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# Your AI-powered marketing platform for real results
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Start now
## Toolkits for every task
Traffic & Market
SEO
Local
Content
AI
Social
Advertising
### Advertising
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Launch AI-powered Google and Meta ads
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Plan and optimize your PPC campaigns
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Uncover competitors' ad strategies
[Try for free](/signup/?src=main_slider&tk=ppc&redirect_to=%2Fppc%2F)
### Traffic & Market
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Analyze traffic on any website
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Track and benchmark competitors
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Gain actionable audience data
[Try for free](/signup/?src=main_slider&custom=ci&tk=competitive-research&redirect_to=%2Ftrends%2F)
### SEO
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Find billions of keywords with AI insights
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Analyze backlinks and traffic potential
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Run technical audits and track rankings
[Try for free](/signup/?src=main_slider&tk=seo)
### Local
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Optimize your Google Business Profile
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Get your business listed in top directories
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Respond to customer reviews with AI
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### Content
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Create SEO-ready content with AI
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Get high-ranking content ideas
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Score and optimize content in real time
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### AI
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Analyze how LLMs feature your brand
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Track competitors' AI visibility
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Get AI tips to improve your strategy
[Start now](/signup/?src=main_slider&trial=off&redirect_to=%2Fsemrush-ai-toolkit%2F)
### Social
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Create and schedule posts with AI
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Monitor brand mentions and performance
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Find the right influencers for your brand
[Try for free](/signup/?src=main_slider&custom=smm&tk=social-media&redirect_to=%2Fsocial-media%2F)
### Traffic & Market
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Analyze traffic on any website
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Track and benchmark competitors
-
Gain actionable audience data
[Try for free](/signup/?src=main_slider&custom=ci&tk=competitive-research&redirect_to=%2Ftrends%2F)
### SEO
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Find billions of keywords with AI insights
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Analyze backlinks and traffic potential
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Run technical audits and track rankings
[Try for free](/signup/?src=main_slider&tk=seo)
### Local
-
Optimize your Google Business Profile
-
Get your business listed in top directories
-
Respond to customer reviews with AI
[Try for free](/signup/?src=main_slider&custom=local)
### Content
-
Create SEO-ready content with AI
-
Get high-ranking content ideas
-
Score and optimize content in real time
[Try for free](/signup/?src=main_slider&custom=content-toolkit&redirect_to=%2Fapp%2Fcontentshake%2F)
### AI
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Analyze how LLMs feature your brand
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Track competitors' AI visibility
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Get AI tips to improve your strategy
[Start now](/signup/?src=main_slider&trial=off&redirect_to=%2Fsemrush-ai-toolkit%2F)
### Social
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Create and schedule posts with AI
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Monitor brand mentions and performance
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Find the right influencers for your brand
[Try for free](/signup/?src=main_slider&custom=smm&tk=social-media&redirect_to=%2Fsocial-media%2F)
### Advertising
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Launch AI-powered Google and Meta ads
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Plan and optimize your PPC campaigns
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Uncover competitors' ad strategies
[Try for free](/signup/?src=main_slider&tk=ppc&redirect_to=%2Fppc%2F)
## Trusted by the world’s leading brands
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## Drive online visibility at any scale
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Automate SEO and content tasks across millions of pages
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Predict traffic and revenue for markets, brands, or segments
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Grow visibility across traditional and AI search platforms
[Discover more](/enterprise/seo/?utm_source=semrush&utm_medium=main_block)
“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”
Mario León Rojas
Performance Marketing Specialist, **Banco del Sol**
Source: Semrush G2 reviews
## Award-winning tools trusted by the world’s leading companies
10M
**marketing professionals** have already used Semrush
21
**international awards** as best SEO software suite
30%
**Fortune 500** companies use Semrush as their go-to marketing tool
## More data. More insights
With the size of our SEO databases and speed of our backlink crawler, imagine what you can achieve if you have the insights your competitors don’t.
[Learn more](/stats/)
26B
keywords
43T
backlinks
808M
domain profiles
140
geo databases
## Here’s why marketers Semrush
Marketing Suite
SEO
Content marketing
Market research
Advertising
Social media
Reviews about marketing-suite
1 /
4
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
![Profile pic]()
Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
“What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”
![Profile pic]()
Esther Giménez
Senior SEO & UX Consultant, Annalect, Omnicom Media Group
“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”
![Profile pic]()
Fabrizio Ballarini
Responsible for SEO, TransferWise
“When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”
![Profile pic]()
Brian Dean
Founder, Backlinko
“We chose Semrush because the keyword tracking was much more accurate than our previous tools and the interface was very intuitive.”
![Profile pic]()
Freddy Hunt
Director of SEO and Content Marketing, Oneupweb
“There is a direct correlation between using Semrush, being focused on SEO, and the sheer growth that we’ve had. Our organic traffic was up by 230% in 2019. Literally every day we are getting the highest traffic ever on our website.”
![Profile pic]()
Eric Bogard
VP of Marketing, Arkadium
“With the help of Semrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites.”
![Profile pic]()
Shefali Joshi
Marketing Optimization Analyst, Monash University
“I’ve never seen a local dental practice in the world ranking as much as we are now. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.”
![Profile pic]()
Ed Challinor
Co-founder and CEO, Smileworks
“Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”
![Profile pic]()
Barbora Jassova
Content Strategist, Landbot
“Semrush’s SEO Writing Assistant is one of a kind. I was amazed by the feedback and recommendations it provided me to improve my SEO, text readability, originality, and tone of voice.”
![Profile pic]()
Mesmer Doué
Digital Marketing Consultant, Blue Lance
“By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Semrush is my right hand for many tasks, it helps me and my team to strategize.”
![Profile pic]()
Idan Segal
Organic Growth Lead, Wix
“We created a comprehensive content strategy to increase the potential organic traffic by 123%. We actively used Semrush tools in the process to achieve our goals.”
![Profile pic]()
Ilyas Teker
Founder, SEO Consultant, Mosanta
“When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.”
![Profile pic]()
Emanuele Arosio
Head of Global SEO, Triboo Group
“My favorite part about Semrush is the power it has for competitive intelligence. It makes it easier to make savvy advertising decisions when you have more data.”
![Profile pic]()
Dignorah Altamiranda
Marketing Team Lead, Avature
“I love the feature that lets you analyze the keyword and backlink gap with your competitors. This is very useful in determining which keywords you aren't ranking for, that you could be getting.”
![Profile pic]()
Paul Meluzzo
Creative Director, Omnislash Visual
“Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”
![Profile pic]()
Andrea Cruz
Digital Marketing Manager, KoMarketing
“My favorite feature is the PPC analysis tool. It tells me what kinds of PPC ads are being run by a specific domain. It is good to optimize my own PPC strategy!”
![Profile pic]()
Vashishtha Kapoor
CoFounder, affNext
“With Semrush, I have found weaknesses in PPC for pitches where I was only covering SEO. I've found clients' new competitors they didn't realise they had and keywords they could target.”
![Profile pic]()
Judith Lewis
Founder, deCabbit Consultancy
“I have used the PPC Keyword Tool to create ads for my clients. And those ads not only fit the client brief, but also have returned great results.”
![Profile pic]()
Ankitaa Gohain Dalmia
Founder, Digital Content Strategist, AnksImage
“Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”
![Profile pic]()
Jigar Agrawal
SEO Specialist, freelance
“I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”
![Profile pic]()
Himani Kankaria
eCommerce Consultant and SEO Strategist, eComKeeda
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
![Profile pic]()
Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
## Get started with Semrush today
Get 7 days of full access to all toolkits.
