Track another competitor
Apr 2025
Positioning
Call to action
Content
Design
Call to action changed to "Try for free" from "Start free trial Start free trial"
Previous headline: "AI-first service. Catered to humans."
Call to action changed to "Try for free" from "Free trial Free trial"
Call to action changed to "Try for free" from "Free trial Free trial"
New call to action: "Trust and security"
New call to action: "Explore Zendesk for employee service"
New call to action: "Explore employee service"
Call to action removed: "Free trial Free trial"
Call to action removed: "Zendesk for service The complete service solution"
Call to action removed: "Small and medium businesses"
Notable content change — ~32% of the page copy
Large visual change
Passages before
192
Passages after
205
Removed
54
Added
67
The captures, side by side
Before · March 2025
Extracted page copy (markdown)
[Skip to main content](#main-content)
**Zendesk Relate** Discover what’s next in AI-powered service, March 25-27 in
Las Vegas.
[Register
now](https://zendeskrelate.com/?utm_medium=webpromo&utm_source=.com&utm_campaign=Direct_Organic_Direct_AMER_2024_Relate2025_eyebrow_webpromo_.com)
[/](/)
[Start free trialStart free trial](/register/)
##### Products
[Zendesk for serviceThe complete service solution](/service/)
Features
- [Messaging and live chat](/service/messaging/)
- [AI and automation](/service/ai/)
- [Data privacy and protection](/customer-data-privacy-protection/)
- [Help center](/service/help-center/)
- [Agent workspace](/service/agent-workspace/)
- [Voice](/service/voice/)
- [Workforce engagement](/service/workforce-engagement-management/)
---
Enhance your workflows
- [Zendesk Sunshine](/platform/)
- [Employee service](/employee-service/)
- [Marketplace](/marketplace/)
##### Pricing
[Zendesk for serviceThe complete service solution](/pricing/featured/)
##### Solutions
Business
- [Enterprise](/enterprise/)
- [Small and medium businesses](/smb/)
- [Startups](/startups/)
Industries
- [Retail](/retail/)
- [Financial Services](/financial-services/)
- [Education](/education/)
- [Government](/government/)
- [Transportation](/transportation/)
- [Manufacturing](/manufacturing/)
- [Software](/software/)
- [Healthcare](/healthcare/)
- [Telecommunications](/telecommunications/)
- [Media](/media/)
---
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[/](/)
Products
[Zendesk for serviceThe complete service
solution](/service/)
Features
- [Messaging and live chat](/service/messaging/)
- [AI and automation](/service/ai/)
- [Data privacy and protection](/customer-data-privacy-protection/)
- [Help center](/service/help-center/)
- [Agent workspace](/service/agent-workspace/)
- [VoiceNew](/service/voice/)
- [Workforce engagement](/service/workforce-engagement-management/)
Enhance your workflows
---
[Zendesk Sunshine](/platform/)[Employee
service](/employee-service/)[Marketplace](/marketplace/)
[Take a quick tour](/demo/)
Pricing
[Zendesk for serviceThe complete service solution](/pricing/featured/)
Solutions
Business
- [Enterprise](/enterprise/)
- [Small and medium businesses](/smb/)
- [Startups](/startups/)
Industries
- [Retail](/retail/)
- [Financial Services](/financial-services/)
- [Education](/education/)
- [Government](/government/)
- [Transportation](/transportation/)
- [Manufacturing](/manufacturing/)
- [Software](/software/)
- [Healthcare](/healthcare/)
- [Telecommunications](/telecommunications/)
- [Media](/media/)
---
Need more help? [Contact Professional
Services](/customer-experience/professional-services/)
#### Zendesk Relate
Where the future of service happens.
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- [API and developers](/developers/)
- [CX Trends](https://cxtrends.zendesk.com/?utm_medium=webpromo&utm_source=navigation&utm_campaign=Other_Channel_Organic_other_AMER_2024_CXT-2025_webpromo_navigation)
- [Partners](/partner/)
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[Free trialFree trial](/register/)[DemoDemo](/demo/)
# AI-first service. Catered to humans.
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Hear visionary speakers, connect with thousands of service leaders, and discover
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## Take a quick tour
Experience Zendesk like your agents will. Our customer service solution comes
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### See Zendesk in action
Let's see how a furniture store provides great customer support with Zendesk.
[Start tourStart tour](#)
## Zendesk for Service
## Perfect the customer experience
## Make good decisions with data
> “Most businesses are sitting on a data gold mine within their customer
> profiles. We use Zendesk...to get data on customer interactions that no one
> else is collecting.”
