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# Get measurable results from online marketing

              Do SEO, content marketing, competitor research,  
PPC and social media marketing from just one platform.

us

Start now

## Trusted by the world’s leading brands

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## See what's inside

          SEO

          Content Marketing

          Market Research

          Advertising

          Social Media

          Agency Solutions

Agency Solutions

### Streamline your agency processes for growth

- Get quality leads regularly
- Automate client reporting and pitching
- Create white-label client portals and share project progress details
- Manage the entire client workflow with CRM

                [Try Agency Solutions](/signup/?src=main_slider&custom=agk&redirect_to=%2Fcrm%2Fstart%2F)

                ![Widgets with reports and example Client’s Brand Portal from Agency Growth Kit]()

SEO

### Grow organic traffic with our complete and easy SEO tools & workflow

- Uncover millions of national & local keywords
- Analyze any domain’s backlink profile
- Run technical SEO audits
- Track your SERP positions daily

                [Try SEO Toolkit](/signup/?src=main_slider&tk=seo)

                ![Example of charts and graphs from On Page SEO Checker, Site Audit and Position Tracking tools](/static/index/tools-new/seo.94e1f354aed0.svg)

Content Marketing

### Create content that ranks (no expert knowledge required)

- Find topics that resonate with your audience
- Get actionable tips to create SEO-friendly content
- Optimize your content for engagement and organic traffic
- Use AI features to easily rewrite and improve your copy

                [Try Content Marketing Toolkit](/signup/?src=main_slider&custom=cmp&tk=content-marketing&redirect_to=%2Fcontent-marketing%2Fget-started%2F)

                ![Example of text readability diagram from SEO Writing Assistant tool and example of Topic Research interface](/static/index/tools-new/content_marketing.72972ff0d800.svg)

Market Research

### Unveil your competitors’ marketing strategy and tactics

- Analyze traffic of any website
- Unveil competitor promotion strategies
- Get ideas for growing your market share
- Discover keyword & backlink gap

                [Try Competitive Research Toolkit](/signup/?src=main_slider&custom=ci&tk=competitive-research&redirect_to=%2Ftrends%2F)

                ![Widgets with traffic sources by type and a map of the competitive landscape]()

Advertising

### Discover how to reach more prospects while spending less

- Find the best keywords for every PPC campaign
- Monitor your competitor’s ad copies and landing pages
- Optimize your Advertising spend (at a local level)
- Analyze Google Shopping ad campaigns

                [Try Advertising Toolkit](/signup/?src=main_slider&tk=ppc&redirect_to=%2Fppc%2F)

                ![Example with data from Advertising Research tool and widget from Keyword Gap Tool]()

Social Media

### Build your most effective social media strategy

- Schedule and post content on social media
- Analyze the performance of your posts
- Track & analyze competitor accounts
- Manage your public brand reputation

                [Try Social Media Toolkit](/signup/?src=main_slider&custom=smm&tk=social-media&redirect_to=%2Fsocial-media%2F)

                ![Sample data and post creation widget from Social Media Toolkit]()

Agency Solutions

### Streamline your agency processes for growth

- Get quality leads regularly
- Automate client reporting and pitching
- Create white-label client portals and share project progress details
- Manage the entire client workflow with CRM

                [Try Agency Solutions](/signup/?src=main_slider&custom=agk&redirect_to=%2Fcrm%2Fstart%2F)

                ![Widgets with reports and example Client’s Brand Portal from Agency Growth Kit]()

SEO

### Grow organic traffic with our complete and easy SEO tools & workflow

- Uncover millions of national & local keywords
- Analyze any domain’s backlink profile
- Run technical SEO audits
- Track your SERP positions daily

                [Try SEO Toolkit](/signup/?src=main_slider&tk=seo)

                ![Example of charts and graphs from On Page SEO Checker, Site Audit and Position Tracking tools](/static/index/tools-new/seo.94e1f354aed0.svg)

        “Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

        ![Profile pic](/static/index/testimonials/Mario_Leon_Rojas.7a5a237a9c60.jpg)

       Mario León Rojas

        Performance Marketing Specialist, **Banco del Sol**

        Source: Semrush G2 reviews

## Award-winning tools trusted by the world’s leading companies

            10M

**marketing professionals** have already used Semrush

            21

**international awards** as best SEO software suite

            30%

**Fortune 500** companies use Semrush as their go-to marketing tool

## More data. More insights

            With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t.

          [Learn more](/stats/)

              25B

              keywords

              43T

              backlinks

              808M

              domain profiles

              140

              geo databases

        ![Photo of CEO and founder Oleg Shchegolev wearing a white hoodie with the Semrush logo and a white painted hat on his head](/static/index/Oleg_Shchegolev_in_hat.3c5292b4c298.jpg)

Oleg Shchegolev

CEO and Founder

## Our CEO  will eat his hat

            ... if you find another tool  
that lets you do all these things

-
            Access over 25 billion keywords for 130 countries
-
            Run in-depth website audit based on 130+ checks
-
            Get recommendations to improve your content to increase search rankings
-
            Track and analyze competitor websites and marketing strategies
-
            Create and track your PPC campaigns
-
            Draft, schedule and post content on social
-
            Create and schedule white-labeled or branded reports

        [Discover all Semrush features](/features/)

## Here’s why marketers Semrush

              Marketing Suite

              SEO

              Content marketing

              Market research

              Advertising

              Social media

Reviews about marketing-suite

              1 /
              4

                “Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”

                ![Profile pic]()

               Trevor Stolber

                Founder, STOLBER Digital Marketing Agency

                “I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

                ![Profile pic](/static/index/testimonials/Casey_Camilleri_Marx.2af4e0c3d3bd.jpg)

               Casey Camilleri Marx

                Digital Marketing Director, Nlyte Software

                “What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”

                ![Profile pic]()

               Esther Giménez

                Senior SEO & UX Consultant, Annalect, Omnicom Media Group

                “If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”

                ![Profile pic]()

               Fabrizio Ballarini

                Responsible for SEO, TransferWise

                “When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”

                ![Profile pic]()

               Brian Dean

                Founder, Backlinko

                “We chose Semrush because the keyword tracking was much more accurate than our previous tools and the interface was very intuitive.”

                ![Profile pic]()

               Freddy Hunt

                Director of SEO and Content Marketing, Oneupweb

                “There is a direct correlation between using Semrush, being focused on SEO, and the sheer growth that we’ve had. Our organic traffic was up by 230% in 2019. Literally every day we are getting the highest traffic ever on our website.”

                ![Profile pic]()

               Eric Bogard

                VP of Marketing, Arkadium

                “With the help of Semrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites.”

                ![Profile pic]()

               Shefali Joshi

                Marketing Optimization Analyst, Monash University

                “I’ve never seen a local dental practice in the world ranking as much as we are now. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.”

                ![Profile pic]()

               Ed Challinor

                Co-founder and CEO, Smileworks

                “Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”

                ![Profile pic]()

               Barbora Jassova

                Content Strategist, Landbot

                “Semrush’s SEO Writing Assistant is one of a kind. I was amazed by the feedback and recommendations it provided me to improve my SEO, text readability, originality, and tone of voice.”