Cancel anytime.
[Start your free trial](/signup/?src=main_cta)
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[https://instagram.com/semrush/](https://instagram.com/semrush/)
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| visit_first | .semrush.com | | 400 days |
| These cookies are used to suggest a correct user`s interface during the first visit. | | | |
| site_csrftoken | .semrush.com | | Session |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| G_ENABLED_IDPS | .www.semrush.com | | 400 days |
| Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request. | | | |
| localization | .semrush.com | | Session |
| This cookie is used to store an interface language. | | | |
| GCLB | www.semrush.com static.semrush.com cdn.semrush.com semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | static.semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| GCLB | cdn.semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| __cf_bm | .lp.semrush.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| _GRECAPTCHA | www.google.com | [Google](https://policies.google.com/privacy) | 180 days |
| Used by Google reCaptcha for risk analysis. | | | |
| app_center_csrf_token | .semrush.com | | Session |
| This cookie is written to help us with site security in preventing Cross-Site Request Forgery attacks. | | | |
| cookiehub | .semrush.com | [CookieHub](https://www.cookiehub.com/legal/privacy-policy) | 365 days |
| Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | | | |
| intercom-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Anonymous visitor identifier cookie for Intercom. | | | |
| intercom-session- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 7 days |
| Identifier for each unique browser session. | | | |
| GCLB | semrush.com | | 1 day |
| The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website. | | | |
| intercom.intercom-state- | | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | Persistent |
| Allows the website to recognise a visitor, in order to optimise the live chat functionality. | | | |
| tt_sessionId | | | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| WT_AUTH_FLOW | | | Session |
| A session storage object is used to share the necessary data between the signup flow pages. | | | |
| last_sidebar_tk | | | Persistent |
| Used to store the last interacted toolkit in the sidebar for cases when any of the links are duplicated and not primary. | | | |
| ga_exp_ | .semrush.com | | 28 days |
| This kind of Cookie is used for the AB experiments and allows to show the same variant of the experiment for a user. | | | |
| intercom-device-id- | .semrush.com | [Intercom R&D Unlimited Company](https://intercom.com/terms-and-policies) | 270 days, 1 hour |
| Used to identify the device interacting with the Messenger in order to improve security. | | | |
| BIGipServer | lp.semrush.com | | Session |
| Cookie used for connection persistence and routing the request to proper server in server pool. | | | |
| csrftoken | www.semrush.com | | 364 days |
| Used by many systems for Cross Site Request Forgery protection. | | | |
| prowly-journal-session | www.semrush.com | | Session |
| Storage of visitor sessions. | | | |
| browser-unhappy-closed | .semrush.com | | 365 days |
| Used to track when the outdated browser notice was closed by the user. | | | |
| _sm_bot | .semrush.com | | 60 days |
| It is a cookie-requirement to prevent automated requests and maintain user interaction. | | | |
| _sm_bot_verify | .semrush.com | | 60 days |
| This cookie is necessary to confirm the prior installation of _sm_bot cookie. | | | |
| _vwo_uuid_v2 | .semrush.com | Visual Website Optimizer | 366 days |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_uuid | .semrush.com | | 365 days, 6 hours |
| This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using. This cookie is needed to test hypotheses and improve the quality of our products. | | | |
| _vwo_ds | .semrush.com | | 90 days |
| Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) (VWO) | | | |
| _vwo_sn | .semrush.com | | 1 hour |
| Stores session-level information. (VWO) | | | |
| _vis_opt_s | .semrush.com | | 100 days |
| The number of times the browser was closed and reopened. Tracks sessions created for a user. (VWO) | | | |
| _vis_opt_test_cookie | .semrush.com | | Session |
| Session cookie generated to detect if the cookies are enabled on the browser of the user or not. It also helps in tracking the number of browser sessions a visitor has gone through. (VWO) | | | |
| _vwo_765415_config | | | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| vwoSn | | | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| db | .semrush.com | | Session |
| This cookie is used to store an information about selected database in the Organic Research and Advertising Research sections of the Website. | | | |
| userType | .semrush.com | | 365 days |
| This cookie is used to store a current user's subscription status (Unlogged, Free, Paid). | | | |
| ot_domains- | | | Persistent |
| Is a map from cookie ot_user_id to the list of domains marked as irrelevant. | | | |
| ot_user_id | | | Persistent |
| Cookie uses user_id for registered users or uuid generated by Semrush for unregistered users. | | | |
| _vwo_nls_q_765415 | | | Persistent |
| It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using. | | | |
| gch_csrf_token | .semrush.com | | Session |
| Used in GoodContent Hub to implement CSRF protection over Free tools API. | | | |
| sentryReplaySession | | | Session |
| Cookie for Sentry system. | | | |
| cookies-agreement | www.semrush.com | | 30 days |
| Stores user consent regarding cookie usage, typically for GDPR compliance. | | | |
| __cf_bm | .t.co | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| unifiedScriptVerified | | | Session |
| Tracks whether a unified script has been verified during the current session, likely for functionality or security purposes. | | | |
| mrt_campaignForm | semrush.com | | Persistent |
| Used to restore campaign form after user was redirected from payment page | | | |
| __cf_bm | .twitter.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| __cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
| _cfuvid | .vimeo.com | | Session |
| Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits | | | |
| __rbtld__ | .semrush.com | | Session |
| Tracks session-specific data related to RabbitMQ or similar systems, possibly for load balancing or analytics purposes. | | | |
| JSESSIONID | .www.linkedin.com | | Session |
| General purpose platform session cookie, used by sites with JavaServer Pages (JSP). The cookie is usually used to maintain an anonymous user session by the server. | | | |
| li_alerts | www.linkedin.com | | 365 days |
| Used by LinkedIn to track impressions of alerts, such as cookie banners, and implement cooldown periods for displaying alerts again. | | | |
| __cf_bm | .linkedin.com | Cloudflare, Inc. | 1 hour |
| The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player. The player will not work without it. The cookie does not collect any personal data and any information collected is subject to one-way encryption. | | | |
**Preferences**
Preference cookies enables the web site to remember information to customize how
the web site looks or behaves for each user. This may include storing selected
currency, region, language or color theme.