*Gershwin Exeter
Vice President of Global Services
[Read customer story](/customer/thrasio/)*
## Personalize all conversations
> “We love Zendesk because their API allows us to explore ways to get customer
> data in front of agents in ways that create a smoother, more personalized
> experience.”
*Addie Wallace
Senior Director of Brand Marketing
[Read customer story](/customer/wine-com/)*
## Anticipate requests with AI
> “Zendesk’s integration capabilities, flexibility, and feature depth allow
> me to be creative with how we’re using it. And they let us scale in really
> interesting and powerful ways.”
*Laurie Leduc
Head of Community Support
[Read customer story](/customer/wine-com/)*
## Adapt to changing needs
> “The workflows we built in Zendesk Suite allowed us to achieve or exceed
> customer expectations in handling urgent issues.”
*Caitlin Wood
Vice President of Customer Operations
[Read customer story](/customer/zerofox/)*
## Make good decisions with data
> “Most businesses are sitting on a data gold mine within their customer
> profiles. We use Zendesk...to get data on customer interactions that no one
> else is collecting.”
*Gershwin Exeter
Vice President of Global Services
[Read customer story](/customer/thrasio/)*
## Personalize all conversations
> “We love Zendesk because their API allows us to explore ways to get customer
> data in front of agents in ways that create a smoother, more personalized
> experience.”
*Addie Wallace
Senior Director of Brand Marketing
[Read customer story](/customer/wine-com/)*
## Anticipate requests with AI
> “Zendesk’s integration capabilities, flexibility, and feature depth allow
> me to be creative with how we’re using it. And they let us scale in really
> interesting and powerful ways.”
*Laurie Leduc
Head of Community Support
[Read customer story](/customer/wine-com/)*
## Adapt to changing needs
> “The workflows we built in Zendesk Suite allowed us to achieve or exceed
> customer expectations in handling urgent issues.”
*Caitlin Wood
Vice President of Customer Operations
[Read customer story](/customer/zerofox/)*
## Make good decisions with data
> “Most businesses are sitting on a data gold mine within their customer
> profiles. We use Zendesk...to get data on customer interactions that no one
> else is collecting.”
*Gershwin Exeter
Vice President of Global Services
[Read customer story](/customer/thrasio/)*
[Start your free trialStart your free trial](/register/)
## Take your support personally
For long-term loyalty, every customer should feel like your only one. Zendesk
for Service offers the support features you need to keep customers coming back.
[Explore all featuresExplore all features](/service/)
## Resources
---
[Featured Product A powerful, flexible platform Whether you bring your own code
or configure in a few clicks, Zendesk is easily modified to meet your unique
business needs.](/platform/)
[ReportCX Trends 2025Immersive CX is the future of successful
businesses.](https://cxtrends.zendesk.com?utm_medium=webpromo&utm_source=resources&utm_campaign=Other_Channel__AMER_2024_CXT-2025_webpromo_resources)[Guide
• 1 min readZendesk AI: the service superpowerFind out how AI can lighten your
team’s load.](/blog/zendesk-ai/)[Article • 16 min readWhat is customer
support?Decode the term, and get 10 tips for
improvement.](/blog/customer-support-vs-customer-service/)
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---
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You’ll save time and money with Zendesk. Don’t take it from us; take it from
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[Read the full report](/blog/total-economic-impact-of-zendesk/)
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Time it took for customers to receive payback
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After · April 2025
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[Skip to main content](#main-content)
**Zendesk Relate Digital**
Take part in the future of AI-powered service
[Watch
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- [Quality assurance](/service/quality-assurance/)
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---
Enhance your workflows
- [Zendesk for employee serviceFeatured](/employee-service/)
- [Zendesk Platform](/platform/)
- [Integrations](/marketplace/)
##### Solutions
Business
- [Enterprise](/enterprise/)
- [Small business](/smb/)
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Industries
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---
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Enhance your workflows
---
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---
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Start tour
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> “Most businesses are sitting on a data gold mine within their customer
> profiles. We use Zendesk...to get data on customer interactions that no one
> else is collecting.”
*Gershwin Exeter
Vice President of Global Services
[Read customer story](/customer/thrasio/)*
> “With Zendesk AI, I’m seeing an exciting opportunity to streamline and be
> more efficient. That will allow our team to have more time to work on projects
> of importance to the business, be it driving revenue or new sales channels.”