                ![Profile pic]()

               Mesmer Doué

                Digital Marketing Consultant, Blue Lance

                “By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Semrush is my right hand for many tasks, it helps me and my team to strategize.”

                ![Profile pic]()

               Idan Segal

                Organic Growth Lead, Wix

                “We created a comprehensive content strategy to increase the potential organic traffic by 123%. We actively used Semrush tools in the process to achieve our goals.”

                ![Profile pic]()

               Ilyas Teker

                Founder, SEO Consultant, Mosanta

                “When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.”

                ![Profile pic]()

               Emanuele Arosio

                Head of Global SEO, Triboo Group

                “My favorite part about Semrush is the power it has for competitive intelligence. It makes it easier to make savvy advertising decisions when you have more data.”

                ![Profile pic]()

               Dignorah Altamiranda

                Marketing Team Lead, Avature

                “I love the feature that lets you analyze the keyword and backlink gap with your competitors. This is very useful in determining which keywords you aren't ranking for, that you could be getting.”

                ![Profile pic]()

               Paul Meluzzo

                Creative Director, Omnislash Visual

                “Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”

                ![Profile pic]()

               Andrea Cruz

                Digital Marketing Manager, KoMarketing

                “My favorite feature is the PPC analysis tool. It tells me what kinds of PPC ads are being run by a specific domain. It is good to optimize my own PPC strategy!”

                ![Profile pic]()

               Vashishtha Kapoor

                CoFounder, affNext

                “With Semrush, I have found weaknesses in PPC for pitches where I was only covering SEO. I've found clients' new competitors they didn't realise they had and keywords they could target.”

                ![Profile pic]()

               Judith Lewis

                Founder, deCabbit Consultancy

                “I have used the PPC Keyword Tool to create ads for my clients. And those ads not only fit the client brief, but also have returned great results.”

                ![Profile pic]()

               Ankitaa Gohain Dalmia

                Founder, Digital Content Strategist, AnksImage

                “Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”

                ![Profile pic]()

               Jigar Agrawal

                SEO Specialist, freelance

                “I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”

                ![Profile pic]()

               Himani Kankaria

                eCommerce Consultant and SEO Strategist, eComKeeda

                “Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”

                ![Profile pic]()

               Trevor Stolber

                Founder, STOLBER Digital Marketing Agency

                “I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

                ![Profile pic](/static/index/testimonials/Casey_Camilleri_Marx.2af4e0c3d3bd.jpg)

               Casey Camilleri Marx

                Digital Marketing Director, Nlyte Software

## Get started  with Semrush today

        Get 7 days of full access to all toolkits.  
Cancel anytime.

      [Start your free trial](/signup/?src=main_cta)

                        [https://twitter.com/semrush](https://twitter.com/semrush)

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                        [https://www.linkedin.com/company/semrush](https://www.linkedin.com/company/semrush)

                        [https://instagram.com/semrush/](https://instagram.com/semrush/)

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            USA, 800 Boylston Street, Suite 2475, Boston, MA 02199

        [Contact us](/company/contacts)

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        USA, 800 Boylston Street, Suite 2475, Boston, MA 02199

## [Get started with Semrush!](/signup/?src=footer)

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### Semrush

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### Company

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- IDE

[Twitter](#)

Twitter is an online news and social networking site where people communicate in
short messages called tweets.

- personalization_id
- muc_ads

[Microsoft Ads](#)

Microsoft Advertising (formerly Bing Ads) is a service that provides pay per
click advertising on the Bing, Yahoo!, and DuckDuckGo search engines.

- [Privacy Policy](https://privacy.microsoft.com/en-gb/privacystatement)

- MUID
- _uetsid
- _uetvid
- _uetsid_exp
- _uetvid
- _uetvid_exp
- _uetsid
- MSPTC

[Tiktok Marketing](#)

- [Privacy Policy](https://www.pangleglobal.com/privacy)

- _tt_enable_cookie
- _ttp
- _ttp

[StackAdapt](#)

Multi-channel programmatic advertising platform

- [Privacy Policy](https://www.stackadapt.com/privacy-policy)

- sa-user-id
- sa-user-id-v2
- sa-user-id
- sa-user-id-v2
- sa-user-id-v2
- sa-user-id
- sa-user-id-v2
- sa-user-id
- sa-user-id-v3
- sa-user-id-v3
- sa-user-id-v3
- sa-user-id-v3

[Visual Website Optimizer](#)

- _vwo_uuid_v2



**Other cookies**

The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.

Cookies used on the site are categorized and below you can read about each
category and allow or deny some or all of them, except for Necessary Cookies
which are required to provide core website functionality. When categories that
have been previously allowed are disabled, all cookies assigned to that category
will be removed from your browser. You can see a list of cookies assigned to
each category and detailed information on those cookies in the “Cookie
Policy” tab.

[Cookie Policy.](https://www.semrush.com/company/legal/cookie-policy/)

**Necessary cookies**

Some cookies are required to provide core functionality. The website won't
function properly without these cookies and they are enabled by default and
cannot be disabled.