*Preferences*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| li_gc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 180 days |
| Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. | | | |
| lidc | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 1 day |
| Used by LinkedIn for routing. | | | |
| ouid | streaming.bi.owox.com | | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| credits_notice_visible | .semrush.com | | 365 days |
| Saving status of notice. | | | |
| uvp_tile_was_showed | www.semrush.com | | Session |
| Responsible for showing the tooltip next to the blog header. | | | |
| lm-ps-cache | | | Persistent |
| Provides saving tooltips to input to improve user experience. | | | |
| proofreader_user_id | | | Persistent |
| Allows us to recognize if incoming requests are from the same person, compensating for the lack of authentication in ContentHub. | | | |
| i18nextLng | | | Persistent |
| Used to store the language preference of the user. | | | |
| bltNotifications | | | Persistent |
| List of closed notifications. | | | |
| lm_RldCats | Requested Host | | 365 days |
| This cookie was used for hide notice for add more categories. | | | |
| lm_LR_fb | Requested Host | | 365 days |
| This cookie was used to control visibility of Local Ranking feedback form. | | | |
| lm_premium_upg | Requested Host | | 365 days |
| This cookie was used for hide notice for upgrade location to premium. | | | |
| lm_premium_heatmap | Requested Host | | 365 days |
| This cookie is used by HMFeedback. | | | |
| lm_HM_fb | Requested Host | | 365 days |
| This cookie was used for hide feedback on heatmap section. | | | |
| lm_HM_dn | Requested Host | | 365 days |
| This cookie is used for hide notice with heatmap trial report. | | | |
| lm_HM_cn | Requested Host | | 365 days |
| This cookie is used for hide notice with heatmap competitors. | | | |
| lm_HM_PDF | Requested Host | | 365 days |
| This cookie was used for hide heatmap pdf button popover. | | | |
| lm_TGH | Requested Host | | 365 days |
| This cookie is used to hide try global heatmap notice. | | | |
| lm_GHOP | Requested Host | | 365 days |
| This cookie is used to hide try global heatmap onboarding popover. | | | |
| lm_GHS | Requested Host | | 365 days |
| This cookie was used to hide try global heatmap survey | | | |
| lm_BAKS | Requested Host | | 365 days |
| This cookie was used to hide bulk add keywords survey. | | | |
| lm_onbrd | Requested Host | | 365 days |
| This cookie was used to control visibility of onboarding wizard notice. | | | |
| lm_LRCN | Requested Host | | 365 days |
| This cookie was used to hide Local Ranking Closure Notice. | | | |
| lm_PRRS | Requested Host | | 365 days |
| This cookie was used to hide PDF Report Reviews Survey. | | | |
| lm_sharing | Requested Host | | 365 days |
| This cookie is used to control visibility of location sharing notice | | | |
| lm_RM_prem_notice | Requested Host | | 365 days |
| This cookie was used to hide premium notice in Review Management tab. | | | |
| LM_heatmap-closing-modal-shown | semrush.com semrush.com | | Persistent |
| Used to hide heatmap closing banner. | | | |
| LM_feedback_* | semrush.com | | Persistent |
| Used to save feedback form visibility "*" - page name. | | | |
| feedback_* | semrush.com | | Persistent |
| Used to save feedback form visibility "*" - page name. | | | |
| LM_heatmap-closing-modal-shown | semrush.com | | Persistent |
| Used to hide heatmap closing banner. | | | |
| LM_auto-replies-intro | semrush.com | | Persistent |
| Used to hide 'AI auto-replies' feature intro popup. | | | |
| LM_auto-replies-highlight | semrush.com | | Persistent |
| Used to highlight 'AI auto-replies' feature. | | | |
| LM_GBPVerification | semrush.com | | Persistent |
| Used to cache verified business info. | | | |
| LM_banner-exclude-locations | semrush.com | | Persistent |
| Used to save visibility of a banner. | | | |
| lm-reconnect-banner-hide | semrush.com | | Persistent |
| Used to save visibility of a banner. | | | |
| LM_expansion-hide-by-id | semrush.com | | Persistent |
| Used to save some expansions of elements. | | | |
| LM_expansion-hide-all | semrush.com | | Persistent |
| Used to save some expansions of elements. | | | |
| LM_lmScans | semrush.com | | Persistent |
| Used to save some location data in last 3 scans. | | | |
| LM_* | semrush.com | | Persistent |
| "*" - location guid Used to cache recommendations for location on the overview page. | | | |
| LM_provider | semrush.com | | Persistent |
| Used to cache provider of current location. | | | |
| lm-setting-enabled-shown-date | semrush.com | | Persistent |
| Used to improve UX of 'Auto AI-Replies' feature. | | | |
| LM-ai-fakedoor | semrush.com | | Persistent |
| Used to hide feedback button. | | | |
| mrt_campaignListItemsPerPage | semrush.com | | Persistent |
| Keep user's preferred option for number of campaigns per page. | | | |
| unleash:repository:repo | | | Persistent |
| Used by Unleash to store feature flag repository data for client-side functionality. | | | |
| unleash:repository:sessionId | | | Persistent |
| Stores session ID for Unleash feature flag management, enabling personalized experiences. | | | |
| SWA_PUBLIC_STATE | | | Persistent |
| Stores flags that some banners/notices on SWA tool were closed by user. | | | |
| mrt_placeViewSettings | semrush.com | | Persistent |
| Keep user's preferred option for view of place cards. | | | |
| mrt_campaignListSort | semrush.com | | Persistent |
| Keep user's preferred option for sorting on campaign list. | | | |
| mrt_campaignView | semrush.com | | Persistent |
| Keep user's preferred option for Campaigns view mode. | | | |
| mrt_campaignMapMetric | semrush.com | | Persistent |
| Keep user's preferred option for campaign metric on Campaigns map view. | | | |
| mrt_campaignTagsSort | semrush.com | | Persistent |
| Keep user's preferred option for sorting on campaign tags. | | | |
| mrt_campaignTagsItemsPerPage | semrush.com | | Persistent |
| Keep user's preferred option for number of campaign tags per page. | | | |
| player | .vimeo.com | | 365 days |
| Used by a video player to store preferences or playback settings for the user. | | | |
| vuid | .vimeo.com | | 400 days |
| These cookies are used by the Vimeo video player on websites. | | | |
| app_center_apps | .semrush.com | | 1 day |
| Stores information about apps or settings related to an application center feature on the website. | | | |
| lang | .linkedin.com | | Session |
| Remembers the user's selected language version of a website. | | | |
**Analytical cookies**
Analytical cookies help us improve our website by collecting and reporting
information on its usage.