*Ian Hunt
Director of CX at Liberty London
[Read customer story](/customer/liberty-london/)*
> “Zendesk’s integration capabilities, flexibility, and feature depth allow
> me to be creative with how we’re using it. And they let us scale in really
> interesting and powerful ways.”
*Laurie Leduc
Head of Community Support
[Read customer story](/customer/khan-academy/)*
> “The workflows we built in Zendesk Suite allowed us to achieve or exceed
> customer expectations in handling urgent issues.”
*Caitlin Wood
Vice President of Customer Operations
[Read customer story](/customer/zerofox/)*
> “Most businesses are sitting on a data gold mine within their customer
> profiles. We use Zendesk...to get data on customer interactions that no one
> else is collecting.”
*Gershwin Exeter
Vice President of Global Services
[Read customer story](/customer/thrasio/)*
> “With Zendesk AI, I’m seeing an exciting opportunity to streamline and be
> more efficient. That will allow our team to have more time to work on projects
> of importance to the business, be it driving revenue or new sales channels.”
*Ian Hunt
Director of CX at Liberty London
[Read customer story](/customer/liberty-london/)*
> “Zendesk’s integration capabilities, flexibility, and feature depth allow
> me to be creative with how we’re using it. And they let us scale in really
> interesting and powerful ways.”
*Laurie Leduc
Head of Community Support
[Read customer story](/customer/khan-academy/)*
> “The workflows we built in Zendesk Suite allowed us to achieve or exceed
> customer expectations in handling urgent issues.”
*Caitlin Wood
Vice President of Customer Operations
[Read customer story](/customer/zerofox/)*
> “Most businesses are sitting on a data gold mine within their customer
> profiles. We use Zendesk...to get data on customer interactions that no one
> else is collecting.”
*Gershwin Exeter
Vice President of Global Services
[Read customer story](/customer/thrasio/)*
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[GuideZendesk AI: the service superpower](/blog/zendesk-ai/)
[ArticleWhat is customer support?](/blog/customer-support-vs-customer-service/)
Next
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## Maximize your ROI
You’ll save time and money with Zendesk. But don’t take it from us; take it
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[Read the full report](/blog/total-economic-impact-of-zendesk/)
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Zendesk works out of the box. Solve customer problems right away, rather than
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---
### 286%
Average ROI
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Million
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Every changed passage
Everything removed and added between the two captures — the complete list the "Call to action changed to "Try for free" from "Start free trial Start free trial"" figure is computed from.
− Keep costs low
+ - ##### Keep costs low
− Reduce effort per ticket
+ - ##### Reduce effort per ticket
− Improve time to value
+ - ##### Improve time to value
− Let's see how a furniture store provides great customer support with Zendesk.
+ See how a furniture store provides great customer support with Zendesk.
− English (US)English (UK)Español Español (LATAM)Português Français Deutsch Italiano Nederlands Dansk Svenska English (Australia)English (India)English (Singapore)日本語한국어繁體中文 (台灣)繁體中文 (香港特區)ไทย
+ English (US)English (UK)Español Español (LATAM)Português Français Deutsch Italiano Nederlands Dansk Svenska English (Australia)English (India)English (Singapore)日本語한국어繁體中文 (台灣)繁體中文 (香港特區)
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+ English (US)English (UK)Español Español (LATAM)Português Français Deutsch Italiano Nederlands Dansk Svenska English (Australia)English (India)English (Singapore)日本語한국어繁體中文 (台灣)繁體中文 (香港特區)
− Adapt to changing needs > “The workflows we built in Zendesk Suite allowed us to achieve or exceed > customer expectations in handling urgent issues.”
+ > “The workflows we built in Zendesk Suite allowed us to achieve or exceed > customer expectations in handling urgent issues.”
− Don’t take it from us; take it from Forrester.
+ But don’t take it from us; take it from Forrester.
− Adapt to changing needs > “The workflows we built in Zendesk Suite allowed us to achieve or exceed > customer expectations in handling urgent issues.”
+ > “The workflows we built in Zendesk Suite allowed us to achieve or exceed > customer expectations in handling urgent issues.”
− Anticipate requests with AI > “Zendesk’s integration capabilities, flexibility, and feature depth allow > me to be creative with how we’re using it.
+ > “Zendesk’s integration capabilities, flexibility, and feature depth allow > me to be creative with how we’re using it.
− Anticipate requests with AI > “Zendesk’s integration capabilities, flexibility, and feature depth allow > me to be creative with how we’re using it.