*Necessary cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| PHPSESSID | .semrush.com |  | 1 day |
| Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | | | |
| SSO-JWT | .semrush.com |  | 1 day |
| This cookie is used to store a user's authentication token. | | | |
| visit_first | .semrush.com |  | 400 days |
| These cookies are used to suggest a correct user`s interface during the first visit. | | | |
| site_csrftoken | .semrush.com |  | Session |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| G_ENABLED_IDPS | .www.semrush.com |  | 400 days |
| Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request. | | | |
| localization | .semrush.com |  | Session |
| This cookie is used to store an interface language. | | | |
| GCLB | www.semrush.com   static.semrush.com   cdn.semrush.com   semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | static.semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | cdn.semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| __cf_bm | .lp.semrush.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| _GRECAPTCHA | www.google.com | [Google](https://policies.google.com/privacy) | 180 days |
| Used by Google reCaptcha for risk analysis. | | | |
| app_center_csrf_token | .semrush.com |  | Session |
| This cookie is written to help us with site security in preventing Cross-Site Request Forgery attacks. | | | |
| cookiehub | .semrush.com | [CookieHub](https://www.cookiehub.com/legal/privacy-policy) | 365 days |
| Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | | | |
| intercom-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Anonymous visitor identifier cookie for Intercom. | | | |
| intercom-session- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 7 days |
| Identifier for each unique browser session. | | | |
| GCLB | semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| intercom.intercom-state- |  | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | Persistent |
| Allows the website to recognise a visitor, in order to optimise the live chat functionality. | | | |
| tt_sessionId |  |  | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| WT_AUTH_FLOW |  |  | Session |
| A session storage object is used to share the necessary data between the signup flow pages. | | | |
| last_sidebar_tk |  |  | Persistent |
| Used to store the last interacted toolkit in the sidebar for cases when any of the links are duplicated and not primary. | | | |
| ga_exp_ | .semrush.com |  | 30 days |
| This kind of Cookie is used for the AB experiments and allows to show the same variant of the experiment for a user. | | | |
| intercom-device-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Used to identify the device interacting with the Messenger in order to improve security. | | | |
| BIGipServer | lp.semrush.com |  | Session |
| Cookie used for connection persistence and routing the request to proper server in server pool. | | | |
| csrftoken | www.semrush.com |  | 364 days |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| prowly-journal-session | www.semrush.com |  | Session |
| Storage of visitor sessions. | | | |
| browser-unhappy-closed | .semrush.com |  | 365 days |
| Used to track when the outdated browser notice was closed by the user. | | | |
| _sm_bot | .semrush.com |  | 60 days |
| It is a cookie-requirement to prevent automated requests and maintain user interaction. | | | |
| _sm_bot_verify | .semrush.com |  | 60 days |
| This cookie is necessary to confirm the prior installation of _sm_bot cookie. | | | |
| _vwo_uuid_v2 | .semrush.com | Visual Website Optimizer | 366 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_uuid | .semrush.com |  | 400 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_ds | .semrush.com |  | 90 days |
| Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) (VWO) | | | |
| _vwo_sn | .semrush.com |  | 1 hour |
| Stores session-level information. (VWO) | | | |
| _vis_opt_s | .semrush.com |  | 100 days |
| The number of times the browser was closed and reopened. Tracks sessions created for a user. (VWO) | | | |
| _vis_opt_test_cookie | .semrush.com |  | Session |
| Session cookie generated to detect if the cookies are enabled on the browser of the user or not. It also helps in tracking the number of browser sessions a visitor has gone through. (VWO) | | | |
| _vwo_765415_config |  |  | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| vwoSn |  |  | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| db | .semrush.com |  | Session |
| This cookie is used to store an  information about selected database in the Organic Research and Advertising Research sections of the Website. | | | |
| userType | .semrush.com |  | 365 days |
| This cookie is used to store a current user's subscription status (Unlogged, Free, Paid). | | | |
| JSESSIONID | .semrush.com |  | Session |
| General purpose platform session cookie, used by sites with JavaServer Pages (JSP). The cookie is usually used to maintain an anonymous user session by the server. | | | |
| ot_domains- |  |  | Persistent |
| Is a map from cookie ot_user_id to the list of domains marked as irrelevant. | | | |
| ot_user_id |  |  | Persistent |
| Cookie uses user_id for registered users or uuid generated by Semrush for unregistered users. | | | |
| _vwo_nls_q_765415 |  |  | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| csrftoken | .instagram.com |  | 364 days |
| Used by many systems for Cross Site Request Forgery protection. | | | |

**Preferences**

Preference cookies enables the web site to remember information to customize how
the web site looks or behaves for each user. This may include storing selected
currency, region, language or color theme.

*Preferences*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| li_gc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 180 days |
| Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. | | | |
| lidc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 1 day |
| Used by LinkedIn for routing. | | | |
| ouid | streaming.bi.owox.com |  | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| credits_notice_visible | .semrush.com |  | 365 days |
| Saving status of notice. | | | |
| uvp_tile_was_showed | www.semrush.com |  | Session |
| Responsible for showing the tooltip next to the blog header. | | | |
| lm-ps-cache |  |  | Persistent |
| Provides saving tooltips to input to improve user experience. | | | |
| proofreader_user_id |  |  | Persistent |
| Allows us to recognize if incoming requests are from the same person, compensating for the lack of authentication in ContentHub. | | | |
| SWA_PUBLIC_STATE |  |  | Persistent |
| Stores flags that some banners/notices on SWA tool were closed by user. | | | |
| i18nextLng |  |  | Persistent |
| Used to store the language preference of the user. | | | |
| bltNotifications |  |  | Persistent |
| List of closed notifications. | | | |
| lm_RldCats | Requested Host |  | 365 days |
| This cookie was used for hide notice for add more categories. | | | |
| lm_LR_fb | Requested Host |  | 365 days |
| This cookie was used to control visibility of Local Ranking feedback form. | | | |
| lm_premium_upg | Requested Host |  | 365 days |
| This cookie was used for hide notice for upgrade location to premium. | | | |
| lm_premium_heatmap | Requested Host |  | 365 days |
| This cookie is used by HMFeedback. | | | |
| lm_HM_fb | Requested Host |  | 365 days |
| This cookie was used for hide feedback on heatmap section. | | | |
| lm_HM_dn | Requested Host |  | 365 days |
| This cookie is used for hide notice with heatmap trial report. | | | |
| lm_HM_cn | Requested Host |  | 365 days |
| This cookie is used for hide notice with heatmap competitors. | | | |
| lm_HM_PDF | Requested Host |  | 365 days |
| This cookie was used for hide heatmap pdf button popover. | | | |
| lm_TGH | Requested Host |  | 365 days |
| This cookie is used to hide try global heatmap notice. | | | |
| lm_GHOP | Requested Host |  | 365 days |
| This cookie is used to hide try global heatmap onboarding popover. | | | |
| lm_GHS | Requested Host |  | 365 days |
| This cookie was used to hide try global heatmap survey | | | |
| lm_BAKS | Requested Host |  | 365 days |
| This cookie was used to hide bulk add keywords survey. | | | |
| lm_onbrd | Requested Host |  | 365 days |
| This cookie was used to control visibility of onboarding wizard notice. | | | |
| lm_LRCN | Requested Host |  | 365 days |
| This cookie was used to hide Local Ranking Closure Notice. | | | |
| lm_PRRS | Requested Host |  | 365 days |
| This cookie was used to hide PDF Report Reviews Survey. | | | |
| lm_sharing | Requested Host |  | 365 days |
| This cookie is used to control visibility of location sharing notice | | | |
| lm_RM_prem_notice | Requested Host |  | 365 days |
| This cookie was used to hide premium notice in Review Management tab. | | | |
| LM_heatmap-closing-modal-shown | semrush.com   semrush.com |  | Persistent |
| Used to hide heatmap closing banner. | | | |
| LM_feedback_* | semrush.com |  | Persistent |
| Used to save feedback form visibility "*" - page name. | | | |
| feedback_* | semrush.com |  | Persistent |
| Used to save feedback form visibility "*" - page name. | | | |
| LM_heatmap-closing-modal-shown | semrush.com |  | Persistent |
| Used to hide heatmap closing banner. | | | |
| LM_auto-replies-intro | semrush.com |  | Persistent |
| Used to hide 'AI auto-replies' feature intro popup. | | | |
| LM_auto-replies-highlight | semrush.com |  | Persistent |
| Used to highlight 'AI auto-replies' feature. | | | |
| LM_GBPVerification | semrush.com |  | Persistent |
| Used to cache verified business info. | | | |
| LM_banner-exclude-locations | semrush.com |  | Persistent |
| Used to save visibility of a banner. | | | |
| lm-reconnect-banner-hide | semrush.com |  | Persistent |
| Used to save visibility of a banner. | | | |
| LM_expansion-hide-by-id | semrush.com |  | Persistent |
| Used to save some expansions of elements. | | | |
| LM_expansion-hide-all | semrush.com |  | Persistent |
| Used to save some expansions of elements. | | | |
| LM_lmScans | semrush.com |  | Persistent |
| Used to save some location data in last 3 scans. | | | |
| LM_* | semrush.com |  | Persistent |
| "*" - location guid Used to cache recommendations for location on the overview page. | | | |
| LM_provider | semrush.com |  | Persistent |
| Used to cache provider of current location. | | | |
| lm-setting-enabled-shown-date | semrush.com |  | Persistent |
| Used to improve UX of 'Auto AI-Replies' feature. | | | |
| LM-ai-fakedoor | semrush.com |  | Persistent |
| Used to hide feedback button. | | | |
| mrt_campaignListItemsPerPage | semrush.com |  | Persistent |
| Keep user's preferred option for number of campaigns per page. | | | |

**Analytical cookies**

Analytical cookies help us improve our website by collecting and reporting
information on its usage.