*Analytical cookies*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| lux_uid | www.semrush.com | | 1 hour |
| Used by SpeedCurve's LUX to collect Real User Monitoring (RUM) metrics. | | | |
| _ga | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| _gid | .semrush.com | [Google](https://policies.google.com/privacy) | 1 day |
| Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| ouid | google-analytics.bi.owox.com | | 364 days |
| The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites. | | | |
| __insp_wid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_nv | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_targlpu | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_targlpt | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_slim | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| _ampl | www.semrush.com | | 30 days |
| Used to track user for amplitude. | | | |
| _gat_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _dc_gtm_ | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager. | | | |
| _ga_ | .semrush.com | [Google](https://policies.google.com/privacy) | 365 days |
| Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | | | |
| tt_pixel_session_index | | | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| tt_appInfo | | | Session |
| Used by the social networking service, TikTok, for tracking the use of embedded services. | | | |
| _cat | .semrush.com | | 365 days |
| Cookie used to differentiate between the different tracking objects created for the session. The cookie is created when the javascript library is loaded. The cookie is updated each time. | | | |
| cat_tracking: | | | Persistent |
| Cookie used to differentiate between the different tracking objects created for the session. | | | |
| _tt_enable_cookie | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 90 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| _ttp | .semrush.com | [BYTEDANCE PTE. LTD.](https://www.pangleglobal.com/privacy) | 90 days |
| We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | | | |
| __insp_pad | .semrush.com | Inspectlet | 365 days |
| This cookie contains the page number of the session recording. | | | |
| __insp_sid | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses cookies to keep track of session information. These cookies are needed to accurately understand how visitors are navigating your website. | | | |
| __insp_uid | .semrush.com | Inspectlet | 365 days |
| Used by Inspectlet to keep track of session information. These cookies are needed to accurately understand how visitors are navigating the website. | | | |
| __insp_session_count | | Inspectlet | Persistent |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| nps_collector_ | | | Persistent |
| Used to collect information about Net Promoter Score (NPS), which is a metric for evaluating user satisfaction. | | | |
| _gat | .semrush.com | [Google](https://policies.google.com/privacy) | 1 hour |
| Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites). | | | |
| _hjSessionUser_ | .semrush.com | Hotjar | 365 days |
| Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | | | |
| _hjSession_ | .semrush.com | Hotjar | 1 hour |
| Used by Hotjar to hold current session data. | | | |
| hjActiveViewportIds | | Hotjar | Persistent |
| Stores an expirationTimestamp that is used to validate active viewports on script initialization and stores user active viewports IDs. | | | |
| hjViewportId | | Hotjar | Session |
| This Hotjar cookie stores information about the user viewport such as size and dimensions. | | | |
| _hjHasCachedUserAttributes | www.semrush.com | Hotjar | Session |
| Used by Hotjar to store User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. | | | |
| _hjUserAttributesHash | www.semrush.com | | 1 hour |
| User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | | | |
| _hjUserAttributes | | Hotjar | Persistent |
| Enables us to know when an attribute has changed and needs to be updated. | | | |
| loom_anon_comment | .loom.com | | 400 days |
| Used by Loom to track comments on videos. | | | |
| ajs_anonymous_id | .loom.com | Twilio Inc. | 400 days |
| This cookie is used to aggregate and segment data to different data tracking tools by Segment. | | | |
| loom_referral_video | .www.loom.com | | Session |
| Used by Loom to track referral paths of videos. | | | |
| mrt_refererSource | | | Persistent |
| Allows to track referer for specific pages in GA. | | | |
| MUID | .bing.com | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | 390 days |
| Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | | | |
| _cltk | | [Microsoft](https://privacy.microsoft.com/en-gb/privacystatement) | Session |
| Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | | | |
| ___sendToPTHasBeenInteracted | | | Persistent |
| Tracks whether a user has interacted with a specific feature or prompt on the website. | | | |
| rbuid | .semrush.com | | 30 days |
| Unique identifier for tracking user sessions or interactions anonymously. | | | |
| RB.uid | | | Persistent |
| Stores a unique identifier for tracking or identifying users persistently across sessions. | | | |
| RB.sessionId | | | Session |
| Tracks session-specific data for user interactions, likely for analytics purposes. | | | |
| _zitok | .www.semrush.com | | 365 days |
| Used for session tracking or analytics purposes, possibly related to third-party services. | | | |
| ziwsSession | | | Session |
| Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. | | | |
| ziwsSessionId | | | Session |
| Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. | | | |
| contentshake_extension_client_id | www.semrush.com | | 1 day |
| Allows to track anonymous users in Amplitude | | | |
| __insp_mslc | .semrush.com | Inspectlet | 365 days |
| Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website. | | | |
| social:ia:showPaywallTest | | | Persistent |
| Stores information about whether a paywall test has been shown to a user, possibly for A/B testing purposes. | | | |
| __insp_lml | | Inspectlet | Session |
| Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | | | |
| ahoy_visitor | www.semrush.com | POWR | 400 days |
| This cookie is set by POWR for analytical purposes. | | | |
| ahoy_visit | www.semrush.com | POWR | 1 hour |
| This cookie is set by POWR for analytical purposes. | | | |
**Marketing cookies**
Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.
*Marketing cookies*
| Name | Hostname | Vendor | Expiry |
| --- | --- | --- | --- |
| _gcl_au | .semrush.com | [Google Advertising Products](https://business.safety.google/privacy/) | 90 days |
| Used by Google AdSense to understand user interaction with the website by generating analytical data. | | | |
| IDE | .doubleclick.net | [Google Advertising Products](https://business.safety.google/privacy/) | 390 days |
| Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. | | | |
| personalization_id | .twitter.com | Twitter, Inc. | 400 days |
| This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | | | |
| muc_ads | .t.co | Twitter, Inc. | 400 days |
| This is a cookie that is set by twitter.com. It is used for optimizing ad relevance by collecting visitor navigation data. | | | |
| bcookie | .linkedin.com | [LinkedIn Ireland Unlimited Company](https://www.linkedin.com/legal/privacy-policy) | 365 days |
| This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | | | |
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Reviews about marketing-suite
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“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
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Trevor Stolber
Founder, STOLBER Digital Marketing Agency
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Casey Camilleri Marx
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Fabrizio Ballarini
Responsible for SEO, TransferWise
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Brian Dean
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Freddy Hunt
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Eric Bogard
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Shefali Joshi
Marketing Optimization Analyst, Monash University
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Mesmer Doué
Digital Marketing Consultant, Blue Lance
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Ilyas Teker
Founder, SEO Consultant, Mosanta
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Emanuele Arosio
Head of Global SEO, Triboo Group
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Dignorah Altamiranda
Marketing Team Lead, Avature
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Paul Meluzzo
Creative Director, Omnislash Visual
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Andrea Cruz
Digital Marketing Manager, KoMarketing
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Vashishtha Kapoor
CoFounder, affNext
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Judith Lewis
Founder, deCabbit Consultancy
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Ankitaa Gohain Dalmia
Founder, Digital Content Strategist, AnksImage
“Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”
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Jigar Agrawal
SEO Specialist, freelance
“I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”
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Himani Kankaria
eCommerce Consultant and SEO Strategist, eComKeeda
“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”
![Profile pic]()
Trevor Stolber
Founder, STOLBER Digital Marketing Agency
“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”
Casey Camilleri Marx
Digital Marketing Director, Nlyte Software
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− **Preferences**
− Preference cookies enables the web site to remember information to customize how the web site looks or behaves for each user.
− This may include storing selected currency, region, language or color theme.
− Customer service solution that combines an AI chatbot, help desk, and proactive support.
− - intercom-id-* - intercom-session-* - intercom.intercom-state-* - intercom-device-id-*
−
− **Analytical cookies**
− Analytical cookies help us improve our website by collecting and reporting information on its usage.
− Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
− - _ga - _gid - _gat_* - _dc_gtm_* - _ga_* - _gat - test_cookie
− Hotjar is a product experience insights platform that gives you behavior analytics and feedback data to help you empathize with and understand your customers.
− - _hj Session User_* - _hj Session_* - hj Active Viewport Ids - hj Viewport Id - _hj Has Cached User Attributes - _hj User Attributes
− Add This is a social sharing tool that allows websites to easily integrate social media sharing buttons.
− - ouid - ouid
− Clarity is a user behavior analytics tool that helps you understand how users interact with your website.
− - _cltk
− - __insp_wid - __insp_nv - __insp_targlpu - __insp_targlpt - __insp_slim - __insp_pad - __insp_sid - __insp_uid - __insp_session_count - __insp_mslc - __insp_lml
− - ahoy_visitor - ahoy_visit
− - ajs_anonymous_id
− Vimeo, Inc.
− is an American video hosting, sharing, services provider, and broadcaster.
− Vimeo focuses on the delivery of high-definition video across a range of devices.
− - vuid
−
− **Marketing cookies**
− Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements.
− By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
− Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.
− - _gcl_au - IDE - test_cookie - _gcl_ls - NID
− A piece of code that lets businesses measure, optimise and build audiences for advertising campaigns.
− - _fbp - last External Referrer - last External Referrer Time
− You Tube is a free video sharing website that makes it easy to watch online videos.