+ > “Zendesk’s integration capabilities, flexibility, and feature depth allow > me to be creative with how we’re using it.
− Powering 100,000+ of the best customer experiences
+ Powering 100,000+ of the best customer and employee experiences
− Make good decisions with data > “Most businesses are sitting on a data gold mine within their customer > profiles.
+ > “Most businesses are sitting on a data gold mine within their customer > profiles.
− Make good decisions with data > “Most businesses are sitting on a data gold mine within their customer > profiles.
+ > “Most businesses are sitting on a data gold mine within their customer > profiles.
− Make good decisions with data > “Most businesses are sitting on a data gold mine within their customer > profiles.
+ > “Most businesses are sitting on a data gold mine within their customer > profiles.
− Zendesk for service The complete service solution
+ Zendesk for customer service The complete AI-powered solution
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+ **Zendesk Relate Digital**
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+ Take part in the future of AI-powered service
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+ Watch now
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+ Take part in the future of AI-powered service
− Register now
+ Watch now
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+ Our service solution provides everything you need to deliver exceptional support and effective resolutions, ensuring a seamless experience for your team and your customers.
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− **Zendesk Relate** Discover what’s next in AI-powered service, March 25-27 in Las Vegas.
− Pricing
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− Give them faster, more personalized experiences using AI trained in the art of customer service.
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− Experience Zendesk like your agents will.
− Personalize all conversations > “We love Zendesk because their API allows us to explore ways to get customer > data in front of agents in ways that create a smoother, more personalized > experience.”
− *Addie Wallace
− Senior Director of Brand Marketing
− Personalize all conversations > “We love Zendesk because their API allows us to explore ways to get customer > data in front of agents in ways that create a smoother, more personalized > experience.”
− *Addie Wallace
− Senior Director of Brand Marketing
− Take your support personally
− For long-term loyalty, every customer should feel like your only one.
− Zendesk for Service offers the support features you need to keep customers coming back.
− Featured Product A powerful, flexible platform Whether you bring your own code or configure in a few clicks, Zendesk is easily modified to meet your unique business needs.
− Report CX Trends 2025Immersive CX is the future of successful businesses.Guide • 1 min read Zendesk AI: the service superpower Find out how AI can lighten your team’s load.Article • 16 min read What is customer support?Decode the term, and get 10 tips for improvement.
− -
− -
− -
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+ Zendesk AI Agents
+ Zendesk AI Agents Resolve customer and employee conversations across any channel
+ Zendesk AI Agents
+ Zendesk AI Agents Resolve customer and employee conversations across any channel
+ Zendesk Relate Digital
+ Deliver beautifully simple service with Zendesk AI Agents
+ Powering over 10,000 AI customers and counting
+ Try for free
+ Trusted by 100,000+ companies
+ We invited big thinkers to think bigger at Zendesk Relate in Las Vegas.
+ Check out our new products, empowering you to deliver exceptional customer and employee experiences.
+ Watch now
+ Meet Zendesk agents
+ A fully connected team of AI and human agents, built for true resolutions.
+ Whether AI handles it instantly or copilot assists a human, every issue is resolved.
+ Omnichannel resolutions including Voice
+ Zendesk Voice delivers seamless resolutions in any contact center.
+ With advanced call routing, intelligent IVR, automation, and AI, every call is resolved faster and better.
+ Resolutions for your workforce
+ Deliver AI-powered service across every department with an easy-to-use solution.
+ Resolve common requests instantly, automate workflows, and keep every employee productive.
+ Join the world’s leading service teams.
+ Start tour
+ > “With Zendesk AI, I’m seeing an exciting opportunity to streamline and be > more efficient.
+ That will allow our team to have more time to work on projects > of importance to the business, be it driving revenue or new sales channels.”
+ *Ian Hunt
+ Director of CX at Liberty London
+ > “With Zendesk AI, I’m seeing an exciting opportunity to streamline and be > more efficient.
+ That will allow our team to have more time to work on projects > of importance to the business, be it driving revenue or new sales channels.”
+ *Ian Hunt
+ Director of CX at Liberty London
+ Our award-winning service solution
+ The complete customer service solution
+ Bring together customer conversations from all channels, giving agents the context they need.
+ Access dashboards and data easily for better service quality.
+ Start resolving requests automatically with Zendesk AI from day one.
+ Watch video
+ Make employee service effortless
+ Our employee service solution with Zendesk AI makes it simple for teams to get the help they need and stay efficient at scale.
+ Previous
+ Report CX Trends 2025
+ Next
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