*Analytical cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| lux_uid | www.semrush.com |  | 1 hour |
| Used by SpeedCurve's LUX to collect Real User Monitoring (RUM) metrics | | | |
| ref_code | .semrush.com |  | 365 days |
| This Cookie is used to determine if a lead used an Affiliate link from Berush program. | | | |
| refer_source | .semrush.com |  | 365 days |
| This Cookie is used by affiliate partner to determine a source of registration (e.g. blog, widget, e.t.c.). | | | |
| _ga | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| _gid | .semrush.com | [Google](https://policies.google.com/privacy) | 1 day |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| ouid | google-analytics.bi.owox.com |  | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| __insp_wid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_nv | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_targlpu | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_targlpt | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_slim | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| _ampl | www.semrush.com |  | 30 days |
| Used to track user for amplitude. | | | |
| _gat_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _dc_gtm_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager. | | | |
| _ga_ | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| MUID | .bing.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | | | |
| tt_pixel_session_index |  |  | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| tt_appInfo |  |  | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| _cat | .semrush.com |  | 365 days |
| Cookie used to differentiate between the different tracking objects created for the session. The cookie is created when the javascript library is loaded. The cookie is updated each time. | | | |
| cat_tracking: |  |  | Persistent |
| Cookie used to differentiate between the different tracking objects created for the session. | | | |
| __insp_lml |  | Inspectlet | Session |
| Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | | | |
| _tt_enable_cookie | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| _ttp | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| __insp_pad | .semrush.com | Inspectlet | 365 days |
| This cookie contains the page number of the session recording. | | | |
| __insp_sid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_uid | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_session_count |  | Inspectlet | Persistent |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| __insp_mslc | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| ahoy_visitor | .semrush.com | POWR | 400 days |
| This cookie is set by POWR for analytical purposes. | | | |
| ahoy_visit | .semrush.com | POWR | 1 hour |
| This cookie is set by POWR for analytical purposes. | | | |
| _gat | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _hjSessionUser_ | .semrush.com | Hotjar | 365 days |
| Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | | | |
| _hjSession_ | .semrush.com | Hotjar | 1 hour |
| Used by Hotjar to hold current session data. | | | |
| session |  |  | Session |
| Collect user-provided Business information and keywords to determine the business's Google Maps search engine positions for the specified keywords. | | | |
| hjActiveViewportIds |  | Hotjar | Persistent |
| Stores an expirationTimestamp that is used to validate active viewports on script initialization and stores user active viewports IDs. | | | |
| hjViewportId |  | Hotjar | Session |
| This Hotjar cookie stores information about the user viewport such as size and dimensions. | | | |
| _hjHasCachedUserAttributes | www.semrush.com | Hotjar | Session |
| Used by Hotjar to store User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. | | | |
| _hjUserAttributesHash | www.semrush.com |  | 1 hour |
| User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | | | |
| _hjUserAttributes |  | Hotjar | Persistent |
| Enables us to know when an attribute has changed and needs to be updated. | | | |
| loom_anon_comment | .loom.com |  | 400 days |
| Used by Loom to track comments on videos. | | | |
| ajs_anonymous_id | .loom.com | Twilio Inc. | 400 days |
| This cookie is used to aggregate and segment data to different data tracking tools by Segment. | | | |
| loom_referral_video | .www.loom.com |  | Session |
| Used by Loom to track referral paths of videos. | | | |
| __insp_msld | .semrush.com |  | 365 days |

**Marketing cookies**

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.

*Marketing cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| _gcl_au | .semrush.com | [Google Advertising Products](https://business.safety.google/privacy/) | 90 days |
| Used by Google AdSense to understand user interaction with the website by generating analytical data. | | | |
| IDE | .doubleclick.net | [Google Advertising Products](https://business.safety.google/privacy/) | 390 days |
| Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. | | | |
| personalization_id | .twitter.com | Twitter, Inc. | 400 days |
| This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | | | |
| muc_ads | .t.co | Twitter, Inc. | 400 days |
| This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data. | | | |
| bcookie | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | | | |
| bscookie | .www.linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| Used by the social networking service, LinkedIn, for tracking the use of embedded services. | | | |
| _uetsid | .semrush.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 1 day |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid | .semrush.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _fbp | .semrush.com | [Meta Platforms](https://www.facebook.com/privacy/policy) | 90 days |
| Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | | | |
| _mkto_trk | .semrush.com |  | 365 days |
| This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness. | | | |
| _uetsid_exp |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid_exp |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
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# Get measurable results from online marketing

              Do SEO, content marketing, competitor research,  
PPC and social media marketing from just one platform.

us

Start now

## Trusted by the world’s leading brands

-
          ![Tesla](/static/index/logos/Tesla_logo.f58ace4c9fc6.svg)
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          ![Decathlon](/static/index/logos/Decathlon_logo.f70c6df7551d.svg)
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-
          ![Booking](/static/index/logos/Booking_logo.72a8110742ff.svg)

-
          ![Tesla](/static/index/logos/Tesla_logo.f58ace4c9fc6.svg)
-
          ![Decathlon](/static/index/logos/Decathlon_logo.f70c6df7551d.svg)
-
          ![Procter & Gamble](/static/index/logos/P&G_logo.519f594baedb.svg)
-
          ![Samsung](/static/index/logos/Samsung_logo.239198909542.svg)
-
          ![LaLiga](/static/index/logos/LaLiga_logo.48646441c2cf.svg)
-
          ![FedEx](/static/index/logos/FedEx_logo.75f06ad8be68.svg)

## See what's inside

          SEO

          Content Marketing

          Market Research

          Advertising

          Social Media

          Agency Solutions

Agency Solutions

### Streamline your agency processes for growth

- Get quality leads regularly
- Automate client reporting and pitching
- Create white-label client portals and share project progress details
- Manage the entire client workflow with CRM

                [Try Agency Solutions](/signup/?src=main_slider&custom=agk&redirect_to=%2Fcrm%2Fstart%2F)

                ![Widgets with reports and example Client’s Brand Portal from Agency Growth Kit]()

SEO

### Grow organic traffic with our complete and easy SEO tools & workflow

- Uncover millions of national & local keywords
- Analyze any domain’s backlink profile
- Run technical SEO audits
- Track your SERP positions daily

                [Try SEO Toolkit](/signup/?src=main_slider&tk=seo)

                ![Example of charts and graphs from On Page SEO Checker, Site Audit and Position Tracking tools](/static/index/tools-new/seo.94e1f354aed0.svg)