− - YSC - VISITOR_INFO1_LIVE - VISITOR_PRIVACY_METADATA - __Secure-ROLLOUT_TOKEN
− The Linked In Insight tag powers conversion tracking, website audiences, and website demographics within the Linked In system.
− - bcookie - bscookie - li_gc - lidc - Analytics Sync History - User Match History
− Microsoft Advertising (formerly Bing Ads) is a service that provides pay per click advertising on the Bing, Yahoo!, and Duck Duck Go search engines.
− - MUID - MSPTC - _uetsid - _uetvid - _uetsid_exp - _uetvid - _uetvid_exp - _uetsid
− Twitter is an online news and social networking site where people communicate in short messages called tweets.
− - personalization_id - muc_ads
− Tik Tok Marketing helps businesses reach a large, engaged audience through short-form videos.
− - _tt_enable_cookie - _ttp - _ttp
− - _vwo_uuid_v2
− - uuid
− - A3
−
− **Other cookies**
− The cookies in this category have not yet been categorized and the purpose may be unknown at this time.
− Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them, except for Necessary Cookies which are required to provide core website functionality.
− When categories that have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser.
− You can see a list of cookies assigned to each category and detailed information on those cookies in the “Cookie Policy” tab.
− **Necessary cookies**
− Some cookies are required to provide core functionality.
− The website won't function properly without these cookies and they are enabled by default and cannot be disabled.
− *Necessary cookies*
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | PHPSESSID | .semrush.com | | 1 day | | Cookie generated by applications based on the PHP language.
− This is a general purpose identifier used to maintain user session variables.
− It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
− | | | | | SSO-JWT | .semrush.com | | 1 day | | This cookie is used to store a user's authentication token.
− | | | | | ref_code | .semrush.com | | 365 days | | This Cookie is used to determine if a lead used an Affiliate link from Berush program.
− | | | | | refer_source | .semrush.com | | 365 days | | Used by an affiliate partner to identify the registration source (e.g., blog, widget), ensuring proper functionality of the affiliate program.
− | | | | | visit_first | .semrush.com | | 400 days | | These cookies are used to suggest a correct user`s interface during the first visit.
− | | | | | site_csrftoken | .semrush.com | | Session | | Used by many systems for Cross Site Request Forgery protection.
− | | | | | G_ENABLED_IDPS | .www.semrush.com | | 400 days | | Strictly necessary, as Used for Google single sign-on to provide main site functionality upon user's request.
− | | | | | localization | .semrush.com | | Session | | This cookie is used to store an interface language.
− | | | | | GCLB | www.semrush.com static.semrush.com cdn.semrush.com semrush.com | | 1 day | | The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website.
− | | | | | GCLB | static.semrush.com | | 1 day | | The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website.
− | | | | | GCLB | cdn.semrush.com | | 1 day | | The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website.
− | | | | | __cf_bm | .lp.semrush.com | Cloudflare, Inc.
− | 1 hour | | The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player.
− The player will not work without it.
− The cookie does not collect any personal data and any information collected is subject to one-way encryption.
− | | | | | _GRECAPTCHA | www.google.com | Google | 180 days | | Used by Google re Captcha for risk analysis.
− | | | | | app_center_csrf_token | .semrush.com | | Session | | This cookie is written to help us with site security in preventing Cross-Site Request Forgery attacks.
− | | | | | cookiehub | .semrush.com | Cookie Hub | 365 days | | Used by Cookie Hub to store information about whether visitors have given or declined the use of cookie categories used on the site.
− | | | | | intercom-id- | .semrush.com | Intercom R&D Unlimited Company | 270 days, 1 hour | | Anonymous visitor identifier cookie for Intercom.
− | | | | | intercom-session- | .semrush.com | Intercom R&D Unlimited Company | 7 days | | Identifier for each unique browser session.
− | | | | | GCLB | semrush.com | | 1 day | | The "GCLB" cookie is set by the Google Cloud Platform service to optimize performance of the website.
− | | | | | intercom.intercom-state- | | Intercom R&D Unlimited Company | Persistent | | Allows the website to recognise a visitor, in order to optimise the live chat functionality.
− | | | | | tt_session Id | | | Session | | Used by the social networking service, Tik Tok, for tracking the use of embedded services.
− | | | | | WT_AUTH_FLOW | | | Session | | A session storage object is used to share the necessary data between the signup flow pages.
− | | | | | last_sidebar_tk | | | Persistent | | Used to store the last interacted toolkit in the sidebar for cases when any of the links are duplicated and not primary.
− | | | | | ga_exp_ | .semrush.com | | 28 days | | This kind of Cookie is used for the AB experiments and allows to show the same variant of the experiment for a user.
− | | | | | intercom-device-id- | .semrush.com | Intercom R&D Unlimited Company | 270 days, 1 hour | | Used to identify the device interacting with the Messenger in order to improve security.
− | | | | | BIGip Server | lp.semrush.com | | Session | | Cookie used for connection persistence and routing the request to proper server in server pool.
− | | | | | csrftoken | www.semrush.com | | 364 days | | Used by many systems for Cross Site Request Forgery protection.
− | | | | | prowly-journal-session | www.semrush.com | | Session | | Storage of visitor sessions.
− | | | | | browser-unhappy-closed | .semrush.com | | 365 days | | Used to track when the outdated browser notice was closed by the user.
− | | | | | _sm_bot | .semrush.com | | 60 days | | It is a cookie-requirement to prevent automated requests and maintain user interaction.
− | | | | | _sm_bot_verify | .semrush.com | | 60 days | | This cookie is necessary to confirm the prior installation of _sm_bot cookie.
− | | | | | _vwo_uuid_v2 | .semrush.com | Visual Website Optimizer | 366 days | | This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using.
− This cookie is needed to test hypotheses and improve the quality of our products.
− | | | | | _vwo_uuid | .semrush.com | | 365 days, 6 hours | | This type of cookie is used for A/B experiments and allows us to show the user the same version of the product(site) they are using.
− This cookie is needed to test hypotheses and improve the quality of our products.
− | | | | | _vwo_ds | .semrush.com | | 90 days | | Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) (VWO) | | | | | _vwo_sn | .semrush.com | | 1 hour | | Stores session-level information.
− (VWO) | | | | | _vis_opt_s | .semrush.com | | 100 days | | The number of times the browser was closed and reopened.
− Tracks sessions created for a user.
− (VWO) | | | | | _vis_opt_test_cookie | .semrush.com | | Session | | Session cookie generated to detect if the cookies are enabled on the browser of the user or not.
− It also helps in tracking the number of browser sessions a visitor has gone through.
− (VWO) | | | | | _vwo_765415_config | | | Persistent | | It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using.
− | | | | | vwo Sn | | | Persistent | | It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using.
− | | | | | db | .semrush.com | | Session | | This cookie is used to store an information about selected database in the Organic Research and Advertising Research sections of the Website.
− | | | | | user Type | .semrush.com | | 365 days | | This cookie is used to store a current user's subscription status (Unlogged, Free, Paid).
− | | | | | ot_domains- | | | Persistent | | Is a map from cookie ot_user_id to the list of domains marked as irrelevant.
− | | | | | ot_user_id | | | Persistent | | Cookie uses user_id for registered users or uuid generated by Semrush for unregistered users.
