You know the drill. A competitor launches a new product, and you find yourself fifteen tabs deep. Scanning their homepage, checking their changelog, comparing pricing. You piece together a rough picture in a Google Doc that rarely gets updated updates, and by next month you're starting from scratch.
The alternative is worse: ignoring competitors entirely. Until a prospect asks why your pricing is higher than competition, and you find out that your top competitor quietly reduced theirs three weeks ago.
Most founders oscillate between these two extremes: Either they ignore competition until something forces them to pay attention, or they develop an obsession that pulls them away from building. Manual googling is tedious to do consistently and easy to let slide. LLM summaries sound convincing but their data is months old. Enterprise CI platforms cost $20K+ a year and were built for 50-person sales orgs, not for small teams focused on shipping features.
We've been there too. That's why we're building CoGrid. To make competitive intelligence accessible for small SaaS teams. We hope you find it useful.
Tech
Jonathan builds the product at CoGrid. He co-founded and grew multiple SaaS businesses including CoverageBook and AnswerThePublic. He's based in Brighton, UK.
Marketing
Onur does the marketing at CoGrid. Previously, he led digital products and marketing in Asia for American Express, Mastercard and R/GA. He's based in Singapore.
CoGrid is incorporated in the United Kingdom. Our servers and infrastructure are hosted in the EU. We don't sell your data, we don't use it to train models, and we keep third-party dependencies to a minimum.
If you have questions, feedback, or just want to tell us about your own competitor research pain, we'd genuinely like to hear it.
hello@cogrid.com