Content Marketing

### Create content that ranks (no expert knowledge required)

- Find topics that resonate with your audience
- Get actionable tips to create SEO-friendly content
- Optimize your content for engagement and organic traffic
- Use AI features to easily rewrite and improve your copy

                [Try Content Marketing Toolkit](/signup/?src=main_slider&custom=cmp&tk=content-marketing&redirect_to=%2Fcontent-marketing%2Fget-started%2F)

                ![Example of text readability diagram from SEO Writing Assistant tool and example of Topic Research interface](/static/index/tools-new/content_marketing.72972ff0d800.svg)

Market Research

### Unveil your competitors’ marketing strategy and tactics

- Analyze traffic of any website
- Unveil competitor promotion strategies
- Get ideas for growing your market share
- Discover keyword & backlink gap

                [Try Competitive Research Toolkit](/signup/?src=main_slider&custom=ci&tk=competitive-research&redirect_to=%2Ftrends%2F)

                ![Widgets with traffic sources by type and a map of the competitive landscape]()

Advertising

### Discover how to reach more prospects while spending less

- Find the best keywords for every PPC campaign
- Monitor your competitor’s ad copies and landing pages
- Optimize your Advertising spend (at a local level)
- Analyze Google Shopping ad campaigns

                [Try Advertising Toolkit](/signup/?src=main_slider&tk=ppc&redirect_to=%2Fppc%2F)

                ![Example with data from Advertising Research tool and widget from Keyword Gap Tool]()

Social Media

### Build your most effective social media strategy

- Schedule and post content on social media
- Analyze the performance of your posts
- Track & analyze competitor accounts
- Manage your public brand reputation

                [Try Social Media Toolkit](/signup/?src=main_slider&custom=smm&tk=social-media&redirect_to=%2Fsocial-media%2F)

                ![Sample data and post creation widget from Social Media Toolkit]()

Agency Solutions

### Streamline your agency processes for growth

- Get quality leads regularly
- Automate client reporting and pitching
- Create white-label client portals and share project progress details
- Manage the entire client workflow with CRM

                [Try Agency Solutions](/signup/?src=main_slider&custom=agk&redirect_to=%2Fcrm%2Fstart%2F)

                ![Widgets with reports and example Client’s Brand Portal from Agency Growth Kit]()

SEO

### Grow organic traffic with our complete and easy SEO tools & workflow

- Uncover millions of national & local keywords
- Analyze any domain’s backlink profile
- Run technical SEO audits
- Track your SERP positions daily

                [Try SEO Toolkit](/signup/?src=main_slider&tk=seo)

                ![Example of charts and graphs from On Page SEO Checker, Site Audit and Position Tracking tools](/static/index/tools-new/seo.94e1f354aed0.svg)

        “Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

        ![Profile pic](/static/index/testimonials/Mario_Leon_Rojas.7a5a237a9c60.jpg)

       Mario León Rojas

        Performance Marketing Specialist, **Banco del Sol**

        Source: Semrush G2 reviews

## Award-winning tools trusted by the world’s leading companies

            10M

**marketing professionals** have already used Semrush

            21

**international awards** as best SEO software suite

            30%

**Fortune 500** companies use Semrush as their go-to marketing tool

## More data. More insights

            With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t.

          [Learn more](/stats/)

              25B

              keywords

              43T

              backlinks

              808M

              domain profiles

              140

              geo databases

        ![Photo of CEO and founder Oleg Shchegolev wearing a white hoodie with the Semrush logo and a white painted hat on his head](/static/index/Oleg_Shchegolev_in_hat.3c5292b4c298.jpg)

Oleg Shchegolev

CEO and Founder

## Our CEO  will eat his hat

            ... if you find another tool  
that lets you do all these things

-
            Access over 25 billion keywords for 130 countries
-
            Run in-depth website audit based on 130+ checks
-
            Get recommendations to improve your content to increase search rankings
-
            Track and analyze competitor websites and marketing strategies
-
            Create and track your PPC campaigns
-
            Draft, schedule and post content on social
-
            Create and schedule white-labeled or branded reports

        [Discover all Semrush features](/features/)

## Here’s why marketers Semrush

              Marketing Suite

              SEO

              Content marketing

              Market research

              Advertising

              Social media

Reviews about marketing-suite

              1 /
              4

                “Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”

                ![Profile pic]()

               Trevor Stolber

                Founder, STOLBER Digital Marketing Agency

                “I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

                ![Profile pic](/static/index/testimonials/Casey_Camilleri_Marx.2af4e0c3d3bd.jpg)

               Casey Camilleri Marx

                Digital Marketing Director, Nlyte Software

                “What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”

                ![Profile pic]()

               Esther Giménez

                Senior SEO & UX Consultant, Annalect, Omnicom Media Group

                “If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”

                ![Profile pic]()

               Fabrizio Ballarini

                Responsible for SEO, TransferWise

                “When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”

                ![Profile pic]()

               Brian Dean

                Founder, Backlinko

                “We chose Semrush because the keyword tracking was much more accurate than our previous tools and the interface was very intuitive.”

                ![Profile pic]()

               Freddy Hunt

                Director of SEO and Content Marketing, Oneupweb

                “There is a direct correlation between using Semrush, being focused on SEO, and the sheer growth that we’ve had. Our organic traffic was up by 230% in 2019. Literally every day we are getting the highest traffic ever on our website.”

                ![Profile pic]()

               Eric Bogard

                VP of Marketing, Arkadium

                “With the help of Semrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites.”

                ![Profile pic]()

               Shefali Joshi

                Marketing Optimization Analyst, Monash University

                “I’ve never seen a local dental practice in the world ranking as much as we are now. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.”

                ![Profile pic]()

               Ed Challinor

                Co-founder and CEO, Smileworks

                “Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”

                ![Profile pic]()

               Barbora Jassova

                Content Strategist, Landbot

                “Semrush’s SEO Writing Assistant is one of a kind. I was amazed by the feedback and recommendations it provided me to improve my SEO, text readability, originality, and tone of voice.”

                ![Profile pic]()

               Mesmer Doué

                Digital Marketing Consultant, Blue Lance

                “By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Semrush is my right hand for many tasks, it helps me and my team to strategize.”

                ![Profile pic]()

               Idan Segal

                Organic Growth Lead, Wix

                “We created a comprehensive content strategy to increase the potential organic traffic by 123%. We actively used Semrush tools in the process to achieve our goals.”

                ![Profile pic]()

               Ilyas Teker

                Founder, SEO Consultant, Mosanta

                “When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.”

                ![Profile pic]()

               Emanuele Arosio

                Head of Global SEO, Triboo Group

                “My favorite part about Semrush is the power it has for competitive intelligence. It makes it easier to make savvy advertising decisions when you have more data.”

                ![Profile pic]()

               Dignorah Altamiranda

                Marketing Team Lead, Avature

                “I love the feature that lets you analyze the keyword and backlink gap with your competitors. This is very useful in determining which keywords you aren't ranking for, that you could be getting.”

                ![Profile pic]()

               Paul Meluzzo

                Creative Director, Omnislash Visual

                “Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”

                ![Profile pic]()

               Andrea Cruz

                Digital Marketing Manager, KoMarketing

                “My favorite feature is the PPC analysis tool. It tells me what kinds of PPC ads are being run by a specific domain. It is good to optimize my own PPC strategy!”