− | | | | | _vwo_nls_q_765415 | | | Persistent | | It is necessary for the correct operation of the VWO cookie used for A/B testing and allows us to show the user the same version of the product(site) they are using.
− | | | | | gch_csrf_token | .semrush.com | | Session | | Used in Good Content Hub to implement CSRF protection over Free tools API.
− | | | | | sentry Replay Session | | | Session | | Cookie for Sentry system.
− | | | | | cookies-agreement | www.semrush.com | | 30 days | | Stores user consent regarding cookie usage, typically for GDPR compliance.
− | | | | | __cf_bm | .t.co | Cloudflare, Inc.
− | 1 hour | | The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player.
− The player will not work without it.
− The cookie does not collect any personal data and any information collected is subject to one-way encryption.
− | | | | | unified Script Verified | | | Session | | Tracks whether a unified script has been verified during the current session, likely for functionality or security purposes.
− | | | | | mrt_campaign Form | semrush.com | | Persistent | | Used to restore campaign form after user was redirected from payment page | | | | | __cf_bm | .twitter.com | Cloudflare, Inc.
− | 1 hour | | The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player.
− The player will not work without it.
− The cookie does not collect any personal data and any information collected is subject to one-way encryption.
− | | | | | __cf_bm | .vimeo.com | Cloudflare, Inc.
− | 1 hour | | The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player.
− The player will not work without it.
− The cookie does not collect any personal data and any information collected is subject to one-way encryption.
− | | | | | _cfuvid | .vimeo.com | | Session | | Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits | | | | | __rbtld__ | .semrush.com | | Session | | Tracks session-specific data related to Rabbit MQ or similar systems, possibly for load
− balancing or analytics purposes.
− | | | | | JSESSIONID | .www.linkedin.com | | Session | | General purpose platform session cookie, used by sites with Java Server Pages (JSP).
− The cookie is usually used to maintain an anonymous user session by the server.
− | | | | | li_alerts | www.linkedin.com | | 365 days | | Used by Linked In to track impressions of alerts, such as cookie banners, and implement cooldown periods for displaying alerts again.
− | | | | | __cf_bm | .linkedin.com | Cloudflare, Inc.
− | 1 hour | | The __cf_bm cookie is supported by Cloudflare and used by Vimeo Player.
− The player will not work without it.
− The cookie does not collect any personal data and any information collected is subject to one-way encryption.
− | | | |
− **Preferences**
− Preference cookies enables the web site to remember information to customize how the web site looks or behaves for each user.
− This may include storing selected currency, region, language or color theme.
− *Preferences*
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | li_gc | .linkedin.com | Linked In Ireland Unlimited Company | 180 days | | Used by Linked In to store consent of guests regarding the use of cookies for non-essential purposes.
− | | | | | lidc | .linkedin.com | Linked In Ireland Unlimited Company | 1 day | | Used by Linked In for routing.
− | | | | | ouid | streaming.bi.owox.com | | 364 days | | The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites.
− | | | | | credits_notice_visible | .semrush.com | | 365 days | | Saving status of notice.
− | | | | | uvp_tile_was_showed | www.semrush.com | | Session | | Responsible for showing the tooltip next to the blog header.
− | | | | | lm-ps-cache | | | Persistent | | Provides saving tooltips to input to improve user experience.
− | | | | | proofreader_user_id | | | Persistent | | Allows us to recognize if incoming requests are from the same person, compensating for the lack of authentication in Content Hub.
− | | | | | i18next Lng | | | Persistent | | Used to store the language preference of the user.
− | | | | | blt Notifications | | | Persistent | | List of closed notifications.
− | | | | | lm_Rld Cats | Requested Host | | 365 days | | This cookie was used for hide notice for add more categories.
− | | | | | lm_LR_fb | Requested Host | | 365 days | | This cookie was used to control visibility of Local Ranking feedback form.
− | | | | | lm_premium_upg | Requested Host | | 365 days | | This cookie was used for hide notice for upgrade location to premium.
− | | | | | lm_premium_heatmap | Requested Host | | 365 days | | This cookie is used by HMFeedback.
− | | | | | lm_HM_fb | Requested Host | | 365 days | | This cookie was used for hide feedback on heatmap section.
− | | | | | lm_HM_dn | Requested Host | | 365 days | | This cookie is used for hide notice with heatmap trial report.
− | | | | | lm_HM_cn | Requested Host | | 365 days | | This cookie is used for hide notice with heatmap competitors.
− | | | | | lm_HM_PDF | Requested Host | | 365 days | | This cookie was used for hide heatmap pdf button popover.
− | | | | | lm_TGH | Requested Host | | 365 days | | This cookie is used to hide try global heatmap notice.
− | | | | | lm_GHOP | Requested Host | | 365 days | | This cookie is used to hide try global heatmap onboarding popover.
− | | | | | lm_GHS | Requested Host | | 365 days | | This cookie was used to hide try global heatmap survey | | | | | lm_BAKS | Requested Host | | 365 days | | This cookie was used to hide bulk add keywords survey.
− | | | | | lm_onbrd | Requested Host | | 365 days | | This cookie was used to control visibility of onboarding wizard notice.
− | | | | | lm_LRCN | Requested Host | | 365 days | | This cookie was used to hide Local Ranking Closure Notice.
− | | | | | lm_PRRS | Requested Host | | 365 days | | This cookie was used to hide PDF Report Reviews Survey.
− | | | | | lm_sharing | Requested Host | | 365 days | | This cookie is used to control visibility of location sharing notice | | | | | lm_RM_prem_notice | Requested Host | | 365 days | | This cookie was used to hide premium notice in Review Management tab.
− | | | | | LM_heatmap-closing-modal-shown | semrush.com semrush.com | | Persistent | | Used to hide heatmap closing banner.
− | | | | | LM_feedback_* | semrush.com | | Persistent | | Used to save feedback form visibility "*" - page name.
− | | | | | feedback_* | semrush.com | | Persistent | | Used to save feedback form visibility "*" - page name.
− | | | | | LM_heatmap-closing-modal-shown | semrush.com | | Persistent | | Used to hide heatmap closing banner.
− | | | | | LM_auto-replies-intro | semrush.com | | Persistent | | Used to hide 'AI auto-replies' feature intro popup.
− | | | | | LM_auto-replies-highlight | semrush.com | | Persistent | | Used to highlight 'AI auto-replies' feature.
− | | | | | LM_GBPVerification | semrush.com | | Persistent | | Used to cache verified business info.
− | | | | | LM_banner-exclude-locations | semrush.com | | Persistent | | Used to save visibility of a banner.
− | | | | | lm-reconnect-banner-hide | semrush.com | | Persistent | | Used to save visibility of a banner.
− | | | | | LM_expansion-hide-by-id | semrush.com | | Persistent | | Used to save some expansions of elements.
− | | | | | LM_expansion-hide-all | semrush.com | | Persistent | | Used to save some expansions of elements.
− | | | | | LM_lm Scans | semrush.com | | Persistent | | Used to save some location data in last 3 scans.
− | | | | | LM_* | semrush.com | | Persistent | | "*" - location guid Used to cache recommendations for location on the overview page.
− | | | | | LM_provider | semrush.com | | Persistent | | Used to cache provider of current location.
− | | | | | lm-setting-enabled-shown-date | semrush.com | | Persistent | | Used to improve UX of 'Auto AI-Replies' feature.
