .semrush.com | Google | 1 day | | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | ahoy_visitor | .semrush.com | POWR | 731 days | | This cookie is set by POWR for analytical purposes.
+ | | | | | ahoy_visitor | .semrush.com | POWR | 400 days | | This cookie is set by POWR for analytical purposes.
− | | | | | ad-id | .amazon-adsystem.com | | 222 days | | This cookie is generally provided by amazon-adsystem.com for advertising purposes.
+ | | | | | ad-id | .amazon-adsystem.com | | 184 days | | This cookie is generally provided by amazon-adsystem.com for advertising purposes.
− | | | | | ad-privacy | .amazon-adsystem.com | | 1865 days | | This cookie is generally provided by amazon-adsystem.com for advertising purposes.
+ | | | | | ad-privacy | .amazon-adsystem.com | | 400 days | | This cookie is generally provided by amazon-adsystem.com for advertising purposes.
− | | | | | VISITOR_INFO1_LIVE | .youtube.com | Google Advertising Products | 180 days | | A cookie that You Tube sets that measures your bandwidth to determine whether you get the new player interface or the old.
+ | | | | | VISITOR_INFO1_LIVE | .youtube.com | Google | 180 days | | A cookie that You Tube sets that measures your bandwidth to determine whether you get the new player interface or the old.
− | | | | | _gat_ | .semrush.com | Google Advertising Products | 1 hour | | Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites).
+ | | | | | _gat_ | .semrush.com | Google | 1 hour | | Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites).
− | | | | | YSC | .youtube.com | Google Advertising Products | Session | | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
+ | | | | | YSC | .youtube.com | Google | Session | | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
− | | | | | session | | | Session | | We collect user-provided Business information and keywords to determine the business's Google Maps search engine positions for the specified keywords.
+ eyeon_on Boarding_eyeon-left-menu-add-competitors_current Step | | | Persistent | | session | | | Session | | We collect user-provided Business information and keywords to determine the business's Google Maps search engine positions for the specified keywords.
− | 730 days | | This is a cookie that is set by twitter.com.
+ | 400 days | | This is a cookie that is set by twitter.com.
− | | | | | li_gc | .linkedin.com | Linked In Ireland Unlimited Company | 180 days | | Used by Linked In to store consent of guests regarding the use of cookies for non-essential purposes.
+ | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | li_gc | .linkedin.com | Linked In Ireland Unlimited Company | 180 days | | Used by Linked In to store consent of guests regarding the use of cookies for non-essential purposes.
− | | | | | _GRECAPTCHA | www.google.com | Google Advertising Products | 180 days | | Used by Google re Captcha for risk analysis.
+ | | | | | _GRECAPTCHA | www.google.com | Google | 180 days | | Used by Google re Captcha for risk analysis.
− | | | | | _dc_gtm_ | .semrush.com | Google Advertising Products | 1 hour | | Used to throttle request rate.
+ | | | | | _dc_gtm_ | .semrush.com | Google | 1 hour | | Used to throttle request rate.
− | | | | | _fbp | .semrush.com | Facebook | 90 days | | Facebook Pixel advertising first-party cookie.
+ | | | | | _fbp | .semrush.com | Meta Platforms | 90 days | | Facebook Pixel advertising first-party cookie.
− | | | | | _vwo_nls_q_765415 | | | Persistent | | It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using.
− | | | | | @@scroll\|/ | | | Session | | This session storage key used by blog engine Gatsby for scroll position saving between page reloads.
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | __cf_bm | .app-ab45.marketo.com | Cloudflare, Inc.
− | 1 hour | | The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player.
− The player will not work without it.
− The cookie does not collect any personal data and any information collected is subject to one-way encryption.
− | | | | | uvp_tile_was_showed_on_website | www.semrush.com | | Session | | Saving status of notice.
− | | | | | organic Table Columns | | | Persistent | | Store reports table fields settings on Organic research reports, selected by user.
− Order of columns and visibility.
− | | | | | CHARTS_PAGE_SETTINGS | | | Persistent | | Settings for charts on organic reports, such as selected period.
− | | | | | keyword Gap.opportunities | | | Persistent | | Selected by user tab on Keyword Gap’s Top Opportunities chart (missing, weak).
− | | | | | vwo_apm_sent | | | Persistent |
− | | | | | li_sugr | .linkedin.com | | 90 days | | Used by Linked In to make a probabilistic match of a user's identity outside the Designated Countries | | | | | sa-user-id | .srv.stackadapt.com | Stack Adapt Inc.
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | li_ads Id | | | Persistent |
+ | | | | | db | .semrush.com | | Session | | This cookie is used to store an information about selected database in the Organic Research and Advertising Research sections of the Website.
+ | | | | | user Type | .semrush.com | | 365 days | | This cookie is used to store a current user's subscription status (Unlogged, Free, Paid).
+ | | | | | JSESSIONID | .semrush.com | | Session | | General purpose platform session cookie, used by sites with Java Server Pages (JSP).
+ The cookie is usually used to maintain an anonymous user session by the server.
+ | | | | | ot_domains- | | | Persistent | | Is a map from cookie ot_user_id to the list of domains marked as irrelevant.
+ | | | | | ot_user_id | | | Persistent | | Cookie uses user_id for registered users or uuid generated by Semrush for unregistered users.
+ | | | | | _grecaptcha | | Google | Persistent | | This cookie is set by Google re CAPTCHA, which protects the site against spam enquiries on contact forms.
+ | | | | | JSESSIONID | .www.linkedin.com | | Session | | General purpose platform session cookie, used by sites with Java Server Pages (JSP).
+ The cookie is usually used to maintain an anonymous user session by the server.
+ | | | | | SWA_PUBLIC_STATE | | | Persistent | | Stores flags that some banners/notices on SWA tool were closed by user.
+ | | | | | lang | .linkedin.com | | Session | | Remembers the user's selected language version of a website.
+ | | | | | i18next Lng | | | Persistent | | Used to store the language preference of the user.
+ | | | | | blt Notifications | | | Persistent | | List of closed notifications.
+ | | | | | __insp_msld | .semrush.com | | 365 days | | ajs_anonymous_id | .loom.com | Twilio Inc.
+ | 365 days | | This cookie is used to aggregate and segment data to different data tracking tools by Segment.
+ | | | | | loom_referral_video | .www.loom.com | | Session | | Used by Loom to track referral paths of videos.
+ | | | | | loom_anon_comment | .loom.com | | 400 days | | Used by Loom to track comments on videos.
+ | | | | | _gat | .semrush.com | Google | 1 hour | | Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites).
+ | | | | | sa-user-id | .srv.stackadapt.com | Stack Adapt Inc.
+ | | | | | VISITOR_PRIVACY_METADATA | .youtube.com | | 180 days | | Stores the user's cookie consent state for the current domain.
+ | | | |
+ | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | li_ads Id | | | Persistent | | nps_collector_ | | | Persistent | | li_alerts | www.linkedin.com | | 365 days | | _vis_opt_exp_15_combi | .semrush.com | | 100 days | | ps_n | .instagram.com | | 400 days | |
+ | | | |