                ![Profile pic]()

               Vashishtha Kapoor

                CoFounder, affNext

                “With Semrush, I have found weaknesses in PPC for pitches where I was only covering SEO. I've found clients' new competitors they didn't realise they had and keywords they could target.”

                ![Profile pic]()

               Judith Lewis

                Founder, deCabbit Consultancy

                “I have used the PPC Keyword Tool to create ads for my clients. And those ads not only fit the client brief, but also have returned great results.”

                ![Profile pic]()

               Ankitaa Gohain Dalmia

                Founder, Digital Content Strategist, AnksImage

                “Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”

                ![Profile pic]()

               Jigar Agrawal

                SEO Specialist, freelance

                “I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”

                ![Profile pic]()

               Himani Kankaria

                eCommerce Consultant and SEO Strategist, eComKeeda

                “Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”

                ![Profile pic]()

               Trevor Stolber

                Founder, STOLBER Digital Marketing Agency

                “I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

                ![Profile pic](/static/index/testimonials/Casey_Camilleri_Marx.2af4e0c3d3bd.jpg)

               Casey Camilleri Marx

                Digital Marketing Director, Nlyte Software

## Get started  with Semrush today

        Get 7 days of full access to all toolkits.  
Cancel anytime.

      [Start your free trial](/signup/?src=main_cta)

                        [https://twitter.com/semrush](https://twitter.com/semrush)

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                        [https://instagram.com/semrush/](https://instagram.com/semrush/)

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            USA, 800 Boylston Street, Suite 2475, Boston, MA 02199

        [Contact us](/company/contacts)

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### Community

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                            [Semrush Blog](/blog/)
-
                            [Webinars](/academy/webinars/)

### More tools

-
                            [Analytics Reports](/info/ebay.com)
-
                            [Projects](/projects/)
-
                            [Agency Partners](/agencies/)
-
                            [Affiliate Program](/lp/affiliate-program/en/)
-
                            [SEOquake](https://www.seoquake.com/)
-
                            [Sensor](/sensor/)
-
                            [Prowly](https://prowly.com/?utm_source=semrush&utm_medium=footer)
-
                            [Kompyte](https://www.kompyte.com/?utm_source=semrush&utm_medium=footer)
-
                            [Ryte](https://en.ryte.com/?utm_source=semrush&utm_medium=footer)
-
                            [App Center](/apps/)
-
                            [Enterprise SEO](/enterprise/seo/)
-
                            [Free Tools](/free-tools/)

### Company

-
                            [About Us](/company/)
-
                            [Newsroom](/news/)
-
                            [Careers](https://careers.semrush.com/)
-
                            [Partners](/company/partners/)
-
                            [Legal Info](/company/legal/)
-
                            [Privacy Policy](/company/legal/privacy-policy/)
-
                            [Cookie Settings](javascript:window.showConsentSettings();)
-
                            [Do not sell my personal info](javascript:window.showDontSellMyDataSettings();)
-
                            [Security Info](/company/security/)
-
                            [For Investors](https://investors.semrush.com)
-
                            [Semrush Select](/company/semrush-select/)
-
                            [Global Issues Index](/company/global-issues/)
-
                            [Contact Us](/company/contacts/)

### Follow us

-
                        [X (Twitter)](https://twitter.com/semrush)
-
                        [Facebook](https://www.facebook.com/Semrush)
-
                        [LinkedIn](https://www.linkedin.com/company/semrush)
-
                        [Instagram](https://instagram.com/semrush/)
-
                        [YouTube](https://www.youtube.com/user/SemrushHQ)
-
                        [Pinterest](https://www.pinterest.com/semrush/)

### Language

English

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                        English

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                        Français

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                        Italiano

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                        Polski

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                        Tiếng Việt

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                        Türkçe

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                        中文

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                        日本語

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                        한국어

© 2008 - 2024 Semrush. All rights reserved.

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**Preferences**

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Customer service solution that combines an AI chatbot, help desk, and proactive
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[Google Analytics](#)

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- _hjSessionUser_*
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**Other cookies**

The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.

Cookies used on the site are categorized and below you can read about each
category and allow or deny some or all of them, except for Necessary Cookies
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have been previously allowed are disabled, all cookies assigned to that category
will be removed from your browser. You can see a list of cookies assigned to
each category and detailed information on those cookies in the “Cookie
Policy” tab.

[Cookie Policy.](https://www.semrush.com/company/legal/cookie-policy/)

**Necessary cookies**

Some cookies are required to provide core functionality. The website won't
function properly without these cookies and they are enabled by default and
cannot be disabled.

*Necessary cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| PHPSESSID | .semrush.com |  | 1 day |
| Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | | | |
| SSO-JWT | .semrush.com |  | 1 day |
| This cookie is used to store a user's authentication token. | | | |
| visit_first | .semrush.com |  | 400 days |
| These cookies are used to suggest a correct user`s interface during the first visit. | | | |
| site_csrftoken | .semrush.com |  | Session |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| G_ENABLED_IDPS | .www.semrush.com |  | 400 days |
| Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request. | | | |
| localization | .semrush.com |  | Session |
| This cookie is used to store an interface language. | | | |
| GCLB | www.semrush.com   static.semrush.com   cdn.semrush.com   semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | static.semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | cdn.semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| __cf_bm | .lp.semrush.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| _GRECAPTCHA | www.google.com | [Google](https://policies.google.com/privacy) | 180 days |
| Used by Google reCaptcha for risk analysis. | | | |
| app_center_csrf_token | .semrush.com |  | Session |
| This cookie is written to help us with site security in preventing Cross-Site Request Forgery attacks. | | | |
| cookiehub | .semrush.com | [CookieHub](https://www.cookiehub.com/legal/privacy-policy) | 365 days |
| Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | | | |
| intercom-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Anonymous visitor identifier cookie for Intercom. | | | |
| intercom-session- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 7 days |
| Identifier for each unique browser session. | | | |
| GCLB | semrush.com |  | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| intercom.intercom-state- |  | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | Persistent |
| Allows the website to recognise a visitor, in order to optimise the live chat functionality. | | | |
| tt_sessionId |  |  | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| WT_AUTH_FLOW |  |  | Session |
| A session storage object is used to share the necessary data between the signup flow pages. | | | |
| last_sidebar_tk |  |  | Persistent |
| Used to store the last interacted toolkit in the sidebar for cases when any of the links are duplicated and not primary. | | | |
| ga_exp_ | .semrush.com |  | 30 days |
| This kind of Cookie is used for the AB experiments and allows to show the same variant of the experiment for a user. | | | |
| intercom-device-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Used to identify the device interacting with the Messenger in order to improve security. | | | |
| BIGipServer | lp.semrush.com |  | Session |
| Cookie used for connection persistence and routing the request to proper server in server pool. | | | |
| csrftoken | www.semrush.com |  | 364 days |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| prowly-journal-session | www.semrush.com |  | Session |
| Storage of visitor sessions. | | | |
| browser-unhappy-closed | .semrush.com |  | 365 days |
| Used to track when the outdated browser notice was closed by the user. | | | |
| _sm_bot | .semrush.com |  | 60 days |
| It is a cookie-requirement to prevent automated requests and maintain user interaction. | | | |
| _sm_bot_verify | .semrush.com |  | 60 days |
| This cookie is necessary to confirm the prior installation of _sm_bot cookie. | | | |
| _vwo_uuid_v2 | .semrush.com | Visual Website Optimizer | 366 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_uuid | .semrush.com |  | 400 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_ds | .semrush.com |  | 90 days |
| Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) (VWO) | | | |
| _vwo_sn | .semrush.com |  | 1 hour |
| Stores session-level information. (VWO) | | | |
| _vis_opt_s | .semrush.com |  | 100 days |
| The number of times the browser was closed and reopened. Tracks sessions created for a user. (VWO) | | | |
| _vis_opt_test_cookie | .semrush.com |  | Session |
| Session cookie generated to detect if the cookies are enabled on the browser of the user or not. It also helps in tracking the number of browser sessions a visitor has gone through. (VWO) | | | |
| _vwo_765415_config |  |  | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| vwoSn |  |  | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| db | .semrush.com |  | Session |
| This cookie is used to store an  information about selected database in the Organic Research and Advertising Research sections of the Website. | | | |
| userType | .semrush.com |  | 365 days |
| This cookie is used to store a current user's subscription status (Unlogged, Free, Paid). | | | |
| JSESSIONID | .semrush.com |  | Session |
| General purpose platform session cookie, used by sites with JavaServer Pages (JSP). The cookie is usually used to maintain an anonymous user session by the server. | | | |
| ot_domains- |  |  | Persistent |
| Is a map from cookie ot_user_id to the list of domains marked as irrelevant. | | | |
| ot_user_id |  |  | Persistent |
| Cookie uses user_id for registered users or uuid generated by Semrush for unregistered users. | | | |
| _vwo_nls_q_765415 |  |  | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| gch_csrf_token | .semrush.com |  | Session |
| Used in GoodContent Hub to implement CSRF protection over Free tools API. | | | |
| sentryReplaySession |  |  | Session |
| Cookie for Sentry system. | | | |