− | | | | | LM-ai-fakedoor | semrush.com | | Persistent | | Used to hide feedback button.
− | | | | | mrt_campaign List Items Per Page | semrush.com | | Persistent | | Keep user's preferred option for number of campaigns per page.
− | | | | | unleash:repository:repo | | | Persistent | | Used by Unleash to store feature flag repository data for client-side functionality.
− | | | | | unleash:repository:session Id | | | Persistent | | Stores session ID for Unleash feature flag management, enabling personalized experiences.
− | | | | | SWA_PUBLIC_STATE | | | Persistent | | Stores flags that some banners/notices on SWA tool were closed by user.
− | | | | | mrt_place View Settings | semrush.com | | Persistent | | Keep user's preferred option for view of place cards.
− | | | | | mrt_campaign List Sort | semrush.com | | Persistent | | Keep user's preferred option for sorting on campaign list.
− | | | | | mrt_campaign View | semrush.com | | Persistent | | Keep user's preferred option for Campaigns view mode.
− | | | | | mrt_campaign Map Metric | semrush.com | | Persistent | | Keep user's preferred option for campaign metric on Campaigns map view.
− | | | | | mrt_campaign Tags Sort | semrush.com | | Persistent | | Keep user's preferred option for sorting on campaign tags.
− | | | | | mrt_campaign Tags Items Per Page | semrush.com | | Persistent | | Keep user's preferred option for number of campaign tags per page.
− | | | | | player | .vimeo.com | | 365 days | | Used by a video player to store preferences or playback settings for the user.
− | | | | | vuid | .vimeo.com | | 400 days | | These cookies are used by the Vimeo video player on websites.
− | | | | | app_center_apps | .semrush.com | | 1 day | | Stores information about apps or settings related to an application center feature on the website.
− | | | | | lang | .linkedin.com | | Session | | Remembers the user's selected language version of a website.
− | | | |
− **Analytical cookies**
− Analytical cookies help us improve our website by collecting and reporting information on its usage.
− *Analytical cookies*
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | lux_uid | www.semrush.com | | 1 hour | | Used by Speed Curve's LUX to collect Real User Monitoring (RUM) metrics.
− | | | | | _ga | .semrush.com | Google | 365 days | | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | _gid | .semrush.com | Google | 1 day | | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | ouid | google-analytics.bi.owox.com | | 364 days | | The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites.
− | | | | | __insp_wid | .semrush.com | Inspectlet | 365 days | | Inspectlet uses cookies to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating your website.
− | | | | | __insp_nv | .semrush.com | Inspectlet | 365 days | | Inspectlet uses cookies to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating your website.
− | | | | | __insp_targlpu | .semrush.com | Inspectlet | 365 days | | Used by Inspectlet to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating the website.
− | | | | | __insp_targlpt | .semrush.com | Inspectlet | 365 days | | Used by Inspectlet to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating the website.
− | | | | | __insp_slim | .semrush.com | Inspectlet | 365 days | | Used by Inspectlet to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating the website.
− | | | | | _ampl | www.semrush.com | | 30 days | | Used to track user for amplitude.
− | | | | | _gat_ | .semrush.com | Google | 1 hour | | Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites).
− | | | | | _dc_gtm_ | .semrush.com | Google | 1 hour | | Used to throttle request rate.
− If Google Analytics is deployed via Google Tag Manager.
− | | | | | _ga_ | .semrush.com | Google | 365 days | | Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | tt_pixel_session_index | | | Session | | Used by the social networking service, Tik Tok, for tracking the use of embedded services.
− | | | | | tt_app Info | | | Session | | Used by the social networking service, Tik Tok, for tracking the use of embedded services.
− | | | | | _cat | .semrush.com | | 365 days | | Cookie used to differentiate between the different tracking objects created for the session.
− The cookie is created when the javascript library is loaded.
− The cookie is updated each time.
− | | | | | cat_tracking: | | | Persistent | | Cookie used to differentiate between the different tracking objects created for the session.
− | | | | | _tt_enable_cookie | .semrush.com | BYTEDANCE PTE.
− LTD.
− | 90 days | | We use Tik Tok to market ourselves using the Tik Tok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising.
− This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on Tik Tok.
− Used to identify a visitor.
− | | | | | _ttp | .semrush.com | BYTEDANCE PTE.
− LTD.
− | 90 days | | We use Tik Tok to market ourselves using the Tik Tok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising.
− This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on Tik Tok.
− Used to identify a visitor.
− | | | | | __insp_pad | .semrush.com | Inspectlet | 365 days | | This cookie contains the page number of the session recording.
− | | | | | __insp_sid | .semrush.com | Inspectlet | 365 days | | Inspectlet uses cookies to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating your website.
− | | | | | __insp_uid | .semrush.com | Inspectlet | 365 days | | Used by Inspectlet to keep track of session information.
− These cookies are needed to accurately understand how visitors are navigating the website.
− | | | | | __insp_session_count | | Inspectlet | Persistent | | Inspectlet uses the Cookies to keep a session information track.
− These Cookies are needed to accurately understand how visitors navigate the Website.
− | | | | | nps_collector_ | | | Persistent | | Used to collect information about Net Promoter Score (NPS), which is a metric for evaluating user satisfaction.
− | | | | | _gat | .semrush.com | Google | 1 hour | | Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites).
− | | | | | _hj Session User_ | .semrush.com | Hotjar | 365 days | | Hotjar cookie.
− This cookie is set when the customer first lands on a page with the Hotjar script.
− It is used to persist the Hotjar User ID, unique to that site on the browser.
− This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
− | | | | | _hj Session_ | .semrush.com | Hotjar | 1 hour | | Used by Hotjar to hold current session data.
− | | | | | hj Active Viewport Ids | | Hotjar | Persistent | | Stores an expiration Timestamp that is used to validate active viewports on script initialization and stores user active viewports IDs.
− | | | | | hj Viewport Id | | Hotjar | Session | | This Hotjar cookie stores information about the user viewport such as size and dimensions.
− | | | | | _hj Has Cached User Attributes | www.semrush.com | Hotjar | Session | | Used by Hotjar to store User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample.
− Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool.
− | | | | | _hj User Attributes Hash | www.semrush.com | | 1 hour | | User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.
− | | | | | _hj User Attributes | | Hotjar | Persistent | | Enables us to know when an attribute has changed and needs to be updated.
− | | | | | loom_anon_comment | .loom.com | | 400 days | | Used by Loom to track comments on videos.
− | | | | | ajs_anonymous_id | .loom.com | Twilio Inc.
− | 400 days | | This cookie is used to aggregate and segment data to different data tracking tools by Segment.
− | | | | | loom_referral_video | .www.loom.com | | Session | | Used by Loom to track referral paths of videos.
− | | | | | mrt_referer Source | | | Persistent | | Allows to track referer for specific pages in GA.
− | | | | | MUID | .bing.com | Microsoft | 390 days | | Microsoft User Identifier tracking cookie used by Bing Ads.
− It can be set by embedded microsoft scripts.
− Widely believed to sync across many different Microsoft domains, allowing user tracking.
− | | | | | _cltk | | Microsoft | Session | | Registers statistical data on users' behaviour on the website.
− Used for internal analytics by the website operator.
− | | | | | ___send To PTHas Been Interacted | | | Persistent | | Tracks whether a user has interacted with a specific feature or prompt on the website.