**Preferences**

Preference cookies enables the web site to remember information to customize how
the web site looks or behaves for each user. This may include storing selected
currency, region, language or color theme.

*Preferences*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| li_gc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 180 days |
| Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. | | | |
| lidc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 1 day |
| Used by LinkedIn for routing. | | | |
| ouid | streaming.bi.owox.com |  | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| credits_notice_visible | .semrush.com |  | 365 days |
| Saving status of notice. | | | |
| uvp_tile_was_showed | www.semrush.com |  | Session |
| Responsible for showing the tooltip next to the blog header. | | | |
| lm-ps-cache |  |  | Persistent |
| Provides saving tooltips to input to improve user experience. | | | |
| proofreader_user_id |  |  | Persistent |
| Allows us to recognize if incoming requests are from the same person, compensating for the lack of authentication in ContentHub. | | | |
| SWA_PUBLIC_STATE |  |  | Persistent |
| Stores flags that some banners/notices on SWA tool were closed by user. | | | |
| i18nextLng |  |  | Persistent |
| Used to store the language preference of the user. | | | |
| bltNotifications |  |  | Persistent |
| List of closed notifications. | | | |
| lm_RldCats | Requested Host |  | 365 days |
| This cookie was used for hide notice for add more categories. | | | |
| lm_LR_fb | Requested Host |  | 365 days |
| This cookie was used to control visibility of Local Ranking feedback form. | | | |
| lm_premium_upg | Requested Host |  | 365 days |
| This cookie was used for hide notice for upgrade location to premium. | | | |
| lm_premium_heatmap | Requested Host |  | 365 days |
| This cookie is used by HMFeedback. | | | |
| lm_HM_fb | Requested Host |  | 365 days |
| This cookie was used for hide feedback on heatmap section. | | | |
| lm_HM_dn | Requested Host |  | 365 days |
| This cookie is used for hide notice with heatmap trial report. | | | |
| lm_HM_cn | Requested Host |  | 365 days |
| This cookie is used for hide notice with heatmap competitors. | | | |
| lm_HM_PDF | Requested Host |  | 365 days |
| This cookie was used for hide heatmap pdf button popover. | | | |
| lm_TGH | Requested Host |  | 365 days |
| This cookie is used to hide try global heatmap notice. | | | |
| lm_GHOP | Requested Host |  | 365 days |
| This cookie is used to hide try global heatmap onboarding popover. | | | |
| lm_GHS | Requested Host |  | 365 days |
| This cookie was used to hide try global heatmap survey | | | |
| lm_BAKS | Requested Host |  | 365 days |
| This cookie was used to hide bulk add keywords survey. | | | |
| lm_onbrd | Requested Host |  | 365 days |
| This cookie was used to control visibility of onboarding wizard notice. | | | |
| lm_LRCN | Requested Host |  | 365 days |
| This cookie was used to hide Local Ranking Closure Notice. | | | |
| lm_PRRS | Requested Host |  | 365 days |
| This cookie was used to hide PDF Report Reviews Survey. | | | |
| lm_sharing | Requested Host |  | 365 days |
| This cookie is used to control visibility of location sharing notice | | | |
| lm_RM_prem_notice | Requested Host |  | 365 days |
| This cookie was used to hide premium notice in Review Management tab. | | | |
| LM_heatmap-closing-modal-shown | semrush.com   semrush.com |  | Persistent |
| Used to hide heatmap closing banner. | | | |
| LM_feedback_* | semrush.com |  | Persistent |
| Used to save feedback form visibility "*" - page name. | | | |
| feedback_* | semrush.com |  | Persistent |
| Used to save feedback form visibility "*" - page name. | | | |
| LM_heatmap-closing-modal-shown | semrush.com |  | Persistent |
| Used to hide heatmap closing banner. | | | |
| LM_auto-replies-intro | semrush.com |  | Persistent |
| Used to hide 'AI auto-replies' feature intro popup. | | | |
| LM_auto-replies-highlight | semrush.com |  | Persistent |
| Used to highlight 'AI auto-replies' feature. | | | |
| LM_GBPVerification | semrush.com |  | Persistent |
| Used to cache verified business info. | | | |
| LM_banner-exclude-locations | semrush.com |  | Persistent |
| Used to save visibility of a banner. | | | |
| lm-reconnect-banner-hide | semrush.com |  | Persistent |
| Used to save visibility of a banner. | | | |
| LM_expansion-hide-by-id | semrush.com |  | Persistent |
| Used to save some expansions of elements. | | | |
| LM_expansion-hide-all | semrush.com |  | Persistent |
| Used to save some expansions of elements. | | | |
| LM_lmScans | semrush.com |  | Persistent |
| Used to save some location data in last 3 scans. | | | |
| LM_* | semrush.com |  | Persistent |
| "*" - location guid Used to cache recommendations for location on the overview page. | | | |
| LM_provider | semrush.com |  | Persistent |
| Used to cache provider of current location. | | | |
| lm-setting-enabled-shown-date | semrush.com |  | Persistent |
| Used to improve UX of 'Auto AI-Replies' feature. | | | |
| LM-ai-fakedoor | semrush.com |  | Persistent |
| Used to hide feedback button. | | | |
| mrt_campaignListItemsPerPage | semrush.com |  | Persistent |
| Keep user's preferred option for number of campaigns per page. | | | |

**Analytical cookies**

Analytical cookies help us improve our website by collecting and reporting
information on its usage.

*Analytical cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| lux_uid | www.semrush.com |  | 1 hour |
| Used by SpeedCurve's LUX to collect Real User Monitoring (RUM) metrics | | | |
| ref_code | .semrush.com |  | 365 days |
| This Cookie is used to determine if a lead used an Affiliate link from Berush program. | | | |
| refer_source | .semrush.com |  | 365 days |
| This Cookie is used by affiliate partner to determine a source of registration (e.g. blog, widget, e.t.c.). | | | |
| _ga | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| _gid | .semrush.com | [Google](https://policies.google.com/privacy) | 1 day |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| ouid | google-analytics.bi.owox.com |  | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| __insp_wid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_nv | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_targlpu | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_targlpt | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_slim | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| _ampl | www.semrush.com |  | 30 days |
| Used to track user for amplitude. | | | |
| _gat_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _dc_gtm_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager. | | | |
| _ga_ | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| MUID | .bing.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | | | |
| tt_pixel_session_index |  |  | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| tt_appInfo |  |  | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| _cat | .semrush.com |  | 365 days |
| Cookie used to differentiate between the different tracking objects created for the session. The cookie is created when the javascript library is loaded. The cookie is updated each time. | | | |
| cat_tracking: |  |  | Persistent |
| Cookie used to differentiate between the different tracking objects created for the session. | | | |
| __insp_lml |  | Inspectlet | Session |
| Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | | | |
| _tt_enable_cookie | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| _ttp | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| __insp_pad | .semrush.com | Inspectlet | 365 days |
| This cookie contains the page number of the session recording. | | | |
| __insp_sid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_uid | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_session_count |  | Inspectlet | Persistent |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| __insp_mslc | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| ahoy_visitor | .semrush.com | POWR | 400 days |
| This cookie is set by POWR for analytical purposes. | | | |
| ahoy_visit | .semrush.com | POWR | 1 hour |
| This cookie is set by POWR for analytical purposes. | | | |
| _gat | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _hjSessionUser_ | .semrush.com | Hotjar | 365 days |
| Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | | | |
| _hjSession_ | .semrush.com | Hotjar | 1 hour |
| Used by Hotjar to hold current session data. | | | |
| session |  |  | Session |
| Collect user-provided Business information and keywords to determine the business's Google Maps search engine positions for the specified keywords. | | | |
| hjActiveViewportIds |  | Hotjar | Persistent |
| Stores an expirationTimestamp that is used to validate active viewports on script initialization and stores user active viewports IDs. | | | |
| hjViewportId |  | Hotjar | Session |
| This Hotjar cookie stores information about the user viewport such as size and dimensions. | | | |
| _hjHasCachedUserAttributes | www.semrush.com | Hotjar | Session |
| Used by Hotjar to store User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. | | | |
| _hjUserAttributesHash | www.semrush.com |  | 1 hour |
| User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | | | |
| _hjUserAttributes |  | Hotjar | Persistent |
| Enables us to know when an attribute has changed and needs to be updated. | | | |
| loom_anon_comment | .loom.com |  | 400 days |
| Used by Loom to track comments on videos. | | | |
| ajs_anonymous_id | .loom.com | Twilio Inc. | 400 days |
| This cookie is used to aggregate and segment data to different data tracking tools by Segment. | | | |
| loom_referral_video | .www.loom.com |  | Session |
| Used by Loom to track referral paths of videos. | | | |
| __insp_msld | .semrush.com |  | 365 days |

**Marketing cookies**

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.

*Marketing cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| _gcl_au | .semrush.com | [Google Advertising Products](https://business.safety.google/privacy/) | 90 days |
| Used by Google AdSense to understand user interaction with the website by generating analytical data. | | | |
| IDE | .doubleclick.net | [Google Advertising Products](https://business.safety.google/privacy/) | 390 days |
| Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. | | | |
| personalization_id | .twitter.com | Twitter, Inc. | 400 days |
| This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | | | |
| muc_ads | .t.co | Twitter, Inc. | 400 days |
| This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data. | | | |
| bcookie | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | | | |
| bscookie | .www.linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| Used by the social networking service, LinkedIn, for tracking the use of embedded services. | | | |
| _uetsid | .semrush.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 1 day |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid | .semrush.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _fbp | .semrush.com | [Meta Platforms](https://www.facebook.com/privacy/policy) | 90 days |
| Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | | | |
| _mkto_trk | .semrush.com |  | 365 days |
| This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness. | | | |
| _uetsid_exp |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetvid_exp |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _uetsid |  | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Persistent |
| This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | | | |
| _rdt_uuid | .semrush.com |  | 90 days |
| Set by Reddit to help build a profile of your interests and show you relevant ads. | | | |
| _ttp | .tiktok.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 390 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| YSC | .youtube.com | [Google](https://policies.google.com/privacy) | Session |
| Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | | | |
| VISITOR_INFO1_LIVE | .youtube.com | [Google](https://policies.google.com/privacy) | 180 days |
| A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. | | | |
| lastExternalReferrer |  |  | Persistent |
| Detects how the user reached the website by registering their last URL-address. | | | |
| lastExternalReferrerTime |  |  | Persistent |
| Detects how the user reached the website by registering their last URL-address. | | | |
| MSPTC | .bat.bing.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | | | |
| AnalyticsSyncHistory | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 30 days |
| Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. | | | |
| UserMatchHistory | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 30 days |
| Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| VISITOR_PRIVACY_METADATA | .youtube.com |  | 180 days |
| Stores the user's cookie consent state for the current domain. | | | |

**Other cookies**

The cookies in this category have not yet been categorized and the purpose may
be unknown at this time.

*Other cookies*

| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| nps_collector_ |  |  | Persistent |
| mf_user | .semrush.com |  | 90 days |
| mf_d9c989f2-d510-4d22-905d-958ad8dfc14d | .semrush.com |  | Session |
| mf_initialDomQueue |  |  | Session |
| mf_transmitQueue |  |  | Session |
| mf_b163d669-1757-4513-9be1-cd2b22eda5dd | .semrush.com |  | Session |
| mf_2c58e9fa-301b-4529-8882-0f41c30fee10 | .semrush.com |  | Session |
| mf_e19c9ce0-6b95-4226-92c5-68dfa8e0f3d1 | .semrush.com |  | Session |
| mf_648d2ceb-a640-4541-b14a-070e16b06c80 | .semrush.com |  | Session |
| gtmBrowserId |  |  | Persistent |

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights
Act (CPRA), California residents have the right to opt-out of the „sale“ and
„sharing“ of their personal information (i.e., disclosures to other
businesses or third parties for monetary or other valuable consideration). Use
the toggle below to opt-out of sale and sharing of personal data.

[Cookie Policy.](https://www.semrush.com/company/legal/cookie-policy/)



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