− | | | | | rbuid | .semrush.com | | 30 days | | Unique identifier for tracking user sessions or interactions anonymously.
− | | | | | RB.uid | | | Persistent | | Stores a unique identifier for tracking or identifying users persistently across sessions.
− | | | | | RB.session Id | | | Session | | Tracks session-specific data for user interactions, likely for analytics purposes.
− | | | | | _zitok | .www.semrush.com | | 365 days | | Used for session tracking or analytics purposes, possibly related to third-party services.
− | | | | | ziws Session | | | Session | | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
− | | | | | ziws Session Id | | | Session | | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.
− | | | | | contentshake_extension_client_id | www.semrush.com | | 1 day | | Allows to track anonymous users in Amplitude | | | | | __insp_mslc | .semrush.com | Inspectlet | 365 days | | Inspectlet uses the Cookies to keep a session information track.
− These Cookies are needed to accurately understand how visitors navigate the Website.
− | | | | | social:ia:show Paywall Test | | | Persistent | | Stores information about whether a paywall test has been shown to a user, possibly for A/B testing purposes.
− | | | | | __insp_lml | | Inspectlet | Session | | Registers statistical data on users' behaviour on the website.
− Used for internal analytics by the website operator.
− | | | | | ahoy_visitor | www.semrush.com | POWR | 400 days | | This cookie is set by POWR for analytical purposes.
− | | | | | ahoy_visit | www.semrush.com | POWR | 1 hour | | This cookie is set by POWR for analytical purposes.
− | | | |
− **Marketing cookies**
− Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements.
− By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
− *Marketing cookies*
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | _gcl_au | .semrush.com | Google Advertising Products | 90 days | | Used by Google Ad Sense to understand user interaction with the website by generating analytical data.
− | | | | | IDE | .doubleclick.net | Google Advertising Products | 390 days | | Used by Google's Double Click to serve targeted advertisements that are relevant to users across the web.
− Targeted advertisements may be displayed to users based on previous visits to a website.
− These cookies measure the conversion rate of ads presented to the user.
− | | | | | personalization_id | .twitter.com | Twitter, Inc.
− | 400 days | | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
− | | | | | muc_ads | .t.co | Twitter, Inc.
− | 400 days | | This is a cookie that is set by twitter.com.
− It is used for optimizing ad relevance by collecting visitor navigation data.
− | | | | | bcookie | .linkedin.com | Linked In Ireland Unlimited Company | 365 days | | This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.
− | | | | | bscookie | .www.linkedin.com | Linked In Ireland Unlimited Company | 365 days | | Used by the social networking service, Linked In, for tracking the use of embedded services.
− | | | | | _fbp | .semrush.com | Meta Platforms | 90 days | | Facebook Pixel advertising first-party cookie.
− Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers.
− | | | | | _mkto_trk | .semrush.com | | 365 days | | This cookie is associated with an email marketing service provided by Marketo.
− This tracking cookie allows a website to link visitor behavior to the recipient of an email marketing campaign, to measure campaign effectiveness.
− | | | | | _ttp | .tiktok.com | BYTEDANCE PTE.
− LTD.
− | 90 days | | We use Tik Tok to market ourselves using the Tik Tok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising.
− This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on Tik Tok.
− Used to identify a visitor.
− | | | | | YSC | .youtube.com | Google | Session | | Registers a unique ID to keep statistics of what videos from You Tube the user has seen.
− | | | | | VISITOR_INFO1_LIVE | .youtube.com | Google | 180 days | | A cookie that You Tube sets that measures your bandwidth to determine whether you get the new player interface or the old.
− | | | | | last External Referrer | | Meta Platforms | Persistent | | Detects how the user reached the website by registering their last URL-address.
− | | | | | last External Referrer Time | | Meta Platforms | Persistent | | Detects how the user reached the website by registering their last URL-address.
− | | | | | Analytics Sync History | .linkedin.com | Linked In Ireland Unlimited Company | 30 days | | Used by Linked In to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
− | | | | | User Match History | .linkedin.com | Linked In Ireland Unlimited Company | 30 days | | Contains a unique identifier used by Linked In to determine that two distinct hits belong to the same user across browsing sessions.
− | | | | | VISITOR_PRIVACY_METADATA | .youtube.com | Google | 180 days | | Stores the user's cookie consent state for the current domain.
− | | | | | _rdt_uuid | .semrush.com | | 89 days | | Set by Reddit to help build a profile of your interests and show you relevant ads.
− | | | | | test_cookie | .doubleclick.net | Google | 1 hour | | Used to check if the user's browser supports cookies.
− | | | | | receive-cookie-deprecation | .doubleclick.net | | 180 days | | Privacy Sandbox testing cookie to preview how site behavior and functionality work without third-party cookies.
− | | | | | MSPTC | .bat.bing.com | Microsoft | 390 days | | This cookie registers data on the visitor.
− The information is used to optimize advertisement relevance.
− | | | | | _uetsid | .semrush.com | Microsoft | 1 day | | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
− It allows us to engage with a user that has previously visited our website.
− | | | | | _uetvid | .semrush.com | Microsoft | 390 days | | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
− It allows us to engage with a user that has previously visited our website.
− | | | | | _uetsid_exp | | Microsoft | Persistent | | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
− It allows us to engage with a user that has previously visited our website.
− | | | | | _uetvid | | Microsoft | Persistent | | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
− It allows us to engage with a user that has previously visited our website.
− | | | | | _uetvid_exp | | Microsoft | Persistent | | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
− It allows us to engage with a user that has previously visited our website.
− | | | | | _uetsid | | Microsoft | Persistent | | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie.
− It allows us to engage with a user that has previously visited our website.
− | | | | | uuid | .getrockerbox.com | Media Math, Inc.
− | 30 days | | Media Math uses this cookie to identify a unique visitor.
− It is used to optimize ad relevance by collecting visitor data from multiple websites.
− It does not contain information that is reasonably linkable to an identifiable person.
− | | | | | __Secure-ROLLOUT_TOKEN | .youtube.com | Google | 180 days | | _gcl_ls | | Google Advertising Products | Persistent | | Associated with Google Ads, used to track conversions and ad performance across domains.
− | | | | | NID | .google.com | Google Advertising Products | 183 days | | A browser sends this cookie with requests to Google’s sites.
− The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g.
− English), how many search results you wish to have shown per page (e.g.
− 10 or 20), and whether or not you wish to have Google’s Safe Search filter turned on.
− | | | | | ar_debug | .doubleclick.net | | 30 days | | Enable/disable attribution report debugging.
− Attribution reporting is a Google Privacy Sandbox feature to measure conversions without third-party cookies.
− | | | | | A3 | .yahoo.com | Yahoo EMEA Limited | 365 days, 6 hours | | Used by Yahoo for content and advertising personalisation.
− | | | |
− **Other cookies**
− The cookies in this category have not yet been categorized and the purpose may be unknown at this time.
− *Other cookies*
− | Name | Hostname | Vendor | Expiry | | --- | --- | --- | --- | | ttcsid | .semrush.com | | 90 days | | ttcsid_C4FPRRVM9G8R5RJ0MPKG | .semrush.com | | 90 days |
− Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt-out of the "sale" and "sharing" of their personal information (i.e., disclosures to other businesses or third parties for monetary or other valuable consideration).
− Use the toggle below to opt-out of sale and sharing of personal data.
−
− Do not sell or share my personal information
− Save settings
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